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How To Get More Followers On Instagram: 22 Tips To Try

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How To Get More Followers On Instagram: 22 Tips To Try

Are you looking to get more followers on Instagram, but don’t know where to start?

There are many ways to increase your followers on Instagram – some people buy them or boost posts, but these tactics only work temporarily, and can backfire over time.

Instagram has become the go-to sociala media network for sharing photos and videos with more than 2 billion active users today.

As a result, Instagram marketing and having a high follower count can boost exposure and visibility for businesses looking to reach their target audience.

Here are 22 strategies to get more followers on Instagram without breaking the bank. From increasing likes to posting high-quality images, all of these tips are tried and tested:

1. Have A Plan & Create A Content Calendar Full Of Great Ideas

We usually focus on ideas, delivery, and optimization when we create great content.

It should be no different when we share photos and videos on a business or brand’s Instagram account.

It’s important to take time to brainstorm engaging content ideas that align with seasons, holidays, your business’ upcoming events, and (most importantly) your overall traffic and sales goals.

Although, you can still be flexible and post spontaneously as ideas come to you.

But having a library of ideas and a (tentative) schedule will keep you ahead of the game instead of scrambling for something to post.

And depending on your business, you could post several times a day or several times a week.

So, make an Instagram content plan and stick to it.

2. Only Post Well-Composed Images & Videos

Businesses should only use high-quality photos and videos when posting to Instagram.

By high-quality (I mean crystal-clear) unpixellated shots. Instagram, above all else, is a visual platform.

Businesses can’t post blurry photos or images that have part of the image cut off.

Of course, it doesn’t need to be to a National Geographic standard. It just needs to be in focus.

Low-quality content won’t get engagement and might even cost you some followers.

3. Experiment With Different Filters & Dimensions

Just because you’re a business doesn’t mean you can’t have fun with filters and use different dimensions.

In fact, you should use filters on your content.

The more creative and original your photos are, the more likely people will share and follow your account.

You could also download photo editing apps to touch up your photos.

When it comes to dimensions, don’t feel relegated to the square – use the landscape and portrait options.

4. Use Instagram Analytics To Feed Your Persona Research

With an Instagram business account (which is free), you’ll have access to analytics that shows when your audience is most active.

Use that data to optimize your posting schedule.

Instagram also gives you insights into your audience’s age, gender, and location breakdown, which can be a starting point for your customer persona research.

5. Tag People In Your Photos Who Interact With Your Brand

Another way to be discovered by people who aren’t following you is to tag relevant accounts so that you show up in their tagged feed.

If you own a fitness studio, you could take a group shot after a Body Pump class and tag every person in the photo. Then it’ll populate all their tagged feeds.

Their followers will see the post and discover your studio.

But this strategy also applies to other brand and business accounts.

If you can share the spotlight and tag others, do so. It’ll circle back to bring you more Instagram followers and leads.

6. Optimize Your Instagram Bio With Branded Hashtags & CTAs

Your Insta bio should be used to feature branded hashtags, a link, and a call-to-action, which is crucial when looking for new Instagram users.

This section lets users discover who you or your brand are and whether they will follow you.

But don’t sound desperate or come across as spammy.

You want to let users know who you are and why they should follow you.

Make sure this section is updated when needed.

7. Ask Questions In Your Posts & Include CTAs

At the end of each post, include a clear call-to-action or a question to boost engagement.

CTAs include things like:

  • Learn more – link in bio!
  • Double tap if you want to see more videos like this!
  • Follow us so you’ll never miss an update.

You can also post questions. This will help keep your audience engaged, show that you care what your audience wants to see, and give your ideas for what to post in the future.

8. Add A Link To Instagram To Your Website & Email

Make sure existing clients and customers find your Instagram by adding an icon to your social links or embedding Instagram content on your site.

You can also link to your brand’s Instagram account from your email signature.

And use a plugin to feed your latest Instagram posts directly to your website.

This can be a great way to promote your new account to people who regularly visit your site, building your following of clients.

9. Cross-Post Your Instagram Content to Facebook & Twitter

Cross-posting Instagram content to Facebook och Twitter can drive users back to your Instagram profile.

Users who didn’t know you’re on Instagram and following you on other platforms will also discover that you’re on Instagram since the post will note it was shared from Instagram.

You can adjust your settings for every post to cross-post automatically, or you can do it manually for select posts.

10. Run Contests & Campaigns To Increase Brand Reach

Once you’ve started growing a follower base, you can hold contests and campaigns that can attract more users to your page.

For example, you can drive traffic to your website or sell your product by running an inspiring Instagram contest.

You can either ask users to like, comment, use a specific hashtag, or ask your followers to tag a friend.

When you ask users to tag a friend, it exposes your brand and page to more Instagram users online.

It is an effective way to increase your brand awareness and reach and a key hack to get more Instagram followers.

11. Look At What Your Competitors Are Doing

Another best practice for how to get followers on Instagram is to look at what your competitors are doing and learn from it.

Researching their accounts might reveal hashtags you didn’t think of, influencers you have yet to reach out to, or other strategies that can inform your own.

Also, note which of their posts are performing the best – that can serve as another clue as to what can work on your account.

12. Interact Across Instagram (Follow, Like & Comment On Other Posts)

Strategically engage with users who will potentially like your profile.

Practically, that means interacting with potential customers and brand allies by liking, following, and thoughtfully commenting on their posts.

Start with your hashtags: Click on your frequently used, relevant hashtags to discover others posting similar content.

Another good practice is interacting with those who are already following you. You should follow them back and like their content.

The more you engage, the more you’ll show up in others’ feeds and get noticed.

Plus, it shows you’re an authentic, real account who believes in reciprocity!

13. Don’t Use Too Much Text In Your Photos

In general, you want to save the words for your captions. People go to Instagram for visual content.

So, posting a lot of text in an image is outside the norm.

A short, positive quote or statement is excellent but only attempts to fit a partial product description or long message in the image.

If you’re looking for ways to add text to photos, Canva is a free tool that comes in handy.

14. Never Include Logos & Watermarks On Your Images

Stamping your logo onto your Instagram post disrupts your content and users’ experience.

People don’t expect to see logos or watermarks on Instagram posts. While it’s not advised to put a logo on your content, you can include branding.

For example, if you’re a B2B company posting a behind-the-scenes shot of your employees, have them wear shirts with your logo.

Or, if you’re a fashion retailer, you could occasionally include a strategically placed bag in a photo with your store’s name.

Keep it subtle, or you’ll risk being unfollowed.

15. Use The Right Hashtags To Capture New Audiences

Using hashtags on Instagram will get you in front of new audiences searching for the type of content you’re posting, whether they’re following you or not.

If you have a local business, make sure to include local hashtags, as well.

Take the time to research hashtags and find the best ones for your particular content.

It’s easy to identify which hashtags get the most traction.

When you start typing # and your word, Instagram shows how many posts have been done around that word.

Hashtagify.me is also an excellent tool for finding hashtags that are getting much traction.

You can type in your primary hashtag, which will show you its reach, related hashtags and their reach, all the hashtags related to those, and so on.

How Many Hashtags Should I Add To An Instagram Post?

It’s common to stick to five to seven to avoid looking spammy. But you can add up to 30 hashtags.

Where Should I Add The Hashtags On An Instagram Post?

You can add them directly to the post or in a separate comment immediately after posting – it’s an aesthetic choice.

Some users prefer to add single periods separated by line breaks after their caption and then add hashtags.

Whatever you choose to do is fine, but keep it consistent across posts, so you have a streamlined, professional look.

16. Use Geotags To Reach Local Audiences

Another way to get found in by users who aren’t already following you is to geotag your content – but not necessarily with your store location.

Try using your city or a nearby (relevant) landmark that gets many searches.

When people are searching for that nearby location, they can now come across your content.

If your content is doing exceptionally well, it can even be featured at the top of the search.

17. Only Add Links To Your Bio

Any link you include in an Instagram post will not turn into a clickable link – instead, it will just serve as an annoying and lousy experience as your audience tries (and fails) to open it.

Rather than including an unclickable link, direct people to click the link in your bio.

They can easily click that and head to your site to check out all you have to offer.

Be sure to put your link in the “link” section when you edit your bio, and mention that in your post.

And, because space is limited, use a link shortener like Bit.ly to save room.

You can optimize the link further by customizing it, so it’s not a random string of characters but a meaningful word or two.

18. Tag Products In Images & Videos To Drive Conversions

Take advantage of Instagram’s tagging feature if you’re selling a product.

Businesses can tag photos or videos with product links.

To use this feature, you must have a business page on Facebook complete with a product catalog.

It’s a great user experience for users, and it’s a huge win for businesses looking to drive conversions seamlessly.

19. Create A Branded Hashtag For Your Events

Create a branded hashtag for your next event.

It will give your brand exposure and curate a unique stream of all the content from your event and allow others to connect and engage with your brand and other people at the event.

Leading up to the event, you can use your branded hashtag to promote the event, and after the fact, you can use it to post follow-up content.

20. Repost When You Get Tagged To Showcase Positive Reviews

Whenever a user tags your business or brand, get extra traction from it by reposting it directly to your feed.

Showcasing positive reviews and mentions is a great use of Instagram for business.

Make sure to reach out to the user and thank them for their post and ask if you can have permission to repost it (Instagram’s terms of use note that you should obtain written permission to repost a user’s content).

Most likely, the user will agree.

You can repost manually or use an app like Repost for Instagram.

Either way, remember to credit the original poster in the caption and tag them in the photo.

21. Use Instagram Ads To Get In Front Of Your Audience

Consider devoting ad spend to promoting your Instagram profile.

You can create effective carousel ads through Facebook’s Power Editor and promote your content.

If you’re running a specific contest or marketing campaign, you can use Facebook advertising to push the content in front of more audiences.

With the ability to target your customers based on their interests and behaviors in Power Editor, you can ensure that your posts will be viewed by Instagram users who will be interested in your business.

While some of these strategies may work better than others, find the ones that work well with your business or yourself.

22. Get Your Account Verified 

Getting verified on Instagram (or any other social media platform) never hurts your engagement.

The little blue tick gives your brand credibility, trust, and authenticity.

While only some will qualify for Instagram verification, it’s something to strive for.

Getting verified is one more way to stand out from your competition and deliver a trust signal that your business is real.

To be considered, your account must be:

  • Authentic (you must prove you are, in fact, the brand or business you claim to be).
  • Unique (only one account per brand can exist).
  • Public.
  • Complete (with a bio, profile photo, and at least one post).
  • Notable (Instagram must deem your brand “well-known” and “highly searched for”).

Final Takeaways

If you want more followers on Instagram right now, take advantage of these tips.

Make sure you utilize Instagram analytics, research your hashtags, post high-quality images, and create engaging copy and CTA.

If you use these tips as a guide, you’ll set yourself up for success in meeting your Instagram goals.

More Resources:


Featured Image: SPF/Shutterstock

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Microsoft Announces ChatGPT Capabilities Coming To Bing

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Microsoft Announces ChatGPT Capabilities Coming To Bing

Microsoft announced today that it is bringing cutting-edge AI capabilities to its Bing search engine, with the addition of a new ChatGPT-like feature.

Microsoft revealed its plans for integrating ChatGPT at a private event held at its Redmond headquarters today, which centered around its partnership with OpenAI.

Unlike recent virtual events, this particular press conference was held in person and not broadcast online.

During the event, Microsoft CEO Satya Nadella highlighted the significance of this new feature and how it will revolutionize the way people interact with search engines.

“I think this technology is going to reshape pretty much every software category,” says Nadella.

Nadella proclaimed, “The race starts today,” and Microsoft is going to “move and move fast.”

The event attendees were given a sneak peek at the latest search experience, which Microsoft refers to as “your AI-powered copilot for the web.”

This new experience combines the all-new Bing search engine and Edge web browser, which are designed to complement each other.

Nadella explained that the new Bing would provide direct answers to questions and encourage users to be more creative.

He also stated that the current search experience is not working as efficiently as it should be, as 40% of the time, people click on search links and then immediately click back.

This clearly indicates that the search experience needs to be updated and improved. Nadella claims that the search engine user experience hasn’t changed in 20 years, and it’s time for Microsoft to adapt.

Introducing The New Bing

The new Bing is powered by a next-generation language model from OpenAI, which has been specifically customized for search purposes. It’s even more powerful than the ChatGPT model.

Microsoft has implemented a new way of working with OpenAI called the “prometheus model,” which enhances the relevancy of answers, annotates them, keeps them up to date, and more.

The search index has also been improved by applying the AI model to the core search algorithm, which Nadella calls the largest jump in relevance ever.

It runs on a new user experience with an expanded search box that accepts up to 1,000 characters. Examples shared during the event look exactly like recent leaks.

The new Bing includes a chatbot that behaves similarly to ChatGPT, allowing users to interact with Bing in a natural language.

Bing’s new ChatGPT-like feature will take it a step further by allowing users to have an actual conversation with the search engine, with the ability to follow up on previous questions and provide more context for their search.

The new Bing is now available for a limited preview on desktop, and anyone can try it out by visiting Bing.com and performing sample searches.

You can also sign up to be notified when it becomes more widely available.

The preview will be expanded to millions of users in the near future, and a mobile version will be available soon.

The New Edge Browser

The chat interface Microsoft demonstrated in Bing is available as a sidebar feature in Edge, allowing users to access it without navigating to the Bing website. The interface can run alongside any webpage and interact with it.

During a demonstration, the AI assistant in Edge could summarize a 15-page PDF with one click and even translate a code snippet from Stack Overflow into another programming language.

Another benefit of the Edge browser’s “AI co-pilot” is having it complete tasks for you, such as filling out forms and writing emails.

In Summary

Microsoft has made a substantial leap in search engine technology by integrating a ChatGPT-like feature in its Bing search engine.

The new Bing is powered by a next-generation language model from OpenAI, which takes key learnings and advancements from ChatGPT and GPT-3.5.

Bing with the AI co-pilot is now available for a limited preview on desktop, and a mobile version will be available soon.

Additionally, the chat interface will be available as a sidebar feature in the new Edge browser, which has the ability to summarize information, translate code, and even complete tasks.


Source: Microsoft

Featured Image: Poetra.RH/Shutterstock



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From Competitors To Partners: Conductor Acquires Searchmetrics

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From Competitors To Partners: Conductor Acquires Searchmetrics

Conductor, a leading enterprise organic marketing platform, has acquired European-based competitor, Searchmetrics, to accelerate its expansion in the European market.

After acquiring ContentKing in 2022, the acquisition of Searchmetrics continues to strengthen Conductor’s position in the industry.

Seth Besmertnik, Conductor’s CEO and co-founder, said that the acquisition would bring the best of what Searchmetrics does to Conductor and its shared customers:

“Searchmetrics has been a competitor almost since we started Conductor, with a strong data foundation and a powerful presence in the European market. We are excited to bring the best of what Searchmetrics does to Conductor and to our now shared customers. Our goal is for customers to greatly benefit from this acquisition through delivery of more product value on a global scale.”

 

Matt Colebourne, the CEO of Searchmetrics, expressed his excitement for the company to join Conductor, calling it the “definitive global leader”:

“Conductor is indisputably the SEO space market leader. For years, we’ve admired their commitment to innovation for customers and their efforts to foster a dynamic and rewarding workplace culture for employees. By joining Conductor, we bring the best of what we do along with a large European customer base—solidifying Conductor as the definitive global leader. We cannot wait to build more for customers going forward.”

 

Ken Ogenbratt, Searchmetrics’s Chief Financial Officer, said the acquisition is a “pivotal step” for the SEO industry as the two companies move forward as partners with the opportunity to drive even greater value to customers.

With this acquisition, Conductor continues its commitment to creating a single, global platform that integrates all parts of the SEO workflow.

With Searchmetrics’ strong European presence and solid customer base, the acquisition will significantly accelerate Conductor’s growth in Europe.

Conductor has completed its second acquisition in a year with the purchase of Searchmetrics, which follows the company’s significant funding round from Bregal Sagemount in 2021.

This acquisition is seen as a sign of Conductor’s recent growth. It is expected to solidify its position as a leading player in the SEO space by incorporating the strengths of both companies for their shared customers.


Featured Image: dotshock/Shutterstock



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How to Execute the Skyscraper Technique (And Get Results)

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How to Execute the Skyscraper Technique (And Get Results)

In 2015, Brian Dean revealed a brand-new link building strategy. He called it the Skyscraper Technique.

With over 10,000 backlinks since the post was published, it’s fair to say that the Skyscraper Technique took the world by storm in 2015. But what is it exactly, how can you implement it, and can you still get results with this technique in 2023?

Låt oss börja.

What is the Skyscraper Technique?

The Skyscraper Technique is a link building strategy where you improve existing popular content and replicate the backlinks. 

Brian named it so because in his words, “It’s human nature to be attracted to the best. And what you’re doing here is finding the tallest ‘skyscraper’ in your space… and slapping 20 stories to the top of it.”

Here’s how the technique works:

Three steps of the Skyscraper Technique

How to implement the Skyscraper Technique

Follow these three steps to execute the Skyscraper Technique.

1. Find relevant content with lots of backlinks

There are three methods to find relevant pages with plenty of links:

Use Site Explorer

Enter a popular site into Ahrefs’ Site Explorer. Next, go to the Best by backlinks report.

Best pages by backlinks report, via Ahrefs' Site Explorer

This report shows you a list of pages from the site with the highest number of referring domains. If there are content pieces with more than 50 referring domains, they’re likely to be good potential targets.

Sidenote.

Ignore homepages and other irrelevant content when eyeballing this report.

Use Content Explorer

Ahrefs’ Content Explorer is a searchable database of 10 billion pages. You can use it to find mentions of any word or phrase.

Let’s start by entering a broad topic related to your niche into Content Explorer. Next, set a Referring domains filter to a minimum of 50. 

We can also add:

  • Language filter to get only pages in our target language.
  • Exclude homepages to remove homepages from the results.
Ahrefs' Content Explorer search for "gardening," with filters

Eyeball the results to see if there are any potential pieces of content you could beat.

Use Keywords Explorer

Enter a broad keyword into Ahrefs’ Keywords Explorer. Next, go to the Matching terms report and set a Keyword Difficulty (KD) filter to a minimum of 40.

Matching terms report, via Ahrefs' Keywords Explorer

Why filter for KD? 

The reason is due to the method we use at Ahrefs to calculate KD. Our KD score is calculated from a trimmed mean of referring domains (RDs) to the top 10 ranking pages. 

In other words, the top-ranking pages for keywords with high KD scores have lots of backlinks on average.

From here, you’ll want to go through the report to find potential topics you could build a better piece of content around. 

2. Make it better

The core idea (or assumption) behind the Skyscraper Technique is that people want to see the best. 

Once you’ve found the content you want to beat, the next step is to make something even better

According to Brian, there are four aspects worth improving:

  1. Length – If the post has 25 tips, list more.
  2. Freshness – Update any outdated parts of the original article with new images, screenshots, information, stats, etc.
  3. Design – Make it stand out with a custom design. You could even make it interactive.
  4. Depth – Don’t just list things. Fill in the details and make them actionable.

3. Reach out to the right people

The key to successfully executing the Skyscraper Technique is email outreach. But instead of spamming everyone you know, you reach out to those who have already linked to the specific content you have improved. 

The assumption: Since they’ve already linked to a similar article, they’re more likely to link to one that’s better.

You can find these people by pasting the URL of the original piece into Ahrefs’ Site Explorer and then going to the Backlinks report.

Backlinks report for ResumeGenius' how to write a resume, via Ahrefs' Site Explorer

This report shows all the backlinks to the page. In this case, there are 441 groups of links.

But not all of these links will make good prospects. So you’ll likely need to add some filters to clean them up. For example, you can:

  • Add a Language filter for the language you’re targeting (e.g., English).
  • Switch the tab to Dofollow for equity-passing links.
Backlinks report, with filters, via Ahrefs' Site Explorer

Does the Skyscraper Technique still work?

It’s been roughly eight years since Brian shared this link building strategy. Honestly speaking, the technique has been oversaturated. Given its widespread use, its effectiveness may even be limited. 

Some SEOs even say they wouldn’t recommend it.

So we asked our Twitter och LinkedIn following this question and received 1,242 votes. Here are the results:

Pie chart showing 61% of respondents feel the Skyscraper Technique still works

Clearly, many SEOs and marketers still believe the technique works.

Sidenote.

According to Aira’s annual State of Link Building report, only 18% of SEOs still use the Skyscraper Technique. It’s not a go-to for many SEOs, as it ranks #20 among the list of tactics. I suspect its popularity has waned because (1) it’s old and SEOs are looking for newer stuff and (2) SEOs believe that content is more important than links these days.

Why the Skyscraper Technique fails and how to improve your chances of success

Fundamentally, it makes sense that the Skyscraper Technique still works. After all, the principles are the same behind (almost) any link building strategy:

  1. Create great content
  2. Reach out to people and promote it

But why do people think it’s no longer effective? There are a few reasons why and knowing them will help you improve your chances of success with the Skyscraper Technique.

Let’s start with:

1. Sending only Brian’s email template

In Brian’s original post, he suggested an email template for his readers to use:

Hey, I found your post: http://post1

<generic compliment>

It links to this post: http://post2

I made something better: http://post3

Please swap out the link for mine.

Unfortunately, many SEOs decided to use this exact template word for word. 

Link building doesn’t exist in a vacuum. If everyone in your niche decides to send this exact template to every possible website, it’ll burn out real fast. And that’s exactly what happened.

Now, if a website owner sees this template, chances are they’ll delete it right away. 

Sidenote.

Judging by my inbox, there are still people using this exact template. And, like everyone else, I delete the email immediately.

I’m not saying this to disparage templated emails. If you’re sending something at scale, templating is necessary. But move away from this template. Write your own, personalize it as much as possible, and follow the outreach principles here.

Even better, ask yourself:

"What makes my content unique and link-worthy?”

2. Not segmenting your prospects

People link for different reasons, so you shouldn’t send everyone the same pitch. 

Consider dividing your list of prospects into segments according to the context in which they linked. You can do this by checking the Anchors report in Site Explorer.

Anchors report, via Ahrefs' Site Explorer

You can clearly see people are linking to different statistics from our SEO statistics post. So, for example, if we were doing outreach for a hypothetical post, we might want to mention to the first group that we have a new statistic for “Over 90% of content gets no traffic from Google.”

Then, to the second group, we’ll mention that we have new statistics for “68% of online experiences.” And so on. 

In fact, that’s exactly what we did when we built links to this post. Check out the case study here:

https://www.youtube.com/watch?v=videoseries

3. Not reaching out to enough people

Ultimately, link building is still a numbers game. If you don’t reach out to enough people, you won’t get enough links. 

Simply put: You need to curate a larger list of link prospects.

So rather than limiting yourself to only replicating the backlinks of the original content, you should replicate the backlinks from other top-ranking pages covering the same topic too.

To find these pages, enter the target keyword into Keywords Explorer and scroll down to the SERP overview.

SERP overview for "how to write a resume," via Ahrefs' Keywords Explorer

In this example, most top-ranking pages have tons of links, and all of them (after filtering, of course) could be potential link prospects.

Pro tip

Looking for even more prospects? Use Content Explorer.

Search for your keyword, set a Referring domains filter, and you’ll see relevant pages where you can “mine” for more skyscraper prospects.

Referring domains filters selected in Ahrefs' Content Explorer

4. Thinking bigger equals better

Someone creates a list with 15 tools. The next person ups it to 30. Another “skyscrapers” it to 50, and the next increases it to 100.

Not only is it a never-ending arms race, there’s also no value for the reader. 

No one wants to skim through 5,000 words or hundreds of items just to find what they need. Curation is where the value is.

When considering the four aspects mentioned by Brian, don’t improve things for the sake of improving them. Adding 25 mediocre tips to an existing list of 25 doesn’t make it “better.” Likewise for changing the publish date or adding a few low-quality illustrations. 

Example: My colleague, Chris Haines, recently published a post on the best niche site ideas. Even though he only included 10, he has already outperformed the other “skyscraper” articles:

Our blog post ranking #3 for the query, "niche site ideas," via Ahrefs' Keywords Explorer

He differentiated himself through his knowledge and expertise. After all, Chris has 10 years of experience in SEO. 

So when you’re creating your article, always look at any improvement through the lens of value:

Are you giving more value to the reader? 

5. Not considering brand

As Ross Hudgens says, “Better does not occur in a branding vacuum.”

För det mesta bedöms innehåll inte enbart efter dess kvalitet. Det bedöms också av vem det kommer ifrån. Vi upptäckte detta själva också när vi försökte bygga länkar till vår sökordsforskningsguide.

För det mesta läste folk inte artikeln. De länkade till oss på grund av vårt varumärke och vårt rykte – de visste att vi publicerade bra innehåll konsekvent, och de hade förtroende för att artikeln vi presenterade också var bra.

Med andra ord, det finns tillfällen där oavsett hur hårt du "skyskrapar" ditt innehåll, folk bara inte länkar till det eftersom de inte vet vem du är. 

Att ha ett eget personligt varumärke är viktigt nuförtiden. Men tänk på det: Vad är ett "starkt varumärke" om inte en konsekvent produktion av högkvalitativt arbete som människor tycker om? En ensam skyskrapa gör inte en stad; många av dem gör det tillsammans.

Vad jag säger är detta: Bli inte avskräckt om din "skyskrapa"-artikel inte får några resultat. Och bli inte avskräckt bara för att du inte har ett varumärke just nu – du kan arbeta med det över tid.

Fortsätt att skapa bra innehåll – skyskrapa eller inte – och resultat kommer om du litar på processen.

"Rom byggdes inte på en dag, men de lade tegel varje timme.” 

Slutgiltiga tankar

Skyscraper-tekniken är en legitim länkbyggande taktik som fungerar. Men det kan bara hända om du:

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