Ta kontakt med oss

SEO

Juridiska överväganden och teamkommunikation för distansföretag

Publicerad

Legal Considerations & Team Communication For Remote Companies

So, you’ve likely figured out that remote work is here to stay, which means a whole set of different considerations when getting set up.

In the first part of this series on how to build a remote SEO team, we looked into the structure of successful remote teams.

Now, let’s explore the legal considerations and team communication aspects you’ll need to build a remote team, stay compliant, and encourage collaboration.

Legal Aspects of Remote SEO Teams

Salary and benefits are not the only aspects of hiring fully-remote SEO experts with legal implications.

Depending on your team’s base, you may need to make extra considerations around rights and security.

Data Security

Employees working fully remotely may not only be working from their homes.

They may use the flexibility of not being in an office to take working holidays for weeks at a time or simply go to the coffee shop down the road to work.

Annons

Because of this, there are extra data security complications.

Confidential Data

In an ideal situation, each team member would have their own private, lockable space to work.

An office outside of the company office.

However, this is a rarity.

Therefore, remote workers must be mindful of who can access their working space or see what they are working on.

Working in a co-working space or a café can mean that other people may see screens with confidential client data or company financial data.

You may need to invest in films for laptop screens that make it harder for other people to read unless directly in front of them.

You may also need to recommend that your team be mindful of the data they leave visible on their screens around other people.

Annons

Data Protection Laws

It might not just be a case of wanting to keep client and personal data safe. There might be legal ramifications if you don’t.

In Europe, for example, the General Data Protection Regulation (GDPR) governs employees and stipulates how to treat personally identifiable data.

You’ll need to adapt processes and rules around data security to life outside of the office for remote teams.

The team also needs to be educated on its importance and have the tools to assess their own work environment.

Guidance For Shared Living Spaces

Working full-time from home can lead to lapses in treating work equipment and data differently from personal equipment.

It might be second nature for an employee in an office to lock their laptop when they get up from their desk. But in the comfort and security of their own homes, it might not occur to them to do the same.

Think too, that in an office, most people around work for the same company.

This is not the case in shared living spaces.

Annons

It can be a good idea to remind your team of that.

Guidance For Vacated Premises

Hybrid or in-office employees may leave their laptops at work when they go on holiday.

The office is likely to be staffed when they are not there, or in periods of shutdown such as over bank holidays, the office will be securely locked.

There may be times when a colleague’s house, therefore home office, is completely vacant, like when they and their family go on holiday.

Remote workers may need to lock away their company laptops during these times as an extra level of security.

You may need to provide them with the facilities, like a lockable cabinet.

Legal Rights

The legal employment rights of your SEO team may be very different depending on where in the world they are working from.

If all of your team are fully remote but in your state/country, you may not need to consider it as much.

Annons

This can affect a lot, for example:

  • The number of public holidays.
  • The amount of paid sick leave.
  • How much maternity leave?
  • The length of notice they are legally entitled to when terminating their contract.

Even if you are not ultimately legally responsible for this area, as a line manager building a fully-remote team, it is wise for you to understand what each member of your team is entitled to.

This will help you plan for cover during holidays, paternity leave, and cases of sickness.

It can also mean you are not accidentally leaving a single team member responsible for the technical health of an entire website when everyone but themselves is on a public holiday.

Optimizing Your Remote Team’s Communication & Collaboration

Once you get past the initial financial and legal hurdles for building a fully-remote SEO team, you can turn your attention to how to make it a fun, productive, and energizing work experience.

Communication

One of the biggest perceived challenges for a fully-remote team is communication.

Many teams struggle to find the right balance between over and under-communicating.

Getting communication right in a fully-remote SEO team is a particularly big priority.

Som SEO pros, we often learn from each other, discussing challenges and considering ideas as a team.

Annons

A large component of the job for digital PR is ideation, arguably much easier as a group.

Just because your team is fully remote does not mean you have to lose that side of the communication.

Replacing Office Chit Chat

When talking about fully remote versus in-office, the topics often surround the pros and cons and the ease of chatting.

Some people love the buzz of a busy office and the opportunity to connect with colleagues while preparing lunch, or making a coffee.

Others find it distracting or draining to be available to other people constantly.

When discussing the social and community needs of a remote SEO team, it’s important to realize we’re not looking to replicate the office chit-chat but instead replace it.

The goal is to give your team the time for deep-work focus and the opportunity to connect with their colleagues.

One way of doing this is through set times for socializing.

Annons

You can set up optional coffee chats once a week or every day so that the whole team can come together for 15 minutes of social chat.

They may want to do this as a whole team or one on one.

This might branch out across the company, so your team gets the opportunity to connect with others that they don’t work with daily.

This way, you can protect their focus and time while enabling them to make space for the social aspect of work.

Video Call Fatigue

In the Covid-19 working from home movement, something that became apparent early on was that in-office meetings quickly got replaced with double the number of meetings via video calls.

This can be completely exhausting and time-consuming.

Be mindful of how you enable your team to structure their days.

Consider call-free hours or days, suggest switching to voice only for some/most calls, or even give people the opportunity to use an avatar for some calls.

Annons

Those meetings that could have been an email? Still could have been an email.

Don’t try to foster relationships and teamwork through video calls. It isn’t the way to do it.

Just like in-person meetings need to be arranged mindfully, so do virtual ones.

Instant Message Overload

Working remotely makes it harder for you to call across the office to ask your team member for an update or check that they are OK.

Losing this aspect of working isn’t necessarily a bad thing.

Just because you are in a state where you are ready for an update doesn’t mean you are not interrupting your team member and potentially derailing their concentration.

Let’s not use instant messengers in the same way.

Annons

Be thoughtful around how you message people using Slack, Teams, and the various other instant messengers.

Don’t expect an answer from your team straightaway.

You can’t see the look of concentration on their face as they are writing schema or the fact that they are actually making a cup of tea at the time.

Try not to phrase messages with a sense of expectancy for a quick answer.

For longer brain dumps, consider sending your thoughts in an email and use the instant messengers for shorter updates.

One good tip for ensuring your team doesn’t feel obligated to respond instantly is cutting straight to the chase.

Starting a conversation only asking “hi, how are you?” can cause your addressee to feel obligated to answer immediately to find out what you need and how urgent it is.

Instead, if you tell them exactly what you’re after and when you need it, you save them the guesswork or need to reply instantly.

Annons

Losing Messages In The Noise

Another risk of fully-remote work is that there is little to distinguish between “this is an important announcement I need to pay attention to and remember” and “this is a status update of lesser importance.”

When your team is receiving hundreds of messages a day from across the company, they may simply miss the one from you asking for them to look at a page that’s 404ing.

Consider setting different channels for social chat, projects, and urgent announcements.

This categorization of messages can help the team to identify how urgent/important the communication is and also find it again a few days (and hundreds of messages) later.

Collaboration

Making sure your team can function as well as any in-office SEO team will be all down to how well they can collaborate remotely.

Several factors impact how you should set your team up for successful collaboration.

Timezones

Annons

Your remote team might have people operating in different time zones.

Truly international teams might not have much, if any, overlap of working hours.

This can be very hard to navigate successfully.

There can be the temptation, especially for agencies, to expect SEO experts to be available whenever they need them.

If clients are in different time zones and colleagues, you can guess whose schedule gets prioritized.

When working across time zones, empower your team to be careful with their time.

This means giving them the power to say no to meetings outside of fair working hours.

It also may mean compromising in some instances, but these should be the exception, not the rule.

Annons

One way of doing this is to encourage core working hours for face-to-face meetings.

For example, if there is only an overlap of three hours per day when all team members are working simultaneously, try to save any meetings for those three hours.

Async Conversations

Another way to help overcome the challenge of different timezones and the fatigue from too many video calls is to encourage asynchronous communication.

“A quick call” might be convenient for the person who wants instant feedback on an idea, or simply doesn’t want to have to type it all out.

It might be less convenient for the person who should have finished work for the day an hour ago.

Recording voice notes can be a simple way of communicating that doesn’t require a lot of typing.

It can then be listened to at a time convenient to the recipient.

Annons

Collaboration tools can also help with the dump of thoughts and allow for asynchronous feeding back.

Verktyg

So what are some must-have tools for remote SEO teams to collaborate well?

  • A ticketing system. Along the lines of Monday or JIRA, a ticketing system will help your team keep track of those “ad-hoc” requests sent through email or messenger. It also allows for a centralized place for asynchronous updates on status.
  • Software like Miro or Google Jamboard allows your team to add ideas to a virtual whiteboard without needing to be in front of a physical one. It has the added benefit of being available over time, so teams can go back and see the evolution of ideas.
  • A VPN can be very beneficial in enabling your SEO specialists to see what teammates see worldwide. If your colleague in Mexico has spotted something interesting in the SERPs, there’s no need for extensive screenshotting to communicate it to their colleagues. Their colleagues can proxy their location as Mexico and investigate for themselves.
  • Password manager. Allowing your team to safely share passwords without being in the same room is critical. A password manager like LastPass will allow them to send passwords securely without the risk of doing it via email or the inconvenience of joining a call to share it verbally.
  • Central storage. You will likely need your team to access client-facing templates, each others’ work, and best-practice guides. When everyone works in the same office, in the same timezone, it’s easier to ask for these documents to be emailed when needed. When you don’t know if your colleague is at their desk, or they don’t start work for another three hours, it helps to access these documents for yourself.

Motivering

Motivating a fully-remote SEO team is different from an in-person one.

There is less opportunity to reward a team with a trip to the café down the road for an impromptu lunch, or a round of coffees as thanks for their hard work that week.

As a line manager of a fully-remote team, consider how you continue to motivate your team when you aren’t physically around them ever.

Time To Switch Off

A crucial component of keeping a remote team motivated is ensuring they get the time they need to switch off.

It’s easy to see who stays behind late when they are the last to lock up the office each night.

Annons

It isn’t as easy to make sure your remote colleague isn’t working too long.

The lack of physical separation between work and leisure can have a mental effect on your team’s ability to switch off at the end of the day.

It is important to encourage your team to find what works best for them.

Whether that’s recommending they disconnect emails from their personal phone to avoid getting pinged from an international colleague at 10 p.m.

Or to physically shut their laptop down at the end of the day and put it away out of sight.

The best way to do this is to lead by example.

Don’t expect your team to be available when you are or check their emails on weekends.

Remind them that you don’t check your Slack messages outside of working hours and designate 6 p.m. onward as family time only.

Annons

Celebrations

You might not be able to take them all out for dinner at the end of a long week, but that doesn’t mean you can’t celebrate achievements and milestones with a remote team.

Creating an atmosphere of continual recognition can be a great way to motivate your team.

Weekly “shout-outs” from you as the line manager or even a system of recognition from each other can help to note and celebrate everyone’s efforts.

Bigger celebrations like birthdays and client wins can still be celebrated with dinner or doughnuts.

Instead of taking everyone to the same restaurant, you can give vouchers for the team to take their own families out.

Or provide an allowance for each team member to order food to eat during a video call.

What’s great about remote teams is you get a license to be creative in how you celebrate.

Annons

Not everyone wants to go to the pub on a Friday after work.

Not everyone celebrates with food.

Find what works for your team.

The important thing for motivation is to keep acknowledging effort and success.

Clear goals

Another way to keep a remote team motivated is the same as an in-office team, but it bears discussing.

Clear goals.

It is beneficial to have an end-point they are working toward to help a team feel united and working in the same direction.

Whether these are as simple as annual traffic and conversion goals or tailored quarterly KPIs and objectives, just make sure your team knows and understands them.

Annons

Your whole team should understand the SEO strategy and their own objectives and KPIs within that.

Communicating these across the team can help with individual accountability and the support of colleagues.

It will also help you identify if there are any lulls in momentum.

For instance, your team might have just been through a particularly busy sprint and need a few days to recover and get through the backlog of work.

Without a set of measurable objectives, it’s hard to see if you’re making progress.

It is also difficult for your team to understand how they are performing.

Help your team see and celebrate their progress against goals. It can be hugely motivating.

Productivity

There is less pressure for presenteeism with remote jobs.

Annons

As a remote team manager, you will hopefully not be checking up on them throughout the day to make sure they are working.

Instead, you will have hired a team you trust to do their job and will be monitoring quality instead.

When working with a team in an office, you can easily see if someone is being called into meetings constantly or asked questions that keep them from focusing on their work.

Unfortunately, this isn’t really possible when working remotely.

Because of this, you will need to ensure you are helping your team remove obstacles to their own productivity.

Identify Time And Energy Drains

Your team needs to be empowered to monitor their own energy peaks and troughs.

If your company also operates a flexible working schedule, this can be enormously beneficial in helping your team discover their most productive hours and working during those times.

Annons

They also may want to keep an eye on what is draining their energy and stealing their time from the core elements of their job.

One way to assist your team is by keeping a diary for a week of the tasks they are working on and their energy levels at the end of them.

Keep Meetings Structured

Meeting overload is a problem in-office and remotely.

Many articles have been written on how to better structure meetings to keep them productive.

Some quick and easy wins, however, are to:

  • Make sure every meeting has an agenda.
  • Empower your team to turn down meetings when they are not needed.
  • Provide minutes for any group meetings so those who can’t attend can read them back asynchronously.
  • Circulate any pre-reading material for comments before the meeting.

It is also a good idea for you as a manager to check in with your team on how they are finding their meeting/work balance.

Some may find meetings easier to fit into their day than others.

In my next column, we’ll continue this series with the final part of building a remote SEO team.

Annons

This section covers individual training and development, and respecting the different reasons people choose remote work.

Fler resurser:


Utvald bild: fizkes/Shutterstock

!funktion(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0′;
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(fönster,dokument,'script',
'https://connect.facebook.net/en_US/fbevents.js');

if( typ av sopp !== “odefinierad” && sopp === 'ja' ){
fbq('dataProcessingOptions', ['LDU'], 1, 1000);
}annan{
fbq('dataProcessingOptions', []);
}

fbq('init', '1321385257908563');

fbq('track', 'PageView');

fbq('trackSingle', '1321385257908563', 'ViewContent', {
content_name: ‘remote-seo-team-legal-communications’,
content_category: ‘careers-education enterprise seo’
});

Annons

Källlänk

SEO

Step-By-Step Guide To Earning Your Google Ads Certification

Publicerad

Step-By-Step Guide To Earning Your Google Ads Certification

In a world where many people offer services like SEO och Google Ads management, it is important to stand out and be as educated as possible.

Seasoned veterans and new professionals alike can both benefit from Google Ads Certification.

As an industry standard with content tied directly to the Google Ads platform, it is the most trusted credential and source for training in the industry.

What Is Google Ads Certification?

Google Ads certification is a process by which Google recognizes marketers as experts in online reklam-.

After passing Ads certification exams, individuals get a personalized certificate and – if affiliated with a company – can contribute to the company’s Google Partner credentials.

Like many Google products, properties, and initiatives, the program has evolved over the years.

The certification program was standalone and had a cost attached to taking exams.

Annons

That changed with the creation of the Google Partners program and has further evolved with the migration to the Google Academy for Ads in 2018 and, more recently, a rebrand to Skillshop.

Individual certification still works the same way it has for the past several years with training content and exams.

Over the years, the certification has become a minimum or expected requirement for entry-level search marketing roles for agencies and corporations.

Even when I hire someone who will go through our training program, I know that they are willing to invest time and see the importance of taking the step of getting certified is crucial.

Having that base level of subject matter exposure from Google is much more specific than what a school textbook can provide on how Google Ads works.

On top of that, there’s value in being able to affiliate with an individual who is already certified with my agency’s Google Partner account.

This step-by-step guide provides a walkthrough of how to get Ads certified, as it can be a confusing process when doing it for the first time or when coming back only annually or occasionally for recertification.

Step 1: Get Started In Skillshop

Navigate to the Google Ads Certification platform within Skillshop.

Annons

In the top right corner, click “Log In.”

Now, we’re at a critical step right away. We want to ensure that the account you get certified through is the specific one you want to be certified.

If you work for an agency or a company, you’re likely to be required to use your work email address.

Regardless of agency, corporate, or whatever status, you likely want to link your certification to the address you manage Google Ads to keep things simple and clean.

If you haven’t managed Google Ads yet and don’t have an account, you can easily create a new account här to get started.

If you’re a returning user, be careful to find your Skillshop profile and ensure your Google account is still properly linked, so you don’t accidentally take exams in a new account versus recertifying your current account.

The account management piece can be confusing and frustrating as there are separate profiles yet linked accounts between this system and Google’s accounts and Ad management systems.

If you’re interested in your certification counting toward a Google Partners badge, be sure to use your company email address that you use for managing ads for your Google Partner company to link things properly.

Annons

If you’re interested, I encourage you to learn more about the Google Partners program details, requirements, and logistics for getting set up.

Step 2: Select Your Exam

If needed, navigate back through Skillshop to the Google Ads Certifications again to arrive at the page with the list of exam topics.

Screenshot from skillshop.exceedlms.com, July 2022

Here you can find the specific certification you want to start with and click on it.

Within the specific certification, read the overview info.

When you’re ready to dive in, click the Get Started button.

Step 3: Prepare For Exams

Google provides both basic educational info and more extensive training content.

The specific Google Ads certifications include:

  • Sök.
  • Display.
  • Measurement.
  • Video.
  • Shopping Ads.
  • Apps.
  • Ads Creative.

If you’re brand new to Ads and the certification exams, I recommend starting with the Google Ads Search Certification first.

Search ads are typically the most common type of ads a company will run.

But if you are more focused on something like just shopping, then start there.

Annons
Google Ads Search CertificationScreenshot from skillshop.exceedlms.com, July 2022

Training content is tied to each of these specific certifications.

When you click on any of them, you’ll be presented with options to get started, including a quick knowledge assessment and other resources.

You’ll need to plan on investing at least a few hours to go through the training content specialization.

If you’ve been managing Ads campaigns or have deeper exposure, it’s still a good idea to go through the modules – even if you do it faster.

The sample questions are quite helpful; they are written in the same format as they appear on the actual exams.

Unless you have previously been certified and/or have a moderate level of Ads experience, don’t skip the training content!

Step 4: Pass The Assessment

To become certified, you are required to pass the assessment in any of the respective certification specialties.

Your certification will then be awarded for that specific product focus area.

You can stop with one specialization or continue by going through additional specializations until you have mastered and achieved all of those relevant to your desired credentials.

Annons

If you’re an overachiever or love standardized tests, there’s nothing that says you can’t take them all.

Note that if you fail to pass an exam, there’s a waiting period before you can retry. That’s the only real penalty for not passing.

When you have passed one or more assessments, I recommend downloading the digital certificate(s) and saving those, so you have proof of your certification.

Additionally, you can create a public profile page that showcases your mastery.

You can turn the public profile on (if you haven’t already) by clicking in the top right corner of the page and then on “My Account.” You’ll find a toggle switch for “Public” to turn on if you choose by following the prompts.

Slutsats

Google Ads Certification provides a base-level credential for new professionals managing ads.

It also provides an ongoing opportunity for industry veterans to maintain their status and show longevity by keeping certified and staying on top of the platform and best practices changes over time.

Whether seeking your first job in the industry out of school or leveraging the certification for a Google Partners designation, I recommend the program for learning and maintaining education and standard credentials.

Annons

There are other excellent training and education programs available from third parties.

However, the Google Ads Certification still holds weight in the industry and is a common expectation for paid search practitioners to have.

Fler resurser:


Utvald bild: Krakenimages.com/Shutterstock

!function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(fönster,dokument,'script', 'https://connect.facebook.net/en_US/fbevents.js');

if( typ av sopp !== "odefinierad" && sopp === 'ja' ){ fbq('dataProcessingOptions', ['LDU'], 1, 1000); }else{ fbq('dataProcessingOptions', []); }

fbq('init', '1321385257908563');

fbq('track', 'PageView');

fbq('trackSingle', '1321385257908563', 'ViewContent', { content_name: 'google-ads-certification-guide', content_category: 'pay-per-click seo' }); } });



Källlänk

Fortsätt läsa

MISSA INTE NÅGRA VIKTIGA NYHETER!
Prenumerera på vårt nyhetsbrev
Vi lovar att inte spamma dig. Avsluta prenumerationen när som helst.
Ogiltig e-postadress

Trendigt

Entireweb
sv_SESvenska