SEO
How to Build Backlinks to Your Website
In my previous entry, I talked about how big of a chunk links are to your site’s SEO. In this one, I’ll be talking about the fundamentals of how to build backlinks to your website. Why do you need links? How important is it? Where do I start?
- What are links?
- What is link building?
- Why do you need to learn how to build backlinks to your website?
- Factors to consider in building backlinks
- How to build backlinks to your website
- Key takeaway
Notera: This post was originally published in June 2010, and updated in December 2021 to include new tips and data.
What are links?
Enligt Computer Hope, a link or a hyperlink is a “is an icon, graphic, or text that links to another file or object.” Links connect web pages to one another, making navigation easier.
There are three types of links that you need to know:
- Inbound links
- Interna länkar
- Outbound links
Inbound links
Inbound links are links from other websites that link back to your website.
Here’s a simplified version to help you visualize it easier:
You can have multiple inbound links from one external website or referring domain, or one inbound link per external website or referring domain.
That’s why when you do a backlink analysis of your website, you will see that your website has so much more backlinks than it does referring domains.
For example, here’s the Semrush backlink analysis for SEO Hacker:
As you can see, in the past couple of months we’ve had around 5,000 referring domains, and we got around 256,000 backlinks from those domains.
There are two types of inbound links: dofollow and nofollow links. Dofollow links pass on link juice to your website, while nofollow links just point other users to your website but don’t pass on link juice.
Interna länkar
Next, we have internal links. Interna länkar are links you create between the pages of your own website. The link I placed in the anchor text “internal links” is an example of an internal link.
To visualize:
Internal links have a couple of uses:
- They make navigation between pages easier.
- They help search engine crawlers identify the most important pages of your website.
- They help establish your site structure.
So even if internal links aren’t as important for ranking as inbound links are, they are definitely important as they have their own functions that the other types of links can’t fulfill. By linking between your pages, you get to show your users and the search engine that your content in each webpage is relevant to one another.
Outbound links
Lastly, we have outbound links. These are links you place in your web pages that point to external websites.
Basically, you would want other websites to have outbound links that are directed to your website, making them inbound links.
Webmasters can also reach out to you and request for you to link to their website. Depending on the agreement, you can opt to give them dofollow or nofollow outbound links. When you have a nofollow link, make sure you add the code rel=”nofollow” to avoid passing on your website’s link juice.
Going back to our backlink profile:
You can see that we’ve referred to 868 external domains in the past couple of months.
What is link building?
Link building is the process of getting links back to your website from either the same website (internal backlinks) or other websites.
First off, you have to realize link building is one of the slowest processes that you have to go through to grow your site’s visibility as an SEO practitioner. Links don’t just pop out of nowhere. You have to earn them.
In link building, the most difficult yet most rewarding link to get would be inbound links.
Why do you need to learn how to build backlinks to your website?
Links are one of the fundamental ranking factors that we have. Think of it as word-of-mouth referrals. When you have many people referring your company to their friends and family, that means you’re building your credibility as a trustworthy company with good products and services.
But it’s not everything too. Links give your site more authority and reputation—giving it the power to strengthen the weight of its keywords.
Your keywords are your foundation, but your links make up the building. And what search engines usually look for is the building—then it makes its way down to the foundation. If your building looks good and is tall enough for it to be easily found, then your foundation is given deeper consideration and trust because it can hold up a tall and well-made structure.
The idea behind this is easy: the more links to your site only means your site is referred to by that many other websites. It means that your site must contain something interesting to all those site owners/webmasters, thus people would most probably also find your content useful—therefore, search engines like Google refer you in their search engine results page (SERPs).
Factors to consider in building backlinks
Not all links are good for your site’s ranking. Some links can bring your site down. It’s not altogether devastating—but that only means you have to choose your links carefully. Picking links isn’t an easy SEO task. It’s like one whole module altogether.
In choosing where to get links, there are five major factors to consider:
Domain authority
First, you have to look at the domain authority of the website. Why? Because the higher it is, the more Google juice you can get from it.
Imagine getting a link from Ahrefs vs getting a link from an unknown website. The search engines will determine that your Ahrefs link is of higher quality than if you got some random link. That’s plus points for your website.
Niche
Second, look at the website’s niche. Is your site related to this website? If you’re not related, the links you’re gonna get from that site are next to useless.
How come? Because relevance matters.
This doesn’t mean you can’t get links from forums or directories, but make sure these aren’t low-quality, spammy websites.
Outbound links
Thirdly, look at all the outbound links the site is giving away. Too many outbound links can mean that you’ll be sharing with all the other websites that this site is linking out to—giving you less Google juice compared to sites with low outbound links.
Link sources
Fourth, look at all the sites it gets its links from. Are they reputable sites? Are they related to your niche? Maybe you can get links from those sites too!
Types of links
Fifth, look at the site’s links if they are nofollow links. If you’re trying to rank (especially in Google), nofollow links will not help. So you better look for sites that don’t put nofollow in their links.
Of course, nofollow links can still be useful in directing users to your page (meaning, helping you generate traffic), but dofollow links are still ideal because they pass on link juice to your page.
How to build backlinks to your website
There are many ways to get links. Some are effective in boosting your rank, some are effective in giving you traffic, and some are effective in wasting your time. Here are some of the ways you can build your backlinks:
Directory listing
One way of getting backlinks is to add your website to a reputable online directory. Matthew Woodward has a fantastic tutorial on how to do this one.
Basically, you choose a directory that has high authority and you submit your website to it. The trick here is to look for high-quality directories that are moderated, so you can be sure that the site is trustworthy and isn’t spammy.
Forum posting
Another way to build backlinks to your website is through forum posting. Again, make sure you look for high-quality, moderated forums.
For example, Reddit has a community called Big SEO:
Posting links here is surprisingly difficult, so you have to have built a relationship with this community before you can even link back to your website. That practice helps avoid spammy links.
If you don’t have a Reddit account, you can choose to use Quora. Same practice applies—make sure you don’t spam links. Answer questions and give suggestions honestly, and don’t link back to yourself unless necessary.
Gästbloggar
This is probably one of my favorite ways to get backlinks, but it is arguably one of the most laborious. Guest blogging (or guest posting) entails researching reputable sites that allow guest posting, coming up with a topic, writing an article, and undergoing an editing process.
You also have to make sure that you follow the instructions of the website you’re trying to publicera your article in. For example, if a website allows only two dofollow links to your website, you wouldn’t want to be dishonest and put three.
Link bait
Link baiting is the practice of creating content that is so relevant, informative, and awesome that other websites will just have to link to it. The goal of course is to have all your content be linkable to, but the reality is not all our content is this way.
To create link bait content, you can consider the following formats according to Semrush:
- Interactive assets
- Data-driven studies and other assets
- Long-form guides
- Visuals
- Controversial or talking-point content
For example, we created a report on the State of SEO in the Philippines for 2022 where we discussed the search landscape in the country, our improvements and predictions for the coming year, how we fared against our top competitors, and so on and so forth.
Those who find this incredibly valuable can link to it. You can also create infographics, videos, and other content that other users will see as worth linking to.
Link exchange
This is another one of my favorite ways to get links. It’s straightforward—you negotiate with a reputable contact to exchange links. For example, you can email them and say that you have a website with a high domain authority and you’re willing to give a dofollow link this month in exchange for a dofollow link to an article you just wrote.
This is also incredibly effective if you guest post a lot. In that way, you won’t be giving dofollow links from your website only (or ever), because you can link to them through the blog you wrote on another website.
Paid links
Paid links are one way to earn backlinks to your website, but they can result in harsh penalties simply because paying for links is manipulation of Google’s algorithm. This is definitely the easiest way to get a backlink, but it’s also the riskiest.
Crowdsourcing
If you don’t have plenty of time to guest post, you can opt to be contacted when companies or writers crowdsource answers for a report or an article they’re writing.
For example, SEO Hacker was featured in a recent report by Databox titled, “Campaign Reporting: How to Gauge for Long Term Effectiveness?”
This was the result of Databox crowdsourcing answers—and seeing that ours was worth including in their report.
Contacting webmasters
One of the most important things you should learn on how to build backlinks to your website is by contacting webmasters. For example, if you have an article that recently linked to their work, or if you noticed that they have a broken link in one of their articles, you can reach out and pitch your article as a replacement.
This is one of the most difficult ways to get links, but like guest blogging, it is one of the most rewarding. See, this isn’t as simple as emailing webmasters and expecting links in return, it’s getting noticed and building a relationship with them first.
We already know how important dofollow links are. If you were in their position, would you answer every single person emailing you for a link? No, right? You would answer only those whom you’ve seen have been interacting with your work consistently.
Internal linking
Lastly, we have to go back to internal linking. This doesn’t help your website in the same way as inbound links do as we’ve mentioned earlier, but it does help your site be more coherent and it generates traffic to the other pages in your website.
Key takeaway
Learning how to build backlinks to your website is definitely still a must in the coming year. It may be a long and tough process as it involves a lot of research, vetting, writing, and relationship-building, but it definitely pays off for your SEO in the long run. Remember to always make sure that the sites you’re requesting backlinks from are reputable sites with high domain authority scores, or else they wouldn’t really count for much.
Do you have other ways to build backlinks? Which one is the most useful for you? Let me know in the comments!
Källlänk
SEO
How To Boost Key Product Page Rankings With Link Building
When shaping your SEO strategy, your success metrics come down to bottom-line results – what’s going to move the needle for your company and make a real impact?
Which SEO strategies can you employ to hit your KPIs?
In order to succeed in competitive markets, you must go beyond on-page optimization and sound technical SEO – you need a full-funnel approach.
With the right mix of link building and content creation, you can directly affect the rankings of key product pages while boosting overall performance.
6-Step Process For Boosting Product Page Ranks
To consistently boost your product page rankings, try adding these 6 steps to your SEO strategy:
- Review the product page(s) for link opportunities.
- Audit existing content and ensure topical relevance to the product page with strategic internal links.
- Identify high-intent keywords, a.k.a. your new content opportunity, for the product page.
- Discover linkable topics with a tie-in to the product page, but make sure they are broad and useful enough to not be advertorial.
- Skapa content based on findings, and build external links to the broader topic, with strategic internal links to the high-intent keyword content and product pages.
- Measure the impact on the primary product page against the keyword ranking KPIs initially identified. Monitor rankings, traffic, and links across the entire funnel as additional KPIs.
Don’t worry, we wouldn’t leave you hanging without more information.
Gå med i vårt kommande webinar to learn exactly how to do these steps.
Join Cory Collins, Business Development Manager at Page One Power, and Nick Katseanes, Sales Director at Page One Power, as they show you how a funnel of links and content can result in stronger SEO campaigns.
Learn how you, too, can combine link building and content creation to drive product page rankings in addition to secondary KPIs.
Key Takeaways:
- Learn how to grow product page rankings after technical SEO and on-page optimization are completed.
- Understand how content marketing and link building strategically tie back into product-level SEO KPIs.
- Gain insight into the difference between high-intent keyword content and linkable content, and how to use the two together.
Can’t make the live webinar? Sign up and we’ll send you the recording and all the resources after the event.
SEO
Inuti The Decentralized Social Media Platform
Are you interested in the new social media platform aiming to compete with Twitter?
Bluesky is a decentralized social network led by CEO Jay Graber, with Twitter co-founder Jack Dorsey on its board of directors.
What Is Bluesky?
In December 2019, Dorsey announced through a series of tweets that Twitter would fund a small independent team of up to five people to develop an open and decentralized standard for social media.
The aim was for Twitter to become a client of this standard one day.
Dorsey highlighted several factors prompting this move:
- The challenges posed by centralized control include difficulties in global policy enforcement to address abuse and misinformation.
- The shifting value of social media from content hosting and removal to recommendation algorithms. These algorithms, which currently are typically proprietary, direct users’ attention. Dorsey hopes Bluesky would allow for alternatives to be built.
- Existing incentives in social media often draw attention to controversial and outrageous content instead of promoting informative and healthy conversations.
- Recent technological advances, like blockchain, have made decentralized solutions more viable. These solutions could lead to open and durable hosting, governance, and monetization.
We’re calling this team @bluesky. Our CTO @ParagA will be running point to find a lead, who will then hire and direct the rest of the team. Please follow or DM @bluesky if you’re interested in learning more or joining! 🌐💬💙
— jack (@jack) December 11, 2019
Blå himmel strives to make social networks function similarly to email, blogs, or phone numbers as open systems that facilitate online interactions.
Bluesky developers created the AT Protocol, which is nearing completion. The AT Protocol aims to make modern social media and online public conversations more akin to the early Internet era when anyone could create a blog or use RSS to follow multiple blogs.
The Bluesky app demonstrates the features of this protocol.
Bluesky hopes this will lead to new advancements in social media, enabling researchers and communities to solve issues currently faced by social networks, as tweeted by Dorsey.
Social Media Problems Bluesky Hopes To Solve
Most traditional social networks are closed platforms controlled by a central authority that dictates user and developer permissions.
If a user decides to leave a traditional social network, they must begin anew, losing their connections and content. For developers, creating a new app requires overcoming network effects and rebuilding the social graph from the beginning.
Additionally, they risk being shut down abruptly if they try to build using these companies’ APIs.
Similarly, content creators may lose their audience if the platform changes its rules.
The AT Protocol is designed to change this scenario, offering a more open, democratic, and innovative environment for users, developers, and content creators.
How To Get A Bluesky Invite Code
There are several ways to get an invitation to Bluesky.
You can sign up for the waitlist and wait for an invitation to join from Blå himmel.
You can ask your friends on other social networks if they have an invite.
You can search Bluesky invite code on Twitter. Check the latest results and reply quickly to get an invite. (This is the method that worked for me.)
Screenshot from Twitter, May 2023You can even buy an invite code for Bluesky on eBay.
Screenshot from eBay, May 2023How To Create Your Bluesky Account
Once you have your invitation code, you can create your account on the website or the Bluesky app from the App Store eller Google Play.
Screenshot from Bluesky, May 2023You can choose the default Bluesky server ([email protected]) or follow these directions to use your own domain ([email protected]). You can change to your own domain later in your account settings.
Screenshot from Bluesky, May 2023Next, enter your invite code, email, password, and birthdate.
Screenshot from Bluesky, May 2023Finally, choose a user handle. You can change this later in your account settings.
Screenshot from Bluesky, May 2023How To Edit Your Bluesky Profile
Once you’ve completed your account setup, you will want to visit your profile and edit it before connecting with others.
You can add a cover photo, profile photo, display name, and 256-character description.
Screenshot from Bluesky, May 2023While there is no specific field for links to your website or other social profiles, you can place a link in the description.
How To Post An Update On Bluesky
Bluesky allows you to post 300-character updates with text, up to four images, and links.
Screenshot from Bluesky, May 2023Note that all profiles and posts are public, and the user content you share is subject to Bluesky’s Terms of Service.
Within the Terms of Service, Bluesky notes that when you share any content (such as text, images, or videos) on a platform or service provided by Bluesky, you give Bluesky and its related companies the right to use and share that content.
With these terms, Bluesky can use, copy, modify, distribute, and display your content in various ways, including promoting Bluesky and its services through social media channels.
I’m going to try to clarify here. First of all, Jack is 1 of 3 board members of Bluesky, and does not have any personal license to any content.
The “rights to user-generated content” term lets us do stuff like this — use screenshots of user-generated content in the app store. pic.twitter.com/yp4SOgJfBS
— Jay Graber (@arcalinea) 28 april 2023
They can do this without paying you. On the upside, they won’t use your content in any sponsored content without your permission.
How To Build Your Bluesky Network
To find people to connect with, use the search to find posts and users with specific keywords.
Screenshot from Bluesky, May 2023You can reply to, repost, and like posts by other users. The three dots offer additional options, including translating and sharing with other networks.
Screenshot from Bluesky, May 2023Switch to the Users tab to find related accounts to follow.
Screenshot from Bluesky, May 2023When you visit another user’s profile, you can follow them or use the three dots to find more options, including one to add the user to a list.
Screenshot from Bluesky, May 2023Bluesky Lists Vs. Twitter Lists
It’s essential to note Bluesky lists are not like Twitter lists.
Screenshot from Bluesky, May 2023On Twitter, you add users to lists when you want to follow them more closely.
On Bluesky, you add users to lists to mute their activity.
Screenshot from Bluesky, May 2023When you create a Bluesky mute list, it will be visible on your profile. You can, however, follow other users’ mute lists to ignore the same group of users privately.
In addition to public mute lists, you can access more ways to moderate the content you see on Bluesky in the Moderation section.
Screenshot from Bluesky, May 2023Here, you can update your content filtering settings, mute an account, or block an account.
Screenshot from Bluesky, May 2023My Feeds
My Feeds allows users to create custom algorithms for displaying content.
Screenshot from Bluesky, May 2023This feed, created by the Bluesky team, shows updates from those you follow and the people they like.
Screenshot from Bluesky, May 2023How To Change Your Bluesky User Handle Or Domain
As mentioned, you can visit your account settings to change your user handle.
Screenshot from Bluesky, May 2023You can also update your user handle to use your domain instead of @bsky.social.
Screenshot from Bluesky, May 2023The Next Step In Decentralized Social Media
Bluesky may present an approach to decentralized social media that could mitigate many issues plaguing traditional social platforms today.
Bluesky appears dedicated to ushering in a new digital communication era with the AT Protocol’s continued development.
With the issues it aims to solve and the open standard it seeks to establish, Bluesky could be the blueprint for the future of social media. It remains to be seen how well Bluesky will perform once it comes out of beta.
Featured image: Tada Images/Shutterstock
SEO
3 steg för att bygga en vinnande holistisk sökstrategi
A multi-channel, holistic approach to search marketing is a must in today’s digital marketing space.
You can maximize digital shelf space by removing silos between teams and finding synergies on how paid and organic search can work together.
On May 10, I moderated a webinar with Wayne Cichanski, Vice President of Search and Site Experience at iQuanti, and Erin Wilson, VP of Marketing at HomeEquity Bank.
Cichanski and Wilson demonstrated how to combine insights and data from paid and organic channels to create a cohesive search strategy that enhances online visibility.
Här är en sammanfattning av webbinariet. För att komma åt hela presentationen, Fyll i formuläret.
Step 1: Learn The Power Of Integrating Your Paid & Organic Search Strategy
SEO & SEM each have different roles, places, and advantages.
But these differences help provide insights into gaps that the other marketing school of thought has.
As such, these two channels can work very well together given a cohesive strategy that integrates both of their beneficial aspects.
So, how do you go about understanding the data that each process brings to the table?
How do you tap into the power of these two channels without needing to increase bandwidth?
One way is to start maximizing your digital shelf space.
[What is digital shelf space?] Find out – Instantly access the on-demand webinar →
Start By Maximizing Your Digital Shelf Space
Between paid results, organic results, People Also Ask (PAA), stories, local map packs, the AnswerBox, video carousels, and more, there are many areas in which you can own a higher market share of a SERP.
So when you think about a cohesive strategy, you’ll need to consider these are these steps:
- Review total digital shelf space.
- Know what keywords trigger what.
- Build assets to acquire.
[Discover how to do each step] Instantly access the on-demand webinar →
After going through these steps, you can now start merging strategies.
Bring Different Tactics Together
Next, focus on synchronizing your research and common messaging across organic site pages, paid search ads, social, display, email, and thought leadership.
You can do this by:
- Carrying the messaging across the entire funnel.
- Using dual rankings to elevate impression share.
- Increasing the halo effect by driving paid to organic.
- Modifying bidding strategies for branded, non-branded mid-funnel vs. lower.
- Discovering and building a common foundation between paid and organic.
[Dive deeper] Instantly accesses the on-demand webinar →
Step 2: Understand The Roles Of Your Marketing Channels
Understanding the roles and expectations for each channel sets them up for maximum contribution.
But before you start, understand that customer centricity is vital. Always consider your customer’s needs, preferences, and behaviors.
Then, leverage each channel for different stages and behavioral needs of the user.
Screenshot by iQuanti, May 2023Knowing each channel’s defined role means you’ll know what to expect and measure in each corresponding stage.
[Learn how HomeEquity Bank leverages each channel] Instantly access the on-demand webinar →
Step 3: Deliver A Connected Search Program
To understand the roles and expectations for maximum contribution, start attacking the SERP positions and journey milestones collectively by:
- Measuring them together.
- Identifying key themes along the journey.
- Developing bid strategies.
[Learn what each step entails] Instantly access the on-demand webinar →
Increase Conversions With Paid Branded & Non-Branded Search
Angående Branded Search, focus on maximizing conversion & reducing leakage by occupying a secondary position from a neutral test bed site to push down competitors.
In other words, you can push the competitors down from the top by having a high-visibility listing.
I en Non-Brand Search, a good approach is to segment intents by conversion potential. This quadrant better explains this:
[Slides] 3 Steps To Building A Winning Holistic Search Strategy
Här är presentationen:
Bildkrediter:
Utvald bild: Paulo Bobita/Search Engine Journal
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