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SEO Hacker’s Rank Tracker Review: Important Features, Pros, Cons

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SEO Hacker’s Rank Tracker Review: Important Features, Pros, Cons

You have probably experienced reporting first page rankings to your client before but they don’t see it on their end – that’s because your rank tracker might not be using accurate, up-to-date data.

Previously, I’ve written about this tool and how it can accurately track rankings. Today, I am going to revisit it and give you an up-to-date Rank Tracker review this 2022. Specifically, I want to highlight its distinctive features and show you its pros and cons.

Before we jump right into it, if you’re interested in signing up to explore Rank Tracker’s SEO functions, click here.

What is Rank Tracker?

Rank Tracker by SEO PowerSuite is one of the pioneers of rank tracking tools. It started around 2004, just at the time when rank tracking had only been conceived as an idea.

Rank Tracker takes keyword data from several sources. First of all, the tracker tool integrates with Google Analytics, Google Search Console, and Keyword Planner. It means the statistics shown such as impressions, clicks, organic traffic, and CTRs are pretty close to what really happens within Google.

Second, the company handles its own keyword database, which they claim is one of the most extensive keyword databases out there. The software comes with its own metrics to calculate competition and ranking potential, for example, Keyword Difficulty, Keyword Efficiency Index, and InLink Rank.

Now that you know a little bit more about the tool, let’s move on to review the inside of Rank Tracker.

Rank Tracker Overview

Rank Tracker is a highly adjustable software where you are not forced into using the predesigned interface. You can create your custom workspaces, leaving only the pieces of information that you need.

Rank Tracker Quick Filters

The tool contains multiple helpful features such as:

  • Target Keywords (with Rank Tracking and Keyword Map)
  • Keyword Research
  • SERP Analysis
  • Competitor Research

The other two modules left (Domain Strength och Reports) serve as quick reporting features. Here’s how each feature can be beneficial to your SEO.

Check Organic Rankings

The tool’s Rank Tracking feature allows you to quickly review your organic rankings. The default workspaces provide you with basic ranking information such as the ranking summary, ranking details, and keywords in the Top 10.

The Ranking Progress tab shows you the difference in ranks between the actual and the previous position. The Ranking Details tab lets you promptly review search visibility for the keywords, rank difference, and also SERP features available for the keywords.

Rank Tracker Ranking Progress Tab

If you have integrated your Google Analytics and Google Search Console accounts to Rank Tracker, the Organic Traffic workspace lets you review keyword statistics from Google Analytics and Google Search Console such as sessions, clicks, organic traffic, bounce rate, and more.

Rank Tracker Google Analytics Tracking
This can make it easier for you to determine which keywords are the most searched and which keywords you need to work on.

Track Ranks in Alternative Search Engines

The tracker tool also supports over 500 search engines all over the world. This includes all local variations of Google, plus alternative search engines like Yahoo, Bing, Naver, Baidu, and more.

By the way, YouTube is treated as a separate search engine as well. This means that you will be able to track the rankings of your YouTube videos with this tool.

Rank Tracker Tracking YouTube Rankings
The same applies to Google Maps rankings. The Local Pack images appear marked in the SERP Features (green means your page ranks, the gray color means your competitors are there).

Rank Tracker Tracking SERP Rankings
With just one tool, you can track the effects of your efforts across multiple search engines. This can help you learn about how visible you are to more of your customers.

Track the SERPs

In the lower part of the Rank Tracking workspace, you can keep the history of the whole search results page, but keep in mind that you have to enable it manually first. You will see all 30 results recorded and stacked on each date when you check rankings.

Note: that the SERP checker allows recording history only in paid editions.

Rank Tracker SERP Tracking History

Rank Tracker also records the fluctuations on the SERPs, which can help you catch any volatility and predict upcoming Google algorithm updates.

Rank Tracker Graph SERP Tracking
Competitor Tracking

Rank Tracker lets you take a more detailed look into your search competition with its simple and robust Competitor Research module.

With this feature, you can track the rankings of your competitors (up to 5 in the professional edition). And, if you are not aware of exactly who your competitors are, you can try the Suggest Competitors feature. This reviews the SERPs and finds domains similar to yours by taking a look at your common organic keyword rankings.

Rank Tracker Competitor Tracking

Rank Tracker Pros & Cons

Rank Tracker is a desktop software, which has its own pros and cons. On the one hand, it requires you to download the installation pack and install the software. This might feel dull to users who are used to SaaS software where you sign in and access your data in a moment.

On the other hand, the desktop version lets you own all your data on your PC. You can protect it and review it at any moment. You won’t have to deal with the memory drain that often happens in Chrome with web-based tools.

The SEO software has an original design and runs several proprietary metrics. The SEO PowerSuite team also delivers regular updates about the tool, and I have found their support to be highly responsive.

Key Takeaway

If you’re looking for an all-around tool for your keyword tracking tool, check out Rank Tracker. You can track you and your competitor’s keywords across various search engines all within an easy-to-use interface.

Want to experience Rank Tracker for yourself? Click here to sign up now.

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Google’s Mueller Criticizes Negative SEO & Link Disavow Companies

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Google's Mueller Criticizes Negative SEO & Link Disavow Companies

John Mueller recently made strong statements against SEO companies that provide negative SEO and other agencies that provide link disavow services outside of the tool’s intended purpose, saying that they are “cashing in” on clients who don’t know better.

While many frequently say that Mueller and other Googlers are ambiguous, even on the topic of link disavows.

The fact however is that Mueller and other Googlers have consistently recommended against using the link disavow tool.

This may be the first time Mueller actually portrayed SEOs who liberally recommend link disavows in a negative light.

What Led to John Mueller’s Rebuke

The context of Mueller’s comments about negative SEO and link disavow companies started with a tweet by Ryan Jones (@RyanJones)

Ryan tweeted that he was shocked at how many SEOs regularly offer disavowing links.

He tweeted:

“I’m still shocked at how many seos regularly disavow links. Why? Unless you spammed them or have a manual action you’re probably doing more harm than good.”

The reason why Ryan is shocked is because Google has consistently recommended the tool for disavowing paid/spammy links that the sites (or their SEOs) are responsible for.

And yet, here we are, eleven years later, and SEOs are still misusing the tool for removing other kinds of tools.

Here’s the background information about that.

Link Disavow Tool

In the mid 2000’s there was a thriving open market for paid links prior to the Penguin Update in April 2012. The commerce in paid links was staggering.

I knew of one publisher with around fifty websites who received a $30,000 check every month for hosting paid links on his site.

Even though I advised my clients against it, some of them still purchased links because they saw everyone else was buying them and getting away with it.

The Penguin Update caused the link selling boom collapsed.

Thousands of websites lost rankings.

SEOs and affected websites strained under the burden of having to contact all the sites from which they purchased paid links to ask to have them removed.

So some in the SEO community asked Google for a more convenient way to disavow the links.

Months went by and after resisting the requests, Google relented and released a disavow tool.

Google cautioned from the very beginning to only use the tool for disavowing links that the site publishers (or their SEOs) are responsible for.

The first paragraph of Google’s October 2012 announcement of the link disavow tool leaves no doubt on when to use the tool:

“Today we’re introducing a tool that enables you to disavow links to your site.

If you’ve been notified of a manual spam action based on ‘unnatural links’ pointing to your site, this tool can help you address the issue.

If you haven’t gotten this notification, this tool generally isn’t something you need to worry about.”

The message couldn’t be clearer.

But at some point in time, link disavowing became a service applied to random and “spammy looking” links, which is not what the tool is for.

Link Disavow Takes Months To Work

There are many anecdotes about link disavows that helped sites regain rankings.

They aren’t lying, I know credible and honest people who have made this claim.

But here’s the thing, John Mueller has confirmed that the link disavow process takes months to work its way through Google’s algorithm.

Sometimes things happen that are not related, no correlation. It just looks that way.

John shared how long it takes for a link disavow to work in a Webmaster Hangout:

“With regards to this particular case, where you’re saying you submitted a disavow file and then the ranking dropped or the visibility dropped, especially a few days later, I would assume that that is not related.

So in particular with the disavow file, what happens is we take that file into account when we reprocess the links kind of pointing to your website.

And this is a process that happens incrementally over a period of time where I would expect it would have an effect over the course of… I don’t know… maybe three, four, five, six months …kind of step by step going in that direction.

So if you’re saying that you saw an effect within a couple of days and it was a really strong effect then I would assume that this effect is completely unrelated to the disavow file. …it sounds like you still haven’t figured out what might be causing this.”

John Mueller: Negative SEO and Link Disavow Companies are Making Stuff Up

Context is important to understand what was said.

So here’s the context for John Mueller’s remark.

An SEO responded to Ryan’s tweet about being shocked at how many SEOs regularly disavow links.

The person responding to Ryan tweeted that disavowing links was still important, that agencies provide negative SEO services to take down websites and that link disavow is a way to combat the negative links.

The SEO (SEOGuruJaipur) tweeted:

“Google still gives penalties for backlinks (for example, 14 Dec update, so disavowing links is still important.”

SEOGuruJaipur next began tweeting about negative SEO companies.

Negative SEO companies are those that will build spammy links to a client’s competitor in order to make the competitor’s rankings drop.

SEOGuruJaipur tweeted:

“There are so many agencies that provide services to down competitors; they create backlinks for competitors such as comments, bookmarking, directory, and article submission on low quality sites.”

SEOGuruJaipur continued discussing negative SEO link builders, saying that only high trust sites are immune to the negative SEO links.

He tweeted:

“Agencies know what kind of links hurt the website because they have been doing this for a long time.

It’s only hard to down for very trusted sites. Even some agencies provide a money back guarantee as well.

They will provide you examples as well with proper insights.”

John Mueller tweeted his response to the above tweets:

“That’s all made up & irrelevant.

These agencies (both those creating, and those disavowing) are just making stuff up, and cashing in from those who don’t know better.”

Then someone else joined the discussion:

Mueller tweeted a response:

“Don’t waste your time on it; do things that build up your site instead.”

Unambiguous Statement on Negative SEO and Link Disavow Services

A statement by John Mueller (or anyone) can appear to conflict with prior statements when taken out of context.

That’s why I not only placed his statements into their original context but also the history going back eleven years that is a part of that discussion.

It’s clear that John Mueller feels that those selling negative SEO services and those providing disavow services outside of the intended use are “making stuff up” and “cashing in” on clients who might not “know better.”

Featured image by Shutterstock/Asier Romero



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Source Code Leak Shows New Ranking Factors to Consider

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Source Code Leak Shows New Ranking Factors to Consider

January 25, 2023, the day that Yandex—Russia’s search engine—was hacked. 

Its complete source code was leaked online. And, it might not be the first time we’ve seen hacking happen in this industry, but it is one of the most intriguing, groundbreaking events in years.

But Yandex isn’t Google, so why should we care? Here’s why we do: these two search engines are very similar in how they process technical elements of a website, and this leak just showed us the 1,922 ranking factors Yandex uses in its algorithm. 

Simply put, this information is something that we can use to our advantage to get more traffic from Google.

Yandex vs Google

As I said, a lot of these ranking factors are possibly quite similar to the signals that Google uses for search.

Yandex’s algorithm shows a RankBrain analog: MatrixNext. It also seems that they are using PageRank (almost the same way as Google does), and a lot of their text algorithms are the same. Interestingly, there are also a lot of ex-Googlers working in Yandex. 

So, reviewing these factors and understanding how they play into search rankings and traffic will provide some very useful insights into how search engines like Google work. No doubt, this new trove of information will greatly influence the SEO market in the months to come. 

That said, Yandex isn’t Google. The chances of Google having the exact same list of ranking factors is low — and Google may not even give that signal the same amount of weight that Yandex does. 

Still, it’s information that potentially will be useful for driving traffic, so make sure to take a look at them here (before it’s scrubbed from the internet forever).

An early analysis of ranking factors

Many of their ranking factors are as expected. These include:

  • Many link-related factors (e.g., age, relevancy, etc.).
  • Content relevance, age, and freshness.
  • Host reliability
  • End-user behavior signals.

Some sites also get preference (such as Wikipedia). FI_VISITS_FROM_WIKI even shows that sites that are referenced by Wikipedia get plus points. 

These are all things that we already know.

But something interesting: there were several factors that I and other SEOs found unusual, such as PageRank being the 17th highest weighted factor in Yandex, and the 19th highest weighted factor being query-document relevance (in other words, how close they match thematically). There’s also karma for likely spam hosts, based on Whois information.

Other interesting factors are the average domain ranking across queries, percent of organic traffic, and the number of unique visitors.

You can also use this Yandex Search Ranking Factor Explorer, created by Rob Ousbey, to search through the various ranking factors.

The possible negative ranking factors:

Here’s my thoughts on Yandex’s factors that I found interesting: 

FI_ADV: -0.2509284637 — this factor means having tons of adverts scattered around your page and buying PPC can affect rankings. 

FI_DATER_AGE: -0.2074373667 — this one evaluates content age, and whether your article is more than 10 years old, or if there’s no determinable date. Date metadata is important. 

FI_COMM_LINKS_SEO_HOSTS: -0.1809636391 — this can be a negative factor if you have too much commercial anchor text, particularly if the proportion of such links goes above 50%. Pay attention to anchor text distribution. I’ve written a guide on how to effectively use anchor texts if you need some help on this. 

FI_RANK_ARTROZ — outdated, poorly written text will bring your rankings down. Go through your site and give your content a refresh. FI_WORD_COUNT also shows that the number of words matter, so avoid having low-content pages.

FI_URL_HAS_NO_DIGITS, FI_NUM_SLASHES, FI_FULL_URL_FRACTION — urls shouldn’t have digits, too many slashes (too much hierarchy), and of course contain your targeted keyword.

FI_NUM_LINKS_FROM_MP — always interlink your main pages (such as your homepage or landing pages) to any other important content you want to rank. Otherwise, it can hurt your content.

FI_HOPS — reduce the crawl depth for any pages that matter to you. No important pages should be more than a few clicks away from your homepage. I recommend keeping it to two clicks, at most. 

FI_IS_UNREACHABLE — likewise, avoid making any important page an orphan page. If it’s unreachable from your homepage, it’s as good as dead in the eyes of the search engine.

The possible positive ranking factors:

FI_IS_COM: +0.2762504972 — .com domains get a boost in rankings.

FI_YABAR_HOST_VISITORS — the more traffic you get, the more ranking power your site has. The strategy of targeting smaller, easier keywords first to build up an audience before targeting harder keywords can help you build traffic.

FI_BEAST_HOST_MEAN_POS — the average position of the host for keywords affects your overall ranking. This factor and the previous one clearly show that being smart with your keyword and content planning matters. If you need help with that, check out these 5 ways to build a solid SEO strategy.

FI_YABAR_HOST_SEARCH_TRAFFIC — this might look bad but shows that having other traffic sources (such as social media, direct search, and PPC) is good for your site. Yandex uses this to determine if a real site is being run, not just some spammy SEO project.

This one includes a whole host of CTR-related factors. 

CTR ranking factors from Yandex

It’s clear that having searchable and interesting titles that drive users to check your content out is something that positively affects your rankings.

Google is rewarding sites that help end a user’s search journey (as we know from the latest mobile search updates and even the Helpful Content update). Do what you can to answer the query early on in your article. The factor “FI_VISITORS_RETURN_MONTH_SHARE“ also shows that it helps to encourage users to return to your site for more information on the topics they’re interested in. Email marketing is a handy tool here.

FI_GOOD_RATIO and FI_MANY_BAD — the percentage of “good” and “bad” backlinks on your site. Getting your backlinks from high-quality websites with traffic is important for your rankings. The factor FI_LINK_AGE also shows that adding a link-building strategy to your SEO as early as possible can help with your rankings.

FI_SOCIAL_URL_IS_VERIFIED — that little blue check has actual benefits now. Links from verified accounts have more weight.

Key Takeaway

Yandex and Google, being so similar to each other in theory, means that this data leak is something we must pay attention to. 

Several of these factors may already be common knowledge amongst SEOs, but having them confirmed by another search engine enforces how important they are for your strategy.

These initial findings, and understanding what it might mean for your website, can help you identify what to improve, what to scrap, and what to focus on when it comes to your SEO strategy. 

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Topp 7 SEO sökordsforskningsverktyg för byråer

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Top 7 SEO Keyword Research Tools For Agencies

All successful SEO campaigns rely on accurate, comprehensive data. And that process starts with the right keyword research tools.

Sure, you can get away with collecting keyword data manually on your own. But while you may be saving the cost of a premium tool, manual keyword research costs you in ot

her ways:

  • Efficiency. Doing keyword research manually is time intensive. How much is an hour of your time worth?
  • Comprehensiveness. Historical and comprehensive data isn’t easy to get on your own. It’s too easy to miss out on vital information that will make your SEO strategy a success.
  • Competition. Keyword research tools allow you to understand not only what users are searching for but also what your competition focuses on. You can quickly identify gaps and find the best path to profitability and success.
  • Knowledge. Long-time SEO experts can craft their own keyword strategies with a careful analysis of the SERPs, but that requires years of practice, trial, and costly errors. Not everyone has that experience. And not everyone has made enough mistakes to avoid the pitfalls.

A good SEO keyword research tool eliminates much of the guesswork. Here are seven well-known and time-tested tools for SEO that will get you well on the way to dominating your market.

1. Google Keyword Planner

Screenshot from Google Keyword Planner, January 2023

Cost: Free.

Google Keyword Planner is a classic favorite.

It’s free, but because the information comes directly from the search engine, it’s reliable and trustworthy. It’s also flexible, allowing you to:

  • Identify new keywords.
  • Find related keywords.
  • Estimate the number of searches for each variation.
  • Estimate competition levels.

The tool is easy to access and available as a web application and via API, and it costs nothing; it just requires a Google Ads account.

You must also be aware of a few things when using this tool.

First, these are estimates based on historical data. That means if trends change, it won’t necessarily be reflected here.

Google Keyword Planner also can’t tell you much about the SERP itself, such as what features you can capitalize on and how the feature converts.

Because it’s part of Google Ads, PPC experience can help you gain more insights. You’ll find trends broadly across a demographic or granular level, like a city, region, or major city.

Google Keyword Planner also tends to combine data for similar keywords. So, if you want to know if [keyword near me] is better than [keywords near me], you’ll need a different tool.

Lastly, the tool uses broad definitions of words like “competition,” which doesn’t tell you who is ranking for the term, how much they’re investing to hold that ranking, or how likely you are to unseat them from their coveted top 10 rankings.

That being said, it’s an excellent tool if you just want to get a quick look or fresh ideas, if you’d like to use an API and create your own tools, or simply prefer to do the other tasks yourself.

2. Keyword.io

Cost: Free, $29 per month, and $49 per month.

If Google’s Keyword Planner isn’t quite enough, but you’re on a tight budget, Keyword.io may be the alternative you need. It also has different features.

Keyword.io uses autocomplete APIs to pull basic data for several sites and search engines, including Google, Amazon, eBay, Bing, Wikipedia, Alibaba, YouTube, Yandex, Fiverr, and Fotolia. This is perfect for niche clients and meeting specific needs.

It also has a Question/Intent Generator, an interactive topic explorer, and a topical overview tool.

In its user interface (UI), you’ll find an easy-to-use filter system and a chart that includes the competition, search volume, CPC, and a few other details about your chosen keywords.

It does have some limits, however.

You can run up to 20,000 keywords per seed with a limit of 100 requests per day (five per minute) or 1,000 requests per day (10 per minute) on its paid plans.

Its API access, related keywords tool, Google Ad data, and other features are also limited to paid accounts.

3. Semrush

Semrush's keyword toolScreenshot from Semrush

Cost: $119.95 to $449.95 per month.

In its digital marketing suite, Semrush offers a collection of six keyword tools and four competitive analysis tools with a database of more than 21 billion keywords.

You can get a full overview of the keywords you’re watching, including paid and organic search volume, intent, competition, CPC, historical data, SERP analysis, and more.

You’ll get related keywords and questions, as well as a ton of guidance, ideas, and suggestions from the Semrush Magic, Position Tracking, and Organic Traffic Insights tools.

The Keyword Planner, however, is where much of the magic happens.

The organic competitor tab makes it easy to spot content and keyword gaps. Expand them and develop clusters that will help you grab traffic and conversions.

You can also see long-tail keyword data and other data to see what Page 1 holds regarding competition, difficulty, and opportunities at a broad or hyperlocal level.

The full suite of tools is a huge benefit. Teams can collaborate, share insights, and plan.

The seamless integration allows you to integrate your data, meaning teams can easily collaborate, share insights, and strategize.

And when you’re done, it can track everything you need for a successful digital marketing strategy.

Some of the tools they offer include:

  • On-page SEO tools.
  • Competitive analysis suite.
  • Log file analysis.
  • Site auditing.
  • Content marketing tools.
  • Marketing analysis.
  • Paid advertising tools.
  • Local SEO tools.
  • Rank tracking.
  • Social media management.
  • Link-building tools.
  • Amazon marketing tools.
  • Website monetization tools.

Semrush’s best features when it comes to keyword research are its historical information and PPC metrics.

You can deep dive into campaigns and keywords to unlock the secrets of the SERPs and provide agency or in-house teams with priceless information they don’t usually access.

4. Moz Keyword Explorer

Keyword Research Tool From MozScreenshot from Moz, January 2023

Cost: Free for 10 queries per month. $99-$599 per month.

With a database of more than 500 million keywords, Moz Keyword Explorer may be a great option if you’re looking to build a strategy rather than get a quick view of the data for a few keywords.

Moz has long been a leader in the SEO space.

Constantly updating and improving its Keyword Explorer Tool and its other core services, Moz keeps up with the trends and is well known for providing SEO professionals with the latest tools. And it has done so for more than a decade.

Like the Google Keyword Tool, Moz’s keyword planning tool provides information on the difficulty and monthly search volume for terms. It also lets you drill down geographically.

When you start, you’ll find the Keyword Overview, which provides monthly search volumes, ranking difficulty, organic click-through opportunities, and an estimated priority level.

You can also:

  • Find new relevant keywords you should be targeting but aren’t.
  • Learn how your site performs for keywords.
  • Find areas where you can improve your SEO (including quick wins and larger investments).
  • Prioritize keywords for efficient strategy creation.
  • Top SERP analysis and features.
  • Competitor analysis.
  • Organic click-through rates.

Unlike the Google Keyword Tool, however, Moz supplies you with data beyond the basics. Think of it like keyword research and SERP analysis.

Moz does tend to have fewer keyword suggestions. And like Google’s Keyword Planner, it provides range estimates for search data rather than a specific number.

However, the database is updated frequently, so you can feel confident that you’re keeping up with the constant change in consumer search habits and rankings.

Plus, it’s easy to use, so teams can quickly take care of marketing tasks like finding opportunities, tracking performance, identifying problem areas, and gathering page-level details.

Moz also offers several other tools to help you get your site on track and ahead of the competition, but we really like it for its keyword research and flexibility.

5. Ahrefs Keyword Explorer

Cost: $99-$999 per month.

If I had to describe Ahrefs med ett ord, det skulle vara makt.

Skriv in ett ord i sökrutan och du kommer att presenteras med flera paneler som kan berätta allt du vill veta om det nyckelordet.

Total sökvolym, klick, svårighetsgrad, SERP-funktionerna och till och med en fördelning av volymsvårigheter. Och även om det kan se mycket ut, är all information välorganiserad och tydligt presenterad.

Ahrefs tillhandahåller termer i ett föräldra-barn-ämneformat, vilket ger termerna sammanhang, så att du enkelt kan lära dig mer om termerna, till exempel avsikt, samtidigt som du identifierar överlappning och gör det hela lätt att hitta och förstå.

Dessa ämnen visas när du söker efter en relaterad term, inklusive termens rankning i SERP, SERP-resultattyp, svårighetspoäng för första sidans rankning och en ögonblicksbild av den användarlevererade SERP. Du kan hålla dig bred eller begränsa det hela efter stad eller språk.

Ahrefs kan bli lite dyra. Byråer kan ha svårt att skala om de föredrar flera användar- eller kundkonton, men det är fortfarande ett av de bästa och mest pålitliga sökordsforskningsverktygen på marknaden.

Det jag verkligen gillar med Ahrefs är att det är grundligt. Den har en av de största databaserna med alla tillgängliga verktyg (19,2 miljarder sökord, 10 sökmotorer och 242 länder i skrivande stund), och den uppdateras regelbundet.

Det gör internationella SEO-strategier till en lek och inkluderar data för allt från Google och Bing till YouTube och Amazon.

Dessutom förklarar de tydligt sin statistik och databas. Och den nivån av transparens betyder förtroende.

Andra verktyg i sviten inkluderar:

  • Site Explorer.
  • Site auditing.
  • Rank tracking.
  • Innehållsutforskaren.

6. SERanking

SERanking's Keyword Research ToolSkärmdump från SERanking, november 2022.

Cost: $23.52-$239 per månad, beroende på rankningskontroll och betalningsfrekvens.

SERanking lyser som ett sökordsforskningsverktyg i en allsidig SEO-verktygslåda. SERanking hjälper dig att hålla nere kostnaderna samtidigt som den erbjuder funktioner som gör att byråer kan möta kunders unika behov.

En av de första sakerna du kommer att märka när du loggar in är dess intuitiva användargränssnitt. Men det här verktyget är inte bara ett annat vackert onlineverktyg.

Dess databas är robust.

SERankings amerikanska databas innehåller 887 miljoner sökord, 327 miljoner amerikanska domäner och 3 biljoner indexerade bakåtlänkar. Och detta inkluderar inte dess expansiva europeiska och asiatiska databaser.

Översiktssidan ger en solid titt på data, som inkluderar sökvolym, CPC och en svårighetspoäng.

SERanking tillhandahåller även listor med relaterade sökord och nyckelord med låg volym om du behöver inspiration eller förslag, såväl som långa sökordsförslag med information om SERP-funktioner, tävlingsnivåer, sökvolym och andra detaljer du behöver känna till för att identifiera nya möjligheter.

Att identifiera nyckelord är naturligtvis bara början på mysteriet. Hur förvandlar du sökord till omvandlingar? SERanking tillhandahåller nyckelordsverktyg som hjälper dig att svara på den här frågan.

Du kan ta reda på vem konkurrenterna är i de organiska resultaten och se vem som köper sökannonser, samt detaljer som uppskattade trafiknivåer och kopior av annonserna de använder.

Detta låter dig se vad som fungerar, få insikter om användarna som söker efter dessa termer och generera nya idéer att prova.

SERanking erbjuder byråfunktioner, såsom white labeling, rapportbyggare, leadsgenerator och andra funktioner som du kan ha nytta av.

En av de funktioner som byråer kan ha mest nytta av i sökordsforskning är SERankings bulk sökordsanalys, som låter dig köra tusentals sökord och ladda ner fullständiga rapporter för alla termer som är viktiga.

Andra verktyg i SERanking Suite inkluderar:

  • Sökordsrankningsspårare.
  • Keyword Grouper.
  • Sökordsförslag och sökvolymkontroll.
  • Index Status checker.
  • Backlink Checker.
  • Övervakning av bakåtlänkar.
  • Verktyg för konkurrenskraftig forskning.
  • Verktyg för webbrevision.
  • SEO Checker på sidan.
  • Övervaka sidaändringar.
  • Analyser av sociala medier.
  • Trafikanalys.

SERanking är billigare än några av de andra verktygen där ute, men det kostar pengar.

Det är inte lika robust som vissa av sina konkurrenter och blir inte lika detaljerat på samma sätt, men det ger fortfarande de funktioner och data du behöver för att skapa en framgångsrik SEO-strategi.

Och med sin flexibla prissättning är det här verktyget väl värt att överväga.

7. BrightEdge Data Cube

Cost: Anpassad prismodell.

Om du letar efter en AI-driven svit med digitala marknadsföringsverktyg som inkluderar ett kvalitetsverktyg för forskning, kan BrightEdge vara rätt alternativ för dig.

Till skillnad från andra verktyg som fokuserar på att förse dig med data och sätt att analysera dessa data, ser BrightEdge ut att göra mycket av den tidskrävande analysen åt dig.

Bland dess sök-, innehålls-, sociala, lokala och mobila lösningar hittar du Data Cube – ett AI-stödt innehålls- och sökordsverktyg som använder naturlig språkbehandling för att hitta relaterade ämnen och nyckelord.

Du kommer också att stöta på DataMind, en AI som hjälper dig att hitta söktrender, förändringar i konsumentbeteenden och viktiga konkurrentrörelser som du behöver veta om.

De två tillsammans gör det snabbt och enkelt att utföra sökordsforskning, bygga ut ämnen, skapa innehållsstrategier och stärka dina SEO-planer.

När du anger ett ämne eller ett brett sökord kommer verktyget att förse dig med relevanta sökord, sökvolym, konkurrensnivåer, nyckelordsvärde, dess universella lista och antalet ord i frasen.

Filtrera resultaten efter en anpassad uppsättning kriterier för att begränsa listan och få nödvändig information.

När du har en lista, välj de du vill behålla och ladda ner dem eller använd dem med BrightEdges andra verktyg för att skapa fullständiga strategier och få fler insikter.

Detta kan inkludera konkurrentanalys, analysera SERP-funktioner, avsikt eller andra uppgifter.

För byråer som tillhandahåller lokal SEO erbjuder BrightEdge även HyperLocal, som hjälper dig att hitta och spåra sökord och sökordsprestanda på lokal nivå.

När du är klar, ge möjlighetsprognoserna och spårningsverktygen ett försök för att övervaka dina framsteg och ge kunderna den information de bryr sig om.

Den kanske trevligaste funktionen för byråer är dess Storybuilder – ett rapporteringsverktyg som låter dig skapa rika kundrapporter som ger kunderna riktade översikter och den data de är mest intresserade av.

Om detta låter som rätt verktyg för dig ger företaget demos, men det finns några saker du bör tänka på.

För det första uppdateras den bara en gång i månaden. Och även om företaget håller sin prissättning nära bröstet, är denna svit med digitala marknadsföringsverktyg en betydande investering. Det kanske inte är det bästa valet om sökordsforskning är det enda du behöver.

För det andra, medan verktygen är mycket sofistikerade och förfinade, finns det en inlärningskurva att komma igång.

Du kommer också att upptäcka att det finns begränsningar för funktioner som sökordsspårning, och det kan vara tidskrävande att ställa in, med vissa justeringar som kräver teknisk support.

Slutligen, BrightEdges sökordsforskningsverktyg låter dig inte komma för långt in i ogräset och inkluderar inte PPC-trafik.

Bortsett från det kommer byråer och större varumärken att upptäcka att det skalas lätt, har ett vackert designat användargränssnitt och får dig att se bra ut för kunder.

De bästa verktygen för sökordsforskning för byråer

Den här listan innehåller bara sju av de många verktyg som finns tillgängliga idag för att hjälpa dig att få din sökordsforskning gjord till en expertgrad.

Men oavsett hur många av verktygen vi delar med dig eller vilka, är det viktigt att förstå att ingen är felfri.

Varje verktyg har sina egna unika styrkor och svagheter, så valet av plattform är mycket beroende av vilken typ av klienter du vanligtvis arbetar med och personliga preferenser.

I verkligheten kommer du förmodligen att upptäcka att du föredrar att arbeta mellan några få verktyg för att åstadkomma allt du vill.

Google Keyword Planner och Keyword.io är de bästa valen när du vill ha en snabb titt på data, eller om du vill exportera data för att arbeta med någon annanstans. Du kanske till och med vill använda dessa data med de andra verktygen som nämns i det här kapitlet.

Ahrefs, Moz, Semrush och BrightEdge är mycket mer robusta och lämpar sig bättre för byråers SEO-uppgifter.

Även om de inte är gratis (även om de erbjuder gratisplaner eller en provperiod förutom BrightEdge), låter de dig verkligen gräva i sökutrymmet, vilket i slutändan resulterar i högre trafik, fler omvandlingar och starkare SEO-strategier. Dessa fördelar kräver mer tid och kommer ofta med en inlärningskurva.

Det absolut viktigaste sökordsforskningsverktyget du har tillgång till är du.

Sökordsforskning är mer än att bara välja sökorden med störst sökvolym eller frasen med lägst kostnad per klick (CPC).

Det är din expertis, erfarenhet, kunskap och insikter som omvandlar data till digital marknadsföring du kan vara stolt över.


Utvald bild: Paulo Bobita/Search Engine Journal



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