Google’s John Mueller answered a question about a WordPress site that was completely deindexed from Google Search after changing to a different web hosting platform. Mueller’s answer shows where to start investigating the reasons why that happens.

Dropped From Index After A Site Migration

A submitted question to the Google Office Hours podcast related that their site disappeared from the search engine results pages after they had migrated their site from WordPress to “self-publishing” and that the site was subsequently deindexed.

The question may mean that they were hosting the site on the WordPress.com managed WordPress platform and then migrated their site away to another web host, typically referred to as self-hosting.

Migrating a WordPress site to another web host takes a few relatively simple steps but it can go wrong at virtually every step of the process.

More on migrating a WordPress site later because it’s relevant to the question.

John Mueller Answers The Question

Mueller answered the question from the point of view of analyzing the website itself, which is the best place to start in this specific case. The reason is because the question implies that the site can still be reached online.

This is the question:

“After the site was transferred from WordPress to self-publishing, almost all publications disappeared from the index. The search results are ‘0’.”

John Mueller responded:

“If your website dropped out of the search results and is no longer being indexed at all, right about the time when you did a migration, then my guess is that your new website is somehow blocking search engines, or at least, blocking Google. I’d start by analyzing the data in the Search Console, and working forward from there.”

Search console may show the exact date that pages started dropping out of Google’s index and the reason why they’re dropping out. Typical reasons may be the pages are not found (404) or that Google was blocked from crawling by a robots.txt. Those are the starting points for identifying what’s happening on Google’s side.

Diagnose If WordPress Is Blocking Google

This kind of problem typically happens when a WordPress site is set to be hidden from the search engines, which means there’s a robots.txt entry that’s blocking search engines from indexing the site.

Google Search Console will tell you when this is happening through the Page Indexing Report which will show that the site is blocked by a robots.txt in the column of the report labeled “Why pages aren’t indexed”.

If that’s the case then you can actually see this to be the case in your robots.txt file typically located in the root of your domain, /robots.txt (example.com/robots.txt).

If the page is blocked by Robots.txt then it may be that a WordPress setting was applied at some point in the migration to block search indexing.

This is a setting that’s native to the WordPress admin panel that can be reached here:

Settings 🡪 Reading.

There you’ll find a setting called “Search Engine Visibility” with a checkbox labeled Discourage search engines from indexing this site.

Screenshot Of WordPress Visibility Setting

If that’s the case then untick that box and you’re done.

If there’s a robots.txt entry that’s blocking search engines but the above box isn’t checked then it could be another plugin doing that, like an SEO or migration plugin. If that’s not the case then maybe whoever was helping do the move inserted that entry in which case it’s an easy thing to download the robots.txt, edit the file in a text file editor then uploading it back.

Other issues could be a failure to update DNS settings to point to the new web hosting service or it could be something on the web host side. Starting the investigation at Google Search Console is good advice.

Listen to Google’s answer here at the 7:24 minute mark:

Featured Image by Shutterstock/Roman Samborskyi

Google’s John Mueller answered whether having two sites could negatively affect search rankings. His answer is surprisingly applicable to different ways of interpreting the question.

Can Having Two Sites Affect Rankings?

A person submitted a question to Google where they wanted to know if having two sites could negatively affect their rankings. The question as reproduced in Google is concise and also a little vague which leads to the outcome that the question can be answered in way that’s different from the way that Mueller answered it.

This is the question:

“My rankings have dropped due to Google finding out I have two websites. Is this correct?”

Google’s John Mueller answered:

“No. That’s not likely. Many people have several websites. Separate websites are not a problem.

The issue is often more indirect: if you work on a lot of websites, you’re not going to have a lot of time to make truly awesome websites everywhere. And, if you’re making websites that aren’t awesome, then that can be something which our algorithms pick up on when it comes to recommending your site to others.”

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A Different Way To Answer The Question

John Mueller answered the question under the assumption that the two sites in the question are on different topics. He prefaced his answer by saying that many “people have several websites” which is true.

But many people don’t have multiple websites on the same topic. The person asking the question was vague about whether the sites were about different topics, too.

It’s very possible that the sites are on the same topic, in which case it makes sense why they may be concerned that Google found out about the two sites because it could be seen as trying to game Google. After all, who worries about having multiple sites on different topics?

If the sites were on the same topic then the answer to the question is somewhat different.

One of the important considerations when one person controls multiple sites on the same topic is that they’re doing it for ranking purposes which is not a good starting point for any website.

I’m not saying there’s something corrupt about the practice but I am saying that it’s not really the best starting point for creating signals of quality. It’s not a matter of someone thinking that they’re going to create multiple high quality sites for users, right?

Another reason why people create multiple sites for ranking (and not quality) is because people feel if they split up a topic into subsidiary subtopics they can create stronger sites about those related subtopics as opposed to one site with multiple related subtopics.

But what almost inevitably happens is that they wind up running multiple related sites that could be stronger together as one authoritative website.

I asked Bill Hartzer of Hartzer Consulting (Facebook profile) if he thought multiple sites on the same topic could affect rankings.

Bill agreed with me and shared:

“A lot of people, after building a website that ranks well, will think that they can simply create another website on the same topic and “make double the money” or get “double the traffic” and it’s simply not true.

Companies will also have one main website, but they’ll create a separate website on a separate domain name for each of their products or services. Over the past 10 years or so, that hasn’t been a good strategy. While it’s good to register the domain names of your products or services, it’s better to combine all those websites into one main, more authoritative website.

Typically if they’re on the same topic, one website, the original site, will continue to rank well. But the second website doesn’t rank as well. In most cases, it’s always better to combine the websites into one website.”

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Multiple Sites And Rankings

John Mueller is right that publishing multiple sites (on different topics) could compromise a person’s ability to focus on one site to make it outstanding, remarking that there’s an indirect negative effect on rankings. He is also correct in saying that it’s unlikely to have a direct negative effect on rankings.

Changing the question to whether there’s an effect on ranking if the multiple sites are on the same topic, then the answer becomes more nuanced but follow a similar trajectory as Mueller’s original answer that it detracts from being able to create one outstanding site and can lead to a person creating multiple middling sites.

But that’s not necessarily a foregone conclusion when a person is creating  multiple sites on different topics. It’s absolutely possible to create multiple sites on different topics and to be successful at it. It might be hard for one person alone to pull it off but it’s not difficult to do when multiple people are working on the websites creating content and focusing on promotion.

Watch/listen to the Google SEO Office hours at the 33 second mark:

Featured Image by Shutterstock/Asier Romero

WordPress powers hundreds of millions of websites, but it is not the only content management system (CMS) option.

There’s a diverse marketplace of publishing platforms for those seeking alternatives. This review provides an overview of 25 leading alternatives to WordPress across key website categories.

We explore user-friendly website builders like Wix, Squarespace, and Weebly, which offer drag-and-drop simplicity. We look at flexible open-source options for developers and tech-savvy users, including Joomla, Drupal, and Hugo.

Ecommerce merchants can choose between hosted platforms like Shopify or open-source solutions like Magento. We also cover blogging-focused options like Ghost and Tumblr, web hosting providers like Bluehost, and community management tools like vBulletin.

For each alternative, we summarize the key features, benefits, and drawbacks to consider. Factors like budget, technical abilities, and website goals are examined to help identify the best fit based on individual needs.

While WordPress powers a large share of sites, there’s no shortage of quality options for creating the perfect online presence for those seeking alternatives.

Why Consider A WordPress Alternative?

There are several reasons why someone might consider a WordPress alternative for their website:

• Specific needs: While WordPress is versatile, some websites may have particular requirements for which other platforms are better suited.
• Ease of use: Some users may find WordPress challenging, especially if they lack technical skills.
• Maintenance and security: As an open-source platform, WordPress requires users to handle updates, backups, and security measures themselves.
• Built-in features: Some alternatives come with built-in features that WordPress requires plugins for.
• Customization: While WordPress offers many customization options, some users may prefer platforms that allow more granular control over the website’s appearance and functionality.
• Simplicity: Other publishing platforms might be a better fit for users who want a simple platform to publish content without dealing with the complexities of managing a website.

How To Choose An Alternative To WordPress

Choosing the right WordPress alternative depends on your specific needs and goals. To help you make an informed decision, consider the following factors:

• Purpose of your website: Determine its primary purpose. Is it a blog, an online store, a portfolio, or a complex business website?
• Budget: Consider your budget for building and maintaining your website. Some alternatives are free, while others require a subscription or a one-time payment.
• Technical skills: Assess your technical skills and those of your team. Some alternatives are designed for users with little coding experience, while others may require more technical knowledge.
• Customization and flexibility: Evaluate how much control you want over your website’s appearance and functionality.
• Scalability: Consider your website’s potential for growth. If you anticipate a significant increase in traffic or content, choose a platform that can scale with your needs.
• Support and community: Look into the level of support and the size of the community surrounding each alternative.
• Hosting: Decide whether you prefer a self-hosted solution or a hosted platform.
• Features: List the features your website requires. Ensure that your alternative offers these features natively or through extensions.

Once you’ve considered these factors, research various WordPress alternatives and compare them based on your requirements.

Read reviews, explore user communities, and, if possible, test out the platforms through free trials or demos.

This will help you better understand how each alternative works and whether it aligns with your needs and expectations.

25 Best WordPress Alternatives

1. Wix

Wix is best suited for individuals, small businesses, and entrepreneurs who want to create a professional-looking website without extensive technical skills or a large budget.

The platform’s user-friendly drag-and-drop interface makes it easy for users to design and customize their websites, offering various templates and design elements suitable for multiple purposes.

As a hosted platform, Wix takes care of technical aspects like server maintenance and security updates, making it ideal for those who don’t want to deal with these issues.

Wix also offers a free plan, allowing users to create a website without cost, although with limitations such as Wix branding and a non-custom domain.

One nuance to remember when using Wix is that once you’ve chosen a template and started building your site, it can be challenging to switch to a different template without redesigning your content.

Key Features:

• Full hosting solution.
• No software to self-install.
• Drag-and-drop visual builder.
• Extensions are available.
• Optimized for mobile.
• Blog module.
• Ecommerce store.
• Social media tools.

Pros:

• All-in-one website builder and platform.
• Free version available.
• Premade designs and templates.
• Free subdomain available for all plans.
• Free custom domain available with paid plans.
• Customer support.

Cons:

• There is no option to retain complete control of your site as you can with WordPress.
• No access to source code.

2. Squarespace

Squarespace is best suited for creatives, bloggers, and small business owners who want to create visually stunning websites with minimal technical knowledge.

The platform is known for its sleek, modern templates, which showcase content beautifully and are optimized for mobile devices.

As an all-in-one platform, Squarespace includes hosting, domain registration, and various tools for managing your website.

While Squarespace offers a high degree of customization, it may not be as flexible as some alternatives. The platform has a specific structure and set of features, which can be limiting for those who require advanced functionality or integrations.

Nonetheless, for most users, Squarespace’s built-in features and integrations are more than sufficient.

One tip for getting the most out of Squarespace is to use its built-in SEO and marketing tools, such as custom meta descriptions, alt tags, and automatic sitemaps.

Key Features:

• Complete hosting solution (including video).
• No software to self-install.
• Drag-and-drop visual builder.
• Extensions are available.
• Optimized for mobile.
• Blog module.
• Ecommerce store.
• Social media tools.

Pros:

• All-in-one website builder and platform.
• Free version available.
• Premade designs and templates.
• Free subdomain available for all plans.
• Free custom domain available with an annual subscription.
• Customer support.

Cons:

• There is no option to retain complete control of your site as you can with WordPress.
• No custom coding.
• No access to source code.
• No third-party extensions.

3. Weebly

Weebly is best suited for individuals, small businesses, and entrepreneurs who want to create a simple, functional website without investing much time or money.

The platform’s drag-and-drop interface and intuitive editor make it beginner-friendly and easy to use, even for those without website-building experience.

However, it may not be as powerful or flexible as other alternatives, with a limited set of features and integrations that can be restrictive for those requiring advanced functionality or custom solutions.

One tip for getting the most out of Weebly is to explore its app center, which offers a range of third-party apps and integrations to extend your website’s functionality, including tools for marketing, social media, and ecommerce.

Key Features:

• Full hosting solution.
• No software to self-install.
• Drag-and-drop visual builder.
• Extensions are available.
• Optimized for mobile.
• Blog module.
• Ecommerce store.
• Social media tools.

Pros:

• All-in-one website builder and platform.
• Free version available.
• Premade designs and templates.
• Free subdomain available.
• Inexpensive premium plans are as low as $6.00 per month.
• Free custom domain available with premium plans.
• Customer support.

Cons:

• No option to retain complete control of your site as you can with WordPress.
• No access to source code.
• The free version restricts you to a maximum of five pages.

4. Google Sites

Google Sites is best suited for individuals, educators, and small businesses who need a simple, easy-to-use platform for creating basic websites or intranets. Its seamless integration with other Google tools, like Google Docs, Sheets, and Drive, makes it an excellent choice for those familiar with and heavily using these tools.

Google Sites also offers collaboration features, allowing multiple users to work on the same website simultaneously, making it ideal for team projects or class websites.

However, it’s a relatively basic website builder compared to other alternatives, with limited features and customization options. It may not be the best choice for those needing advanced functionality or design flexibility.

Additionally, it lacks built-in ecommerce features, making it less suitable for online stores.

One tip for getting the most out of Google Sites is leveraging its integration with other Google tools, such as embedding Google Docs, Sheets, or Slides into your web pages or using Google Forms to collect visitor data.

Key Features:

• The creator has complete control over page access and permissions.
• Tools can be accessed anywhere.
• It can be used as a basic project management program.
• Plenty of web development and deployment options.
• Real-time editing.
• Uses website speed optimization tools to minimize loading times.

Pros:

• Fast to get started and easy to use.
• Free to use.
• Integrated with other Google products.

Cons:

• Limited functionality compared to other website builders.
• It may not work with non-Google apps.
• Limited customization options.
• No SEO tools, and you can’t edit metadata.
• It cannot integrate Facebook pixels.

5. Jekyll

Jekyll is best suited for developers, bloggers, and tech-savvy individuals who prefer a lightweight, flexible website creation platform. It’s particularly popular among the GitHub community, as it can be easily integrated with GitHub Pages for free hosting.

Jekyll requires specific technical knowledge, as users must be comfortable working with the command line and writing code. While Jekyll offers plugins and themes to extend its functionality, users may need to rely on their coding skills to customize their website fully.

One tip for getting the most out of Jekyll is to utilize its built-in blogging features, which offer a simple, intuitive way to create and manage blog posts using Markdown.

Another nuance to remember is that Jekyll generates static pages that may not be the best choice for websites requiring frequent updates or complex functionality.

Key Features:

• No programming is involved.
• SEO is built-in.
• GitHub manages redirects.
• Easy setup of custom domains.

Pros:

• No server maintenance.
• Very fast.
• Secure.
• Free hosting.
• Free SSL certificate.
• Works with GitHub as CMS.

Cons:

• It can’t create contact forms.
• No dynamic content options.
• Posts cannot be scheduled.
• Does not include image manipulation functionality.

6. Hugo

Hugo is best suited for developers, bloggers, and content creators who value speed, flexibility, and simplicity. Its lightning-fast build times and static page generation make it ideal for those who frequently update their site or publish new content regularly.

While Hugo offers themes and templates to help users get started, creating a unique design may require coding skills.

One tip for getting the most out of Hugo is to leverage its built-in shortcodes, which allow users to easily add complex functionality to their web pages without writing extensive code.

Another nuance to remember is that, as a static site generator, Hugo may not be the best choice for websites that require dynamic features like user authentication or real-time data updates.

Key Features:

• Can build most websites in seconds.
• Cross-platform with easy installation.
• Allows you to host your site anywhere.
• Customizable URLs.
• “Minutes to Read” and “WordCount” functionality.
• Integrated Google Analytics and Disqus comment support.

Pros:

• It easily integrates with Google Calendar and other apps.
• Easy to use with responsive customer service.
• Multilingual capabilities are built-in.
• Extendable as needed.

Cons:

• It can’t create one-off tasks.
• It can be confusing upon initial use, particularly in templating syntax.
• No plugins are available.
• Limited text formatting features.

7. Webflow

Webflow is best suited for freelance designers and small agencies who want complete control over their website’s design without worrying about hosting, security, or performance.

One nuance of Webflow is that extending a site’s functionality is not as straightforward as installing a plugin like WordPress.

Users must either set up integrations between their Webflow site and other platforms using third-party tools like Zapier, or they can embed custom code blocks on pages to add features.

A key aspect to note about Webflow is its pricing structure. Building a site is completely free, and users only need to purchase a site plan and custom domain when they are ready to launch.

This makes it an attractive option for freelancers and small teams who want to design and prototype sites without upfront costs, paying only when they are ready to go live.

Key Features:

• More than 100 templates to choose from.
• Design is prioritized, with animation, interaction, and parallax scrolling options.
• Offers automatically generated sitemaps and customizable 301 redirects.
• Multiple payment options for ecommerce sites and automatic tax calculation.

Pros:

• Affordable plans range from free to $235 for top-tier ecommerce plans.
• Free starter plan.
• Numerous learning and help resources.
• Good range of templates.
• Good security.

Cons:

• Steep learning curve.
• Integration with social media can be frustrating.
• Advanced capabilities aren’t built-in and require integration.

8. Joomla

Joomla is best suited for creating social networking, community, and membership sites. With its built-in multilingual support and advanced user and content management options, Joomla enables site owners to manage hundreds of users, create custom post types, and publish content in multiple languages.

One nuance of Joomla is that it has a steeper learning curve compared to more beginner-friendly CMSs like WordPress.

While Joomla aims to combine the power and flexibility of Drupal with the user-friendliness of WordPress, users with some web development experience will be better equipped to understand and take full advantage of Joomla’s built-in features and settings.

Users can choose from over 6,000 extensions available in the official directory to extend a Joomla site’s functionality. However, unlike WordPress plugins that can be installed with just a few clicks, Joomla extensions must be installed via the backend.

This process requires more technical know-how and may be challenging for beginners.

Key Features:

• Almost 6,000 extensions are available.
• Traditional content editing (no drag-and-drop visual editor).
• Optimized for mobile (depending on the template).
• Blog module.
• Ecommerce store.
• Social media tools.

Pros:

• Free, open-source software.
• Premade designs and templates.
• Access to source code.

Cons:

• No free subdomains or custom domains are available.
• No customer support.
• Requires a PHP-enable server to run.
• Fewer templates and extensions than WordPress.

9. Drupal

Drupal is best suited for large corporations, government agencies, and universities with dedicated teams of developers. With its extensive customization options and ability to handle large data and heavy traffic, Drupal is ideal for complex, high-performance websites.

One key nuance of Drupal is its steep learning curve. Drupal is designed for developers or users with a strong understanding of HTML, CSS, and PHP.

Customizing a Drupal site involves working with numerous modules and themes, which can be highly configurable but require technical expertise to set up and maintain.

For organizations with the necessary technical resources, Drupal’s flexibility and robustness make it a top choice for building highly secure and customized websites.

Key Features:

• Content management system (CMS).
• Over 47,000 modules are available.
• Traditional content editing (no drag-and-drop visual editor).
• Optimized for mobile (depending on the theme you choose).
• Blog module.
• Ecommerce store.
• Social media tools.

Pros:

• Free, open-source software.
• Premade designs and templates.
• Access to source code.
• Strong security and data encryption.

Cons:

• No free subdomains.
• No customer support.
• Requires a PHP-enabled server to run.

10. DataLife Engine

DataLife Engine (DLE) is best suited for media companies, news websites, and blogs, prioritizing SEO, security, and performance. The platform’s focus on handling high traffic levels with minimal server load makes it an attractive choice for websites that expect significant visitors and must ensure a smooth user experience.

DLE’s user-friendly interface and content management features suit organizations with multiple users involved in creating and publishing well-suited content.

The platform’s ability to track statistics and automatically filter words in comments can benefit media websites and blogs that need to moderate user-generated content and analyze audience engagement.

However, there are some nuances to consider when using DLE. The limited number of plugins and themes may restrict how much websites can customize their appearance and functionality compared to other CMSs like WordPress.

It’s also important to note that while DLE supports English users, they are considered a secondary focus.

Key Features:

• Content management system (CMS).
• Designed for multiple users.
• SEO-focused.
• Tracks statistics.
• Automatically filters words in comments.
• It supports an unlimited number of categories.
• Low server load.
• Allows plugins.

Pros:

• Stores data using MySQL.
• Excellent user experience
• Websites load quickly, even on low-end servers.
• Excellent for publishing news and blog posts.

Cons:

• No free version licenses vary from $79 for basic to $199 for unlimited.
• English users are a secondary focus.
• A limited number of plugins and themes.
• The lowest license doesn’t include customer support.

11. Sitefinity

Progress’ Sitefinity is best suited for organizations that manage multiple websites, brands, or marketing channels from a single platform.

The CMS’s ability to sync assets across pages and sites makes it an attractive choice for companies with a diverse online presence. It streamlines content management and ensures consistency across various touchpoints.

One notable advantage of Sitefinity is its low-cost license compared to other CMS options, which may make it an attractive choice for budget-conscious organizations.

Additionally, the minimal coding required for integration and the flexible deployment time can help businesses reduce development costs and bring their websites to market faster.

However, Sitefinity setup and administration can be challenging. Organizations may need to invest time and resources into training their teams or hiring experienced professionals to ensure a smooth implementation and ongoing management of the platform.

Key Features:

• Manage multiple sites from one location.
• Sync assets across pages and sites.
• It makes personalization simpler.
• Integrated analytics and optimization.
• Four versions include basic, marketing-focused, PaaS, and ecommerce.
• Multilingual capabilities.

Pros:

• Low-cost license compared to other CMS.
• No setup fee.
• Minimal coding is required for integration.
• Flexible deployment time shortens time to market.
• Options for marketing automation.

Cons:

• Free trial, but no free version.
• Setup and administration can be challenging.
• No mobile interface.

12. CMS Hub

CMS Hub, previously known as Hubspot CMS, is best suited for businesses that already use HubSpot’s marketing, sales, or service tools and want to integrate their website with their existing HubSpot ecosystem.

It combines the ease of use of a drag-and-drop website builder with the flexibility and performance of a CMS.

CMS Hub seamlessly integrates with HubSpot’s CRM platform, allowing businesses to create personalized content experiences, optimize marketing efforts, and streamline sales processes.

It also focuses on security and performance, with HubSpot handling website hosting, SSL certification, and CDN configuration.

However, while CMS Hub offers customization options, it may not be as flexible as other CMSs like WordPress or Drupal, potentially limiting businesses with particular design or functionality requirements.

Additionally, CMS Hub’s pricing model can be expensive compared to other CMS options, so companies must carefully consider their budget and weigh the benefits of its all-in-one approach.

Key Features:

• Cloud-based.
• Includes SEO recommendations.
• Includes numerous themes and responsive templates.
• Fully integrated CRM.
• Drag-and-drop webpage editor.
• Built-in security.

Pros:

• Adaptive A/B testing helps you identify the best page layout.
• All-in-one publishing tools.
• Built-in SEO tools.
• Supports smart content with personalized rules.
• Mobile pages supported with Google AMP.

Cons:

• Does not support ecommerce.
• No automatic backup and recovery.

13. Contentful

Contentful is a headless CMS best suited for businesses and developers requiring a flexible, scalable, and customizable content management solution.

It’s particularly well-suited for organizations delivering content across multiple channels, such as websites, mobile apps, and IoT devices.

One of Contentful’s key advantages is its content modeling capabilities. The platform allows users to create custom content models that can be easily adapted to their needs.

When using Contentful, it’s important to remember that it’s a headless CMS that focuses on content management and delivery rather than providing a built-in front end or presentation layer.

Developers must build a front end using their preferred tools and frameworks and then integrate with Contentful’s API to retrieve and display the content.

Another aspect to consider is the learning curve associated with Contentful. While the platform is designed to be user-friendly, it may take some time for content editors and managers to become familiar with its interface and content modeling concepts.

Features:

• RESTful API gives you complete control over assets, translations, and versions.
• Customizable interface and framework that works across third-party component providers.
• It provides regional autonomy, so pieces in multiple languages and time zones can be published globally.
• Content modeling allows you to structure content by channel.
• Single sign-on and secure access.

Pros:

• Focus on integration simplifies the technology stack.
• User-friendly with a clean interface.
• Free version for up to five users.
• Good scalability.

Cons:

• Expensive for an upgraded version ($489/month).
• Poor internal search tools.
• Modeling content can be tricky.

14. Adobe Experience Manager

Adobe Experience Manager (AEM) is an enterprise-level CMS best suited for large organizations with complex content management needs and a significant budget. AEM’s target audience includes global brands, financial institutions, healthcare providers, and government agencies.

One of AEM’s key strengths is its tight integration with other Adobe products, such as Analytics, Target, and Creative Cloud.

This integration allows organizations to leverage the full power of Adobe’s digital marketing suite, enabling them to create, manage, and optimize content and experiences across the entire customer journey.

AEM also offers advanced features like intelligent content delivery, AI-powered content tagging, and multi-site management, making it a comprehensive solution for enterprise content management.

The platform’s complexity and extensive feature set can overwhelm smaller organizations or teams with limited resources. Additionally, AEM’s licensing and implementation costs are among the highest in the market, making it a significant investment for any organization.

Key Features:

• Comprehensive marketing platform.
• End-to-end digital document solution.
• Enterprise-level security.
• Analytics included.
• Intelligent search.
• Scalable to your needs.

Pros:

• Streamlines workflows by keeping everything on one platform.
• Individual marketers can handle authoring and publishing.
• Easy authorization of workflow.
• Can handle massive content loads.
• Can manage multiple sites at once.

Cons:

• Steep learning curve.
• Requires different sign-ins to access other areas.
• Doesn’t integrate well with external DAMs.
• Not ideal for communities and forums.

Ecommerce Platforms

15. BigCommerce

BigCommerce is a hosted ecommerce platform best suited for businesses of all sizes looking to create and manage an online store. It caters to many users, from small and medium-sized businesses to large enterprises.

One of BigCommerce’s key advantages is its scalability. The platform accommodates businesses as they grow, offering features like unlimited products, file storage, and bandwidth.

BigCommerce also provides a range of advanced ecommerce functionalities, such as multi-channel selling, abandoned cart recovery, and built-in SEO tools, which can help businesses optimize their online sales performance.

When considering BigCommerce, it’s important to remember that while the platform offers a wide range of features, some of the more advanced functionalities may require a higher-tier plan or additional costs.

BigCommerce also enforces certain design limitations on its themes, which may restrict the level of customization available without diving into custom coding.

Key Features:

• Full hosting solution.
• No software to self-install.
• Drag-and-drop visual builder.
• Extensions are available.
• Optimized for mobile.
• Blog module.
• Ecommerce store.
• Social media tools.

Pros:

• High level of customization options.
• Over 100 themes to choose from (including some free).
• No platform commission fees.
• Free subdomain available.
• Customer support.

Cons:

• No free version is available.
• No access to source code.
• Pricing is based on revenue, which isn’t great if you have tight margins.

16. Shopify

Shopify is an ecommerce platform well-suited for entrepreneurs and small business owners who want to establish an online presence quickly without extensive technical expertise.

Shopify’s extensive app marketplace allows businesses to extend its functionality and customize their online store to meet specific needs.

The platform also provides built-in features like inventory management, payment processing, and abandoned cart recovery to help streamline operations and optimize sales performance.

When using Shopify, consider the platform’s transaction fees, which vary depending on the payment gateway. Some advanced design changes may require HTML, CSS, and Liquid knowledge.

Despite these considerations, Shopify remains a top choice for businesses seeking a reliable, scalable, and feature-rich ecommerce platform.

Key Features:

• Full hosting solution.
• No software to self-install.
• Drag-and-drop visual builder.
• Extensions are available.
• Optimized for mobile.
• Blog module.
• Ecommerce store.
• Social media tools.

Pros:

• All-in-one website builder and platform.
• Premade designs and templates.
• Free subdomain available.
• Customer support.

Cons:

• No free version is available.
• No access to source code.
• Platform commission fees.

17. Magento

Magento is an open-source ecommerce platform best suited for medium to large enterprises with complex online selling needs.

Magento’s flexibility and scalability come with a steeper learning curve than other ecommerce platforms. It requires more technical expertise to set up, customize, and maintain, making it less suitable for small businesses or users without web development knowledge.

When using Magento, remember that its powerful features and customization options can impact website performance if not optimized properly.

Choosing a reliable hosting provider and working with experienced Magento developers is crucial for ensuring optimal store performance and security.

Key Features:

• Option to pay for Magento Commerce for a complete hosting platform or download the free, open-source software to install on your web server.
• Drag-and-drop visual builder.
• Extensions are available.
• Optimized for mobile.
• Ecommerce store.
• Social media tools.

Pros:

• All-in-one ecommerce platform or open-source ecommerce software package.
• Free version available.
• Designed for large-scale ecommerce.
• Premade designs and templates.
• Free subdomain available (mainly for setup and testing purposes).
• Customer support (paid version only).
• Access to source code with the downloadable version.

Cons:

• No blog module, although you can add it as an extension.
• Not optimized for web projects or website purposes outside of ecommerce.
• The steep learning curve for inexperienced users.
• A large investment for small-scale ecommerce.

18. PrestaShop

PrestaShop is an open-source ecommerce platform best suited for small to medium-sized businesses looking for a cost-effective and customizable solution.

PrestaShop offers a wide range of themes and modules, allowing businesses to customize their online store’s appearance and functionality. The platform also has a strong community of developers and users, providing support and resources for store owners.

While PrestaShop is generally easy to use, some advanced customizations may require coding knowledge. Additionally, the number of installed modules can impact the platform’s performance.

Key Features:

• Customizable to your needs, including themes and features.
• Includes backend tools like payments, shipping and data.
• Community of translators for multilanguage digital stores.
• Secure payment modules.
• Scalable.
• Includes demographic assistance.

Pros:

• Free version available.
• Open source so that you can customize your site to your needs.
• 5,000+ themes, modules, and services are available with the premium plan.
• Excellent user experience.

Cons:

• Limited scalability.
• No support team.
• Initial setup requires some programming knowledge.

19. OpenCart

OpenCart is a free, open-source ecommerce platform best suited for small—to medium-sized businesses with limited budgets.

OpenCart offers a decent range of features and extensions, allowing businesses to customize their online store. However, its marketplace is smaller than other platforms, which may limit advanced functionality options.

When using OpenCart, be mindful of its performance limitations as the store grows. Optimizing and carefully selecting extensions may be required to maintain a smooth user experience.

Additionally, its simplicity may not be suitable for businesses with complex ecommerce needs.

Features:

• The administrator dashboard gives you information at a glance.
• User management allows you to assign permissions and separate access.
• Allows you to run multiple stores from one dashboard.
• Customizable variables let you include options for sizes, colors, or anything else.

Pros:

• The platform is entirely free, as are many add-ons.
• Extensive metrics and reports were provided.
• Works with your current payment gateway.
• Comes with dedicated technical support.
• Flexible.

Cons:

• Often creates duplicate pages, which can cause SEO problems.
• Not all extensions, modules, plugins, and add-ons work well together.
• Checkout can be slow, particularly if you have numerous plugins.
• Can be difficult to import a list of inventory.
• Requires some degree of technical ability for optimal use.

Blogging Platforms

20. Medium

Medium is a publishing platform best suited for individual bloggers, writers, and content creators who want to share their ideas and stories with a built-in audience.

Medium’s clean and minimalistic interface allows readers to concentrate on the content. The platform also offers a built-in social network, making it easy for writers to connect with readers and other creators.

However, this simplicity comes with limited customization options for branding and design.

When using Medium, it’s important to understand that the platform controls the distribution and monetization of content. While this can lead to increased exposure, it also means less control over the presentation and ownership of your content compared to self-hosted solutions.

Key Features:

• Full hosting solution.
• No software to self-install.
• Optimized for mobile.
• Blog module.
• Limited social media tools.

Pros:

• A community site for blogs.
• Free version available.
• Medium Partner Program to earn revenue.
• Customer support.

Cons:

• No extensions.
• No ecommerce stores.
• No premade designs or themes.
• No free subdomains.
• No third-party extensions.
• No access to source code.

21. Ghost

Ghost is a lightweight, open-source publishing platform best suited for bloggers, writers, and small publications who value simplicity and performance. It’s designed for users who want a clean, focused writing experience without the complexity of more feature-rich CMS platforms.

Ghost offers a simple, intuitive editor and a minimalistic default theme, allowing users to create and publish content quickly.

The platform also provides built-in SEO features and supports memberships and subscriptions, making it a good choice for content creators looking to monetize their work.

As Ghost primarily focuses on publishing, it may not be the best fit for users who require extensive customization options or advanced functionality beyond blogging.

Key Features:

• You can subscribe through Ghost’s hosting platform or download the free, open-source software to install on your web server.
• Basic drag-and-drop visual builder.
• Extensions are available through integrations with other tools.
• Optimized for mobile.
• Blog module.
• Ecommerce store (subscription only).
• Social media tools.

Pros:

• All-in-one website builder and platform.
• Free version available.
• Premade designs and templates.
• Free subdomain available with the paid version.
• Customer support.
• Access to source code.

Cons:

• Not compatible with all third-party web hosts.
• Highly specialized with limited capabilities beyond blogging.
• Not built to scale up into a business site or complex website.

22. Tumblr

Tumblr is a microblogging and social networking platform best suited for younger audiences who enjoy sharing short-form multimedia content.

Tumblr’s emphasis on community and content discovery makes it easy for users to connect with others who share similar interests. The platform’s reblogging feature spreads content quickly, increasing visibility and engagement.

When using Tumblr, it’s important to understand the platform’s unique culture and demographics. Tumblr is known for its diverse, often niche communities, which can be both a strength and a challenge for brands and marketers.

Additionally, while Tumblr offers some customization options, it may not be the best choice for users who require a highly professional or branded online presence.

Key Features:

• Features strong social media functionality.
• Customizable.
• Google Analytics Integration.
• Unlimited storage.
• Ad-free blog themes.
• Free SSL certification.

Pros:

• Free to use; no upgrades are required to access all features.
• Free web hosting.
• User-friendly and easy to set up.
• No storage limits.
• Can post audio, video, images, gifs, and more.

Cons:

• Daily posting limit (250/day).
• Files must be under 10 MB.
• No plugins.
• Safety and security leave something to be desired.
• Unsuited to long-form content.

23. Bluehost

Bluehost is a web hosting provider best suited for beginners and small businesses looking for an affordable, easy-to-use hosting solution.

Bluehost’s advantages are its user-friendly interface and one-click installations for popular CMS platforms like WordPress.

This makes it easy for users with limited technical knowledge to set up and manage their websites. Bluehost also provides 24/7 customer support and a free SSL certificate with each hosting plan.

While Bluehost is known for its reliability and performance, it may not be the best choice for websites with high traffic or complex requirements. Some users have reported issues with slow loading speeds and limited storage space on shared hosting plans.

Key Features:

• Domain names can be purchased through Bluehost.
• Versatile hosting options let you choose what works best for you.
• Dedicated servers and virtual private servers are available.
• A variety of plans are available based on your needs.
• Comes with customer service chat options.

Pros:

• The first term is inexpensive.
• Lots of storage and unlimited bandwidth.
• Good uptime.
• Free SSL certificates.

Cons:

• Extra features come with added costs, which can get pricey.
• High renewal rates.
• Speed could be better.
• All servers are U.S.-based.

24. Blogger

Blogger is a free, beginner-friendly blogging platform best suited for hobbyists, casual bloggers, and those who want to start a blog without investing in a self-hosted solution. It’s ideal for users who prioritize simplicity and ease of use over advanced customization options.

Blogger offers a straightforward, intuitive interface that makes it easy for users to create and publish blog posts.

The platform provides a selection of customizable templates and allows users to add gadgets and widgets to enhance their blog’s functionality. However, unlike other blogging platforms, Blogger’s design and customization options are relatively limited.

Blogger’s simplicity and lack of advanced features may make it unsuitable for professional bloggers or those looking to create a more sophisticated online presence.

Features:

• Clear analytics.
• Included layout/themes.
• Monetization options, including Google Adsense integration.
• Uses Google security.
• Unlimited storage.

Pros:

• Free to use.
• Extremely user-friendly.
• Free SSL security.
• Good uptime.

Cons:

• You don’t own your website.
• Fewer options and control over design.
• Limited support.
• Hard to port to a different platform.

Community Management

25. vBulletin

 

vBulletin is a proprietary forum software best suited for businesses, organizations, and communities looking to create and manage an online discussion platform.

vBulletin offers many features, including private messaging, user groups, and content management tools, making it a powerful solution for managing large, active communities.

The platform also provides a high level of customization, allowing administrators to tailor the look and feel of their forum to match their brand or website.

One of the primary considerations when using vBulletin is its licensing cost, which can be a significant investment for some users.

Additionally, while vBulletin offers a range of customization options, some technical knowledge may be required to optimize and maintain the platform entirely.

Key Features:

• Built-in SEO and security.
• Includes a chat app.
• Easy to get started.
• Built-in applications.
• Optimized for mobile users.
• Blogging functionality.
• Fully customizable.

Pros:

• Frequent patches and bug fixes.
• Customer support.
• Easy to install and get started.
• Designed to host forums.
• Includes templates.

Cons:

• No free option.
• Limited features compared to some other platforms.
• Requires some tech skills to take full advantage of the functionality.
• It can’t customize code for the cloud-based version.

Which One Is Right For You?

With so many options, determining the right alternative to WordPress depends on your specific needs and goals.

For individuals and small businesses seeking an easy-to-use website builder, Wix, Squarespace, or Weebly offer intuitive drag-and-drop interfaces. Those prioritizing simplicity and speed may prefer static site generators like Jekyll or Hugo.

Developers and tech-savvy users who value flexibility and customization can explore headless CMS options like Contentful or more robust open-source platforms like Joomla and Drupal.

Ecommerce merchants must evaluate features like inventory management, payment processing, and scalability when choosing between Shopify, BigCommerce, WooCommerce, and others.

No matter your requirements, there is likely a WordPress alternative that is well-suited to your needs. Thoroughly assessing your website goals, budget, and technical abilities will help you select the right platform to build your ideal online presence.

With some research and planning, you can find the perfect alternative to take your website beyond what WordPress offers.

More Resources:

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