SEO

How to Get Insanely Productive with Social Media Updates to Scale Your Referral Traffic

Published

2 years ago

January 27, 2022

Get Insanely Productive with Social Media Updates

Life can get crazy… Holidays, trips, family and personal life: There are lots of things that may stand in your way to being consistent with your (and your business) social media presence.

Therefore making some sort of social media editorial calendar to keep yourself accountable is a great idea.

Like with any productivity hacks, the most important thing to keep in mind here: Keep it very simple. I’ve seen editorial calendars that actually take more time to create than to implement – I think this is counter-productive.

Weekly Social Media Editorial Calendar

I keep it simple and thus insanely productive: I know exactly what I do every set day of the week and when. I am not looking at my calendar any more because it’s very easy to memorize.

Here’s a sample social media editorial calendar you can steal:

Pre-Scheduling

I schedule social media updates for a few reasons:

This way I know my (business) social media accounts get regularly updated no matter how busy I am
Sometimes I have so much to share within such a short period of time that posting that all at once would over-whelm my followers. So I have to spread out
This way I won’t forget to update my followers of some important news (See the part about re-sharing the same article a few times on Twitter).

So here’s my social media scheduling calendar:

Weekly task (Sunday): Schedule some important tweets one week ahead.

(Let’s say you are promoting your content, giveaway, digital book, etc. It’s a good idea to schedule tweets mentioning it one week ahead to be sure you won’t forget)

Tools I use for weekly scheduling:

Agorapulse for Facebook and Linkedin scheduling of business page updates*
Manage Flitter: This tool lets you easily schedule one social media update (Twitter, Facebook, Linkedin) for each day of the week to go live at your “best time” (Time when this software deems most efficient in terms of your following activity). Somehow this tool has the best interface and it makes scheduling very productive (something I’d love to say about Hootsuite but I can’t as it takes much more time to schedule updates using Hootsuite). Unlike Hootsuite, Manage Flitter is free and its free version only supports scheduling for once a day and allows to connect only one Facebook page, so I use both.

Weekly tasks (Friday)

Friday is one of the easier, more relaxed days for me. I use it to catch up with my content brainstorming dashboards to get inspired as well as check if I missed any conversations involving brand names and hashtags I am monitoring.

Tool: I use Cyfe for both (collecting content ideas and social media monitoring). I have set up several dashboards there to monitor all sorts of data (hashtags, Twitter chats, etc.)

Friday is also my day to catch up with my other social media accounts when I am not as active yet (hey, I only have 24 hours a day!)

Tip: I am using a separate bookmark folder where I store links to my *other* social media accounts to access them quickly using “Open all in Tabs” option.

Daily tasks (Mornings)

Morning is my time to read all the emails and go through my favorite communities and blogs. Both tasks give me LOTS of things to tweet (mostly) and sometimes share on Facebook, Twitter, etc.

Posting that all at once would be over-whelming and non-effective (most of the updates would be lost in the clutter), so I am “buffering” everything I have to say throughout the current day.

Tools:

Buffer App is (obviously) what I use to buffer my morning reading list to Twitter (Especially through their browser integration (I am using their FireFox plugin that lets me buffer my tweets right from the “Tweet this” pop-up)
Viral Content Bee lets me keep my Twitter active as well (and it’s my major content discovery platform too). Plus it keeps my other social media accounts (Pinterest and StumbleUpon) active as well.

There are also several AI-powered content creation tools to play with. I haven’t got around to testing those but they are supposed to be great. Text Optimizer will help you come up with effective content for your updates. The tool gives you access to popular questions on any topic:

As-it-happens tasks

There’s no way around it. That’s how social media works: There will always be tasks you’d better do immediately and better keep them in mind.

Interacting on social media is something you can’t really plan put or schedule. Without instant spontaneous replies, retweets, comments and likes your social media accounts will lack the most important component: Authenticity.

Tools:

I use Tweetdeck to be on top of Twitter interactions (here’s my detailed article on that) without feeling overwhelmed. Tweetdeck keeps me very productive.
For other social media platforms, I use their native iPhone apps to keep up using “push notifications” (especially during lunch and coffee breaks).

Social Media Posting: Advanced Tips

Now that we hopefully got a bit more organized and productive, let’s not forget about being creative! Keep these quick tips in mind to make your social media activity both varied and efficient:

Re-share the same content a few times on Twitter

Tweets have an extremely short lifetime. They are seen for just a few minutes and after that they will mostly be lost. Therefore re-sharing your (important) content on Twitter using different forms and at different time of the day makes so much sense.

Here’s a quick list of all different ways you can re-share your contest on twitter multiple times (including retweeting someone who shared it, making some use of visual tweets, tweeting quotes, etc)

Re-share your content as a photo on Facebook

Here’s one social media sharing trick: You can share anything as a photo (using “Upload photo” option versus letting Facebook generate the image thumbnail). Image updates get much more visibility in social media streams (Both social media platforms are believed to be giving photos higher rankings in the feeds). Plus these kinds of updates add variety to your feeds.

Agorapulse supports photo updates (but I don’t really like the output).

For more variety in your social media streams, try content re-packaging tactic I explained earlier. Content re-packaging is a great way to share the same content again and again while providing new content to your followers each time.

Tag people in social media updates

You can tag people on all three social media networks using:

@username on Twitter
@name on Facebook (You need to select the person from the drop down for the tag to work)

In all cases, the person you are getting will most likely be notified by an email (depending on his/her personal settings). These notifications work well for driving more attention to your social media updates.

Never tag irrelevant people though. I only tag people who I mentioned in the article I am sharing (or who I am quoting).

*This deck explains the process in more detail:

Monitor, Analyze, Adapt

Social media updates are only as good as their engagement: You need people to talk back to you and – more importantly – click to visit your site. Finteza is a great tool to analyze your social media traffic and identify the most effective sources:

Let’s face it, more often than not we use social media to promote our websites, so monitor your social media traffic!

It is a good idea to play with several social media engagement tools to come up with more ways to convert that traffic. Those methods include push notifications and chatbots to name a few.

Social media productivity is no longer an option: You have to find ways to get productive if you want to be on top of many things.

Have you developed any social media productivity tricks of your own? Please share them in the comments!

I am the owner of this blog as well as Brand and Community Manager at Internet Marketing Ninjas and Founder of MyBlogGuest, MyBlogU and ViralContentBee.com

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SEO

brightonSEO Live Blog

Published

19 mins ago

April 25, 2024

Entireweb News Bot

Hello everyone. It’s April again, so I’m back in Brighton for another two days of ~~sun~~, sea, and SEO!

Being the introvert I am, my idea of fun isn’t hanging around our booth all day explaining we’ve run out of t-shirts (seriously, you need to be fast if you want swag!). So I decided to do something useful and live-blog the event instead.

Follow below for talk takeaways and (very) mildly humorous commentary.

SEO

Google Further Postpones Third-Party Cookie Deprecation In Chrome

Published

3 hours ago

April 25, 2024

Max

Close-up of a document with a grid and a red stamp that reads "delayed" over the word "status" due to Chrome's deprecation of third-party cookies.

Google has again delayed its plan to phase out third-party cookies in the Chrome web browser. The latest postponement comes after ongoing challenges in reconciling feedback from industry stakeholders and regulators.

The announcement was made in Google and the UK’s Competition and Markets Authority (CMA) joint quarterly report on the Privacy Sandbox initiative, scheduled for release on April 26.

Chrome’s Third-Party Cookie Phaseout Pushed To 2025

Google states it “will not complete third-party cookie deprecation during the second half of Q4” this year as planned.

Instead, the tech giant aims to begin deprecating third-party cookies in Chrome “starting early next year,” assuming an agreement can be reached with the CMA and the UK’s Information Commissioner’s Office (ICO).

The statement reads:

“We recognize that there are ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers, and will continue to engage closely with the entire ecosystem. It’s also critical that the CMA has sufficient time to review all evidence, including results from industry tests, which the CMA has asked market participants to provide by the end of June.”

Continued Engagement With Regulators

Google reiterated its commitment to “engaging closely with the CMA and ICO” throughout the process and hopes to conclude discussions this year.

This marks the third delay to Google’s plan to deprecate third-party cookies, initially aiming for a Q3 2023 phaseout before pushing it back to late 2024.

The postponements reflect the challenges in transitioning away from cross-site user tracking while balancing privacy and advertiser interests.

Transition Period & Impact

In January, Chrome began restricting third-party cookie access for 1% of users globally. This percentage was expected to gradually increase until 100% of users were covered by Q3 2024.

However, the latest delay gives websites and services more time to migrate away from third-party cookie dependencies through Google’s limited “deprecation trials” program.

The trials offer temporary cookie access extensions until December 27, 2024, for non-advertising use cases that can demonstrate direct user impact and functional breakage.

While easing the transition, the trials have strict eligibility rules. Advertising-related services are ineligible, and origins matching known ad-related domains are rejected.

Google states the program aims to address functional issues rather than relieve general data collection inconveniences.

Publisher & Advertiser Implications

The repeated delays highlight the potential disruption for digital publishers and advertisers relying on third-party cookie tracking.

Industry groups have raised concerns that restricting cross-site tracking could push websites toward more opaque privacy-invasive practices.

However, privacy advocates view the phaseout as crucial in preventing covert user profiling across the web.

With the latest postponement, all parties have more time to prepare for the eventual loss of third-party cookies and adopt Google’s proposed Privacy Sandbox APIs as replacements.

Featured Image: Novikov Aleksey/Shutterstock

SEO

How To Write ChatGPT Prompts To Get The Best Results

Published

23 hours ago

April 24, 2024

Max

How To Write ChatGPT Prompts To Get The Best Results

ChatGPT is a game changer in the field of SEO. This powerful language model can generate human-like content, making it an invaluable tool for SEO professionals.

However, the prompts you provide largely determine the quality of the output.

To unlock the full potential of ChatGPT and create content that resonates with your audience and search engines, writing effective prompts is crucial.

In this comprehensive guide, we’ll explore the art of writing prompts for ChatGPT, covering everything from basic techniques to advanced strategies for layering prompts and generating high-quality, SEO-friendly content.

Writing Prompts For ChatGPT

What Is A ChatGPT Prompt?

A ChatGPT prompt is an instruction or discussion topic a user provides for the ChatGPT AI model to respond to.

The prompt can be a question, statement, or any other stimulus to spark creativity, reflection, or engagement.

Users can use the prompt to generate ideas, share their thoughts, or start a conversation.

ChatGPT prompts are designed to be open-ended and can be customized based on the user’s preferences and interests.

How To Write Prompts For ChatGPT

Start by giving ChatGPT a writing prompt, such as, “Write a short story about a person who discovers they have a superpower.”

ChatGPT will then generate a response based on your prompt. Depending on the prompt’s complexity and the level of detail you requested, the answer may be a few sentences or several paragraphs long.

Use the ChatGPT-generated response as a starting point for your writing. You can take the ideas and concepts presented in the answer and expand upon them, adding your own unique spin to the story.

If you want to generate additional ideas, try asking ChatGPT follow-up questions related to your original prompt.

For example, you could ask, “What challenges might the person face in exploring their newfound superpower?” Or, “How might the person’s relationships with others be affected by their superpower?”

Remember that ChatGPT’s answers are generated by artificial intelligence and may not always be perfect or exactly what you want.

However, they can still be a great source of inspiration and help you start writing.

Must-Have GPTs Assistant

I recommend installing the WebBrowser Assistant created by the OpenAI Team. This tool allows you to add relevant Bing results to your ChatGPT prompts.

This assistant adds the first web results to your ChatGPT prompts for more accurate and up-to-date conversations.

It is very easy to install in only two clicks. (Click on Start Chat.)

Screenshot from ChatGPT, April 2024

For example, if I ask, “Who is Vincent Terrasi?,” ChatGPT has no answer.

With WebBrower Assistant, the assistant creates a new prompt with the first Bing results, and now ChatGPT knows who Vincent Terrasi is.

Screenshot from ChatGPT, March 2023

You can test other GPT assistants available in the GPTs search engine if you want to use Google results.

Master Reverse Prompt Engineering

ChatGPT can be an excellent tool for reverse engineering prompts because it generates natural and engaging responses to any given input.

By analyzing the prompts generated by ChatGPT, it is possible to gain insight into the model’s underlying thought processes and decision-making strategies.

One key benefit of using ChatGPT to reverse engineer prompts is that the model is highly transparent in its decision-making.

This means that the reasoning and logic behind each response can be traced, making it easier to understand how the model arrives at its conclusions.

Once you’ve done this a few times for different types of content, you’ll gain insight into crafting more effective prompts.

Prepare Your ChatGPT For Generating Prompts

First, activate the reverse prompt engineering.

Type the following prompt: “Enable Reverse Prompt Engineering? By Reverse Prompt Engineering I mean creating a prompt from a given text.”

Screenshot from ChatGPT, March 2023

ChatGPT is now ready to generate your prompt. You can test the product description in a new chatbot session and evaluate the generated prompt.

Type: “Create a very technical reverse prompt engineering template for a product description about iPhone 11.”

Reverse Prompt engineering via WebChatGPT

Screenshot from ChatGPT, March 2023

The result is amazing. You can test with a full text that you want to reproduce. Here is an example of a prompt for selling a Kindle on Amazon.

Type: “Reverse Prompt engineer the following {product), capture the writing style and the length of the text :
product =”

Reverse prompt engineering: Amazon product

Screenshot from ChatGPT, March 2023

I tested it on an SEJ blog post. Enjoy the analysis – it is excellent.

Type: “Reverse Prompt engineer the following {text}, capture the tone and writing style of the {text} to include in the prompt :
text = all text coming from https://www.searchenginejournal.com/google-bard-training-data/478941/”

Reverse prompt engineering an SEJ blog post

Screenshot from ChatGPT, March 2023

But be careful not to use ChatGPT to generate your texts. It is just a personal assistant.

Go Deeper

Prompts and examples for SEO:

Keyword research and content ideas prompt: “Provide a list of 20 long-tail keyword ideas related to ‘local SEO strategies’ along with brief content topic descriptions for each keyword.”
Optimizing content for featured snippets prompt: “Write a 40-50 word paragraph optimized for the query ‘what is the featured snippet in Google search’ that could potentially earn the featured snippet.”
Creating meta descriptions prompt: “Draft a compelling meta description for the following blog post title: ’10 Technical SEO Factors You Can’t Ignore in 2024′.”

Important Considerations:

Always Fact-Check: While ChatGPT can be a helpful tool, it’s crucial to remember that it may generate inaccurate or fabricated information. Always verify any facts, statistics, or quotes generated by ChatGPT before incorporating them into your content.
Maintain Control and Creativity: Use ChatGPT as a tool to assist your writing, not replace it. Don’t rely on it to do your thinking or create content from scratch. Your unique perspective and creativity are essential for producing high-quality, engaging content.
Iteration is Key: Refine and revise the outputs generated by ChatGPT to ensure they align with your voice, style, and intended message.

Additional Prompts for Rewording and SEO:
– Rewrite this sentence to be more concise and impactful.
– Suggest alternative phrasing for this section to improve clarity.
– Identify opportunities to incorporate relevant internal and external links.
– Analyze the keyword density and suggest improvements for better SEO.

Remember, while ChatGPT can be a valuable tool, it’s essential to use it responsibly and maintain control over your content creation process.

Experiment And Refine Your Prompting Techniques

Writing effective prompts for ChatGPT is an essential skill for any SEO professional who wants to harness the power of AI-generated content.

Hopefully, the insights and examples shared in this article can inspire you and help guide you to crafting stronger prompts that yield high-quality content.

Remember to experiment with layering prompts, iterating on the output, and continually refining your prompting techniques.

This will help you stay ahead of the curve in the ever-changing world of SEO.

More resources:

Featured Image: Tapati Rinchumrus/Shutterstock