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Twitter har missräknat användare i tre år

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Twitter Miscounted Users For Three Years

In what may turn out to be one of its last reports as a public company, Twitter released its earnings for the first quarter of 2022.

The social media platform, which is in the process of finalizing sale to Tesla CEO Elon Musk, reported $1.2 billion in revenue, which was just shy of its $1.23 billion projection.

Despite coming short of its revenue goals, Twitter beat estimates for earnings per share, at 4 cents, adjusted, compared to expected 3 cents.

These findings were expected to be revealed on an 8 am EST earnings call on Thursday, April 28. However, with the Musk transaction pending, Twitter canceled the call, as well as the shareholder letter and financial guidance that usually accompany it via pressmeddelande.

Twitter Miscounted Active Users for Three Years

The social media company’s press release also reported it has erroneously been counting the number of monetized daily active users (mDAUs) since 2019. The confusion stems from a feature launched in March 2019 that allowed people to link multiple separate accounts together to conveniently switch between them.

This miscalculation incorrectly reported between 1.4 and 1.9 million extra users per quarter during that period.

According to the release, “an error was made at that time, such that actions taken via the primary account resulted in all linked accounts being counted as mDAU. This resulted in an overstatement of mDAU from Q1’19 through Q4’21.”

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However, Twitter reported 229 mDAUs in quarter 1 of 2022, which is an increase of 10 million last quarter and a 15.9% increase from the first quarter of 2021.

Pending Sale, Twitter Offers No Outlook on the Future

Because of Musk’s pending acquisition, Twitter said it “will not be providing any forward looking guidance and are withdrawing all previously provided goals and outlook.”

The deal with Musk, which agreed to sell the company for $54.20 per share, has been approved by the board of directors and is expected to close before the end of the year.


Featured Image: fyv6561/Shutterstock

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Google Updates Search Console To New Item Classification System

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Google Updates Search Console To New Item Classification System

Google finishes migrating all Search Console properties to an updated system that simplifies how pages, items, and issues are classified.

An announcement that the migration is complete was published on Twitter today:

Two months ago, Google began this effort to help Search Console users focus more on critical issues.

To accomplish that goal, Google Search Console no longer groups URLs or items at the top level by three or more status categories.

Previously, Search Console reports classified URLs with Valid, Warning, och Error labels.

You’ll see items in Search Console reported grouped into two broad statuses to indicate whether they’re valid eller invalid.

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Invalid means there’s a report-specific critical issue in the page or item, and valid means the item has no critical issues (but may still contain warnings).

Implications for the new valid and invalid identifiers vary by report type. Google breaks down what this means for each report affected.

Updates To Google Search Console Reports – What’s Changing?

Search Console still categorizes individual issues as fel, warning, eller Bra. What’s changing is these classifications are now implied through color and icons rather than a text label.

These are the changes rolling out to individual Search Console reports:

  • Coverage (Page indexing): The Valid och Valid with warning pages are grouped into the Indexed status. The
  • Error och Excluded issues have been grouped into the Not indexed status.
  • Kärnwebben Vitals: The report now groups pages into two tables: one table for Poor/Need improvement and one for Bra pages.
  • Mobil användbarhet: Categories are now Not usable och Usable.
  • AMP report: The first table shows AMP pages that are affected by critical issues, while the second table shows non-critical issues.
  • Rich result reports: The first table shows rich results that are affected by critical issues, while the second table shows non-critical issues.
  • URL Inspection: The top-level verdict for a URL will be one of the following three categories:
    • URL is on Google
    • URL is on Google but has issues
    • URL is not on Google

To be clear, Google Search Console isn’t adding or removing data from reports. This change only affects how issues are classified.

You have access to all the information available before this update rolled out.

For more details regarding changes to the above Search Console reports, see Google’s new help page.


Featured Image: YueStock/Shutterstock

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