SEO
What Matters In SEO As AI Accelerates Rapid Change
SEO is, by default, a longer-term digital marketing channel, and this can challenge the patience of SEO professionals – and that of important stakeholders.
Discipline and a high level of knowledge are often needed to see it through to success for companies and their clients.
I can’t understate the importance of being patient, disciplined, and focused right now.
With news emerging weekly about new ways search engines are integrating AI technology and how it will reshape search, SEO pros have a lot to think about.
And we should think about them, and start incorporating AI into our SEO strategies and processes!
But until AI fully takes over the algorithms and search results, we also need to stay focused on what works today – and that’s not a basic or simple checklist of things to do.
Getting our strategies right, aligning with our own goals, knowing our audiences and competitors, and focusing on the top priorities of what matters most right now for our SEO plans is still very much important.
Whether you’re concerned about being able to keep up, what the future of SEO might look like, whether it’s still worth investing in, or just want some perspective on what to do right now, I hope this article helps provide some reassurance.
I will unpack eight things right now to focus on and prioritize as we balance the AI boom with our current environment and reality.
1. Know Your Goals & Objectives
SEO can be a big waste of time and resources if it isn’t guided toward specific goals.
There are so many tactics and things to “do,” but it can all be done in vain if you don’t know what you’re targeting and why you’re doing it.
You can spend less time doing things manually and turn your processes over to AI, but if they are misguided or misaligned with your goal outcomes, then you run the risk of not achieving the results you want.
Whether it is a set of goals tied to conversions, traffic, exposure, or aligned with thought leadership and a customer journey – you want to set goals so you can work toward them in an organized fashion.
2. Have A Set Process & Standard Operating Procedures
If you’re integrating AI deeper into your methodology, you’re now introducing new technology and processes.
Innovation is great, and I support it 100%.
However, you can get loose with processes and practices if you don’t have a set process from which you’re starting.
My team is working on enhancing our standard processes and operating procedures, not just in how we do SEO, but across our entire agency.
We’re utilizing Systemology for this, but there are a number of different ways and approaches.
Regardless of how much you’re adjusting and adapting, if you have a team of more than one, or want to be able to hand off or delegate in the future, you should have things documented and standardized as much as possible.
Plus, you’ll want to have a handle on what’s working and what isn’t.
3. Be Adaptable & Embrace Change
If you’ve been doing SEO for a long time, you know that change is a constant.
From big algorithm or ranking factor updates to ongoing core updates to machine learning being built into the algorithm, changes will occur, and you will inevitably need to pivot – even when you’re firmly established where you want to be in the search engine results pages (SERPs).
Even if you’re skeptical or want to take a “wait and see” approach to how AI will truly impact the SERPs and change SEO in the bigger picture and longer term, I encourage you to use AI today to automate processes and leverage those increased abilities to increase efficiencies.
4. Leverage What Works Today
It can be all-consuming to test new things, adapt processes, and engage AI within them.
While my point above encourages such exploration, don’t take your focus too much off of what works today and what the current ranking factors are.
Keep a human, user-first approach when it comes to using AI to generate content.
Yes, you can use multiple AI tools to get a good score, regardless of whether the content was generated by AI or a human.
However, even if you get rankings and traffic to your site, if your goal is conversions or something deeper than that, you may not be hitting the right level of resonance with your audience.
Focus on your user, even if you’re using AI, to ensure that you stand apart from any level of commoditized AI-generated content or low-quality content (even if human-generated) in your industry.
Focus on solid technical, on-page, and off-page ranking factors that are tied to strong SEO strategies and tactics right now.
5. Implement Today With An Eye On The Future
Am I contradicting myself at this point? I don’t think so.
While you focus on what works today, my message and recommendations are all about balance. While you’re implementing your current strategy, you can’t fall behind.
Know how ChatGPT, Bard, and other aspects of AI are being used by search engines and integrated into search results. Develop an understanding of how SERP feature changes are going to influence how we do SEO.
Be ready and willing to adapt and adjust as you go.
We’re definitely in a balancing act right now; Those that don’t adapt will be left behind.
Those that get distracted by the new shiny object today and stop doing what works today will lose ground and momentum.
6. Stay Active & Keep Momentum
A constant since the beginning with SEO is the need to take a long-term and ongoing approach to it.
Sure, you might see a bump from doing a round of optimization tactics.
Yes, you can stop actively working on SEO and might not see an immediate or drastic drop in traffic.
However, my recommendation hasn’t changed: You need to have a plan – phased out, ongoing optimization built into it – and stay the course.
Even if the SERPs change and the things that work today are totally different in SEO next year, you want to keep going and not get lax. Momentum is important in SEO strategies and in getting where you want to be with your goals.
The search engines aren’t the only things changing.
Your marketplace and competitors are extra variables to contend with.
7. Don’t Write Off SEO Easily
SEO has gotten harder in some ways over the past few years.
As the ongoing squeeze of real estate continues at the top of the organic results, we can see high rankings but lower traffic from those.
Looking at my historical Google Search Console data, I can attest to that.
SEO can be hurt by not having the resources – internal or external, soft or hard costs – beyond people with SEO titles to see success. Content is fuel for SEO; Dev, UX, and IT teams all have a part to play.
Your overall marketing strategy and ensuring things work together across multiple marketing channels can provide insights and lifts in SEO.
There are a lot of reasons why SEO doesn’t work.
Don’t silo it and have unfair expectations.
Don’t write it off without fully trying it.
A three-month investment isn’t enough. It takes time and additional resources, but if the return on investment (ROI) math works, it is worth sticking with so you really know whether it can be successful or not for your brand.
8. Keep SEO Integrated With Other Channels & Efforts
Naturally, SEO and paid search have a lot in common, seeking the same audiences and trying to land traffic coming to a SERP.
Other digital and traditional marketing channels that involve content, websites, and customer journey mapping can provide insights and work “with” SEO, versus separately from it.
Don’t set SEO apart from the overall marketing plan and strategy. It can benefit greatly from being plugged in.
And as you work on leveraging new technologies, it can be a testing ground to find areas where previously time-consuming and inefficient processes can be improved.
Conclusion
I’m excited about how technology will improve SEO.
My team is fully testing and already leveraging AI for internal processes and content outputs. We will continue to do this.
However, we’re still in the day-to-day process of optimizing client sites and implementing strategies within what works today to reach goals.
The key to any big change in SEO has always been to balance the here and now versus what is to come.
This might be one of the biggest waves of distraction and disruption we’ve seen, but the need for balance remains – and might also be more important than ever as we rapidly advance tech and AI.
More resources:
Featured Image: Treecha/Shutterstock
SEO
Time To Replace the Content Marketing Funnel (3 Alternatives)
You won’t read anything good about the content marketing funnel in this article. Only bad things. Like, it’s too linear and simplistic to address the complexities of customer journeys.
If you need a framework to build your content strategy on, it should probably be a no-funnel framework instead. And there are very good reasons for it.
A funnel in marketing is a multi-stage process that guides potential customers from first learning about a product to making a purchase.
Depending on the version, it has 3 – 6 stages, and it looks something like this:
Traditionally, all content types have their designated place in each stage:
- Top: product landing pages, ebooks, guides, most social media posts, etc.
- Middle: webinars, case studies, lead nurturing programs, etc.
- Bottom: success stories, white papers, sales enablement materials, etc.
Makes sense, right? Not entirely.
It oversimplifies literally everything important for a content marketer. And because of that, the model gets some things completely wrong and ignores others.
This isn’t just theoretical. I’ve applied the funnel approach at various companies. Initially, it was reassuring, providing a sense of structure and control. However, the deeper I got, the more confusing it became. It started to seem like the sense of order was purely imaginary, as there was no reliable method to verify if people were truly following the funnel.
1. Misunderstands consumer behavior
The funnel model assumes a perfectly linear path from awareness to purchase and tries to rush people through it. Or, actually, it makes you think you should rush people through it with your content.
However, consumer behavior is more complex and non-linear. People often jump between stages, revisit them, or take unique paths to purchase.
So, the journey is not a funnel; it’s more like a maze.
B2C customer journeys are even more peculiar. Remember that time when you saw an ad and bought that product immediately? Or conversely, how the journey from see to buy lasted for years. I know I can:
But content marketers shouldn’t try to solve that maze, or cut a straight line through it just for their convenience. They should rather adapt to it.
2. Tries to fit round pegs in square holes
Not all content types can be, nor should be, fit into rigid stages of the funnel, as the model wants it.
Here’s an example based on one of our articles. Which stage(s) of the marketing funnel does our blog post about “How to find low competition keywords” serve?
As you can see, the model can’t handle one of the basic forms of content marketing – a blog post. But take any type of educational content, and you’ll find the same problem. Many content types can serve multiple stages of the funnel or work across them. They can both attract and reengage a visitor or even bring them all the way from discovery to purchase.
Because of that, the content marketing funnel simply isn’t helpful for creating content that’s enjoyable for the user and effective for the business.
3. Neglects customer retention
Customer retention is how good you are at keeping your customers. It’s important because you don’t want customers to buy just once from you; you want to keep coming back so that you don’t need to attract a total stranger each time to make a sale — that’s both hard and expensive.
Here’s another way to look at it. According to the study by Bain and Company, increasing customer retention rates by 5% increases profits by 25% to 95%. And it makes total sense if you think about it — if someone asked you to generate an extra $1000 in sales in 24 hours, would you go to existing customers or try to find new ones?
But if you’re practicing the old ways of the funnel, catering to your existing customers is very limited because the funnel ends at the purchase stage. There’s nothing a content marketer can do nor should do after a prospect becomes a customer.
It’s having a party where you’re so focused on inviting new guests that you forget to entertain the ones already inside.
4. Ignores customer expansion
If you only chase new customers and forget about the ones you already have, you miss the chance to make more sales to them or get them to recommend your business to others. Happy customers can really boost your business by buying more and telling their friends about you.
How can content help with that? One good way is to create product-led content. This type of content is designed to show how your product can solve the customer’s problem.
The mechanism is simple: showing product features in action turns a regular user into a power user. They start to use more features and get better value from them, which builds loyalty and gives you a good ground for upselling.
And if that content is really good, people will share it with others, amplifying your brand’s reach.
The best thing: good content will be recommended not only by your customers. People don’t really need to be your customers or know a lot about your brand to give your content a shout-out on social media.
The best solution to the shortcomings of the funnel is to have no funnel at all. Here’s why:
- Adapting to consumer behavior, not forcing it. Focus on how consumers naturally interact with content rather than trying to dictate their journey. Make your content easily accessible without imposing how it should be consumed.
- A more efficient use of content marketing. Content can work both pre-sales and post-sales. It doesn’t have to be useful in one moment in time. It can be designed to stay useful and relevant over time.
- A more helpful way to create content. No time wasted on deciding whether that guide you’re about to write belongs to the top or middle of the funnel. You can simply focus on delivering value and delighting your audience.
Here are three different no-funnel models that share those advantages.
This approach is about using your content to directly boost demand for your product, whether before or after a sale.
Instead of sorting content by stages of a sales funnel, you rate it based on how closely it relates to your product.
So for example, for a content marketing tool, topics with high business potential would include content marketing metrics, “B2B content marketing”, “content ideation”, “content optimization”, and “content distribution” (and not an interview with content marketers or “history of content marketing”, etc.).
This scoring system makes planning your content strategy really easy. You can quickly decide how much of each type of content to make. Also, you can use it with other important metrics (we use it with organic traffic potential) to further prioritize content.
Ahrefs has been using this model for years, especially for SEO content, which is most of what we publish. It’s great for understanding which search terms are most valuable.
Take these two keywords below as an example. The first one has a lot more traffic potential but is too broad to easily include our product — it would get a “1.” Conversely, the keyword with less traffic but more focused on SEO would get a “3” because it’s more relevant to our customers and our product.
The Business Potential Framework might be a good fit for you if you’re working in an established industry, where there’s already considerable demand for content directly linked to products like yours. This will make it easier to find topics with a score of 2 and 3. You can gauge that demand by looking at search volume in our free keywords generator.
The Content Playground, devised by Ashley Faus, reimagines the buyer’s journey as an open, interactive space, akin to a playground, moving away from the traditional funnel’s linear path.
It aims to cater to varied audience interests and learning styles by offering a mix of deep dives, strategic frameworks, and practical tips. To achieve this, it covers topics in three levels:
- Conceptual: covering big ideas and their significance.
- Strategic: outlining frameworks and processes.
- Tactical: providing specific, actionable steps.
Staying with the content marketing tool example, topics you would create content about could look like this: “what is content marketing” (conceptual), “developing a content marketing strategy” (strategic), “how to promote content” (tactical).
To illustrate, this content hub on Agile from Atlassian is designed to be a content playground. There is a mix of all three types of content, and the user can start at any point, go as deep as they like, and jump to another topic at any time.
Naturally, the content needs to be interlinked and ungated so consumers may access it however they want and navigate through it freely. The bonus of that is getting organic traffic from related keywords. According to Ahrefs, this one hub attracts over 591k organic visits every month, and it looks like it’s about to get more.
But a playground doesn’t need to be confined to one site. As long as you tackle a topic with these three types and allow people to access them freely, you can have it scattered across a limitless number of sites and platforms: microsites, blog posts, social media, email, ebooks, etc.
I had a brief chat with Ashley, the mind behind this framework, to understand where this framework fits best. I learned that the framework was developed and tested with B2B marketers in mind, and that’s where it’s most relevant. B2C marketers simply don’t have as big of a problem with customers “coming and going” and re-engaging them on different channels.
There is a way to cover all customer intents, topics, journey stages, and key marketing channels naturally by simply focusing on what matters to your audience and where they are willing to consume content. I call it the Cluster-Channel Network (CCN).
Two core elements of the framework are:
- Clusters: thematic groupings of content around a central topic, supported by a network of related subtopics. They represent things people care about.
- Channels: platforms and mediums through which your message reaches your audience. They represent meeting places that bring you and your audience together to talk about things they care about. Think advertising, email, social media, Google, etc.
CCN ensures a multi-channel presence with content that both attracts your audience and makes your brand an authority in a carefully picked selection of topics.
What’s more, this is an efficient framework because it allows you to “squeeze out” the most of any topic. That’s an important benefit because there are only so many topics a brand can comfortably cover, without creating turning into a content farm spinning irrelevant content just for the sake of traffic.
The framework consists of five steps.
- Identify relevant clusters: choose clusters aligned with your brand’s expertise and audience interests.
- Define subtopics: within each cluster, pinpoint subtopics for comprehensive coverage.
- Produce core content: select a primary channel and format for in-depth content, making this your centerpiece to attract traffic from other platforms.
- Distribute across channels: repurpose the core content into smaller, channel-specific formats.
- Interlink clusters and subtopics: connect related clusters and subtopics. Chances are, people interested in more than one cluster (e.g. SEO and content marketing).
If we were to visualize this framework consisting of four clusters, it would look something like this:
So if we used content marketing as a cluster, one of the subtopics could be AI content. For that subtopic, you could create a blog post about ethics in content marketing in the AI era and distribute it as a thread on X, offer that topic to podcast hosts, etc.
This framework will work best if you have the resources to be present on multiple channels and you’re committed to long-term goals (building trust and authority takes time).
Tip
You can find clusters and subtopics very fast using Ahrefs’ Keywords Explorer. Just plug a broad term related to your product (your cluster), and let AI do the brainstorming.
From a bit over 10 keywords the AI found for me for the word “SEO”, Keywords Explorer found over 32k keywords which then organized into 3466 ready-to-target topics in a matter of seconds. All with traffic potential and keyword difficulty metrics to help with prioritization.
Final thoughts
On a final note, the topics you choose to cover are as important as these frameworks. Check out our guide to content ideation to never run out of ideas.
SEO
How to Avoid Ruining SEO During a Website Redesign
It’s too easy to break your SEO during a website redesign. Here’s a foretaste of what can go wrong:
- Loss of rankings and traffic.
- Loses of link equity.
- Broken pages.
- Sluggish page loading.
- Bad mobile experience.
- Broken internal links.
- Duplicate content.
For example, this site deleted about 15% of organic pages (yellow line) during the redesign, which resulted in an almost 50% organic traffic loss (orange line). Interestingly, even the growth of referring domains (blue line) afterward didn’t help it recover the traffic.
Fortunately, it’s not that hard to avoid these and other common issues – just six simple rules to follow.
Easily overlooked but could save the day. A backup ensures you can restore the original site if anything goes wrong.
Ask the site’s developer to be prepared for this fallback strategy. All they will need to do then is redirect the domain to the folder with the old site, and the changes will take effect almost instantly. Make sure they don’t overwrite any current databases, too.
It won’t hurt to make a backup yourself, too. See if your hosting provider has a backup tool or use a plugin like Updraft if you’re using WordPress or a similar CMS.
Testing your site for Core Web Vitals (CWV) and mobile friendliness before it goes live is the best way to ensure that your new site will comply with Google’s page experience guidelines.
The thing is, a website redesign can seriously affect site speed, stability, responsiveness, and mobile experience. Some design flaws will be quite easy to spot, such as excessive use of animations or layout not scaling properly on mobile devices, but not others, like unoptimized code.
Ask your site developer to run mobile friendliness and CWV tests on template pages as soon as they are ready (no need to test every single page) and ask for the report. For example, they should be able to run Google Lighthouse on a password-protected website.
An SEO audit uncovers SEO issues on your site. And if you do it pre-and post-launch, you will easily spot any potential new problems caused by the redesign, especially those that really matter, such as:
- Unwanted noindex pages.
- Sites accessible both as http and https.
- Broken pages.
So before the new site goes, click on New crawl in Site Audit and then again right after it goes live.
Then after the crawl, go to the All issues report and look at the Change column – new errors found between crawls will be colored red (fixed errors will be green) .
You might want to give some issues higher priority than others. See our take on the most impactful technical SEO issues.
Tip
You can access the history of site audits by clicking on the project’s name in Site Audit.
By URL structure, I mean the way web addresses are organized and formatted. For example, these would be considered URL structure changes:
- ahrefs.com/blog to ahrefs.com/blog/
- ahrefs.com/blog to ahrefs.com/resources/blog
- ahrefs.com/blog to blog.ahrefs.com
- ahrefs.com/site-audit to ahrefs.com/site-audit-tool
Altering that structure in an uncontrolled process can lead to:
- Broken redirects: redirects leading to non-existing or inaccessible pages.
- Broken backlinks: external links pointing to deleted or moved pages on your site.
- Broken internal links: internal site links that don’t work, hindering site navigation and content discoverability.
- Orphan pages: pages not linked from your site, making them hard for users and search engines to find.
Naturally, you should keep the old URL structure unless you’re absolutely sure you know what you’re doing. In this case, you will need to put some redirects in place. On top of that, make sure to submit a sitemap via Google Search Console to help Google reflect changes on your site faster.
Tip
Google also advises submitting a new sitemap if you’re adding many pages in one go. You may want to do that if that’s the case in your redesign project.
Redesigns often include some kind of content pruning or simply arbitrary deleting of older content. But whatever you do, it’s crucial that you keep the pages that are already ranking high.
Traffic is one reason, but since these pages are already ranking, chances are they’ve got some backlinks you risk losing.
To make sure you’re not cutting out the good stuff, use two reports in Ahrefs’ Site Explorer: Top pages and Best by links.
Top pages report is a list of all the pages on your site ranking in the top 100, appended with SEO data and sorted by traffic by default. So, just one click on your left-hand side, and you’ll see a list of your best “traffic generators”.
The Best by links report follows the same logic, but the focus is on links (both external and internal) and it shows all crawled pages on your site (not only the ones ranking in top 100).
You can also plug in any page in Ahrefs’ Site Explorer and see whether it can be cut without any damage to the site’s organic performance.
Recommendation
If part of the redesign is an inventory cleanup, you can still get traffic to products you don’t offer anymore if you create an “archive” page and link to a place where visitors can find more similar products. E-commerce sites and hardware brands do that regularly.
This way, you can still rank for related terms, and the user experience is better than simply redirecting old products to new products.
Lastly, if you find yourself in a situation where the new design imposes significant changes to your top-ranking pages, take extra caution when altering these elements:
- Keywords in text, title and H1s: changing keywords can alter the page’s relevance for corresponding queries. For instance, if a product page ranks for “kick scooter for kids”, you might lose that if you start scratching the phrase out from the crucial parts of the content.
- Depth of content: expanding or reducing content should be done with the intent to serve user needs better, provide more value, or clarify existing information (i.e., search intent). Keep in mind that Google rewards helpful, people-first content, and not necessarily creative, persuasive copywriting.
- Internal links: changing/cutting a few internal links shouldn’t do any harm, but you need to be tactical about it – ask yourself if any particular change could hurt the ranking. Keep in mind that internal links aid the flow of link equity and help Google understand the context of pages.
- Distance of that page from the homepage: keep high-value pages close to the homepage to signal their importance to search engines.
- Schema markup: any changes should aim to accurately describe the content and take advantage of eligible schema properties.
- Page speed: don’t overuse heavy graphics, animations, and video. Again, make sure to pre-test the staging site for CWV and run a site audit right after the launch.
Final thoughts
While an overall site redesign might sound like a good moment to introduce some SEO, you need to think about the traffic and backlink equity the site has already earned. If you change too much in one go, you won’t know what worked and why, and maybe more importantly, what didn’t work and how to fix it.
Truth is, SEO is always about experimentation. You can have a well-educated guess, but you can never really know what will happen.
Want to share your SEO story here? Let me know on X or LinkedIn.
SEO
There’s No Such Thing as “Accurate” Search Volume
Which was not the first time I saw us being criticized for the accuracy of our search volume metric.
But here’s the kicker…
There’s NO SUCH THING as an accurate search volume:
- The volumes in Google Keyword Planner aren’t accurate.
- The “Impressions” in GSC aren’t accurate either.
- And the metric itself is just an average of the past data.
I already published a pretty detailed article about the search volume metric back in 2021. But I don’t think too many people have read it.
“Everything that needs to be said has already been said. But since no one was listening, everything must be said again.”
So let me address this topic from a whole new angle.
First of all, what do SEOs even mean when they ask for search volumes to be “accurate?”
Well, the less experienced folks just want the metrics in third-party tools to match what they see in Google Keyword Planner (GKP).
But the more experienced ones already know all Google Keyword Planner’s Dirty Secrets:
- The numbers are rounded annual averages.
- Those averages are then assigned to “volume buckets.”
- Keywords with similar meaning are often grouped together and their search volume summed up.
In other words, the search volume numbers that you see in GKP are very imprecise. And once SEOs learn that, they no longer use GKP as their baseline of accuracy.
They use GSC.
Ok. So the numbers in GKP are rounded and bucketed and clustered together and all that. But Google Search Console (GSC) shows you the actual impressions for a given keyword, right?
Well, did you know that a simple rank-tracking tool can easily pollute your GSC impressions?
Think of how many different “robots” might be scraping the search results for a given keyword, and therefore giving you a fairly inaccurate impression of its real (human-driven) search volume.
And besides, in order to see the actual monthly search volume your page has to be ranking at the top 10 for thirty days straight. And it should rank nationwide, just in case the search results might differ based on the location.
On top of that, I’m sure GSC is no different from any other analytics tool in the sense that it might have certain discrepancies in “counting” those impressions. I mean, go compare the “Clicks” you see reported by GSC with your server log files. I bet the numbers won’t match.
How much time do you think would pass between you selecting a certain keyword to rank for and actually having your page rank at the top of Google for it?
According to our old research, it could be anywhere from two months to a year for a newly published page to get to the top. Don’t you think the monthly search volume of a given keyword will change by then?
That’s actually the exact reason why we’ve added search volume forecasting to our Keywords Explorer tool. It uses past data to project what would likely happen to search volume in the next 12 months:
Is it accurate? No.
But does it help to streamline your keyword research and make better decisions? Absolutely.
Let’s do a thought experiment and imagine that there was an SEO tool which would give you a highly precise search volume for any keyword. What would you use it for? Would you be able to accurately predict your search traffic from that keyword?
No!
You can’t know for sure at which position your page will end up ranking. Today it’s #3, tomorrow it’s #5, the day after is #1. Rankings are volatile and you rarely retain a given position for a long enough period of time.
And even if you did: you can’t get precise data on the click-through rate (CTR) of each position in Google. Each SERP is unique, and Google keeps rolling out more and more SERP features that steal clicks away. So even if you knew precisely the search volume of a keyword and the exact position where your page would sit… you still would not be able to calculate the accurate amount of search traffic that you’ll get.
And finally…
Pages don’t rank for a single keyword! Seven years ago we published a study showing that a typical page that ranks at the top of Google for some keyword would actually rank for about a thousand more related keywords.
So what’s the point of trying to gauge your clicks from a single keyword, when you’ll end up ranking for a thousand of them all at the same time?
And the takeaway from all this is…
Here at Ahrefs we spend a tremendous amount of time, effort and resources to make sure our keyword database is in good shape, both in terms of its coverage of existing search queries, and the SEO metrics we give you for each of these keywords.
None of our SEO metrics are “accurate” though. Not search volume, nor keyword difficulty, nor traffic potential, you name it.
But none of them can be.
They’re designed to be “directionally accurate.” They give you an overall idea of the search demand of a given keyword and if it’s a lot higher (or lower) compared to some other keywords which you are considering.
You can’t use those metrics for doing any precise calculations.
But hundreds of thousands of SEO professionals around the world are using these exact metrics to guide their SEO strategies and they get precisely the results that they expect to get.
-
SEO7 days ago
Content Checklist for 2024: A Comprehensive Guide
-
SEARCHENGINES6 days ago
Daily Search Forum Recap: March 12, 2024
-
WORDPRESS6 days ago
11 Best Shopify Alternatives & Competitors (2024 Comparison)
-
SEARCHENGINES5 days ago
Daily Search Forum Recap: March 13, 2024
-
MARKETING7 days ago
3 Classic Copywriting Books You Need Now More than Ever
-
PPC5 days ago
17 Content Distribution Strategies to Try in 2024
-
SEO6 days ago
WordPress Site Builder Plugin Accused Of Adding A “Backdoor”
-
SEO6 days ago
How to Search Through the Source Code of the Entire Website