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Hotel Booking Links Now Available In Google Search & Maps

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Hotel Booking Links Now Available In Google Search & Maps


Last year, Google introduced a way for hotels to show free booking links. This month, Google announced an expansion of free booking links. These free links are now available on Search and Maps.

The travel industry is certainly showing signs of recovery since the pandemic, with “spring vacation” searches nearing the volume it was in 2019.

With travel rebounding to pre-pandemic levels, Google announced new tips to help hotels connect with and reach people who are ready to travel.

Free Bookings On Google

Consumers have may ways of searching for travel. Whether they search on Google.com or within the Kartor app, hotels and travel partners can now extend their reach with free booking links.

This update allows users to choose from more options than before. Once a user clicks the link, they can complete their booking on the hotel or travel partners’ website.

Image credit: Blog.google.com, March 2022

Why The Change?

Since free hotel booking links were introduced, travel and hotel partners have seen noticeable benefits, including increased user engagement. Everyone from individual and boutique hotels to large travel agencies have seen the benefits.

One of the booking engines, “myhotelshop” has seen a 30% incremental increase in bookings during the summer of 2021.

New Reporting Available

With the expansion of free booking links into Search and Maps, new reporting is now available.

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Within your Hotel Center account, you’ll see click reporting for the free links.

In the future, Google will be adding additional metrics, such as:

  • Impressions
  • Booking value
The Google hotel ads reporting experience.Image credit: Blog.google.com, March 2022

Additional Program Updates

Google has made a well-deserved change to sharing rates and availability. Beginning in April 2022, individual hotels can manually input rates and availability through their Google Business Profile. There are certain eligibility requirements for this feature:

  • The business is verified on Google
  • The website has online booking enabled/available

This update eliminates the technical requirements that were previously needed to update information.

If you want to start using this feature, you must fill out the interest form from Google, which can be found här.

The other benefit of updating rates in your Google Business profile is to simultaneously highlight your unique offerings. Local Posts for Google Business Profile allows you to share updates in real-time around certain topics that matter most to travelers. Ideas can include:

  • Any hotel policy changes or updates due to COVID-19
  • Special features that your hotel offers, where competitor hotels do not
  • Showcasing your best images and videos of the hotel property

Sammanfattning

The travel industry is recovering leaps and bounds to pre-pandemic levels. Google updated its hotel booking experience to benefit both the advertiser and the traveler.

Because the traveler can book directly through your site, it eliminates additional barriers to completing the booking. This could help increase your conversion rates as well.

By creating more free booking link space, you can gain additional competitive bookings at no cost to you. If you’re not utilizing this program yet, get started by contacting Google through their interest form.


Källa: Google

Featured Image: sdx15/Shutterstock

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SEO

Step-By-Step Guide To Earning Your Google Ads Certification

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Step-By-Step Guide To Earning Your Google Ads Certification

In a world where many people offer services like SEO och Google Ads management, it is important to stand out and be as educated as possible.

Seasoned veterans and new professionals alike can both benefit from Google Ads Certification.

As an industry standard with content tied directly to the Google Ads platform, it is the most trusted credential and source for training in the industry.

What Is Google Ads Certification?

Google Ads certification is a process by which Google recognizes marketers as experts in online reklam-.

After passing Ads certification exams, individuals get a personalized certificate and – if affiliated with a company – can contribute to the company’s Google Partner credentials.

Like many Google products, properties, and initiatives, the program has evolved over the years.

The certification program was standalone and had a cost attached to taking exams.

Annons

That changed with the creation of the Google Partners program and has further evolved with the migration to the Google Academy for Ads in 2018 and, more recently, a rebrand to Skillshop.

Individual certification still works the same way it has for the past several years with training content and exams.

Over the years, the certification has become a minimum or expected requirement for entry-level search marketing roles for agencies and corporations.

Even when I hire someone who will go through our training program, I know that they are willing to invest time and see the importance of taking the step of getting certified is crucial.

Having that base level of subject matter exposure from Google is much more specific than what a school textbook can provide on how Google Ads works.

On top of that, there’s value in being able to affiliate with an individual who is already certified with my agency’s Google Partner account.

This step-by-step guide provides a walkthrough of how to get Ads certified, as it can be a confusing process when doing it for the first time or when coming back only annually or occasionally for recertification.

Step 1: Get Started In Skillshop

Navigate to the Google Ads Certification platform within Skillshop.

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In the top right corner, click “Log In.”

Now, we’re at a critical step right away. We want to ensure that the account you get certified through is the specific one you want to be certified.

If you work for an agency or a company, you’re likely to be required to use your work email address.

Regardless of agency, corporate, or whatever status, you likely want to link your certification to the address you manage Google Ads to keep things simple and clean.

If you haven’t managed Google Ads yet and don’t have an account, you can easily create a new account här to get started.

If you’re a returning user, be careful to find your Skillshop profile and ensure your Google account is still properly linked, so you don’t accidentally take exams in a new account versus recertifying your current account.

The account management piece can be confusing and frustrating as there are separate profiles yet linked accounts between this system and Google’s accounts and Ad management systems.

If you’re interested in your certification counting toward a Google Partners badge, be sure to use your company email address that you use for managing ads for your Google Partner company to link things properly.

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If you’re interested, I encourage you to learn more about the Google Partners program details, requirements, and logistics for getting set up.

Step 2: Select Your Exam

If needed, navigate back through Skillshop to the Google Ads Certifications again to arrive at the page with the list of exam topics.

Screenshot from skillshop.exceedlms.com, July 2022

Here you can find the specific certification you want to start with and click on it.

Within the specific certification, read the overview info.

When you’re ready to dive in, click the Get Started button.

Step 3: Prepare For Exams

Google provides both basic educational info and more extensive training content.

The specific Google Ads certifications include:

  • Sök.
  • Display.
  • Measurement.
  • Video.
  • Shopping Ads.
  • Apps.
  • Ads Creative.

If you’re brand new to Ads and the certification exams, I recommend starting with the Google Ads Search Certification first.

Search ads are typically the most common type of ads a company will run.

But if you are more focused on something like just shopping, then start there.

Annons
Google Ads Search CertificationScreenshot from skillshop.exceedlms.com, July 2022

Training content is tied to each of these specific certifications.

When you click on any of them, you’ll be presented with options to get started, including a quick knowledge assessment and other resources.

You’ll need to plan on investing at least a few hours to go through the training content specialization.

If you’ve been managing Ads campaigns or have deeper exposure, it’s still a good idea to go through the modules – even if you do it faster.

The sample questions are quite helpful; they are written in the same format as they appear on the actual exams.

Unless you have previously been certified and/or have a moderate level of Ads experience, don’t skip the training content!

Step 4: Pass The Assessment

To become certified, you are required to pass the assessment in any of the respective certification specialties.

Your certification will then be awarded for that specific product focus area.

You can stop with one specialization or continue by going through additional specializations until you have mastered and achieved all of those relevant to your desired credentials.

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If you’re an overachiever or love standardized tests, there’s nothing that says you can’t take them all.

Note that if you fail to pass an exam, there’s a waiting period before you can retry. That’s the only real penalty for not passing.

When you have passed one or more assessments, I recommend downloading the digital certificate(s) and saving those, so you have proof of your certification.

Additionally, you can create a public profile page that showcases your mastery.

You can turn the public profile on (if you haven’t already) by clicking in the top right corner of the page and then on “My Account.” You’ll find a toggle switch for “Public” to turn on if you choose by following the prompts.

Slutsats

Google Ads Certification provides a base-level credential for new professionals managing ads.

It also provides an ongoing opportunity for industry veterans to maintain their status and show longevity by keeping certified and staying on top of the platform and best practices changes over time.

Whether seeking your first job in the industry out of school or leveraging the certification for a Google Partners designation, I recommend the program for learning and maintaining education and standard credentials.

Annons

There are other excellent training and education programs available from third parties.

However, the Google Ads Certification still holds weight in the industry and is a common expectation for paid search practitioners to have.

Fler resurser:


Utvald bild: Krakenimages.com/Shutterstock

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