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How SEO Is Helping Archaeologists Debunk Conspiracy Theories

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How SEO Is Helping Archaeologists Debunk Conspiracy Theories

The opinions expressed within this story are solely the author’s and do not reflect the opinions and beliefs of Search Engine Journal or its affiliates.

You may have heard about “Ancient Apocalypse”, a series in which host Graham Hancock proposes controversial theories about the origins of ancient civilizations.

It spent a week trending in the global top 10 on Netflix, accruing around 24,620,000 watch hours between November 14th and November 20th, 2022.

Netflix lends authority to the show by categorizing it as a “docuseries,” and IMDB classifies it as a “documentary” and “history.”

But online, it’s been shrouded in controversy, and search algorithms might be rewarding good-faith critiques about the show from scientists and educators – as some working archeologists have deemed the show unsubstantiated pseudoscience at best, and dangerous misinformation at worst.

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The Society For American Archaeology wrote a letter to Netflix asking it to reclassify and contextualize the show, citing the host’s “aggressive rhetoric,” the show’s “false claims,” and the associations that the theories presented have with “racist, white supremacist ideologies.”

But this is a story about the role SEO plays in the controversy – how scientists and science communicators present their critiques of the show, and how audiences find them.

Search algorithms get a lot of critiques for how they can be used to spread misinformation.

But in this case, I’ve seen support for educators and scientists who have committed to pushing back on popular pseudoscience.

Creators Rebutting “Ancient Apocalypse” Get A Boost From SEO

I first learned of the controversy from YouTube creator “History With Kayleigh,” who, while not an academic or accredited archaeologist, creates educational videos about ancient history and archaeological sites.

She interacted with Tweets from scientists who had responded and “decided to try and write a fair rebuttal to the show,” as she told me.

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Kayleigh’s video about “Ancient Apocalypse” isn’t the best-performing video on her channel. Still, it was definitely performing above the average of her recent releases in a short amount of time, at 67,000 views on December 1st.

Screenshot from YouTube, December 2022screenshot of

But then, I took another screenshot of the channel after the weekend, on December 5th.

Kayleigh released a second video, and the first “Ancient Apocalypse: Fact Or Fiction?” had already grown to 104,000 views.

Screenshot of the Screenshot from YouTube, December 2022Screenshot of the

Kayleigh wasn’t the only creator to publish content about the Netflix series.

Dr. Bill Farley, an archaeologist and associate professor at Southern Connecticut State University who runs a small YouTube channel about archaeology in his free time, made one of the earliest YouTube videos critiquing Hancock and the show.

And while his reach is much smaller, his videos about “Ancient Apocalypse” exploded.

A screenshot of the Screenshot from YouTube, December 2022A screenshot of the
Screenshot of the Screenshot from YouTube, December 2022Screenshot of the

Dr. Farley shared screenshots of his YouTube analytics, demonstrating that his first video about Graham Hancock drew more traffic than usual from Google searches.

The below screenshots are from November 22nd, when the video was still around 5,000 views.

For that particular video, the “external” traffic source was around 28%, compared to his channel average of around 10%. A third of that external traffic was from Google.

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A screenshot of YouTube channel Screenshot of internal analytics of the “Archeology Tube” YouTube channel, November 2022A screenshot of YouTube channel
A screenshot of YouTube channel Screenshot of internal analytics of the “Archeology Tube” YouTube channel, November 2022A screenshot of YouTube channel

The following screenshot is the overall channel data for comparison.

A screenshot of YouTube channel Screenshot of internal analytics of the “Archeology Tube” YouTube channel, November 2022A screenshot of YouTube channel

He also shared the search terms the video was performing best for within YouTube search.

A screenshot of YouTube channel Screenshot of internal analytics of the “Archeology Tube” YouTube channel, November 2022A screenshot of YouTube channel

I checked in again with his channel on December 5th.

Screenshot of Screenshot from YouTube, December 2022Screenshot of

This first video still gains most of its traffic from search terms. External views on it were about 11% lower on December 5th than they were on November 22nd.

This makes sense with publications picking up the story and filling up search engine results pages (SERPs).

A screenshot of YouTube channel Screenshot of internal analytics of the “Archeology Tube” YouTube channel, November 2022A screenshot of YouTube channel

The second video has wildly different statistics, being pushed mostly by YouTube’s browse features like recommended videos.

A screenshot of YouTube channel Screenshot of internal analytics of the “Archeology Tube” YouTube channel, November 2022A screenshot of YouTube channel

This time, YouTube seems to have recognized the interest in a trending topic and pushed the video accordingly.

In the first video that he made about “Ancient Archaeology,” Dr. Farley addressed Hancock directly with a critique focusing on the relationship between the theories posed in the show, and white supremacy.

In the second video, Dr. Farley focused on debunking the specific falsehoods in the show.

He told me, “There is a MARKED difference in the reactions to the two videos. In video #1, I mention white supremacy and the history of Atlantean myths with racism. That video has … hundreds of disparaging comments [that] are misogynistic, racist, and homophobic.

The second video also has some comments like this, but many more positive comments or constructive criticisms. This video just spoke directly to some of the falsehoods in the show but does not directly address racism or white supremacy.”

Even with the negative reaction, the fact remains that people watched and engaged with the video, as this screenshot of the video’s engagement statistics shows.

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A screenshot of YouTube channel Screenshot of internal analytics of the “Archeology Tube” YouTube channel, November 2022A screenshot of YouTube channel

One could argue that this is a fluke – and that these seemingly successful performance metrics are simply about capitalizing on a trending keyword.

But YouTube algorithms work differently from Google Search.

YouTube uses metadata about videos to estimate relevance, but it also uses user engagement signals such as watch time to test the relevance of videos to particular queries. YouTube’s top ranking factor is viewer satisfaction.

“History with Kayleigh” has a large following already that likely gave her videos a boost. But Dr. Farley doesn’t have a large following, and the reach of his videos comes down to organic discovery.

People Search For Information About “Ancient Apocalypse” And Discover Critique

Other scientists, with small and large followings, have also seen unusually high traffic about this topic on other platforms.

Dr. Flint Dibble, an archaeologist at Cardiff University, wrote a rebuttal for The Conversation and noted the popularity of the piece on Twitter:

Screenshot of Tweet by user @FlintDibble on TwitterScreenshot from Twitter, November 2022Screenshot of Tweet by user @FlintDibble on Twitter

I reached out to Dr. Dibble for his perspective. He stated: “I’ve gotten a wide range of responses to my thread. Plenty of abuse, and plenty of praise. Several people clearly found it while searching for more info on the show.

Some, especially within the first week of release, mentioned they were searching Twitter to find reactions to it either before watching or mid-watch.

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The people who mentioned finding the thread through a search were all glad for quickly getting a clearer context for the show.”

He shared an example of a Twitter user who went looking for information about the show while they were watching it and appreciated the critique he posted on the platform:

Screenshot of Tweet from user @LUnderstated on TwitterScreenshot from Twitter, December 2022Screenshot of Tweet from user @LUnderstated on Twitter

Dr. Andre Costopoulos, an archaeologist at the University Of Alberta, wrote about the show on his personal WordPress blog and shared his blog analytics with me in late November.

The content he wrote about “Ancient Apocalypse” became the best performing on his website in a matter of days, with Google Search making up the clear majority of traffic.

internal analytics of archeothoughts.wordpress.comScreenshot of internal analytics from archeothoughts.wordpress.com, November 2022internal analytics of archeothoughts.wordpress.com

Overall, this isn’t a huge amount of traffic. What’s interesting here is how the content about the show compares to other content by this creator, especially because the site is relatively small.

Dr. Costopoulos believes that scientists can reach audiences hungry for information if they learn the tools.

“Scientists can use these tools just as well as our pseudo-alters,” he told me, “and often to better effect, because we actually have evidence to back up our claims.”

How SEO Can Be Used To Spread Misinformation

Search algorithms are hotbeds of misinformation.

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Dissemination of conspiracies and misinformation has been a hot topic on many different platforms, from YouTube to Facebook.

Google has been reckoning with misinformation and how best to solve it for years.

People who peddle conspiracy theories and pseudoscience know this. They’re expert marketers and storytellers, and they’re good at SEO.

That can make it much more difficult to communicate good science than misinformation. Scientists have demanding jobs outside of marketing and publishing, and their conclusions are often difficult to communicate effectively.

They’re not trained to do it, and academia is slow to adapt to digital trends.

That paves the way for a conspiracy theory to take off with little more than a good story and good marketing.

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Dr. Farley said: “By and large, I think academics have no idea how to do SEO (I’m just stumbling around in the dark myself), and misinformation folks are much, much better at it. Academics, frankly, don’t have the time to learn this stuff.

It would be really cool if our universities would help… but I’ve found the media departments at unis are very old school. If I brought this to them, they’d pitch a media statement to the local newspaper.

Our media department is great and has great intentions, but by and large, they’re early in the game on using social media as a media tool.”

So we have a conundrum where scientists, who aren’t necessarily trained in communications and marketing, face off against professional marketers of ideas. And they’re doing it with personal passion projects on top of their existing jobs.

When it comes to organic reach, scientists need allies.

Is Critique Of “Ancient Apocalypse” Having An Impact?

The results don’t seem as encouraging when you zoom out and take a look at the SERPs for “Ancient Apocalypse.”

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I opened an incognito window in Chrome and made sure my VPN was turned on (United States location), then searched for [ancient apocalypse].

Screenshot of Google search [ancient apocalypse]Screenshot from search for [ancient apocalypse], Google, December 2022Screenshot of Google search [ancient apocalypse]

The results here are a bit of a mixed bag.

The first result is just a link to the show. That’s to be expected.

Immediately below are the video results. The second video result appears to support the show. It had around 60,000 views when I took the screenshot. That’s a significant amount of reach compared to the examples we looked at above.

The third video result has much fewer views but critiques the show.

We can also see, on the information panel, that the critiques from the scientific community may not be having a widespread impact. Audiences review the show well.

Underneath the video results, we do see critiques from The Guardian and Slate. Let’s flip over to the news results.

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Screenshot of Google news results for [ancient apocalypse]Screenshot from search for [ancient apocalypse], Google, December 2022Screenshot of Google news results for [ancient apocalypse]

These are mostly critiques of the show published on large media platforms. Journalists are helping scientists get their message out.

I checked in again a few days later, using an incognito guest Chrome browser with my VPN turned on (United States location). There was an interesting change in the SERP:

Screenshot of Google search results for [ancient apocalypse]Screenshot from search for [ancient apocalypse], Google, December 2022Screenshot of Google search results for [ancient apocalypse]

It looks like Google picked up on the controversy and the newsworthiness of the search. The video results were gone, replaced by a “Top Stories” search feature that appears above the organic results.

So, what’s the takeaway here?

Archaeologists Saw A Boost From SEO With Limited, But Important, Impact

Archaeologists did see a boost from SEO on this topic. But we can see from Google results that the show is popular, and the show’s supporters have a lot of traction too.

The limited effect of this collective effort demonstrates the hurdles facing science communicators. The impact of their critique seems to be a drop in the bucket compared to millions of people who watched the show.

But we shouldn’t discount the success of these scientists and educators, either.

They’re building communities, providing information for people who search for it, and changing minds. When you look closely, you can clearly search algorithms rewarding these creators for their efforts.

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Interested users do discover legitimate scientific research when they look into the series. The content is reaching people, and it’s inspiring them to examine the show critically.

This is encouraging news for the overall quality of search.

I think marketers can help here.

SEO professionals have the knowledge and resources to help amplify these messages. Perhaps we could consider it a little bit of search community service.

More resources: 


Featured Image: Elnur/Shutterstock

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Content Pruning: Why It Works, and How to Do It

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Content Pruning: Why It Works, and How to Do It

Content pruning sounds pretty appealing: delete a ton of content and see your organic traffic improve. But pruning has risks (like deleting useful pages and useful backlinks), and benefits are not guaranteed: So how does pruning actually work? And when

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8 Free SEO Reporting Tools

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8 Free SEO Reporting Tools

There’s no shortage of SEO reporting tools to choose from—but what are the core tools you need to put together an SEO report?

In this article, I’ll share eight of my favorite SEO reporting tools to help you create a comprehensive SEO report for free.

Price: Free

Google Search Console, often called GSC, is one of the most widely used tools to track important SEO metrics from Google Search.

Most common reporting use case

GSC has a ton of data to dive into, but the main performance indicator SEOs look at first in GSC is Clicks on the main Overview dashboard.

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As the data is from Google, SEOs consider it to be a good barometer for tracking organic search performance. As well as clicks data, you can also track the following from the Performance report:

  • Total Impressions
  • Average CTR
  • Average Position
gsc-performance-overviewgsc-performance-overview

Tip

If you’ve signed up for AWT using Google Search Console, you can view your GSC performance data in Ahrefs by clicking “GSC Performance” from the main dashboard.

But for most SEO reporting, GSC clicks data is exported into a spreadsheet and turned into a chart to visualize year-over-year performance.

organic-traffic-graph-showing-clicks-year-over-yearorganic-traffic-graph-showing-clicks-year-over-year

Favorite feature

One of my favorite reports in GSC is the Indexing report. It’s useful for SEO reporting because you can share the indexed to non-indexed pages ratio in your SEO report.

google-search-console-indexed-pages-reportgoogle-search-console-indexed-pages-report

If the website has a lot of non-indexed pages, then it’s worth reviewing the pages to understand why they haven’t been indexed.

Price: Free

Google Looker Studio (GLS), previously known as Google Data Studio (GDS), is a free tool that helps visualize data in shareable dashboards.

Most common reporting use case

Dashboards are an important part of SEO reporting, and GLS allows you to get a total view of search performance from multiple sources through its integrations.

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Out of the box, GLS allows you to connect to many different data sources.

Such as:

  • Marketing products – Google Ads, Google Analytics, Display & Video 360, Search Ads 360
  • Consumer products – Google Sheets, YouTube, and Google Search Console
  • Databases – BigQuery, MySQL, and PostgreSQL
  • Social media platformsFacebook, Reddit, and Twitter
  • Files – CSV file upload and Google Cloud Storage

Sidenote.

If you don’t have the time to create your own report manually, Ahrefs has three Google Looker Studio connectors that can help you create automated SEO reporting for any website in a few clicks

google-looker-studio-partner-connectorsgoogle-looker-studio-partner-connectors

Here’s what a dashboard in GLS looks like:

ahrefs-seo-audit-dashboardahrefs-seo-audit-dashboard
Ahrefs Google Looker Studio integration

With this type of dashboard, you share reports that are easy to understand with clients or other stakeholders.

Favorite feature

The ability to blend and filter data from different sources, like GA and GSC, means you can get a customized overview of your total search performance, tailored to your website.

Price: Free for 500 URLs

Screaming Frog is a website crawler that helps you audit your website.

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Screaming Frog’s free version of its crawler is perfect if you want to run a quick audit on a bunch of URLs. The free version is limited to 500 URLs—making it ideal for crawling smaller websites.

screaming-frog-user-interface-screenshotscreaming-frog-user-interface-screenshot

Most common reporting use case

When it comes to reporting, the Reports menu in Screaming Frog SEO Spider has a wealth of information you can look over that covers all the technical aspects of your website, such as analyzing, redirects, canonicals, pagination, hreflang, structured data, and more.

Once you’ve crawled your site, it’s just a matter of downloading the reports you need and working out the main issues to summarize in your SEO report.

Favorite feature

Screaming Frog can pull in data from other tools, including Ahrefs, using APIs. 

If you already had access to a few SEO tools’ APIs, you could pull data from all of them directly into Screaming Frog. This is useful if you want to combine crawl data with performance data or other 3rd party tools.

screaming-frog-api-accessscreaming-frog-api-access

Even if you’ve never configured an API, connecting other tools to Screaming Frog is straightforward.

Price: Free

Ahrefs has a large selection of free SEO tools to help you at every stage of your SEO campaign, and many of these can be used to provide insights for your SEO reporting.

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when-to-use-ahrefs-free-tools-across-the-seo-process-illustrationwhen-to-use-ahrefs-free-tools-across-the-seo-process-illustration

For example, you could use our:

Most common reporting use case

One of our most popular free SEO tools is Ahrefs Webmaster Tools (AWT), which you can use for your SEO reporting.

With AWT, you can:

  • Monitor your SEO health over time by setting up scheduled SEO audits
  • See the performance of your website
  • Check all known backlinks for your website
ahrefs-overviewahrefs-overview

Favorite feature

Of all the Ahrefs free tools, my favorite is AWT. Within it, site auditing is my favorite feature—once you’ve set it up, it’s a completely hands-free way to keep track of your website’s technical performance and monitor its health.

If you already have access to Google Search Console, it’s a no-brainer to set up a free AWT account and schedule a technical crawl of your website(s).

Price: Free

Ahrefs’ SEO Toolbar is a free Chrome and Firefox extension useful for diagnosing on-page technical issues and performing quick spot checks on your website’s pages.

Most common reporting use case

For SEO reporting, it’s useful to run an on-page check on your website’s top pages to ensure there aren’t any serious on-page issues.

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ahrefs-seo-toolbar-overviewahrefs-seo-toolbar-overview

With the free version, you get the following features:

  • On-page SEO report
  • Redirect tracer with HTTP Headers
  • Outgoing links report with link highlighter and broken link checker
  • SERP positions
  • Country changer for SERP

The SEO toolbar is excellent for spot-checking issues with pages on your website. If you are not confident with inspecting the code, it can also give you valuable pointers on what elements you need to include on your pages to make them search-friendly.

If anything is wrong with the page, the toolbar highlights it, with red indicating a critical issue.

severity-highlight-ahrefs-seo-toolbarseverity-highlight-ahrefs-seo-toolbar

Favorite feature

The section I use the most frequently in the SEO toolbar is the Indexability tab. In this section, you can see whether the page can be crawled and indexed by Google.

indexability-tab-ahrefs-seo-toolbarindexability-tab-ahrefs-seo-toolbar

Although you can do this by inspecting the code manually, using the toolbar is much faster.

Price: Free

Like GSC, Google Analytics is another tool you can use to track the performance of your website, tracking sessions and conversions and much more on your website.

google-analytics-screenshotgoogle-analytics-screenshot

Most common reporting use case

GA gives you a total view of website traffic from several different sources, such as direct, social, organic, paid traffic, and more.

Favorite feature

You can create and track up to 300 events and 30 conversions with GA4. Previously, with universal analytics, you could only track 20 conversions. This makes conversion and event tracking easier within GA4.

Price: Free

Google Slides is Google’s version of Microsoft PowerPoint. If you don’t have a dashboard set up to report on your SEO performance, the next best thing is to assemble a slide deck.

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Many SEO agencies present their report through dashboard insights and PowerPoint presentations. However, if you don’t have access to PowerPoint, then Google Slides is an excellent (free) alternative.

google-slides-screenshotgoogle-slides-screenshot

Most common reporting use cases

The most common use of Google Slides is to create a monthly SEO report. If you don’t know what to include in a monthly report, use our SEO report template.

Favorite feature

One of my favorite features is the ability to share your presentation on a video chat directly from Google Slides. You can do this by clicking the camera icon in the top right.

share-video-chat-google-slidesshare-video-chat-google-slides

This is useful if you are working with remote clients and makes sharing your reports easy.

Price: Free

Google Trends allows you to view a keyword’s popularity over time in any country. The data shown is the relative popularity ratio scaled from 0-100, not the direct volume of search queries.

Most common reporting use cases

Google Trends is useful for showing how the popularity of certain searches can increase or decrease over time. If you work with a website that often has trending products, services, or news, it can be useful to illustrate this visually in your SEO report.

Google Trends makes it easy to spot seasonal trends for product categories. For example, people want to buy BBQs when the weather is sunny.

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Using Google Trends, we can see that peak demand for BBQs usually happens in June-July every year.

bbq-google-trends-graphbbq-google-trends-graph

Using this data across the last five years, we could be fairly sure when the BBQ season would start and end.

Favorite feature

Comparing two or more search terms against each other over time is one of my favorite uses of Google Trends, as it can be used to tell its own story.

google-trends-comparison-examplegoogle-trends-comparison-example

Embellishing your report with trends data allows you to gain further insights into market trends.

You can even dig into trends at a regional level if you need to.

regional-trends-via-google-trendsregional-trends-via-google-trends

Final thoughts

These free tools will help you put together the foundations for a well-rounded SEO report.

The tools you use for SEO reporting don’t always have to be expensive—even large companies use many of the free tools mentioned to create insights for their client’s SEO reports.

Got more questions? Ping me on X 🙂

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Study Reveals Potential Disruption For Brands & SEO

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Study Reveals Potential Disruption For Brands & SEO

A new study by Authoritas suggests that Google’s AI-powered Search Generative Experience (SGE), currently being tested with a limited group of users, could adversely impact brand visibility and organic search traffic.

These findings include:

  • When an SGE box is expanded, the top organic result drops by over 1,200 pixels on average, significantly reducing visibility.
  • 62% of SGE links come from domains outside the top 10 organic results.
  • Ecommerce, electronics, and fashion-related searches saw the greatest disruption, though all verticals were somewhat impacted.

Adapting to generative search may require a shift in SEO strategies, focusing more on long-form content, expert insights, and multimedia formats.

As Google continues to invest in AI-powered search, the Authoritas study provides an early look at the potential challenges and opportunities ahead.

High Penetration Rate & Industry-Wide Effects

The study analyzed 2,900 brand and product-related keywords across 15 industry verticals and found that Google displays SGE results for 91.4% of all search queries.

The prevalence of SGE results indicates they impact a majority of websites across various industries.

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The research analyzed the typical composition of SGE results. On average, each SGE element contained between 10-11 links sourced from an average of four different domains.

This indicates brands may need to earn multiple links and listings within these AI-curated results to maintain visibility and traffic.

The research also suggests that larger, well-established websites like Quora and Reddit will likely perform better in SGE results than smaller websites and lesser-known brands.

Shifting Dynamics In Organic Search Results

With SGE results occupying the entire first page, websites that currently hold the top positions may experience a significant decrease in traffic and click-through rates.

When a user clicks to expand the SGE element, the study found that, on average, the #1 ranked organic result drops a sizeable 1,255 pixels down the page.

Even if a website ranks number one in organic search, it may effectively be pushed down to the second page due to the prominence of SGE results.

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New Competition From Unexpected Sources

The study revealed that SGE frequently surfaces links and content from websites that didn’t appear in the top organic rankings.

On average, only 20.1% of SGE links exactly matched a URL from the first page of Google search results.

An additional 17.9% of SGE links were from the same domains as page one results but linked to different pages. The remaining 62% of SGE links came from sources outside the top organic results.

Challenges For Brand Term Optimization & Local Search

The study reveals that SGE results for branded terms may include competitors’ websites alongside the brand’s own site, potentially leading to increased competition for brand visibility.

Laurence O’Toole, CEO and founder of Authoritas, states:

“Brands are not immune. These new types of generative results introduce more opportunities for third-party sites and even competitors to rank for your brand terms and related brand and product terms that you care about.”

Additionally, local businesses may face similar challenges, as SGE results could feature competing local brands even when users search for a specific brand in a regional context.

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Methodology & Limitations

To arrive at these insights, Authoritas analyzed a robust dataset of 2,900 search keywords across a spectrum of query types, including specific brand names, brand + generic terms, brand + product names, generic terms, and specific product names. The keywords were distributed across 15 industry verticals.

The study utilized a consistent desktop browser viewport to quantify pixel-based changes in the search results. Authoritas also developed proprietary “alignment scores” to measure the degree of overlap between traditional organic search results and the new SGE links.

While acknowledging some limitations, such as the keyword set needing to be fully representative of each vertical and the still-evolving nature of SGE, Authoritas maintains that the insights hold value in preparing brands for the new realities of an AI-powered search ecosystem.

Why We Care

The findings of the Authoritas study have implications for businesses, marketers, and SEO professionals. As Google’s SGE becomes more prevalent, it could disrupt traditional organic search rankings and traffic patterns.

Brands that have invested heavily in SEO and have achieved top rankings for key terms may find their visibility and click-through rates diminished by the prominence of SGE results.

SGE introduces new competition from unexpected sources, as most SGE links come from domains outside the top 10 organic results. This means businesses may need to compete not only with their traditional rivals but also with a broader range of websites that gain visibility through SGE.

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As Google is a primary source of traffic and leads for many businesses, any changes to its search results can impact visibility, brand awareness, and revenue.

How This Could Help You

While the rise of SGE presents challenges, it also offers opportunities.

Taking into account what we’ve learned from the Authoritas study, here are some actionable takeaways:

  • As SGE favors in-depth, informative content, businesses may benefit from investing in comprehensive, well-researched articles and guides that provide value to users.
  • Incorporating expert quotes, interviews, and authoritative sources within your content could increase the likelihood of being featured in SGE results.
  • Enriching your content with images, videos, and other multimedia elements may help capture the attention of both users and the SGE algorithm.
  • Building a strong brand presence across multiple channels, including social media, industry forums, and relevant websites, can increase your chances of appearing in SGE.
  • Creating a trustworthy brand and managing your online reputation will be crucial, as SGE may feature competitors alongside your website.

Looking Ahead

While the long-term impact of SGE will depend on user adoption and the perceived usefulness of results, this study’s findings serve as a valuable starting point for businesses and SEO professionals.

By proactively addressing the challenges and opportunities SGE presents, you can increase your chances of success in the new search environment.


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