SEO
How to Find Influencers
Do you want to find the right influencers for your business?
In this blog post, we will walk you through a step-by-step guide on how to find the best influencers for your brand. We’ll cover everything from defining your goals to tracking the progress of your campaign.
Define your goals
The first step in finding the right influencers is defining your goals. Here are some questions to answer:
- Why do I want to work with influencers?
- What am I hoping to achieve?
- Do they align with the goals I have set up in my marketing plan?
- How much are we willing to spend for this collaboration?
Download: Quarterly Marketing Plan
By answering these questions, you ensure that it is crystal clear what your goals are and what role they play in your overall marketing plan, how the influencers can help you achieve them, and what you can offer in return for a fair collaboration.
For example, let’s say you’re in the health and fitness niche and your target audience are moms. Let’s answer the questions above.
- Why do I want to work with influencers?
The health and fitness niche is competitive and most of our competitors offer supplements or vegan alternatives. I offer a monthly subscription service where the customer will get a supply of vegan frozen meals every week. This can break into the market faster if I tap the right people to test and review them.
- What am I hoping to achieve?
Greater visibility and word-of-mouth marketing for my business.
- Do they align with the goals I have set up in my marketing plan?
Yes. I aim to sell at least 50 subscriptions for the first month to break even. Influencer marketing plays a significant role in achieving this goal.
- How much are we willing to spend for this collaboration?
$350 for a YouTube review with additional fees for Instagram and Tiktok posts depending on engagement and follower count.
Check industry pricing
Before you even start looking for influencers, you need to understand how the fees work. Fee structures for influencers may differ from country to country.
For example, a fee structure (or rate card) can look like this:
Or you can check industry rates and how they’re computed such as this guide by Get Hyped if you’re in the US.
Then edit your answer to the last question (How much are we willing to spend for this collaboration?) based on your findings.
This ensures that:
- You understand the type of influencer you can afford to collaborate with (nano, micro, etc.) so you can narrow down your research.
- Negotiations can be smoother because you already have an idea of how much you’re willing to spend and you understand how the fees work—haggling prices isn’t a good look for your brand because these influencers work hard to build and engage their audience base.
Research to find relevant influencers in your niche
Once you have defined your goals and checked the pricing, it’s time to find influencers.
Social media listening tools are a great way to find relevant influencers. These platforms allow you to track mentions of competitor brands so you can see who they’re working with. You can then look for influencers in that circle.
You can also use social media listening tools to track relevant hashtags. This is a great way to find influencers who are talking about topics that are important to your business.
Some of the most popular social media listening tools include Cloohawk and Buzzsumo.
Further reading: Social Listening vs Social Monitoring
As mentioned, you can find relevant influencers by identifying relevant hashtags. Hashtags are a great way to find people who are talking about specific topics.
Here’s a trick: find a famous influencer in your niche that’s out of your budget and check their hashtags. Then enter that hashtag into a free tool like Social Searcher to see who is using the same hashtag.
You can also opt to go on the platform you want to have the most visibility in and manually search the hashtags there. For example, you can go on Instagram and use #veganmom or #veganphilippines to narrow your search.
Use tools to find their contact details
There are various ways to contact influencers, and it usually is pretty easy to reach out to them.
More often than not, they are looking for opportunities to collaborate with brands, so their DMs are open, or their emails are in their bio or video description.
It’s a bit tedious to manually reach out to a bunch of influencers though especially if you’re trying to work with a lot of them.
NinjaOutreach
For that issue, check out NinjaOutreach.
NinjaOutreach is an outreach software used by digital marketing agencies, bloggers, and small businesses wanting to grow their online presence.
What’s great about this tool is that with a simple keyword search, you can find online influencers in your niche and see valuable information about them at the same time.
In this way, you can easily partner with influencers who are interested in promoting your brand to their audiences.
Although NinjaOutreach has a number of interesting features, we’re going to focus on two for this post:
Social media influencers finder
Interestingly, here’s what NinjaOutreach’s dashboard looks like when you log in:
On the left side of the dashboard, you will find Instagram, TikTok, and YouTube Influencers.
When you click on the Instagram Influencers tab, you can start searching for Instagram influencers by their username or keywords.
You can use the filter or sorting feature found on the left side of the dashboard if you want to narrow down your search.
Email Finder
Another NinjaOutreach’s cool feature is the email finder, where you can find someone’s email address by searching for a specific person and domain.
Use this feature if you’re looking to do any of the following:
- Guest post outreach
- Product review outreach
- Instagram influencer sponsorship
- Link building outreach
- Sponsored post outreach
- Expert roundup post outreach
- Podcast/Interview outreach
But what if the influencer you’re eyeing doesn’t have their contact information on their social media or website?
Here are other options you can look into:
Findthat.Email
Findthat.Email is a straightforward service. You enter an influencer’s name and their company or website and the email finder will give you their contact details. I can’t emphasize enough how easy it is to use.
The best part about this is the website allows you a few free sample searches on the main page.
This screenshot was taken directly from their homepage and the sample person I tried to find was Bill Gates of Microsoft.
While Bill Gates may not exactly be the ideal example of a hard-to-find person, the example is still a good enough one to demonstrate what Findthat.Email’s service is all about.
I tried looking for other less exposed influencers and I was impressed. The website gave me what I wanted. It does have its limitations, such as needing the domain or website so you can perform search. If you don’t have that info, it would be better to use another tool.
Here are the tool’s features:
Search/Verify
Findthat.Email sifts through a huge chunk of data freely available on the internet and delivers results—all in a matter of seconds.
Bulk Search
Another nifty feature is having the ability to search in bulk. Simply upload a list of people and the service will look through their database and will simply notify you when the search is done. No limit was ever explicitly specified but we did try at least 10 at one point and the search was done in a matter of minutes.
Chrome Extension
One of the best features of Findthat.Email is the ability to have it installed on Google Chrome. It makes finding prospects on any social platform easy and in an instant.
Integrations
This is frankly my favorite feature. I’m all about using a lot of tools and Findthat.Email allows you to sync your contacts with your other tools such as Salesforce, MailChimp, Zoho CRM and PipeDrive to name a few.
Hunter
Hunter.io is another popular email tool that lets you find professional email addresses from domains or companies.
What makes Hunter popular among marketers, business owners, and recruiters is that it’s straightforward, which makes it a very easy tool to use.
When you sign up for their free account, you will have access to Hunter’s following features:
Domain Search
The domain search lets you find email addresses using one given domain (example: “seo-hacker.com”) and other publicly available email addresses.
You can use up to 25 searches per month with a free account. This number applies to other Hunter’s features as well.
Email Finder
This feature lets you find email addresses using the full name and the domain name used for email by the company or organization. When you enter the company name into the Email finder, Hunter will automatically suggest the closest domain name.
Author Finder
This feature is found right next to the Email Finder tab. It allows you to find the author of an article and their professional email address.
To find the author’s email address, simply provide the article URL and you’re good to go.
Email Verifier
If you want to check whether the email address exists and can receive emails, you can use this feature.
This feature is extremely helpful especially if you want to verify an email address, so you can protect your sender’s reputation and avoid bounces at the same time.
Instant Checkmate
Coming out of left field, but a surprisingly useful tool for those in the US—Instant Checkmate.
Instant Checkmate is an online background check service that lets you instantly search public records. They have four search themes you can use:
- People Search
- Reverse Phone Lookup
- Criminal Records
- Inmate Search
But for our purposes I want to focus on the first one—People Search.
According to their website, “Some of the information that you can find with Instant Checkmate includes addresses, criminal and traffic records, e-mail addresses, phone numbers, social media accounts, and much more.”
So you can use it not just to perform background checks on the influencers (who reside in the US) you want to connect with, but also to find their contact information if they aren’t posted on their social media accounts or website.
Important: Make sure to add your influencers to a spreadsheet for easier tracking.
Craft your pitch
Before you reach out to your influencer list, make sure you craft your pitch. Write down their deliverables and project timeframe, and ask for their rate card so you can confirm with your budget.
Don’t forget to personalize your messages. Mention something that you liked about their content, and explain how it would fit with your brand. Be friendly and genuine, and don’t be afraid to ask questions.
Here’s a sample pitch you can edit:
Hello, <INFLUENCER>!
This is <YOUR NAME> from <COMPANY>, the <POSITION> for this project. I’m happy to report that <COMPANY> wants to collaborate with you as one of their influencers for <PROJECT>.
We have checked your profile and we’re genuinely interested in working with you. 🙂
Here are the deliverables:
<PROJECT>: <DELIVERABLE>
Timeline: <INSERT TIMELINE>As for a sample execution, kindly refer to the attached brief.
Kindly submit your rate card so we can make our offer. Once we’ve confirmed our partnership, we will send another email asking for your details so we can send the free premium items that will be featured in the deliverables.
Feel free to reach out to me through this email or via <CONTACT DETAILS> if you have any questions.
I’ll wait for your acknowledgement. Thank you and have a great day, <INFLUENCER>!
Sincerely,
<YOUR NAME>
Reach out to your influencer list and pitch your product or service
Once you’re done with your pitch, it’s time to start reaching out. Again, don’t forget to personalize your message!
Move your way down your spreadsheet and indicate if you’ve already reached out to the influencer, then start noting the following:
- If they responded to your pitch
- What their rates are
- If they have any requests
- If you’ve sent them the partnership confirmation email
- If the deal is sealed
This helps ensure that you’re on top of everything and you have all the information you need in one document.
Negotiate a deal that benefits both parties
When it comes to working with influencers, the key is to negotiate a partnership that is mutually beneficial. After all, both parties are looking to achieve specific goals and objectives.
When you get a response to your pitch, be sure to listen carefully to their feedback and ideas. Once you have a good understanding of what they are looking for, it’s time to negotiate the terms of the partnership.
Be sure to be clear about what you can offer in terms of compensation and creative freedom. By taking the time to negotiate a fair and balanced partnership, you can ensure that everyone involved walks away happy.
Track the progress of your campaign and analyze the results
Finally, once you’ve found a few influencers who are a good fit for your brand, it’s important to keep track of your progress.
Make sure to measure the results of your campaigns, so you can see what’s working and what isn’t. This will help you adjust your strategy moving forward, and ensure that you’re getting the most out of your influencer partnerships.
Don’t forget to acknowledge your influencer partners for their hard work. A little relationship building always goes a long way.
Key takeaway
Have you tried finding influencers before? Let me know how this works for you! To get the most out of an influencer marketing campaign, it’s important to do your research and put in the effort to find relevant contacts.
Luckily, we’ve outlined all of the steps you need to take to find and secure a successful partnership with an influencer. By following these guidelines, you can maximize your chances of reaching your target audience and achieving your business goals.
So what are you waiting for? Get started today!
SEO
Marketing Calendar 2024 With Template To Plan Your Content
Setting yourself and your organization up for successful marketing means understanding the interesting dates, holidays, and events throughout the year that you can leverage for your brand.
Pulling that information together takes time and effort, so we’ve done the legwork for you.
Our complete marketing calendar for 2024 with a template gives you all the information you need to plan your content.
You can customize this easily referenceable table and pull out the relevant dates for your business to create your own 2024 marketing calendar.
For planning content and social media campaigns, using a marketing calendar gives you insights and opportunities to tie your content into well-known events in engaging ways.
These range from big sporting events to awareness months that you can plan content around, to public holidays so you can leverage them for engagement.
Free Marketing Calendar And Template For 2024
Below, we have listed some of the major holiday highlights for 2024. We have also compiled a free spreadsheet that lists many obscure awareness days to help you plan content in any niche.
The full 2024 marketing calendar and template are available at the end of the article, with a breakdown of each month.
This calendar focuses mainly on the U.S. and Canada, with some major international and religious holidays included.
Your 2024 Holiday Marketing Calendar
January
January is a time of resolutions and fresh starts, with many picking a goal for the year or looking to make a change.
It can be a slow start, given that many people are still recovering from the end of last year, but that gives you time to plan your calendar and ease into a new year of content.
There are plenty of broad activities to lean into, like Veganuary and National Hobby Month, to connect with audience lifestyles.
Events in January always have all eyes on them, too, like the Golden Globes and Winter X Games, so content around them can kickstart your 2024 engagement.
Monthly Observances
- International Creativity Month
- National Blood Donor Month
- National Braille Literacy Month
- National Hobby Month
- Dry January
- Veganuary
Weekly Observances
- January 1-7 – New Year’s Resolutions Week
- January 1-7 – Celebration of Life Week
- January 1-7 – Diet Resolution Week
- January 8-14 – Home Office and Security Week
Days
- January 1 – New Year’s Day
- January 1 – Mexican Independence Day
- January 1 – Global Family Day
- January 2 – National Science Fiction Day
- January 4 – World Braille Day
- January 6 – Epiphany
- January 7 – Orthodox Christmas
- January 10 – Golden Globes
- January 13 – Korean American Day
- January 13 – Stephen Foster Memorial Day
- January 14 – Orthodox New Year
- January 14 – Ratification Day
- January 15 – Martin Luther King Jr. Day
- January 15 – Civil Rights Day
- January 17 – Ditch New Year’s Resolutions Day
- January 17 – Benjamin Franklin Day
- January 18-28 – Sundance Film Festival
- January 20 – World Religion Day
- January 24 – Tu BiShvat
- January 26-29 – Winter X Games
- January 27 – International Holocaust Remembrance Day
- January 28 – Data Privacy Day
Popular Hashtags for January:
- #NewYearsDay
- #ScienceFictionDay
- #NationalTriviaDay
- #NationalBirdDay
- #NationalStickerDay
- #GetToKnowYourCustomersDay
- #CheeseLoversDay
- #MLKDay
- #NationalHuggingDay
- #PieDay
- #NationalComplimentDay
- #PrivacyAware
February
Despite being the shortest month, February is full of interesting events you can leverage for your marketing campaigns.
The colder days can leave people looking for things to get involved with from the comfort of their homes. So, make sure your content is working in line with popular days to attract people to your organization’s content.
Spread the love on Valentine’s Day, celebrate the Lunar New Year, and embrace Black History Month as we enjoy a slightly longer February with 2024’s Leap Year.
Monthly Observances
- Black History Month
- American Heart Month
- National Heart Month
- National Weddings Month
- National Cancer Prevention Month
- National Library Lovers Month
- Celebration of Chocolate Month
Weekly Observances
- February 7-13 – African Heritage and Health Week
- February 9-14 – New York Fashion Week
- February 11-17 – Freelance Writers Appreciation Week
- February 11-17 – International Flirting Week
- February 11-17 – Random Acts of Kindness Week
- February 18-24 – Engineers’ Week
- February 19-25 – National Pancake Week
- February 28-March 5 – National Eating Disorders Awareness Week
Days
- February 1 – First Day of Black History Month
- February 1 – National Freedom Day
- February 1 – National Change Your Password Day
- February 2 – Groundhog Day
- February 4 – Rosa Parks Day
- February 4 – World Cancer Day
- February 4 – The Grammy Awards
- February 7 – National Girls and Women in Sports Day
- February 10 – Lunar New Year
- February 11 – Super Bowl Sunday
- February 11 – International Day of Women and Girls in Science
- February 12 – Abraham Lincoln’s Birthday
- February 12 – Red Hand Day
- February 12 – Georgia Day
- February 12 – Darwin Day
- February 13 – Mardi Gras
- February 13 – International Pancake Day
- February 14 – Valentine’s Day
- February 14 – Ash Wednesday
- February 14 – Arizona State Day
- February 15 – Susan B. Anthony’s Birthday
- February 18 – NBA All-Stars
- February 18 – Daytona 500
- February 19 – Presidents’ Day
- February 22 – George Washington’s Birthday
- February 29 – Leap Day
Popular Hashtags for February
- #GroundhogDay
- #WorldCancerDay
- #NationalWeatherpersonsDay
- #SendACardToAFriendDay
- #BoyScoutsDay
- #NationalPizzaDay
- #ValentinesDay
- #RandomActsOfKindnessDay
- #PresidentsDay
- #LoveYourPetDay
March
March marks the beginning of spring, and the days start to get longer. Whether March Madness turns up the heat or Easter is on its way, there are plenty of exciting events to get your content involved with.
Some of the monthly observances, such as Women’s History Month or The Great American Cleanup, can serve as great causes for regular engagement this month.
Monthly Observances
- Women’s History Month
- Nutrition Month
- Music in Our Schools Month
- Craft Month
- American Red Cross Month
- The Great American Cleanup
- Ramadan begins on March 10
Weekly Observances
- March 10-16 – Girl Scout Week
- March 10-16 – National Sleep Awareness Week
- March 17-23 – National Agriculture Week
- March 24-30 – National Cleaning Week
Days
- March 1 – Employee Appreciation Day
- March 1 – Zero Discrimination Day
- March 1 – Global Unplugging Day
- March 3 – World Wildlife Day
- March 3 – National Anthem Day
- March 4 – International HPV Awareness Day
- March 8 – International Women’s Day
- March 10 – Daylight Savings
- March 10 – Ramadan
- March 12 – 96th Academy Awards Ceremony
- March 14 – Pi Day
- March 15 – The Ides of March
- March 17 – St. Patrick’s Day
- March 17 – NCAA March Madness
- March 17 – World Sleep Day
- March 18 – Global Recycling Day
- March 19 – Nowruz
- March 19 – Spring Equinox
- March 22 – World Water Day
- March 24 – Palm Sunday
- March 24 – Purim
- March 26 – Epilepsy Awareness Day
- March 27 – World Theatre Day
- March 28 – MLB Opening Day
- March 28 – Maundy Thursday
- March 29 – Good Friday
- March 30 – Holy Saturday
- March 31 – Easter Sunday
Popular Hashtags for March
- #PeanutButterLoversDay
- #EmployeeAppreciationDay
- #ReadAcrossAmerica
- #DrSeuss
- #WorldWildlifeDay
- #NationalGrammarDay
- #BeBoldForChange
- #DaylightSavings
- #PiDay
- #StPatricksDay
- #FirstDayofSpring
- #WorldWaterDay
- #NationalPuppyDay
- #PurpleDay
- #NationalDoctorsDay
- #EarthHour
April
April is probably best known for April Fools’ Day, and a chance to get creative with parody and spoof content for your calendar that can make your customers smile.
Earth Month also means you can make more eco-friendly posts about your organization’s commitment to reducing its impact on the planet.
You also might want to get your cape out of storage on April 28th for National Superhero Day.
Monthly Observances
- Earth Month
- National Autism Awareness Month
- Parkinson’s Awareness Month
- Celebrate Diversity Month
- Stress Awareness Month
- Ramadan ends on April 8
Weekly Observances
- April 15-21 – Animal Cruelty/Human Violence Awareness Week
- April 21-27 – National Volunteer Week
- April 21-27 – Administrative Professionals Week
- April 22-26 – Every Kid Healthy Week
Days
- April 1 – April Fool’s Day
- April 1 – Easter Monday
- April 2 – World Autism Awareness Day
- April 2 – International Children’s Book Day
- April 5 – Lailat al-Qadr
- April 6 – National Walking Day
- April 7 – National Beer Day
- April 7 – World Health Day
- April 8 – Total Solar Eclipse
- April 10 – Eid-Al-Fitr
- April 11-14 – Masters Tournament PGA
- April 11 – National Pet Day
- April 12-21 – Coachella Music Festival
- April 13 – Thomas Jefferson’s Birthday
- April 13-15 – Songkran
- April 15 – American Sign Language Day
- April 15 – Tax Day
- April 15 – Boston Marathon
- April 15 – Patriots’ Day
- April 16 – Emancipation Day
- April 21 – World Creativity and Innovation Day
- April 22 – Earth Day
- April 22 – Passover starts
- April 26 – Arbor Day
- April 27 – World Design Day
- April 28 – National Superhero Day
- April 30 – National Honesty Day
- April 30 – Passover ends
Popular Hashtags For April:
- #AprilFools
- #WAAD
- #FindARainbowDay
- #NationalWalkingDay
- #LetsTalk
- #EqualPayDay
- #TaxDay
- #NH5D
- #NationalLookAlikeDay
- #AdministrativeProfessionalsDay
- #DenimDay
- #EndMalariaForGood
- #COUNTONME
- #ArborDay
- #NationalHonestyDay
- #AdoptAShelterPetDay
May
May brings a lot of variety with it as there are plenty of good causes to raise awareness for, plus major sporting events and unique celebrations you can join in with.
Cinco de Mayo, the Kentucky Derby, and Memorial Day are just a few examples of events that will have lots of people paying attention and can make for great marketing themes.
Monthly Observances
- ALS Awareness
- Asthma Awareness
- Asian Pacific American Heritage Month
- Jewish American Heritage Month
- National Celiac Disease Awareness Month
- Clean Air Month
- Better Sleep Month
- Lupus Awareness Month
Weekly Observances
- May 5-11 – National Pet Week
- May 19-25 – National Travel & Tourism Week
- May 5-11 – Drinking Water Week
- May 6-12 – Nurse’s Week
- May 12-18 – Food Allergy Awareness Week
Days
- May 1 – May Day
- May 1 – Law Day
- May 1 – Lei Day
- May 2 – World Password Day
- May 4 – Star Wars Day
- May 4 – International Firefighters Day
- May 4 – Kentucky Derby
- May 5 – Cinco De Mayo
- May 5-10 – French Open
- May 6 – National Nurses Day
- May 6 – Yom HaShoah
- May 8 – World Red Cross and Red Crescent Day
- May 10 – World Lupus Day
- May 11 – World Fair Trade Day
- May 12 – Mother’s Day
- May 13-19 – PGA Championship
- May 14 – Yom Ha’atzmaut
- May 15 – International Day of Families
- May 17 – NASCAR Day
- May 17 – Malcolm X Day
- May 17 – Internet Day
- May 19 – HIV/AIDS Awareness Day
- May 20 – World Bee Day
- May 20 – Victoria Day (Canada)
- May 21 – World Meditation Day
- May 25 – Geek Pride Day
- May 26 – Trinity Sunday
- May 26 – Indianapolis 500
- May 27 – Memorial Day
- May 28 – World Hunger Day
- May 29 – Memorial Day
Popular Hashtags For May:
- #RedNoseDay
- #MayDay
- #WorldPasswordDay
- #StarWarsDay & #Maythe4thBeWithYou
- #InternationalFirefightersDay
- #CincoDeMayo
- #MothersDay
- #BTWD
- #MemorialDay & #MDW
June
Once June has arrived, it’s finally starting to feel like summer. Everyone wants to make the most of the sunshine, and the positive energies are flowing.
Given that June also marks Great Outdoors Month, this is a great opportunity to make your brand a must-have companion for planning a beachside vacation or hosting a cookout.
You can also show your support for LGBTQ+ Pride, Flag Day, and Father’s Day, along with all the other events listed here.
Monthly Observances
- LGBTQ Pride Month
- Caribbean-American Heritage Month
- Great Outdoors Month
- Men’s Health Month
- National Safety Month
- National Zoo and Aquarium Month
Weekly Observances
- June 2-8 – National Garden Week
- June 2-8 – National Headache Awareness Week
- June 10-16 – National Men’s Health Week
- June 16-22 – National Roller Coaster Week
Days
- June 1 – Global Parents Day
- June 5 – Hot Air Balloon Day
- June 5 – World Environment Day
- June 6 – D-Day
- June 8 – Belmont Stakes
- June 8 – World Oceans Day
- June 8 – National Best Friends Day
- June 9 – Donald Duck Day
- June 10 – Chinese Dragon Boat Festival
- June 11 – Kamehameha Day
- June 12 – Shavuot
- June 13-16 – Bonnaroo Music Festival
- June 14 – Flag Day
- June 14 – Flag Day
- June 16 – Father’s Day
- June 16 – Tony Awards
- June 13-16 – U.S. Open PGA
- June 19 – Juneteenth
- June 20 – Summer Solstice
- June 23 – International Widows Day
- June 29 – July 21 – Tour de France
- June 30 – International Asteroid Day
Popular Hashtags For June:
- #NationalDonutDay
- #FathersDay
- #NationalSelfieDay
- #TakeYourDogToWorkDay
- #HandshakeDay
- #SMDay
July
July presents lots of opportunities for savvy marketers, from the 4th of July to the International Day of Friendship.
As we enter the summer slow-down period, there’s lots to celebrate that can help to feed your social media content to keep customers engaged.
So celebrate your independence, indulge in a little ice cream, and bring people together with one of the many events in July.
Monthly Observances
- Family Golf Month
- Ice Cream Month
- National Parks and Recreation Month
- National Picnic Month
- National Independent Retailer Month
- National Blueberry Month
Weekly Observances
- July 15-21 – Capture the Sunset Week
Days
- July 1 – International Joke Day
- July 1-11 – Wimbledon
- July 2 – World UFO Day
- July 4 – Independence Day
- July 6 – International Kissing Day
- July 7 – World Chocolate Day
- July 8 – National Video Games Day
- July 11 – World Population Day
- July 12 – Pecan Pie Day
- July 16 – Moon Landing Anniversary
- July 16 – MLB All-Star Game
- July 17 – World Emoji Day
- July 17 – Ashura
- July 18 – Nelson Mandela International Day
- July 20 – International Chess Day
- July 20 – National Moon Day
- July 21 – National Junk Food Day
- July 24 – Amelia Earhart Day
- July 26 – Aunt and Uncle Day
- July 26 – August 11 – Summer Olympics
- July 28-30 – Summer X Games
- July 28 – Parents’ Day
- July 28 – World Hepatitis Day
- July 30 – International Day of Friendship
- July 31 – World Ranger Day
Popular Hashtags For July:
- #NationalPostalWorkerDay
- #WorldUFODay
- #WorldEmojiDay
- #DayOfFriendship
August
We’ve hit the hottest days by August as back-to-school looms, and we welcome the return of football.
While many are topping up their tans and making the most of the final Summer days, August still provides lots of opportunities to align your content with wider events.
Make sure you’re using your marketing calendar to the fullest extent to post any sunny seasonal content promptly before fall arrives.
Monthly Observances
- Back to School Month
- National Breastfeeding Month
- Family Fun Month
- Peach Month
Weekly Observances
- August 1-7 – International Clown Week
- August 4-10 – National Farmers’ Market Week
- August 25-31 – Be Kind to Humankind Week
Days
- August 1 – National Girlfriends Day
- August 1 – NFL Hall of Fame Game & Preseason
- August 2 – International Beer Day
- August 4 – National Friendship Day
- August 7 – Purple Heart Day
- August 8 – International Cat Day
- August 9 – Book Lover’s Day
- August 11 – National Son and Daughter Day
- August 12 – Victory Day
- August 13 – Left Hander’s Day
- August 15 – Assumption of Mary
- August 17 – National Honey Bee Day
- August 19 – World Humanitarian Day
- August 19 – Raksha Bandhan
- August 20 – National Radio Day
- August 21 – Senior Citizens Day
- August 26 – Women’s Equality Day
- August 30 – Frankenstein Day
- August 30 – National Beach Day
Popular Hashtags For August:
- #InternationalCatDay
- #NationalBookLoversDay
- #WorldElephantDay
- #LefthandersDay
- #WorldPhotoDay
- #WorldHumanitarianDay
- #NationalLemonadeDay
- #NationalDogDay
- #WomensEqualityDay
September
As fall begins, some of the bigger events happening in September are Hispanic Heritage Month, Grandparents Day, and, of course, Labor Day.
There are also plenty of other events to inspire you, from Oktoberfest to National Yoga Month. Plus, a National Coffee Day for those who struggle to start their day without a caffeine fix.
Monthly Observances
- Wilderness Month
- National Food Safety Education Month
- National Yoga Month
- Whole Grains Month
- Hispanic Heritage Month (September 15 – October 15)
Weekly Observances
- September 8-14 – National Suicide Prevention Week
- September 15-21 – National Indoor Plant Week
- September 16-22 – Pollution Prevention Week
- September 24-30 – National Dog Week
Days
- September 2 – VJ Day
- September 2 – Labor Day
- September 4 – National Wildlife Day
- September 5 – International Day of Charity
- September 6 – National Fight Procrastination Day
- September 8 – Pardon Day
- September 8 – National Grandparents Day
- September 11 – 9/11
- September 11 – Patriot Day
- September 12 – Video Games Day
- September 13 – Uncle Sam Day
- September 15 – Greenpeace Day
- September 17 – Constitution Day
- September 21 – Oktoberfest Begins
- September 21 – International Day of Peace
- September 22 – World Car-Free Day
- September 22 – September Equinox
- September 24 – World Bollywood Day
- September 24–29 – Presidents Cup PGA
- September 27 – Native American Day
- September 27 – World Tourism Day
- September 29 – National Coffee Day (US)
- September 29 – Confucius Day
- September 29 – World Heart Day
Popular Hashtags For September:
- #LaborDay
- #NationalWildlifeDay
- #CharityDay
- #ReadABookDay
- #911Day
- #NationalVideoGamesDay
- #TalkLikeAPirateDay
- #PeaceDay
- #CarFreeDay
- #WorldRabiesDay
- #GoodNeighborDay
- #InternationalPodcastDay
October
It’s that time of year when pumpkin spice lattes roll around again.
While October is known as the spooky season to many, there’s much more to this month than just Halloween – there’s Teacher’s Day, World Mental Health Day, and Spirit Day, to name a few, around which your organization can look to create content.
Monthly Observances
- Breast Cancer Awareness Month
- Bully Prevention Month
- Halloween Safety Month
- Financial Planning Month
- National Pizza Month
Weekly Observances
- October 8-14 – Fire Prevention Week
- October 13-19 – Earth Science Week
- October 20-26 – National Business Women’s Week
Days
- October 1 – International Coffee Day
- October 1 – World Vegetarian Day
- October 3 – National Techies Day
- October 5 – World Teacher’s Day
- October 6 – Oktoberfest Ends
- October 7 – Child Health Day
- October 10 – World Mental Health Day
- October 11 – National Coming Out Day
- October 12 – Yom Kippur
- October 14 – Indigenous Peoples’ Day
- October 14 – Columbus Day
- October 14 – Thanksgiving Day (Canada)
- October 16 – World Food Day
- October 19 – Sweetest Day
- October 20 – Spirit Day (Anti-bullying)
- October 22 – Make a Difference Day
- October 24 – United Nations Day
- October 30 – Mischief Night
- October 31 – Halloween
Popular Hashtags For October:
- #InternationalCoffeeDay
- #TechiesDay
- #NationalTacoDay
- #WorldSmileDay
- #WorldTeachersDay
- #WorldHabitatDay
- #WorldMentalHealthDay
- #BossesDay
- #UNDay
- #ChecklistDay
- #Halloween
November
During the month in which we all give thanks, there is also a wide range of causes you can help out with or raise awareness for, like Movember and America Recycles Day.
You should also mark your marketing calendar for arguably the biggest sales events of the year – Black Friday and Cyber Monday (Dec. 2) – which are sure to be on everyone’s radar.
Monthly Observances
- Native American Heritage Month
- Movember
- World Vegan Month
- Novel Writing Month
- National Gratitude Month
Weekly Observances
- November 11-16 – World Kindness Week (second week: Monday – Sunday)
- November 18-22 – American Education Week
- November 18-24 – Game and Puzzle Week
Days
- November 1 – Day of the Dead/Día de los Muertos
- November 1 – All Saint’s Day
- November 1 – World Vegan Day
- November 2 – Melbourne Cup
- November 3 – Daylight Savings Time Ends
- November 5 – Election Day
- November 8 – STEM Day
- November 9 – World Freedom Day
- November 10 – Marine Corps Birthday
- November 11 – Veterans Day
- November 13 – World Kindness Day
- November 14 – World Diabetes Day
- November 15 – National Entrepreneurs Day
- November 24 – Evolution Day
- November 28 – Thanksgiving Day
- November 29 – Native American Heritage Day
- November 29 – Black Friday
Popular Hashtags For November:
- #WorldVeganDay
- #NationalSandwichDay
- #DaylightSavings
- #CappuccinoDay
- #STEMDay
- #VeteransDay
- #WKD
- #WDD
- #BeRecycled
- #EntrepreneursDay
- #Thanksgiving
- #ShopSmall
December
December is here, and the end of the year is in sight.
Although 2025 is right around the corner, and you might want to start planning your content calendar for next year, don’t neglect your content in the run-up to the holidays.
Send your year off in style with marketing campaigns dedicated to events like Nobel Prize Day, Rosa Parks Day, Green Monday, and more.
You can even do a content wrap-up of your best moments from the year – and make sure to get your 2025 marketing calendar sorted early before the post-Christmas wind-down.
Monthly Observances
- Human Rights Month
- Operation Santa Paws
- Safe Toys and Gifts Month
- World Food Service Safety Month
Weekly Observances
- December 9-15 – Human Rights Week
- December 25 – January 2 – Hanukkah (Chanukah)
- December 26 – January 1 – Kwanzaa
Days
- December 1 – World AIDS Day
- December 1 – Rosa Parks Day
- December 2 – Cyber Monday
- December 3 – International Day of Persons with Disabilities
- December 6 – St. Nicholas Day
- December 7 – Pearl Harbor Remembrance Day
- December 7 – National Letter Writing Day
- December 8 – Feast of the Immaculate Conception
- December 9 – Green Monday
- December 10 – Nobel Prize Day
- December 10 – Human Rights Day
- December 11 – UNICEF Anniversary
- December 15 – Bill of Rights Day
- December 18 – National Twin Day
- December 21 – Winter Solstice
- December 22 – Forefathers Day
- December 23 – Festivus
- December 24 – Christmas Eve
- December 25 – Christmas Day
- December 25 – Hanukkah
- December 26 – Kwanzaa
- December 26 – Boxing Day
- December 31 – New Year’s Eve
Popular Hashtags For December:
- #IDPWD
- #NationalCookieDay
- #NobelPrize
- #WinterSolstice
- #NYE
The Complete Marketing Calendar And Template To Plan 2024
You can find the link to our complete marketing calendar and template for 2024 right here.
By having a content plan set out months in advance, you can rest assured that you’ll have great ideas to work with throughout the year.
And just because you have a plan doesn’t mean you can’t adapt if something interesting happens later in the year.
Simply rearrange your calendar and work your trending content around key dates.
Keep track of what ideas work throughout the year and use them to help guide your marketing calendar for 2025, so you can double down on successful content ideas.
Featured Image: Paulo Bobita/Search Engine Journal
SEO
Content Pruning: Why It Works, and How to Do It
Content pruning sounds pretty appealing: delete a ton of content and see your organic traffic improve. But pruning has risks (like deleting useful pages and useful backlinks), and benefits are not guaranteed: So how does pruning actually work? And when…
SEO
8 Free SEO Reporting Tools
There’s no shortage of SEO reporting tools to choose from—but what are the core tools you need to put together an SEO report?
In this article, I’ll share eight of my favorite SEO reporting tools to help you create a comprehensive SEO report for free.
Price: Free
Google Search Console, often called GSC, is one of the most widely used tools to track important SEO metrics from Google Search.
Most common reporting use case
GSC has a ton of data to dive into, but the main performance indicator SEOs look at first in GSC is Clicks on the main Overview dashboard.
As the data is from Google, SEOs consider it to be a good barometer for tracking organic search performance. As well as clicks data, you can also track the following from the Performance report:
- Total Impressions
- Average CTR
- Average Position
Tip
But for most SEO reporting, GSC clicks data is exported into a spreadsheet and turned into a chart to visualize year-over-year performance.
Favorite feature
One of my favorite reports in GSC is the Indexing report. It’s useful for SEO reporting because you can share the indexed to non-indexed pages ratio in your SEO report.
If the website has a lot of non-indexed pages, then it’s worth reviewing the pages to understand why they haven’t been indexed.
Price: Free
Google Looker Studio (GLS), previously known as Google Data Studio (GDS), is a free tool that helps visualize data in shareable dashboards.
Most common reporting use case
Dashboards are an important part of SEO reporting, and GLS allows you to get a total view of search performance from multiple sources through its integrations.
Out of the box, GLS allows you to connect to many different data sources.
Such as:
- Marketing products – Google Ads, Google Analytics, Display & Video 360, Search Ads 360
- Consumer products – Google Sheets, YouTube, and Google Search Console
- Databases – BigQuery, MySQL, and PostgreSQL
- Social media platforms – Facebook, Reddit, and Twitter
- Files – CSV file upload and Google Cloud Storage
Sidenote.
If you don’t have the time to create your own report manually, Ahrefs has three Google Looker Studio connectors that can help you create automated SEO reporting for any website in a few clicks
Here’s what a dashboard in GLS looks like:
With this type of dashboard, you share reports that are easy to understand with clients or other stakeholders.
Favorite feature
The ability to blend and filter data from different sources, like GA and GSC, means you can get a customized overview of your total search performance, tailored to your website.
Price: Free for 500 URLs
Screaming Frog is a website crawler that helps you audit your website.
Screaming Frog’s free version of its crawler is perfect if you want to run a quick audit on a bunch of URLs. The free version is limited to 500 URLs—making it ideal for crawling smaller websites.
Most common reporting use case
When it comes to reporting, the Reports menu in Screaming Frog SEO Spider has a wealth of information you can look over that covers all the technical aspects of your website, such as analyzing, redirects, canonicals, pagination, hreflang, structured data, and more.
Once you’ve crawled your site, it’s just a matter of downloading the reports you need and working out the main issues to summarize in your SEO report.
Favorite feature
Screaming Frog can pull in data from other tools, including Ahrefs, using APIs.
If you already had access to a few SEO tools’ APIs, you could pull data from all of them directly into Screaming Frog. This is useful if you want to combine crawl data with performance data or other 3rd party tools.
Even if you’ve never configured an API, connecting other tools to Screaming Frog is straightforward.
Price: Free
Ahrefs has a large selection of free SEO tools to help you at every stage of your SEO campaign, and many of these can be used to provide insights for your SEO reporting.
For example, you could use our:
Most common reporting use case
One of our most popular free SEO tools is Ahrefs Webmaster Tools (AWT), which you can use for your SEO reporting.
With AWT, you can:
- Monitor your SEO health over time by setting up scheduled SEO audits
- See the performance of your website
- Check all known backlinks for your website
Favorite feature
Of all the Ahrefs free tools, my favorite is AWT. Within it, site auditing is my favorite feature—once you’ve set it up, it’s a completely hands-free way to keep track of your website’s technical performance and monitor its health.
If you already have access to Google Search Console, it’s a no-brainer to set up a free AWT account and schedule a technical crawl of your website(s).
Price: Free
Ahrefs’ SEO Toolbar is a free Chrome and Firefox extension useful for diagnosing on-page technical issues and performing quick spot checks on your website’s pages.
Most common reporting use case
For SEO reporting, it’s useful to run an on-page check on your website’s top pages to ensure there aren’t any serious on-page issues.
With the free version, you get the following features:
- On-page SEO report
- Redirect tracer with HTTP Headers
- Outgoing links report with link highlighter and broken link checker
- SERP positions
- Country changer for SERP
The SEO toolbar is excellent for spot-checking issues with pages on your website. If you are not confident with inspecting the code, it can also give you valuable pointers on what elements you need to include on your pages to make them search-friendly.
If anything is wrong with the page, the toolbar highlights it, with red indicating a critical issue.
Favorite feature
The section I use the most frequently in the SEO toolbar is the Indexability tab. In this section, you can see whether the page can be crawled and indexed by Google.
Although you can do this by inspecting the code manually, using the toolbar is much faster.
Price: Free
Like GSC, Google Analytics is another tool you can use to track the performance of your website, tracking sessions and conversions and much more on your website.
Most common reporting use case
GA gives you a total view of website traffic from several different sources, such as direct, social, organic, paid traffic, and more.
Favorite feature
You can create and track up to 300 events and 30 conversions with GA4. Previously, with universal analytics, you could only track 20 conversions. This makes conversion and event tracking easier within GA4.
Price: Free
Google Slides is Google’s version of Microsoft PowerPoint. If you don’t have a dashboard set up to report on your SEO performance, the next best thing is to assemble a slide deck.
Many SEO agencies present their report through dashboard insights and PowerPoint presentations. However, if you don’t have access to PowerPoint, then Google Slides is an excellent (free) alternative.
Most common reporting use cases
The most common use of Google Slides is to create a monthly SEO report. If you don’t know what to include in a monthly report, use our SEO report template.
Favorite feature
One of my favorite features is the ability to share your presentation on a video chat directly from Google Slides. You can do this by clicking the camera icon in the top right.
This is useful if you are working with remote clients and makes sharing your reports easy.
Price: Free
Google Trends allows you to view a keyword’s popularity over time in any country. The data shown is the relative popularity ratio scaled from 0-100, not the direct volume of search queries.
Most common reporting use cases
Google Trends is useful for showing how the popularity of certain searches can increase or decrease over time. If you work with a website that often has trending products, services, or news, it can be useful to illustrate this visually in your SEO report.
Google Trends makes it easy to spot seasonal trends for product categories. For example, people want to buy BBQs when the weather is sunny.
Using Google Trends, we can see that peak demand for BBQs usually happens in June-July every year.
Using this data across the last five years, we could be fairly sure when the BBQ season would start and end.
Favorite feature
Comparing two or more search terms against each other over time is one of my favorite uses of Google Trends, as it can be used to tell its own story.
Embellishing your report with trends data allows you to gain further insights into market trends.
You can even dig into trends at a regional level if you need to.
Final thoughts
These free tools will help you put together the foundations for a well-rounded SEO report.
The tools you use for SEO reporting don’t always have to be expensive—even large companies use many of the free tools mentioned to create insights for their client’s SEO reports.
Got more questions? Ping me on X 🙂
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