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How to Get Insanely Productive with Social Media Updates to Scale Your Referral Traffic

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Get Insanely Productive with Social Media Updates


Life can get crazy… Holidays, trips, family and personal life: There are lots of things that may stand in your way to being consistent with your (and your business) social media presence.

Therefore making some sort of social media editorial calendar to keep yourself accountable is a great idea.

Like with any productivity hacks, the most important thing to keep in mind here: Keep it very simple. I’ve seen editorial calendars that actually take more time to create than to implement – I think this is counter-productive.

Weekly Social Media Editorial Calendar

I keep it simple and thus insanely productive: I know exactly what I do every set day of the week and when. I am not looking at my calendar any more because it’s very easy to memorize.

Here’s a sample social media editorial calendar you can steal:

Pre-Scheduling

I schedule social media updates for a few reasons:

  • This way I know my (business) social media accounts get regularly updated no matter how busy I am
  • Sometimes I have so much to share within such a short period of time that posting that all at once would over-whelm my followers. So I have to spread out
  • This way I won’t forget to update my followers of some important news (See the part about re-sharing the same article a few times on Twitter).

So here’s my social media scheduling calendar:

Weekly task (Sunday): Schedule some important tweets one week ahead.

Annons

(Let’s say you are promoting your content, giveaway, digital book, etc. It’s a good idea to schedule tweets mentioning it one week ahead to be sure you won’t forget)

Tools I use for weekly scheduling:

  • Agorapulse för Facebook and Linkedin scheduling of business page updates*
  • Manage Flitter: This tool lets you easily schedule one social media update (Twitter, Facebook, Linkedin) for each day of the week to go live at your “best time” (Time when this software deems most efficient in terms of your following activity). Somehow this tool has the best interface and it makes scheduling very productive (something I’d love to say about Hootsuite but I can’t as it takes much more time to schedule updates using Hootsuite). Unlike Hootsuite, Manage Flitter is free and its free version only supports scheduling for once a day and allows to connect only one Facebook page, so I use both.

https://www.manageflitter.com/

Weekly tasks (Friday)

Friday is one of the easier, more relaxed days for me. I use it to catch up with my content brainstorming dashboards to get inspired as well as check if I missed any conversations involving brand names and hashtags I am monitoring.

Verktyg: I use Cyfe for both (collecting content ideas and social media monitoring). I have set up several dashboards there to monitor all sorts of data (hashtags, Twitter chats, etc.)

Friday is also my day to catch up with my other social media accounts when I am not as active yet (hey, I only have 24 hours a day!)

Tip: I am using a separate bookmark folder where I store links to my *other* social media accounts to access them quickly using “Open all in Tabs” option.

Daily tasks (Mornings)

Annons

Morning is my time to read all the emails and go through my favorite communities and blogs. Both tasks give me LOTS of things to tweet (mostly) and sometimes share on Facebook, Twitter, etc.

Posting that all at once would be over-whelming and non-effective (most of the updates would be lost in the clutter), so I am “buffering” everything I have to say throughout the current day.

Verktyg:

  • Buffer App is (obviously) what I use to buffer my morning reading list to Twitter (Especially through their browser integration (I am using their FireFox plugin that lets me buffer my tweets right from the “Tweet this” pop-up)
  • Viral Content Bee lets me keep my Twitter active as well (and it’s my major content discovery platform too). Plus it keeps my other social media accounts (Pinterest and StumbleUpon) active as well.

Viral Content Bee

There are also several AI-powered content creation tools to play with. I haven’t got around to testing those but they are supposed to be great. Text Optimizer will help you come up with effective content for your updates. The tool gives you access to popular questions on any topic:

textoptimizer questions

As-it-happens tasks

There’s no way around it. That’s how social media works: There will always be tasks you’d better do immediately and better keep them in mind.

Interacting on social media is something you can’t really plan put or schedule. Without instant spontaneous replies, retweets, comments and likes your social media accounts will lack the most important component: Authenticity.

Verktyg:

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  • I use Tweetdeck to be on top of Twitter interactions (here’s my detailed article on that) without feeling overwhelmed. Tweetdeck keeps me very productive.
  • For other social media platforms, I use their native iPhone apps to keep up using “push notifications” (especially during lunch and coffee breaks).

Social Media Posting: Advanced Tips

Now that we hopefully got a bit more organized and productive, let’s not forget about being creative! Keep these quick tips in mind to make your social media activity both varied and efficient:

Re-share the same content a few times on Twitter

Tweets have an extremely short lifetime. They are seen for just a few minutes and after that they will mostly be lost. Therefore re-sharing your (important) content on Twitter using different forms and at different time of the day makes so much sense.

Here’s a quick list of all different ways you can re-share your contest on twitter multiple times (including retweeting someone who shared it, making some use of visual tweets, tweeting quotes, etc)

Re-share your content as a photo on Facebook

Here’s one social media sharing trick: You can share anything as a photo (using “Upload photo” option versus letting Facebook generate the image thumbnail). Image updates get much more visibility in social media streams (Both social media platforms are believed to be giving photos higher rankings in the feeds). Plus these kinds of updates add variety to your feeds.

Agorapulse supports photo updates (but I don’t really like the output).

For more variety in your social media streams, try content re-packaging tactic I explained earlier. Content re-packaging is a great way to share the same content again and again while providing new content to your followers each time.

Tag people in social media updates

Annons

You can tag people on all three social media networks using:

  • @username on Twitter
  • @name on Facebook (You need to select the person from the drop down for the tag to work)

In all cases, the person you are getting will most likely be notified by an email (depending on his/her personal settings). These notifications work well for driving more attention to your social media updates.

Never tag irrelevant people though. I only tag people who I mentioned in the article I am sharing (or who I am quoting).

*This deck explains the process in more detail:

Monitor, Analyze, Adapt

Social media updates are only as good as their engagement: You need people to talk back to you and – more importantly – click to visit your site. Finteza is a great tool to analyze your social media traffic and identify the most effective sources:

 

finteza-instagram

Let’s face it, more often than not we use social media to promote our websites, so monitor your social media traffic!

It is a good idea to play with several social media engagement tools to come up with more ways to convert that traffic. Those methods include push notifications och chatbots to name a few.

Annons

Social media productivity is no longer an option: You have to find ways to get productive if you want to be on top of many things.

Have you developed any social media productivity tricks of your own? Please share them in the comments!

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I am the owner of this blog as well as Brand and Community Manager at Internet Marketing Ninjas and Founder of MyBlogGuest, MyBlogU and ViralContentBee.com

Latest posts by Ann Smarty (see all)

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Step-By-Step Guide To Earning Your Google Ads Certification

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Step-By-Step Guide To Earning Your Google Ads Certification

In a world where many people offer services like SEO och Google Ads management, it is important to stand out and be as educated as possible.

Seasoned veterans and new professionals alike can both benefit from Google Ads Certification.

As an industry standard with content tied directly to the Google Ads platform, it is the most trusted credential and source for training in the industry.

What Is Google Ads Certification?

Google Ads certification is a process by which Google recognizes marketers as experts in online reklam-.

After passing Ads certification exams, individuals get a personalized certificate and – if affiliated with a company – can contribute to the company’s Google Partner credentials.

Like many Google products, properties, and initiatives, the program has evolved over the years.

The certification program was standalone and had a cost attached to taking exams.

Annons

That changed with the creation of the Google Partners program and has further evolved with the migration to the Google Academy for Ads in 2018 and, more recently, a rebrand to Skillshop.

Individual certification still works the same way it has for the past several years with training content and exams.

Over the years, the certification has become a minimum or expected requirement for entry-level search marketing roles for agencies and corporations.

Even when I hire someone who will go through our training program, I know that they are willing to invest time and see the importance of taking the step of getting certified is crucial.

Having that base level of subject matter exposure from Google is much more specific than what a school textbook can provide on how Google Ads works.

On top of that, there’s value in being able to affiliate with an individual who is already certified with my agency’s Google Partner account.

This step-by-step guide provides a walkthrough of how to get Ads certified, as it can be a confusing process when doing it for the first time or when coming back only annually or occasionally for recertification.

Step 1: Get Started In Skillshop

Navigate to the Google Ads Certification platform within Skillshop.

Annons

In the top right corner, click “Log In.”

Now, we’re at a critical step right away. We want to ensure that the account you get certified through is the specific one you want to be certified.

If you work for an agency or a company, you’re likely to be required to use your work email address.

Regardless of agency, corporate, or whatever status, you likely want to link your certification to the address you manage Google Ads to keep things simple and clean.

If you haven’t managed Google Ads yet and don’t have an account, you can easily create a new account här to get started.

If you’re a returning user, be careful to find your Skillshop profile and ensure your Google account is still properly linked, so you don’t accidentally take exams in a new account versus recertifying your current account.

The account management piece can be confusing and frustrating as there are separate profiles yet linked accounts between this system and Google’s accounts and Ad management systems.

If you’re interested in your certification counting toward a Google Partners badge, be sure to use your company email address that you use for managing ads for your Google Partner company to link things properly.

Annons

If you’re interested, I encourage you to learn more about the Google Partners program details, requirements, and logistics for getting set up.

Step 2: Select Your Exam

If needed, navigate back through Skillshop to the Google Ads Certifications again to arrive at the page with the list of exam topics.

Screenshot from skillshop.exceedlms.com, July 2022

Here you can find the specific certification you want to start with and click on it.

Within the specific certification, read the overview info.

When you’re ready to dive in, click the Get Started button.

Step 3: Prepare For Exams

Google provides both basic educational info and more extensive training content.

The specific Google Ads certifications include:

  • Sök.
  • Display.
  • Measurement.
  • Video.
  • Shopping Ads.
  • Apps.
  • Ads Creative.

If you’re brand new to Ads and the certification exams, I recommend starting with the Google Ads Search Certification first.

Search ads are typically the most common type of ads a company will run.

But if you are more focused on something like just shopping, then start there.

Annons
Google Ads Search CertificationScreenshot from skillshop.exceedlms.com, July 2022

Training content is tied to each of these specific certifications.

When you click on any of them, you’ll be presented with options to get started, including a quick knowledge assessment and other resources.

You’ll need to plan on investing at least a few hours to go through the training content specialization.

If you’ve been managing Ads campaigns or have deeper exposure, it’s still a good idea to go through the modules – even if you do it faster.

The sample questions are quite helpful; they are written in the same format as they appear on the actual exams.

Unless you have previously been certified and/or have a moderate level of Ads experience, don’t skip the training content!

Step 4: Pass The Assessment

To become certified, you are required to pass the assessment in any of the respective certification specialties.

Your certification will then be awarded for that specific product focus area.

You can stop with one specialization or continue by going through additional specializations until you have mastered and achieved all of those relevant to your desired credentials.

Annons

If you’re an overachiever or love standardized tests, there’s nothing that says you can’t take them all.

Note that if you fail to pass an exam, there’s a waiting period before you can retry. That’s the only real penalty for not passing.

When you have passed one or more assessments, I recommend downloading the digital certificate(s) and saving those, so you have proof of your certification.

Additionally, you can create a public profile page that showcases your mastery.

You can turn the public profile on (if you haven’t already) by clicking in the top right corner of the page and then on “My Account.” You’ll find a toggle switch for “Public” to turn on if you choose by following the prompts.

Slutsats

Google Ads Certification provides a base-level credential for new professionals managing ads.

It also provides an ongoing opportunity for industry veterans to maintain their status and show longevity by keeping certified and staying on top of the platform and best practices changes over time.

Whether seeking your first job in the industry out of school or leveraging the certification for a Google Partners designation, I recommend the program for learning and maintaining education and standard credentials.

Annons

There are other excellent training and education programs available from third parties.

However, the Google Ads Certification still holds weight in the industry and is a common expectation for paid search practitioners to have.

Fler resurser:


Utvald bild: Krakenimages.com/Shutterstock

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