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SEO

De bästa SEO-konferenserna 2022-2023 (virtuella och personliga)

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As an industry in a constant state of flux – thanks to changing algorithms, user needs, and competitor content – search engine optimization is a field that demands professionals to stay up to date on the latest trends and best practices. 

And while you could spend hours scouring the internet for useful articles, forum discussions, and the like, there’s a better way to gain new knowledge and grow your network simultaneously: SEO conferences. 

In just a few hours or days, you can gain a wealth of new information from peers and industry leaders, including information on what’s working and what isn’t and various search engine ranking success strategies.

They allow you to share strategies, brainstorm solutions, and build relationships with current and future SEO leaders.

Of course, in the aftermath of a global pandemic that put the kibosh on in-person events for over a year, many of the top events in SEO went virtual.

Thankfully, as things have started to return to some sense of normalcy, the physical events have often returned.

But don’t worry if you’re still not comfortable going to crowded events with a bunch of strangers; there are plenty of online conferences, summits, and workshops too. 

Here’s a look at some of the best online and in-person SEO conferences for the rest of 2022 and heading into 2023. 

Coming Up In 2022

There have already been several excellent SEO and digital marketing events held this year, but if you missed them, don’t fret. There are still plenty of good ones on the docket. 

You may not even have to travel; with concerns over COVID-19 still high, many events have added virtual components to their in-person events, so you can get all the benefits of attending – without risking your hälsa. 

Inbound 2022

Date: September 6-9, 2022

Format: In-person or online

Plats: Boston, MA 

Speakers: Barack Obama, TJ Adeshola, Brian Halligan, and others

Cost: In-person – $1,199; Virtual – free  

Handla om: This annual event is powered by HubSpot, bringing together global thought leaders for a hybrid conference discussing marketing, sales, and customer success operations.

It covers a wide range of topics, including an SEO meetup hosted by Dale Bertrand and strategies for uncovering data-driven insights.

Ad Age Next: Social & Influencer Marketing

Date: September 13, 2022

Format: TBD 

Plats: TBD 

Speakers: TBD

Cost: TBD

Handla om: Ad Age’s Next event will focus on the growing importance of influencer marketing in an age of ubiquitous social media.

Creators, brands, and agencies will be on hand to discuss how they are approaching this new economy.

Content Marketing World

Date: September 13-16, 2022

Format: In-person or online

Plats: Cleveland, OH 

Speakers: Kim Olson, Alison Jarris, Justin Ethington

Cost: In-person starting from $1,499; Virtual from $699

Handla om: Over four days, attendees will learn strategies for building winning SEO teams, systems, and processes.

With more than 100 sessions, workshops, and industry forums, you can choose the topics and sessions that are relevant to you. Thousands of marketers and representatives from numerous global brands will be in attendance. 

Benchmark Search & Digital Conference

Date: 20 september 2022

Format: In-person 

Plats: Manchester, UK

Speakers: Christian Guerreiro, Omi Sido, Roxana Stingu, among others

Cost: Apply for tickets

Handla om: Detta sökmarknadsföring event offers engaging sessions with world-class digital marketing professionals.

A diverse range of topics will be covered, including SEO, PPC, content marketing, and social media. 

The eCommerce & Omnichannel Retail Conference – Canada 

Date: September 28-29, 2022

Format: In-person

Plats: Toronto, ON

Speakers: Andrew Go, Bahm Booth, and Martin Gendron, among others

Cost: From $1,799

Handla om: A two-day retreat designed to help online retailers maximize profits, it includes talks by some of the leading minds in Canadian ecommerce who will provide actionable strategies and answer questions. 

MarTech 

Date: September 28-29, 2022

Format: Uppkopplad 

Plats: Virtual

Speakers: TBD

Cost: Fri

Handla om: The MarTech Conference explores marketing technology’s complex and ever-changing landscape.

To help attendees learn to leverage the latest technology to generate better results, it attracts senior-level marketers interested in technology-driven business transformation.

Brighton SEO

Date: October 6-7, 2022, in-person, October 20 & 22, 2022 online

Format: In-person and online

Plats: Brighton, UK

Speakers: Parth Suba, Rumble Romagnoli, Izabela Wisniewska, and others 

Cost: In-person starts at £240 + VAT; Virtual – free

Handla om: This twice-yearly conference is attended by thousands of digital marketers worldwide.

It features training workshops, sessions on niche topics, social networking events, and talks from experts. 

Save the Date for 2023: April 20-21 and September 14-15, 2023

Ad World Experience 

Date: October 6-7, 2022

Format: In-person and online

Plats: Bologna, Italy

Speakers: Lisa Raehsler, Anu Adegbola, and Marco Battaglia, among others 

Cost: Starting at €249 for a single day 

Handla om: Bringing together PPC experts from across the globe for the largest paid ad and conversion rate optimization event in Europe and the largest real PPC-based conference in the world. 

Ad World

Date: October 11-12, 2022

Format: Uppkopplad

Plats: Virtual  

Speakers: Seth Godin, Jorie Waterman, and Ryan Deiss, among others

Cost: $119-$799

Handla om: This virtual event, which bills itself as “the world’s largest online reklam- event,” features 12+ digital advertising tracks.

Each has focused speeches, panels, and live Q&A sessions to help attendees gain valuable knowledge. 

State Of Search 2022

Date: October 24-25, 2022

Format: In-person and online

Plats: Dallas, TX  

Speakers: Jeremy Vest, Bill Hartzer, and Casey Markee, among others

Cost: In-person – $397; Online – $197

Handla om: The State of Search brings together top speakers from the digital marketing field to cover a range of topics from search engine optimization to emerging technology and lead generation to display advertising. 

DMO Mastermind

Date: November 1 – 4, 2022

Format: leva

Plats: Scottsdale, AZ

Speakers: Jim Christian,

Cost: $2,199

Handla om: DMO Mastermind allows attendees to participate in an immersive experience with collaborative and cooperative learning methods to help you unlock your potential as a digital marketer.

Save The Date For 2023

There’s nothing quite like booking a trip for the future, especially if it’s to a fun location like Southern California or the Pacific Northwest.

Here are some SEO conferences and events coming up next year. Mark your calendar now so you don’t miss them. 

The eCommerce & Omnichannel Retail Conference

Date: February 27-March 2, 2023

Format: In-person and on-demand

Plats: Palm Springs, CA 

Speakers: TBD

Cost: In-person starting at $797; streaming – $597

Handla om: With a focus on digital commerce, this event is a four-day retreat designed to help ecommerce and omnichannel stores uncover new ways to maximize profits from some of America’s most successful retailers. 

Social Media Marketing World 

Date: March 13-15, 2023

Format: In-person and on-demand

Plats: San Diego, CA 

Speakers: Michael Stelzner, Joe Pulizzi, Mari Smith, and others

Cost: In-person starting at $797; streaming – $597

Handla om: Bringing together top social media marketing pros, this conference is not directly focused on SEO but features sessions on organic social marketing, content marketing, and paid social.

It strives to immediately provide attendees with ideas they can implement for their clients or business. 

B2B Marketing Expo 2023

Date: March 21-22, 2023

Format: In-person

Plats: Los Angeles, CA

Speakers: Roland Cloutier, Don Batsford, Neel Mehta, among others

Cost: Fri

Handla om: Featuring education masterclasses for marketing professionals, this annual conference covers a variety of tracks, including advertising and promotion, content and experience, and commerce and sales.

Hundreds of suppliers and speakers will be on hand to discuss the state of the industry and recent happenings. 

Hero Conf Austin 2023

Date: April 13-14, 2023

Format: In-person

Plats: Austin, TX

Speakers: To be announced later this year 

Cost: From $900

Handla om: Produced by Brainlabs, Hero Conf features 44 sessions with 44 paid media experts. The 10th annual U.S. event, this conference will cover PPC alongside new developments in digital marketing.

Attendees can expect to gain relevant, actional, and original content for better managing accounts, staying up to date on the industry, and extending their knowledge of paid media. 

Confab 

Date: April 30-May 3, 2023

Format: In-person

Plats: Minneapolis, MN

Cost: Last year’s recordings – $595

Handla om: The Content Strategy Conference is an annual event covering everything from UX to content and accessibility to structure.

It brings together industry experts and thought leaders to help digital marketers upgrade their skills. Last year’s conference recordings are available for sale on Confab’s website. 

DMO Advanced 2023

Date: Spring 2023, exact dates TBD

Format: In-person

Plats: Napa Valley, CA

Speakers: TBD

Cost: TBD

Handla om: Digital Marketers Organization will again host their advanced digital marketing event, blending interactive and educational sessions with networking opportunities.

There will be numerous sessions specifically designed for SEO, including information on technical debt, localization, and internationalization. 

MnSearch Summit

Date: June 15-16, 2023

Format: In-person 

Plats: St. Paul, MN

Speakers: TBD

Cost: TBD

Handla om: MnSearch Summit is two days of learning and networking with thought leaders from the digital marketing industry.

It includes workshops, sessions, and events focused on SEO, PPC, social media, and analytics, among other topics. 

Growth Marketing Summit 2023

Date: June 22, 2023

Format: In-person

Plats: Frankfurt am Main, Germany

Speakers: Marianne Stjernvall, Colin McFarland, Steve Van Belleghem

Cost: From €499 

Handla om: Assembling growth marketers and digital professionals worldwide, this single-day event features world-class speakers sharing their expertise on flexible and data-driven marketing solutions. 

MozCon 2023

Date: August 4-9, 2023

Format: In-person or live streaming

Plats: Seattle, WA

Speakers: TBD

Cost: 2022 tickets began at $299

Handla om: The annual digital marketing conference hosted by Moz, this conference features networking and expert sessions from SEO industry leaders, as well as experts in mobile search, conversion optimization, and search marketing. 

Searchlove 2023

Date: Summer 2023, exact dates TBD

Format: In-person 

Plats: Philadelphia, PA

Speakers: TBD

Cost: TBD

Handla om: Searchlove brings together some of the foremost experts in digital marketing. Topics ranging from analytics to optimization and content to paid advertising are all covered at this education and networking event.

On-Demand & On-Going

Don’t have a specific date you can get away? Don’t worry.

Adobe offers its full Summit sessions online for free, while DigiMarCon offers a range of events throughout the year, both virtual and in-person conferences in various global locations. 

Adobe Summit

Date: On-demand

Format: Uppkopplad

Plats: Virtual

Speakers: Anil Chakravarthy, Deena Bahri, and Sebastien Deguy, among others

Cost: Fri

Handla om: Hosted by Adobe, every session from the 2022 Adobe Summit is now available online, free.

Roughly 30 minutes in length, each session covers a topic relevant to digital marketing, including customer journey analytics, content personalization, and marketing trends for 2022.

DigiMarCon

Date: On-going throughout 2022 and 2023

Format: In-person and online

Plats: Various global locations 

Cost: In-person starting at $497 

Handla om: Digital Marketing Conferences is a global series of events bringing together thought leaders from the digital marketing, media, and advertising industries.

These conferences focus on emerging strategies, the latest technology, recent best practices, networking, and collaboration. 

Great SEOs Never Stop Learning

For an SEO professional, experience is important but not nearly as vital as staying up to date.

And while you can keep an eye on what’s going on in the world of search engines, paid advertising, and digital marketing by reading expert publications (like this one, for example), it’s also great to meet with other people who are performing the same job.

This gives you a chance not just to interact with them but to ask questions and develop relationships that could reap rewards far down the line. And SEO conferences are a great place to do this.

So, whether you’re trying to brush up on the basics, identify the latest techniques, or just take a trip on the company dime, the above events are a great place to start.

Include Your SEO Conference

If you’re hosting an upcoming SEO event and want it listed, please email our editor with the following information:

  • Conference name.
  • URL.
  • Date.
  • Whether your event is virtual or in-person.
  • Location (if applicable).
  • Noteworthy speakers.
  • Two-three sentences describing the conference (see content examples above).
  • Registration cost.

Utvald bild: Paulo Bobita/Search Engine Journal



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SEO

15 SEO-experter för e-handel avslöjar de bästa insikterna för 2023

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15 Ecommerce SEO Experts Reveal Top Insights For 2023

Wondering how to do SEO for ecommerce?

Looking for expert insights on ecommerce SEO?

Uncertain how to make your online store more successful?

From acknowledging that the traditional customer journey is dead, to fast pivoting due to Google’s constant updates, to reassessing benchmarks after the pandemic digital boom and the subsequent fall, experts from award-winning agencies assess what’s next in ecommerce SEO.

We wanted to go beyond unpredictability, so we interviewed 15 digital growth and SEO experts to get their insights, tips, and lessons learned as part of our Ecommerce SEO deep dive.

Ecommerce experts in this article talk about search behaviors, hands-on clients, forecasting for aligning to current trends, and more.

Let’s see what they have to say.

Implement Multi-Touchpoint Customer Journeys As Search Behaviors Change

James Finlayson, Head of SEO at the7stars: “Google’s search volumes aren’t just stagnating – in many cases, they’re reducing. Despite this, consumers are conducting more research prior to purchases than ever – on Amazon and other ‘super-retailers’, on TikTok, large publishers with loyal audiences, Pinterest, YouTube, and Reddit. We recently looked at one market where, we estimated, less than 10% of search activity was actually happening on Google.” Read Finlayson on digital and in-store buying, pushing for larger budgets, and their Sofology success story.

Sara Povoas, Content and SEO Manager at iProspect Portugal:  “We observed a huge increase in shopping, not only for younger audiences but also for older ones, which is new. I think that users are getting more demanding and more informed — if you have a lot of offers, you need to make smart decisions. So people are looking for more. The reviews, opinions, video demonstrations, and price comparisons are getting more popular as people are doing these decision-making searches in order to make a purchase.” Read Povoas on fluctuating stocks, hälsa and cosmetics trends, and client communication.

Luke Carthy, eCommerce SEO & CRO Consultant: “What I’m seeing across my consumer-based clients is that Average Order Value is up, but the number of transactions is probably similar or falling. What I mean by that is they’re spending more per transaction. Rather than someone going to a clothing retailer, maybe once a month or once every couple of weeks, depending on what their previous shopping habits were, they will shop less frequently. And when they shop, they’ll spend more money. I think that happens for a couple of reasons: One is to mitigate the delivery fees and, secondly, to try and get to thresholds to claim rewards, whatever those might be.” Read Carthy on buy-in, shifting strategies, and B2B clients.

Jen Cornwell, Senior Director of Digital Strategy at Ignite Visibility: “The way people shop has changed, as they had converted to online and are now back to this hybrid style again. I think it’s all about expectation setting: Can we ever get back to those traffic levels or those conversion levels online again? What are some creative ways that we can go about if we think that’s the case? User behavior has taken a big shift.

For instance, we had an electronics client who sold computers, both online and brick-and-mortar. We started to see a shift at the beginning of 2022 as they had more foot traffic to their stores – which they’re happy about, but they do not see as many purchases online anymore. Even in the instances where there isn’t a brick-and-mortar component or the product is only available online, the opportunity for somebody to go and buy it in person just pulls them away from coming to the Internet as much as they used to.” Read Cornwell on video content, white goods, and creative page optimization.

Get Creative With Product Reviews, Long-Tail Keywords & Specificity, As Google Algorithm Updates Intensify

James Euinton, Account Director at The SEO Works: “Over the years, as Google improves its handling of language, it’s been more important to focus on the more specific, longer-tail phrases. Sometimes this may mean catering to specific questions and keywords that fall outside standard products and category pages. It’s important that we tailor additional content to these to target the customer at different points in the journey or funnel.” Read Euinton on moving the needle fast, Core Web Vitals, and business contexts.

Radu Marcusu, CEO at Upswing: “The biggest challenge this year was for marketing managers to explain the drops in the market and how to go about it. That’s why I would say it was more about us being proactive in communicating these shifts to our clients. They needed support in understanding the overall market trends and that it was a general change in demand – and, of course, in adapting to it. That also meant new tactics or focusing on specific actions. For instance, if Google now recommends refined searches, we make sure our clients have filters or categories targeting those searches. We also focus on having the right content to answer those searches. Or keep their Google My Business profiles optimized. In a nutshell, we were proactive in adapting strategies, budgets, and also specific actions implying Google changes.” Read Marcusu on differentiating through pitching, video searches, and developing internal tools.

Eli Schwartz, Growth Advisor and SEO Strategic Consultant: “Google and other search engines use deep learning to improve search results for their users continuously. This past year, I have noticed that local results are triggered more often when Google detects a local intent. At the same time, on results where there should not have been local intent, I have seen the local results disappear.”

Forecasts, SEO ROI & Data-Led Decisions Should Be At The Forefront For Ecommerce Businesses

Marc Swann, Director of Search at Glass Digital: “​​There’s no doubt that retailers are feeling the pinch as consumers tighten their belts, and this presents risks for most marketing agencies when it comes to justifying the value of their services. SEO is a channel that is often more at risk when times are hard, and marketing budgets are scrutinized. SEO performance can ultimately be maintained in the short and even medium term without a recurring spend associated with it, unlike something like paid search where once ad spend stops, performance disappears. So certainly, justifying expenditure in SEO is something that we have seen requested more and not seeing it as a luxury in harder times. Ultimately, those that are able to fulfill their SEO strategies through the hard times will be in much stronger positions when the economy eventually turns positive.” Read Swan on multi-lingual sites, sports retailers, and “luxury” channels.

Steve Walker, Technical Director at Journey Further: “Measuring ROI has always been important, but it’s no longer a nice-to-have. Measuring ROI is essential. This is why performance monitoring tools like SEOmonitor are critical to your agency. The amount of in-house teams has also increased dramatically over the past few months. This is a great thing for the SEO industry and a testament to SEO’s importance in digital marketing – but it fundamentally changes how agencies need to operate. We’re no longer just additional resources doing basic SEO activity. We need to act in a similar way to a business consultancy and provide strategic-level support.” Read Walker on new user journeys, measuring impact, and funnel optimization.

Rank Tracker’s Strategy view on SEOmonitor.com, December 202215 Ecommerce SEO Experts Reveal Their Top Insights For A Successful 2023

Ben Austin, Founder & CEO at Absolute Digital Media: “We utilize forecasting for both pitching and upselling to ecommerce clients to showcase our understanding of the industry they compete in and the business. By doing so, we can more effectively dictate what is required to drive continuous growth to the business whilst highlighting the ongoing value our innovative SEO strategies provide. In addition to providing a basic forecast of the brand’s current market position, we supply further insight into the wider business benefits such as returning customers, revenue, and ROI.” Read Austin on business strategies, performing verticals in ecommerce, and dynamic URLs.

Charlie Norledge, Head of SEO Performance at Impression: “The pitches are much more competitive now because there are probably fewer clients going to market as things started to slow down a bit. We’ve had to make sure that we include innovative tactics in there. Like talking about how to utilize social media trends in organic when we talk about tech SEO, not just putting a list of fixes, making sure we have priority behind things and just giving them as much detail as possible.

Forecasting is another important piece. When we go to a competitive pitch, forecasting is, I’d say, required. If we didn’t do it, we could miss out. We were in pitches against other agencies, and because we had forecasts in place, we ended up winning the work.” Read Norledge on GPT-3 efficiency, reporting, and client expectations.

Kevin Gibbons, Founder and CEO at Re:signal: “For us, it’s important to have strong communication with our clients about where the priorities are and make sure that we know not just where the search demand is, but also the supply. Knowing what clients are focusing on – both in terms of seasonality and where the priorities could be and could be shifting because of those issues – helps us re-address what we’re doing.

I think everyone’s just probably a bit more price-conscious and cautious right now in terms of what they’re doing. So, again, that’s why ecommerce is such a strong sector for us. For the reason that you can track organic revenue performance. Everyone wants to make sure they’re maximizing their ROI.” Read Gibbons on internationalization and their ASICS success story.

15 Ecommerce SEO Experts Reveal Their Top Insights For A Successful 2023SEO Forecast by SEOmonitor, December 202215 Ecommerce SEO Experts Reveal Their Top Insights For A Successful 2023

Leverage Integrated Campaigns To Build More Growth Opportunities

It’s not just about one channel or one tactic, but ecommerce digital experts are looking more and more into how they can optimize the full user experience, coordinate PR and SEO efforts, and make sense of the whole industry landscape and where the opportunity lies:

Petar Jovetic, Organic Director at Impression: “Everything we do has to show value and be targeted. We’re baking innovation more and more into our proposition. It’s been quite compelling to leverage AI to handle higher workloads and then do it more efficiently. One other thing I’m keen to explore is using our CRO department, especially at the bottom of the funnel where every user counts, to grow acquisition strategically with more A/B testing, multivariate testing, etc. We’re looking into how CRO and SEO can complement each other more. I think that is really appealing in the current economic climate. So we’re not just throwing additional users but nurturing them through the funnel to conversion.” Read Jovetic on SEO maturity frameworks and the State of Retail.

Charlie Clark, Account Director & Founder at Minty Digital: “I noticed more clients are looking to build their brand through digital PR, and we build their brand name rather than just focus on sales. Some of the bigger companies we work with used to allocate a separate budget to SEO, and that used to be the entire thing. Now they’re allocating separate budgets within their departments, one for SEO and one for PR. They’ll have their traditional PR, the standard press releases, but then they’ll also be tying in the digital aspect to that, which is something that’s been quite interesting to know.” Read Clark on entering new markets and campaign KPIs.

Heemesh Vara, Head of SEO at Semetrical: “Our keyword research process focuses on exploring the whole industry. That’s something different from other agencies. Where they might take a category-by-category approach and do it month by month, we do it the other way around. It’s a lot of work for us at the beginning, but it does provide the client and us with a complete picture of their entire industry. For example, we worked with a vintage möbel client with multiple types of products and categories, from sofas, stools, chairs, side tables, etc. So we had to research the entire industry all at once. And this is one of our unique selling propositions that we always put in the proposal as well.” Read Vara on SEO data analysis and baselines, stakeholder management, and securing budgets.

In the end, as our 15 interviews have shown, both ecommerce clients and markets continue to shift, so it’s critical to showcase sustainable results.

With all these challenges SEO experts face in mind, we continue to develop SEOmonitor so it helps you:

  • Prove the value of SEO with a forecast solution that allows you to connect desired ranking targets to non-brand organic traffic growth potential.
  • Ta tillbaka sessions-, konverterings- och intäktsdata till sökord med vår lösning på (medföljer ej), så att du vet vilka sökord som ger resultat.
  • Håll koll på efterfrågan med dagliga rankningar för stationära och mobila enheter som standard, sökvolymer och trender från år till år över plattformen och automatiska säsongsvarningar.
  • Och så mycket mer.

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