SEO

How To Stay Up-to-Date In The SEO Industry

Published

12 månader ago

april 1, 2022

How To Stay Up-to-Date In The SEO Industry

Search engine optimization (SEO) is a tricky field. Just when you think you’ve got a handle on it, Google goes and changes the algorithm and what used to work doesn’t work so well anymore. or there’s a new element to add to your SEO bag.

Though you may want to write this off as a “cost of doing business” in SEO, these constant changes are actually for a good reason: Google is always trying to develop a better understanding of how people use the internet.

Changes to search algorithms are made with the goal of providing better, more relevant information to users.

And while this is great for users, it also means SEO professionals must constantly stay up-to-date on the latest changes and best practices. And that can be a major time commitment by itself.

But never fear, we’re here to help.

Tips For Staying On Top Of SEO Trends

Whether you’re an experienced SEO professional or are just getting started in your career, here are some ways you can stay in the know about what’s happening in the industry.

Subscribe To Leading SEO Blogs And Email Newsletters

It’s no secret that Google is the top dog in the search engine field.

As of February 2022, it accounts for a whopping 92% of search engine market share – which is what you would probably expect for a company whose name has become a verb meaning “to look up.”

And because Google is such a giant in the field, any SEO pro worth his or her salt should make sure to check the Google Search Central Blog on a regular basis.

Run by the search engine giant itself; it’s where you can find official updates to the Google Search Core algorithm, announcements about new search features, and articles on SEO best practices.

While Google’s blog is the gospel search engine optimization is performed by, there are several other valuable resources on the internet written by digital marketing experts.

We’d be remiss, of course, if we didn’t list ourselves first. Search Engine Journal exists for the sole purpose of keeping busy SEO people in the loop.

And while we humbly consider ourselves a top resource, other blogs and email newsletters you should be reading include Kevin Indig’s, Moz, SEO Fomo och Yoast.

For your convenience, we’ve compiled a list of 38 other resources you may find helpful.

Join Communities And Forums

SEO is a community and professionals love to share their knowledge. It was my participation in two or three communities that led to the launch of SEJ almost 19 years ago.

Gathering as much knowledge as you can ensures your strategies are effective and gives you the page rankings you want.

One of the best ways to do this is to read and participate in forums on the topic.

One of the most popular communities for SEO (and just about everything else) is on Reddit. Users can create posts, ask questions and share articles.

Content on this social platform is “upvoted” or “downvoted,” depending on the community’s opinion of it. This encourages quality posts to rise to the top, while poor-quality ones quickly disappear.

The SEO subreddit can be used for everything from job searching to troubleshooting, serving as a strategic sounding board to tracking new developments in the field.

For people with specific questions, Quora is an excellent resource.

Designed as a place to share knowledge, it allows users to ask questions, which are in turn answered by the community.

Update Your News Feed And Follow Thought Leaders On Social Media

Love it or hate it, there’s no question social media has changed the world.

And while the downside is it allows your, um, quirky uncle to share his thoughts on the connection between sasquatch, aliens, and the JFK assassination, it also allows you to connect with people like never before.

And if you’re not using this professionally, you’re missing a huge opportunity.

Twitter, LinkedIn, and yes, even Facebook, give you unparalleled access to professionals who have built their careers by sharing their experience.

With a few clicks, you can start receiving the SEO thoughts of people like Danny Sullivan och John Mueller. In addition to Danny & John, here are 202 SEO Experts who we feel that you should be following on Twitter and other social channels.

By updating your newsfeed to include these people, you’ll not only benefit from the immense level of knowledge they share, but you’ll ensure you stay in the know about any developments within the SEO world.

For your convenience, we’ve compiled a list of top SEO experts you should be following här.

Listen To Podcasts

Do you have a lot of other commitments, and don’t always have hours to dedicate to perusing the internet to stay on top of the latest best practices?

Once again, modern technology to the rescue.

Podcasts are a great way to get trustworthy tips directly from notable industry experts.

And you can consume them anywhere from the train during your morning commute to the treadmill during your workout.

Not sure what podcasts you should be listening to? Don’t worry, we’ve put together a handy list of 17 of the best SEO podcasts in the business.

And no list would ever be complete without mentioning our very own Search Engine Journal Show, where we talk all things SEO, PPC, social media, content marketing, and digital marketing with the top industry experts and authorities.

Watch YouTube Videos And SEO Webinars

Are you old enough to remember what life was like before the internet?

If so, you probably remember the frustration that came with figuring things out on your own, rather than pulling up your phone and watching a quick tutorial video.

Luckily the bad old days are behind us, and we now have access to an unprecedented amount of information, including helpful videos on platforms like YouTube and webinars hosted by experts.

Many leaders in the field of SEO have YouTube channels where they regularly upload content.

These usually short videos are an excellent way to pick up quick tips and find solutions to problems you’re facing.

Channels worth following include The SEO Video Show, Ahrefs, Matt Diggity (more of a casual, Mr. Beast feel) and, of course, Search Engine Journal.

If you have a little more time to dedicate to your SEO education, webinars are a great way to expand your knowledge.

For top-quality SEO learning, there are three main contributors: Semrush, BrightEdge and, you guessed it, Search Engine Journal.

Usually available on-demand if you miss the live presentation, these are an effective way to stay up to date with what’s happening in the field.

Attend Conferences And Build Your Network

The most valuable resource for any organization is its people. That’s why there’s an entire division called “human resources.”

But, you don’t have to work in the same office, organization, or even country to benefit from the knowledge of other SEO professionals.

To ensure your continued success in the field of search engine optimization, it’s important to expand your network.

By getting acquainted with other people in the industry, you can mimic their successful strategies, learn from their failures, and stay on top of what’s trending – and one of the best places to do this is at SEO conferences.

In a pre-pandemic world, there was no better way to put your finger on the pulse of the world of search engine rankings and connect with industry leaders than on the floor of a summit or at the evening cocktail hour. And it was a great way to make new friends too.

Though Covid-19 put a temporary limit on in-person gatherings, they’re starting to pick up again, which means attendees are once again able to expand their networks and gain a deeper understanding of how top SEO professionals are getting results.

Slutgiltiga tankar

If you’ve read this far, hopefully, we’ve impressed upon you the importance of staying up to date on the constantly shifting world of search engine optimization and given you some resources you can use to do so.

But even if you’re someone who loves your job, you undoubtedly have other commitments in your life.

And staying abreast of the latest best practices can feel like a full-time job in itself.

You simply don’t have time to spend all day, every day tracking the latest trends and best practices. And even if you could, that wouldn’t give you the bandwidth to implement these new strategies.

But that’s why we created this piece: to show you the many ways you can learn and follow what’s happening in SEO.

Maybe it’s part of your morning routine, where after checking your email, you spend some time reading the latest articles.

Maybe you routinely listen to our podcast while stuck in traffic. Or maybe you prefer lunch-and-learns, where you watch webinars while you’re taking your lunch break.

There’s a wealth of SEO information out there from a lot of experts who can help you take your rankings to the next level.

It’s up to you how you’ll use their information, tips, and tricks to make the most out of them.

Fler resurser:

Featured Image: GaudiLab/Shutterstock

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LinkedIn lanserar fyra uppdateringar för företagssidor

Published

3 timmar ago

mars 26, 2023

EntirewebNewsBot

LinkedIn lanserar fyra uppdateringar för företagssidor

LinkedIn is rolling out an array of new features for business pages.

These updates can help you showcase your business’s brand identity, values, and offerings while utilizing advanced publishing and community-building tools.

Learn how these innovative features can enhance your LinkedIn marketing efforts.

1. Update To Scheduled Posts

One of the new features lets you plan your business page posts up to three months ahead for steady interaction with followers.

Screenshot from: LinkedIn, March 2023.

Available now on desktop, this feature will come to mobile soon.

2. Audio Events

LinkedIn is introducing live, audio-only discussions, eliminating reliance on external broadcasting applications.

Screenshot from: LinkedIn, March 2023.

This versatile, casual approach fosters audience connections and can position your organization as an industry authority.

Listeners can engage in the discussion through emojis and request to speak if they wish to contribute verbally.

3. Automatic Job Posting

For businesses with fewer than 1,000 employees, LinkedIn now offers an automatic job posting feature.

Screenshot from: LinkedIn, March 2023.

Once activated, the platform will automatically share one open role daily as a pre-scheduled post. The posts can be edited after they’re shared.

The feature excludes what LinkedIn categorizes as “basic jobs.”

4. Following Pages As A Page

LinkedIn Pages can now follow other Pages, making it easier to join chats related to your field with a feed dedicated to content from the businesses you’re following.

This feature aims to help businesses work together, share ideas, and create strong online communities of professionals.

Sammanfattningsvis

LinkedIn’s latest features for business pages offer new options to share content, connect with people, attract new talent, and keep up with industry chatter.

By leveraging these tools, you can improve your B2B marketing efforts and strengthen your online presence.

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SEO

Topp 3 sätt att bygga auktoritet genom att gå längre än bara länkbyggande

Published

10 timmar ago

mars 26, 2023

EntirewebNewsBot

Topp 3 sätt att bygga auktoritet genom att gå längre än bara länkbyggande

You want your online business to thrive. One of the best ways to do this is to establish website authority – and the key to successful authority building is to increase trust with your audience.

With the rise of AI tools, you must publicera high-quality content that stands out from your competition, who may be using tools like ChatGPT.

On March 15, I moderated a webinar with Sabrina Hipps, VP of Partner Development, and Jeremy Rivera, Director of Content Analysis at CopyPress.

Hipps and Rivera demonstrated how content promotion, link building, and authentic subject matter expertise could help you rank higher on SERPs and elevate your online authority.

Här är en sammanfattning av webbinariet. För att komma åt hela presentationen, Fyll i formuläret.

1. Create Unique Content With First-Hand Experience – Avoid AI, The “Fancy Parrot”

In the world of content creation, where good content creators are showing their expertise, there are certain key things AI can’t do.

AI can’t have first-person experience. They can’t think for themselves the same way humans can.
If the AI follows a generative model, and it can’t yet distinguish the truth. If you fact-check some of the information, you’ll find it doesn’t exist.

De counter to AI content is unique content that shows this truth, expertise, and first-hand experience.

[Learn how this helps build your authority] Instantly access the webinar →

2. Highlight Quality Authorship

High-quality content encompasses everything from accuracy and mistake-free writing to clearly displaying expertise.

Ensure Your Content Is Error-Free

In many cases, low-quality content, or posts with false information and repetitive issues, can lead to being devalued on SERPs or accidentally containing duplicate content.

Image created by CopyPress, March 2023

Add More “E” To EAT – Experience

The Issue: To combat low-quality SERPs, Google seeks first-hand experience.

The Solution: Invite a subject matter expert to review the content, check for factual inaccuracies, and add that extra layer of expertise to the content.

Bridge The Write ≠ Expertise Gap

The Issue: It’s important to recognize that the ability to write is not synonymous with expertise; just because someone can write doesn’t mean they are accurate or a subject matter expert.

The Solution: Try pairing a subject matter expert with a strong writer who can interview and interject quotes helps build better content.

Ask Questions

The Issue: Sometimes, you may not have the in-house subject matter experts you need for a piece of content.

The Solution: Conduct outreach to gather expertise to boost your content quality. First, consider what your audience wants to know. Then, generate three to ten questions to ask a professional.

[Learn a tactic that works] Instantly access the webinar →

Tap Social Media

The Issue: Where do you find the professionals you need to interview for your next piece of high-expertise content?

The Solution: With so many experts creating on social media, it’s a great platform to leverage. Here are essential outreach steps you can do:

Observe.
Participate.
Engage.
Network.

Doing this can also be considered link-building in another sense. Because link building is marketing, and marketing is about building relationships.

Find Allies Who Are Also Targeting Your Audience

Combining outreach efforts with the Nexus approach helps you create relationships and connections beyond just the link.

[Learn what the Nexus approach is] Instantly access the webinar →

3. Use Other Authority Builders, In Addition To Links

One way to increase brand queries is through influencers, knowledge panel (which becomes part of a brand’s search results), and mentions.

To increase mentions:

Use HARO & Terkel.
Publish unique industry data.
Do something distinctive that stands out.
Connect with publishers with significant traffic, not for links but for visibility & mentions.
Leverage influencers and industry experts.

[BONUS: Get a step-by-step branded keyword strategy] Instantly access the webinar →

At the end of the day, when you publish unique, relevant, and authoritative content, it gets referenced and cited by others.

[Slides] Discover The Top 3 Ways To Build Authority By Going Beyond Just Link Building

Här är presentationen:

Gå med oss på vårt nästa webinar!

Google Shopping: 5 sätt AI kan öka försäljningen och vinsten på e-handel

Gå med Malin Blomberg, VD för Bidbrain och Google Shopping-expert, när hon delar med sig av de bästa hackarna för digitala marknadsförare och e-handelsföretagare för att maximera konverteringsvärdet.

Bildkrediter:

Utvald bild: Paulo Bobita/Search Engine Journal

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SEO

Microsoft introducerar kategoribaserad inriktning för sökannonser

Published

17 timmar ago

mars 26, 2023

EntirewebNewsBot

Microsoft introducerar kategoribaserad inriktning för sökannonser

Microsoft has unveiled a new approach to search advertising that aims to help businesses more effectively reach their target audiences in the retail media space.

This innovative category-based targeting solution aims to address the limitations of traditional keyword targeting while leveraging the power of keywords to optimize campaign performance.

Moving Beyond Keyword Targeting

Although keyword targeting has been a cornerstone of search advertising for years, it has limitations.

By focusing solely on keyword targeting, advertisers may miss out on valuable opportunities to promote their products, which can negatively impact a campaign’s performance and limit revenue potential.

Retailers and advertisers are beginning to realize that shoppers browse digital aisles on retailer websites rather than solely searching for specific products using keywords.

As a result, strategies limited to keyword targeting don’t adequately address their needs.

Unlocking The Power Of Category-Based Targeting

Microsoft’s new solution targets shoppers based on their browsing categories, utilizing keywords to boost campaign bids.

This approach allows advertisers to capitalize on both audience behaviors, resulting in a stronger performance.

By boosting bids with keywords, advertisers can increase their chances of converting purchase intent into sales.

Retailers can optimize the site experience for shoppers through product taxonomy, making it easier for customers to find what they want.

Microsoft PromoteIQ’s AI-driven algorithms can then deliver more relevant ads by layering keywords as a booster in addition to categories.

This new approach simplifies campaign management for advertisers, as they only need to test and retain a few high-performing keywords.

For retailers, this efficiency translates into increased demand.

Proven Results: Higher CTR & RPM

Tests have shown that this unique solution delivers impressive results.

Campaigns that utilize category-based targeting and boost bids by keywords have a 320% higher click-through rate (CTR) than campaigns without keyword bid boosting.

Retailers also benefit from this approach, achieving 8x higher revenue per thousand impressions (RPM).

The Future Of Search Advertising?

Microsoft PromoteIQ’s new category-based targeting solution is a significant shift in search advertising.

By addressing the limitations of traditional keyword targeting and maximizing the value of both audience behaviors, this innovative approach can potentially improve performance for advertisers and retailers alike.

As the advertising landscape continues to evolve, embracing solutions like this is crucial for staying ahead and delivering an exceptional shopping experience for customers.

Featured Image: sockagphoto/Shutterstock

Källa: Microsoft

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