Ta kontakt med oss

SEO

SEO Audit Tips to Close More Deals

Publicerad

In the SEO industry, it is common for businesses who are looking to acquire SEO services to request an audit of their website. I know from experience that SEO audits can make or break the deal. It shows potential partners the agency or freelancer’s level of competency and expertise. It also allows potential partners to set expectations and KPIs.

As the CEO of SEO Hacker and the lead business developer of the company, I have done and sent hundreds of SEO audits to businesses. In this blog post, I’m willing to share some of my best kept secrets that may seem simple at first but have allowed me to close more deals for our team.

Note: This post was originally published on May 13, 2021, and was updated on May 31, 2022 to include new tips and data.

Customize your reports

There are a lot of lead generation tools for SEO that offer automated SEO audits for leads and we at SEO Hacker even use them ourselves.

I would say that those are only part of the process.

What matters more is the audit that you do when you are already in talks with your partners or during your sales pitch.

Important: SEO audits should be tailored to the client. There is no one-size-fits-all SEO audit because every website and business is unique. When tailoring an SEO audit, consider the client’s business goals, target market, and budget.

I do two things to create a fully customized report:

  1. Manually audit the website
  2. Use a tool to automate the SEO audit

SEO audits should be tailored to the client quote card

Manually audit the website

Here are some tips that may help you out in picking out the details you would want to include in your audit:

  • Try to get everything out of their homepage and point out every opportunity for optimization there.
  • Pick out important pages with unoptimized title tags. You don’t have to give them a full list. You just have to pick out those that could possibly be giving them more traffic and more sales.
  • Check their site structure and website indexability.
  • Critique their content. Many companies know that content is important in SEO but they don’t necessarily know how to write SEO-friendly articles. 
  • Use a backlink checker to analyze their backlinks. Link building is a hot topic for businesses looking for SEO services so if you can point out areas of improvement there you can get higher chances of closing the deal.
  • Show them screenshots and/or give a list of URLs you see that need to be optimized. Partners like to be very specific. Simply giving them a list of bullet points is not enough. 

Use a tool to automate the SEO audit

Next, use a trustworthy tool to fill in the gaps of your manual audit.

In this case, let’s use Netpeak Spider.

Netpeak Spider landing page

Note: Some of the features I’ll be discussing are under the PRO subscription.

One of the many things I absolutely love about this tool is just how simple it is to use and how easy the results are to understand.

So for a quick SEO audit that’s going to help me or the Accounts Manager take a cursory look at our prospect’s website, Netpeak Spider really takes the cake.

I’ll stress that last part: Even if your Accounts Manager doesn’t have direct experience with SEO (but at least understands terminologies—I mean, they need to be able to explain to your partners and prospects how things work, right?), you can ask them to run the tool and interpret the results on their own.

It’s that easy to understand.

My podcast’s—Leadership Stack—website can do better in terms of traffic, so let’s audit the website for our use case.

Step-by-step guide to using Netpeak Spider for an SEO audit

  • Go to the Netpeak Software website and download the launcher.
  • Open Netpeak Spider from the launcher. What you see below is the tool’s interface when you open it.

Netpeak Spider interface

Settings

  • Choose which settings are appropriate for your audit. In my case, I connected the GA/GSC accounts among other things.

GA and GSC

  • Check your Parameters. They’re on the right side of the interface. Again, what you check is up to your needs and what you want to see in the report.

Netpeak Spider Parameters

  • Input the website’s URL on the Enter URL bar. It’s at the top of the interface.

Netpeak Spider URL bar

  • Press Start.
  • After a few minutes (it can be pretty quick depending on the size of your website), the results will be displayed on the interface.

Leadership Stack Netpeak Spider results

  • Time to export the results. You can opt to click the SEO Audit PDF button at the top right of the interface…

SEO audit button

  • Or click Export and choose what parts of the audit you want to export.

Export reports

  • In this example, I decided to simply export the PDF. Here’s what the cover page of the report looks like:

Leadership Stack SEO audit results PDF

If you’re on the PRO subscription, you can opt to add your details such as your company website and email to the report.

Once you’re done collating your data, you can list what you see on a simple Word document with your logo as the header. Then convert it to a PDF file and send it to the client. Sounds simple enough but it does work.

Most of the time, you don’t have to use flashy presentations. What you need is a clear, concise, and straight to the point website audit that is easy to digest for any potential client.

Further reading: An In-depth Crawl into Netpeak Spider

Show what you can do for them

Simply diagnosing the problems of a website and showing it to your potential client will not make the cut. They already know that their website has problems and it needs to be optimized. That’s the reason why they’re reaching out to you in the first place.

If they just wanted a simple audit using an SEO tool, they could have done it themselves (hence, the combination of manual and automated audits).

What partners are looking for in an SEO audit is how are you able to help them. You need to convince your potential partners that you are the SEO specialist for the job.

But before you add any solutions, you need to gauge your lead’s level of SEO knowledge.

If your lead is completely new to SEO, then you need to provide more details as to why the factors you listed need to be optimized and how important they are for ranking. Let’s say you’re working on an e-commerce website and you recommended that title tags of the product categories need to be changed.

Why did you recommend changing those title tags? Why is it important to optimize the title tag of a product category page? 

But for partners who are knowledgeable already with SEO, you may not need to discuss the importance of a product category page or of a title tag to them. But you still need to give your analysis on why their existing tags are not good.

You have to remember when businesses are shopping for SEO services, you are not the only one they are engaged with. They are most likely in talks with other service providers. What you are trying to do here is making them feel comfortable with you.

By crafting the right website audit, you can build trust, show your partners you’re competent and capable, and that they could give the project to you with no second thoughts.

Further reading: Learn SEO: The Complete Guide for Beginners och Technical SEO: The Complete Guide for Advanced Users (with Checklist)

Add competitor analyses in your SEO audit

Adding a competitor analysis in your SEO audits for potential partners can be a game-changer. Most businesses will usually ask for an audit of their website alone but I highly recommend that you go the extra mile and do a quick or short audit of their competitors.

What you would want to do here is to compare some of the problems on their website versus their competitors’. Show them how they’re faring against their competitors.

You don’t need a very detailed analysis. You can use Netpeak Spider on the competitors’ websites and just insert a few comments on your bullet points. Screenshots of data are also helpful especially on backlink data and rankings.

Don’t reveal all your cards

I know that I just said you should show what you can do for them but that doesn’t mean you completely reveal everything you’ll be doing for them. There are two purposes for this:

  1. First is that it keeps your leads on the edge of their seats.
  2. Second is to protect you or your company.

Using the sample I used earlier, let’s say you listed down the product category pages of your potential client and told them that their title tags are not good. You say why they are not good but you don’t have to say what you would replace them with.

What you’re trying to do here is keeping potential partners engaged and interested. On the business side of things, you’re trying to avoid giving potential partners free work.

Key takeaway

SEO audits are only one part of the overall sales process but they are a crucial part of it. It gives your potential partners a little sneak peak on what you can do for them after putting ink on the contract. It helps set expectations and KPIs. It can be the difference between them choosing you or a different company.

 

Källlänk

Klicka för att kommentera

Lämna ett svar

Din e-postadress kommer inte publiceras. Obligatoriska fält är märkta *

SEO

From Competitors To Partners: Conductor Acquires Searchmetrics

Publicerad

From Competitors To Partners: Conductor Acquires Searchmetrics

Conductor, a leading enterprise organic marketing platform, has acquired European-based competitor, Searchmetrics, to accelerate its expansion in the European market.

After acquiring ContentKing in 2022, the acquisition of Searchmetrics continues to strengthen Conductor’s position in the industry.

Seth Besmertnik, Conductor’s CEO and co-founder, said that the acquisition would bring the best of what Searchmetrics does to Conductor and its shared customers:

“Searchmetrics has been a competitor almost since we started Conductor, with a strong data foundation and a powerful presence in the European market. We are excited to bring the best of what Searchmetrics does to Conductor and to our now shared customers. Our goal is for customers to greatly benefit from this acquisition through delivery of more product value on a global scale.”

 

Matt Colebourne, the CEO of Searchmetrics, expressed his excitement for the company to join Conductor, calling it the “definitive global leader”:

“Conductor is indisputably the SEO space market leader. For years, we’ve admired their commitment to innovation for customers and their efforts to foster a dynamic and rewarding workplace culture for employees. By joining Conductor, we bring the best of what we do along with a large European customer base—solidifying Conductor as the definitive global leader. We cannot wait to build more for customers going forward.”

 

Ken Ogenbratt, Searchmetrics’s Chief Financial Officer, said the acquisition is a “pivotal step” for the SEO industry as the two companies move forward as partners with the opportunity to drive even greater value to customers.

With this acquisition, Conductor continues its commitment to creating a single, global platform that integrates all parts of the SEO workflow.

With Searchmetrics’ strong European presence and solid customer base, the acquisition will significantly accelerate Conductor’s growth in Europe.

Conductor has completed its second acquisition in a year with the purchase of Searchmetrics, which follows the company’s significant funding round from Bregal Sagemount in 2021.

This acquisition is seen as a sign of Conductor’s recent growth. It is expected to solidify its position as a leading player in the SEO space by incorporating the strengths of both companies for their shared customers.


Featured Image: dotshock/Shutterstock



Källlänk

Fortsätt läsa

SEO

How to Execute the Skyscraper Technique (And Get Results)

Publicerad

How to Execute the Skyscraper Technique (And Get Results)

In 2015, Brian Dean revealed a brand-new link building strategy. He called it the Skyscraper Technique.

With over 10,000 backlinks since the post was published, it’s fair to say that the Skyscraper Technique took the world by storm in 2015. But what is it exactly, how can you implement it, and can you still get results with this technique in 2023?

Låt oss börja.

What is the Skyscraper Technique?

The Skyscraper Technique is a link building strategy where you improve existing popular content and replicate the backlinks. 

Brian named it so because in his words, “It’s human nature to be attracted to the best. And what you’re doing here is finding the tallest ‘skyscraper’ in your space… and slapping 20 stories to the top of it.”

Here’s how the technique works:

Three steps of the Skyscraper Technique

How to implement the Skyscraper Technique

Follow these three steps to execute the Skyscraper Technique.

1. Find relevant content with lots of backlinks

There are three methods to find relevant pages with plenty of links:

Use Site Explorer

Enter a popular site into Ahrefs’ Site Explorer. Next, go to the Best by backlinks report.

Best pages by backlinks report, via Ahrefs' Site Explorer

This report shows you a list of pages from the site with the highest number of referring domains. If there are content pieces with more than 50 referring domains, they’re likely to be good potential targets.

Sidenote.

Ignore homepages and other irrelevant content when eyeballing this report.

Use Content Explorer

Ahrefs’ Content Explorer is a searchable database of 10 billion pages. You can use it to find mentions of any word or phrase.

Let’s start by entering a broad topic related to your niche into Content Explorer. Next, set a Referring domains filter to a minimum of 50. 

We can also add:

  • Language filter to get only pages in our target language.
  • Exclude homepages to remove homepages from the results.
Ahrefs' Content Explorer search for "gardening," with filters

Eyeball the results to see if there are any potential pieces of content you could beat.

Use Keywords Explorer

Enter a broad keyword into Ahrefs’ Keywords Explorer. Next, go to the Matching terms report and set a Keyword Difficulty (KD) filter to a minimum of 40.

Matching terms report, via Ahrefs' Keywords Explorer

Why filter for KD? 

The reason is due to the method we use at Ahrefs to calculate KD. Our KD score is calculated from a trimmed mean of referring domains (RDs) to the top 10 ranking pages. 

In other words, the top-ranking pages for keywords with high KD scores have lots of backlinks on average.

From here, you’ll want to go through the report to find potential topics you could build a better piece of content around. 

2. Make it better

The core idea (or assumption) behind the Skyscraper Technique is that people want to see the best. 

Once you’ve found the content you want to beat, the next step is to make something even better

According to Brian, there are four aspects worth improving:

  1. Length – If the post has 25 tips, list more.
  2. Freshness – Update any outdated parts of the original article with new images, screenshots, information, stats, etc.
  3. Design – Make it stand out with a custom design. You could even make it interactive.
  4. Depth – Don’t just list things. Fill in the details and make them actionable.

3. Reach out to the right people

The key to successfully executing the Skyscraper Technique is email outreach. But instead of spamming everyone you know, you reach out to those who have already linked to the specific content you have improved. 

The assumption: Since they’ve already linked to a similar article, they’re more likely to link to one that’s better.

You can find these people by pasting the URL of the original piece into Ahrefs’ Site Explorer and then going to the Backlinks report.

Backlinks report for ResumeGenius' how to write a resume, via Ahrefs' Site Explorer

This report shows all the backlinks to the page. In this case, there are 441 groups of links.

But not all of these links will make good prospects. So you’ll likely need to add some filters to clean them up. For example, you can:

  • Add a Language filter for the language you’re targeting (e.g., English).
  • Switch the tab to Dofollow for equity-passing links.
Backlinks report, with filters, via Ahrefs' Site Explorer

Does the Skyscraper Technique still work?

It’s been roughly eight years since Brian shared this link building strategy. Honestly speaking, the technique has been oversaturated. Given its widespread use, its effectiveness may even be limited. 

Some SEOs even say they wouldn’t recommend it.

So we asked our Twitter och LinkedIn following this question and received 1,242 votes. Here are the results:

Pie chart showing 61% of respondents feel the Skyscraper Technique still works

Clearly, many SEOs and marketers still believe the technique works.

Sidenote.

According to Aira’s annual State of Link Building report, only 18% of SEOs still use the Skyscraper Technique. It’s not a go-to for many SEOs, as it ranks #20 among the list of tactics. I suspect its popularity has waned because (1) it’s old and SEOs are looking for newer stuff and (2) SEOs believe that content is more important than links these days.

Why the Skyscraper Technique fails and how to improve your chances of success

Fundamentally, it makes sense that the Skyscraper Technique still works. After all, the principles are the same behind (almost) any link building strategy:

  1. Create great content
  2. Reach out to people and promote it

But why do people think it’s no longer effective? There are a few reasons why and knowing them will help you improve your chances of success with the Skyscraper Technique.

Let’s start with:

1. Sending only Brian’s email template

In Brian’s original post, he suggested an email template for his readers to use:

Hey, I found your post: http://post1

<generic compliment>

It links to this post: http://post2

I made something better: http://post3

Please swap out the link for mine.

Unfortunately, many SEOs decided to use this exact template word for word. 

Link building doesn’t exist in a vacuum. If everyone in your niche decides to send this exact template to every possible website, it’ll burn out real fast. And that’s exactly what happened.

Now, if a website owner sees this template, chances are they’ll delete it right away. 

Sidenote.

Judging by my inbox, there are still people using this exact template. And, like everyone else, I delete the email immediately.

I’m not saying this to disparage templated emails. If you’re sending something at scale, templating is necessary. But move away from this template. Write your own, personalize it as much as possible, and follow the outreach principles here.

Even better, ask yourself:

"What makes my content unique and link-worthy?”

2. Not segmenting your prospects

People link for different reasons, so you shouldn’t send everyone the same pitch. 

Consider dividing your list of prospects into segments according to the context in which they linked. You can do this by checking the Anchors report in Site Explorer.

Anchors report, via Ahrefs' Site Explorer

You can clearly see people are linking to different statistics from our SEO statistics post. So, for example, if we were doing outreach for a hypothetical post, we might want to mention to the first group that we have a new statistic for “Over 90% of content gets no traffic from Google.”

Then, to the second group, we’ll mention that we have new statistics for “68% of online experiences.” And so on. 

In fact, that’s exactly what we did when we built links to this post. Check out the case study here:

https://www.youtube.com/watch?v=videoseries

3. Not reaching out to enough people

Ultimately, link building is still a numbers game. If you don’t reach out to enough people, you won’t get enough links. 

Simply put: You need to curate a larger list of link prospects.

So rather than limiting yourself to only replicating the backlinks of the original content, you should replicate the backlinks from other top-ranking pages covering the same topic too.

To find these pages, enter the target keyword into Keywords Explorer and scroll down to the SERP overview.

SERP overview for "how to write a resume," via Ahrefs' Keywords Explorer

In this example, most top-ranking pages have tons of links, and all of them (after filtering, of course) could be potential link prospects.

Pro tip

Looking for even more prospects? Use Content Explorer.

Search for your keyword, set a Referring domains filter, and you’ll see relevant pages where you can “mine” for more skyscraper prospects.

Referring domains filters selected in Ahrefs' Content Explorer

4. Thinking bigger equals better

Someone creates a list with 15 tools. The next person ups it to 30. Another “skyscrapers” it to 50, and the next increases it to 100.

Not only is it a never-ending arms race, there’s also no value for the reader. 

No one wants to skim through 5,000 words or hundreds of items just to find what they need. Curation is where the value is.

When considering the four aspects mentioned by Brian, don’t improve things for the sake of improving them. Adding 25 mediocre tips to an existing list of 25 doesn’t make it “better.” Likewise for changing the publish date or adding a few low-quality illustrations. 

Example: My colleague, Chris Haines, recently published a post on the best niche site ideas. Even though he only included 10, he has already outperformed the other “skyscraper” articles:

Our blog post ranking #3 for the query, "niche site ideas," via Ahrefs' Keywords Explorer

He differentiated himself through his knowledge and expertise. After all, Chris has 10 years of experience in SEO. 

So when you’re creating your article, always look at any improvement through the lens of value:

Are you giving more value to the reader? 

5. Not considering brand

As Ross Hudgens says, “Better does not occur in a branding vacuum.”

Most of the time, content isn’t judged solely on its quality. It’s also judged by who it comes from. We discovered this ourselves too when we tried to build links to our keyword research guide.

Most of the time, people didn’t read the article. They linked to us because of our brand and reputation—they knew we were publishing great content consistently, and they had confidence that the article we were pitching was great too.

In other words, there are times where no matter how hard you “skyscraper” your content, people just won’t link to it because they don’t know who you are. 

Having your own personal brand is important these days. But think about it: What is a “strong brand” if not a consistent output of high-quality work that people enjoy? One lone skyscraper doesn’t make a city; many of them together do.

What I’m saying is this: Don’t be discouraged if your “skyscraper” article gets no results. And don’t be discouraged just because you don’t have a brand right now—you can work on that over time.

Keep on making great content—skyscraper or not—and results will come if you trust the process.

"Rome wasn’t built in a day, but they were laying bricks every hour.” 

Slutgiltiga tankar

The Skyscraper Technique is a legitimate link building tactic that works. But that can only happen if you:

Any questions or comments? Let me know på Twitter.



Källlänk

Fortsätt läsa

SEO

13 Best High Ticket Affiliate Marketing Programs 2023

Publicerad

13 Best High Ticket Affiliate Marketing Programs 2023

Are you looking for more ways to generate income for yourself or your business this year?

With high-ticket affiliate marketing programs, you earn money by recommending your favorite products or services to those who need them.

Affiliate marketers promote products through emails, blog posts, social media updates, YouTube videos, podcasts, and other forms of content with proper disclosure.

While not all affiliate marketers make enough to quit their 9-to-5, any additional income in the current economy can come in handy for individuals and businesses.

How To Get Started With Affiliate Marketing

Here’s a simple summary of how to get started with affiliate marketing.

  • Build an audience. You need websites with traffic, email lists with subscribers, or social media accounts with followers to promote a product – or ideally, a combination of all three.
  • Find products and services you can passionately promote to the audience you have built. The more you love something and believe in its efficacy, the easier it will be to convince someone else to buy it.
  • Sign up for affiliate and referral programs. These will be offered directly through the company selling the product or service, or a third-party affiliate platform.
  • Fill out your application and affiliate profile completely. Include your niche, monthly website traffic, number of email subscribers, and social media audience size. Companies will use that information to approve or reject your application.
  • Get your custom affiliate or referral link and share it with your audience, or the segment of your audience that would benefit most from the product you are promoting.
  • Look for opportunities to recommend products to new people. You can be helpful, make a new acquaintance, and earn a commission.
  • Monitor your affiliate dashboard and website analytics for insights into your clicks and commissions.
  • Adjust your affiliate marketing tactics based on the promotions that generate the most revenue.

Now, continue reading about the best high-ticket affiliate programs you can sign up for in 2023. They offer a high one-time payout, recurring commissions, or both.

The Best High-Ticket Affiliate Marketing Programs

What makes them these affiliate marketing programs the “best” is subjective, but I chose these programs based on their payout amounts, number of customers, and average customer ratings. Customer ratings help determine whether a product is worth recommending. You can also use customer reviews to help you market the products or services when you highlight impressive results customers gain from using the product or service, and the features customers love most.

1. Smartproxy

Smartproxy allows customers to access business data worldwide for competitor research, search engine results page (SERP) scraping, price aggregation, and ad verification.

836 reviewers gave it an average rating of 4.7 out of five stars.

Earn up to $2,000 per customer that you refer to Smartproxy using its affiliate program.

2. Thinkific

Thinkific is an online course creation platform used by over 50,000 instructors in over 100 million courses.

669 reviewers gave it an average rating of 4.6 out of five stars.

Earn up to $1,700 per referral per year through the Thinkific affiliate program.

3. BigCommerce

BigCommerce is an ecommerce provider with open SaaS, headless integrations, omnichannel, B2B, and offline-to-online solutions.

648 reviewers gave it an average rating of 8.1 out of ten stars.

Earn up to $1,500 for new enterprise customers, or 200% of the customer’s first payment by signing up for the BigCommerce affiliate program.

4. Teamwork

Teamwork, project management software focused on maximizing billable hours, helps everyone in your organization become more efficient – from the founder to the project managers.

1,022 reviewers gave it an average rating of 4.4 out of five stars.

Earn up to $1,000 per new customer referral with the Teamwork affiliate program.

5. Flywheel

Flywheel provides managed WordPress hosting geared towards agencies, ecommerce, and high-traffic websites.

36 reviewers gave it an average rating of 4.4 out of five stars.

Earn up to $500 per new referral from the Flywheel affiliate program.

6. Teachable

Teachable is an online course platform used by over 100,000 entrepreneurs, creators, and businesses of all sizes to create engaging online courses and coaching businesses.

150 reviewers gave it a 4.4 out of five stars.

Earn up to $450 (average partner earnings) per month by joining the Teachable affiliate program.

7. Shutterstock

Shutterstock is a global marketplace for sourcing stock photographs, vectors, illustrations, videos, and music.

507 reviewers gave it an average rating of 4.4 out of five stars.

Earn up to $300 for new customers by signing up for the Shutterstock affiliate program.

8. HubSpot

HubSpot provides a CRM platform to manage your organization’s marketing, sales, content management, and customer service.

3,616 reviewers gave it an average rating of 4.5 out of five stars.

Earn an average payout of $264 per month (based on current affiliate earnings) with the HubSpot affiliate program, or more as a solutions partner.

9. Sucuri

Sucuri is a cloud-based security platform with experienced security analysts offering malware scanning and removal, protection from hacks and attacks, and better site performance.

251 reviewers gave it an average rating of 4.6 out of five stars.

Earn up to $210 per new sale by joining Sucuri referral programs for the platform, firewall, and agency products.

10. ADT

ADT is a security systems provider for residences and businesses.

588 reviewers gave it an average rating of 4.5 out of five stars.

Earn up to $200 per new customer that you refer through the ADT rewards program.

11. DreamHost

DreamHost web hosting supports WordPress and WooCommerce websites with basic, managed, and VPS solutions.

3,748 reviewers gave it an average rating of 4.7 out of five stars.

Earn up to $200 per referral and recurring monthly commissions with the DreamHost affiliate program.

12. Shopify

Shopify, a top ecommerce solution provider, encourages educators, influencers, review sites, and content creators to participate in its affiliate program. Affiliates can teach others about entrepreneurship and earn a commission for recommending Shopify.

Earn up to $150 per referral and grow your brand as a part of the Shopify affiliate program.

13. Kinsta

Kinsta is a web hosting provider that offers managed WordPress, application, and database hosting.

529 reviewers gave it a 4.3 out of five stars.

Earn $50 – $100 per new customer, plus recurring revenue via the Kinsta affiliate program.

Even More Affiliate Marketing Programs

In addition to the high-ticket affiliate programs listed above, you can find more programs to join with a little research.

  • Search for affiliate or referral programs for all of the products or services you have a positive experience with, personally or professionally.
  • Search for affiliate or referral programs for all of the places you shop online.
  • Search for partner programs for products and services your organization uses or recommends to others.
  • Search for products and services that match your audience’s needs on affiliate platforms like Shareasale, Awin, and CJ.
  • Follow influencers in your niche to see what products and services they recommend. They may have affiliate or referral programs as well.

A key to affiliate marketing success is to diversify the affiliate marketing programs you join.

It will ensure that you continue to generate an affiliate income, regardless of if one company changes or shutters its program.

Fler resurser:


Featured image: Shutterstock/fatmawati achmad zaenuri



Källlänk

Fortsätt läsa

Trendigt

sv_SESvenska