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We’re Looking For A Unicorn…


We're Looking For A Unicorn...

Search Engine Journal is hiring an Executive Editor.

We need a data-driven, curious, and supportive leader who has deep experience running newsroom and content teams.

Someone who knows our world of marketing inside and out. A big picture thinker who will expand and evolve our editorial and content teams to keep up with our years-long streak of growing sales.

In other words, someone who can take SEJ and our editorial team to the next level.

Are you the unicorn we’re looking for?

What’s the day-to-day like?

If you’ve run a newsroom, managed a content team, worked with advertisers, and worked on a digital-only publication, the nuts and bolts are fairly standard.

It’s filling editorial calendars, tweaking workflows, onboarding new writers or editors, collaborating with sales and marketing, updating leadership with progress and developments.

What’s unique about the job and company?

We’re growing!

Over the last few years, we’ve increased our revenue 50-100%… YoY. Our team has more than doubled in 2 years. We’re hiring!

Our people.

They are my favorite. They care. They have managers that care. We do our best to look out for them; we’re constantly evolving our talent development and benefit programs, staying in touch and aligned with career goals.

We are 100% remote-only.

Someone said to me recently, “The office is a blunt tool of collaboration and accountability.”

We’ve built our company from the ground up as a globally distributed workforce.

With no headquarters or office, we’ve had 13 years to perfect best practices for communication, building culture, and developing trust amongst team members that seldom meet in person.

We love to operate, communicate, and work asynchronously.

Like Matt Mullenweg of WordPress, we believe an asynchronous work environment fosters autonomy (FWIW, I can make a strong case that we’re a “level 3 or 4”).

Our folks work local hours and observe local holidays. We are sparing in scheduling meetings, and when we do, we try to make them as purposeful and efficient as possible.

We manage by goals.

When you have a few dozen folks in 6 countries and 7 timezones, you literally can’t look over their shoulder to ensure productivity.

We’ve evolved into a team that thrives on autonomy and loves to experiment and learn.

So what do y’all need to succeed around here, anyway?

  • A highly collaborative work style.
  • Black belt level communication skills: you select from Slack, Loom, email, Google Meet, Google Docs, or smoke signal… depending on what’s best for the situation at hand.
  • You’re US-based. (While our team is global, we’re more centralized in the US.)
  • You’re a lifelong learner with an enthusiasm for testing and learning.
  • Deep experience in developing and curating content relevant to digital marketers.
  • Deep experience running editorial teams, newsrooms.
  • Manage ambiguity. Operate effectively, even when things are not certain or the way forward is not clear.
  • Organizational savvy. Maneuvers successfully through policy, process, and people-related organizational dynamics.
  • Anticipates and balances the needs of multiple stakeholders.

Here’s the job listing. We know you’re out there; we’ll wait.



Elon Musk delar visionen för "Twitter 2.0"


Elon Musk Shares Vision For “Twitter 2.0”

Twitter CEO Elon Musk reveals six ways he plans to turn Twitter into an “everything app,” which includes longform tweets, encrypted DMs, user-to-user payments, and more.

In a series of slides prefaced with the title “Twitter 2.0,” Musk presented his plans at an internal meeting:

The slides reveal the following goals for the future of Twitter:

  • Reklam as entertainment
  • Video
  • Longform tweets
  • Encrypted DMs
  • Longform tweets
  • Relaunch Blue Verified

Musk published the slides on Twitter without further context, making it difficult to read too far into his plans for the company. However, we can glean some information based on the mock-up screenshots on each slide.

Advertising As Entertainment

Musk plans to make reklam- on Twitter more entertaining, showing an example of an ad from HBO Max that reads like a Buzzfeed quiz.

Screenshot from: twitter.com/elonmusk, November 2022.

The text reads:

“Are you Targaryan, Valeryon, or Hightower?

Like this tweet and I’ll analyze your profile so you know which house you belong to and what role you would have in the world of #LaCasaDelDragon.”

For context, the advertisement is for the show House of Dragons, a spin-off of Game of Thrones.

The ad copy reminds me of those Buzzfeed quizzes where you answer a series of questions to determine which character of a TV show you would be.

The virality of those quizzes leads me to believe Twitter’s direction for reklam- could generate meaningful engagement.

Is this form of reklam- likely to draw in new customers who aren’t familiar with the product already? Probably not, but it could be an effective way to raise brand awareness.


Containing only a thumbnail and placeholder text, the above example doesn’t allow for much speculation about Musk’s plans for video on Twitter.

Elon Musk Shares Vision For “Twitter 2.0”Screenshot from: twitter.com/elonmusk, November 2022.

However, if Musk’s tweets are anything to go by, his plans could include bringing back the short-form video app Vine:

Musk may also be planning to compete with YouTube, claiming he can offer higher payouts. Mr. Beast, YouTube’s most popular creator, is skeptical of that claim:

Longform Tweets

Elon Musk Shares Vision For “Twitter 2.0”Screenshot from: twitter.com/elonmusk, November 2022.

Musk includes a screenshot of Twitter’s Notes feature to illustrate his plans for longform tweets.

Twitter began testing Notes with a limited number of writers earlier this year.

You can see this feature in action by visiting the @TwitterWrites account page and navigating to the Notes tab.

Encrypted DMs

Elon Musk Shares Vision For “Twitter 2.0”Screenshot from: twitter.com/elonmusk, November 2022.

This feature is self-explanatory.

Encrypted DMs are becoming an industry standard for social media sites. Meta introduced end-to-end encryption for its messaging tools in January, and now Twitter is following suit.

Reverse engineering expert Jane M. Wong recently uncovered evidence of Twitter’s encrypted DMs, which suggests the update may be ready to launch soon.

(New) Blue Verified

Elon Musk Shares Vision For “Twitter 2.0”Screenshot from: twitter.com/elonmusk, November 2022.

The upcoming relaunch of Blue Verified will include the following features:

  • A blue ‘verified’ checkmark
  • Priority placement at the top of replies, mentions, and search results
  • See 50% fewer ads
  • Upload longer videos
  • Get early access to new features

The text at the bottom of Musk’s slide indicates the $7.99 per month pricing is a “limited time offer,” suggesting the price may increase in the future unless users lock in now.


Elon Musk Shares Vision For “Twitter 2.0”Screenshot from: twitter.com/elonmusk, November 2022.

Musk’s slide provides zero information regarding his plans for payments on Twitter. However, those plans were already shared earlier this month.

In a call with advertisers, Musk säger he wants to turn Twitter into a digital marketplace where creators can set their own prices for content.

That will allow creators to sell instructional videos, for example, at a price they believe is fair.

To that end, Musk believes this type of payment system will open the door for users to send money directly to other users on Twitter.

Utvald bild: FellowNeko/Shutterstock


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