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WordPress Proposes Performance Team For Core Web Vitals

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A WordPress proposal admits it is falling behind Wix and similar platforms and suggests they need to create a performance team to coordinate speed improvements.

While some may find it controversial for someone at WordPress to admit they were falling behind in the race to improve speed scores, it’s a fact that platforms that manage the technical side of publishing are pulling ahead of WordPress in terms of speed.

Objective speed metrics from Chrome users, reported in Google’s monthly CrUX (Chrome User Experience Report) unquestionably shows that WordPress is slowly being left behind by platforms that are better able to control software development so that it conforms to best practices for speed.

Because the WordPress platform is relatively decentralized compared to platforms like Wix and Squarespace they are less able to influence best practices for speed performance across the entire WordPress ecosystem.

WordPress Admits Falling Behind Wix, Shopify and Squarespace

The proposal was blunt in its assessment that WordPress was falling behind:

"Jämfört med andra plattformar (t.ex. Wix, Shopify, Squarespace) hamnar WordPress på efterkälken.

Andra plattformar är i genomsnitt snabbare – och blir allt snabbare – än WordPress-webbplatser..."

That’s not an opinion, it’s a statement of fact that WordPress is falling behind Wix.

The Core Web Vitals Scores revealed from the Chrome User Experience Report show that it is a fact that WordPress is gradually falling behind Wix in terms of Kärnwebben Vitals.

This proposal aims to take action to change that situation.

Being open-minded to the possibility that things need to improve is a positive sign because the first step to becoming the best often involves identifying areas of improvement.

The proposal is being spearheaded by WordPress developers from Google and Yoast.

WordPress Needs a Performance Team

The proposal states that it needs an official team to coordinate the performance side of WordPress core development.

So instead of performance being almost an afterthought to improvements to other areas of WordPress, speed performance can move to the front because of advocates who can now help coordinate improvements.

I förslaget står det:

“We believe that WordPress needs an official Performance Team responsible for coordinating efforts to increase the performance (speed) of WordPress.”

Why WordPress Needs a Performance Team

The next section of the proposal outlines why they feel a Performance Team is necessary.

The statement references user experience, user expectations, SEO and also economic and ecological benefits.

That last part is a reference to the little known fact that websites that are difficult to render are said to be “expensive.”

That means that devices need to expend more resources to build web pages that are complex and have multiple resources necessary for rendering the web page.

This in turn impacts energy consumption of the mobile device downloading the web page.

The impact is not only to the battery but also influences how much energy society needs to generate to keep on downloading inefficiently coded websites.

The proposal notes:

“Users expect and prefer fast experiences (consciously or otherwise). Research shows that fast websites can provide a better user experience, increase engagement, benefit SEO, increase conversion, and be more economically and ecologically friendly.”

WordPress Speed Should Not be the Job of a Plugin

The proposal says that the job of optimizing WordPress should not fall to third party plugins and that it should not be the burden of those who use WordPress to fix it and make it better.

It states:

“Average end-users can’t be expected to be performance experts.”

This is something that I suggested in February 2021 in the article:

Core Web Vitals Not Really Your Problem?
Google is burdening the USERS of software like WordPress and not the developers to fix it for Core Web Vitals. Is that fair?

Core Web Vitals Not Really Your Problem?

Software publishers have created plugins to help WordPress cache files in order to serve the faster, plugins that shrink CSS files and some plugins that remove JavaScript so that it is only downloaded when it is needed.

WordPress is proposing that this job of optimizing WordPress should be performed natively by WordPress itself instead of relying on third party plugins.

The proposal introduces the concept of “performance by default” as a way to internalize a focus on speed throughout the development ecosystem.

“Achieving reasonable performance levels shouldn’t be plugin territory, but part of core (aka, “performance by default”)

Highlights of the proposal:

  • Average end-users can’t be expected to be performance experts.
  • Achieving high levels of performance requires technical considerations to be ‘built-in’ across the whole stack;
  • The plugin ecosystem doesn’t help users who don’t know that they need help, or who are poorly served by the plugin ecosystem.
  • Users determining which CMS to choose are / will be increasingly influenced by performance (and the associated UX/SEO/conversion factors), and we’ll lose ground to faster platforms.
  • Democratizing publishing’ requires that published content be discoverable; which will be less likely to occur via search engines (which influence or account for the majority of new content discovery) for slow(er) sites”

WordPress Proposes Reconsidering Role of Plugins for Optimization

The proposal also suggests a reconsideration of dependence on third party plugins for optimization issues while also stating that there are some areas where plugins are better suited.

The WordPress proposal offered examples of where plugins were the preferred solution:

  • “Integrations with specific CDNs
  • Template transformation processes (e.g., AMP)
  • Any non-standardized performance technology
  • Any experimental standards (e.g., browser APIs / capabilities with limited adoption)
    These distinctions will need exploring and lines will need drawing (and maintaining) as part of the team’s activity.”

How WordPress Performance Team May Proceed

If the proposal is accepted the proposal suggests steps to get the project organized:

  • “Set up Slack channel and meeting schedule, and make.wordpress.org infrastructure.
  • Benchmark performance and define ongoing/future measurement & success criteria
  • Identify priority projects for CWV improvements with high-level timelines
  • Assign responsibilities for the projects identified”

Response to the Proposal by the WordPress Community

Joost de Valk, founder of Yoast SEO Plugin underlined that this is a proposal and not a done-deal.

“This isn’t saying “we’re going to do this, just so you know”, it is: “we want to do this, will you join us?””

The response to the proposal was overwhelmingly positive.

Typical responses:

“This is a great initiative. It might finally get the attention it deserves.

I am deeply excited by this proposal! Looking forward to the discussion here and being able to pitch in as things…

Excellent proposal! In the past year(s) WordPress has been making a lot of steps to tackle some front-end performance problems: lazy loading, WebP support, Gutenberg (yes, I will put this here). But overall there is much more potential and opportunities here. Sign me up”

A non-developer member of the WordPress community noted all the plugins they currently used and expressed how it would be an improvement to not have to rely on so many third party plugins:

“As someone who is not a developer but uses an array of plugins (Autoptimize, ASYNC CriticalCSS, Page Speed Booster, CAOS, OMFG, and ShortPixel – all in combination with WP Engine hosting and Cloudflare CDN, as well as now native Lazy Load feature of WordPress) to optimize my sites and those of my clients, I would like not to have to depend on this suite of tools all the time to increase performance.”

WordPress Performance Team is a Great Idea

The formation of a WordPress Performance Team is not just a good idea, it’s a great idea.

It’s arguable that WordPress should have had a performance team since day one. Nevertheless it’s super exciting to see this initiative given a breath of life.

Citat

Read the WordPress Proposal

Proposal for a Performance Team

Searchenginejournal.com

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Elon Musk delar visionen för "Twitter 2.0"

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Elon Musk Shares Vision For “Twitter 2.0”

Twitter CEO Elon Musk reveals six ways he plans to turn Twitter into an “everything app,” which includes longform tweets, encrypted DMs, user-to-user payments, and more.

In a series of slides prefaced with the title “Twitter 2.0,” Musk presented his plans at an internal meeting:

The slides reveal the following goals for the future of Twitter:

  • Reklam as entertainment
  • Video
  • Longform tweets
  • Encrypted DMs
  • Longform tweets
  • Relaunch Blue Verified

Musk published the slides on Twitter without further context, making it difficult to read too far into his plans for the company. However, we can glean some information based on the mock-up screenshots on each slide.

Advertising As Entertainment

Musk plans to make reklam- on Twitter more entertaining, showing an example of an ad from HBO Max that reads like a Buzzfeed quiz.

Screenshot from: twitter.com/elonmusk, November 2022.

The text reads:

“Are you Targaryan, Valeryon, or Hightower?

Like this tweet and I’ll analyze your profile so you know which house you belong to and what role you would have in the world of #LaCasaDelDragon.”

For context, the advertisement is for the show House of Dragons, a spin-off of Game of Thrones.

The ad copy reminds me of those Buzzfeed quizzes where you answer a series of questions to determine which character of a TV show you would be.

The virality of those quizzes leads me to believe Twitter’s direction for reklam- could generate meaningful engagement.

Is this form of reklam- likely to draw in new customers who aren’t familiar with the product already? Probably not, but it could be an effective way to raise brand awareness.

Video

Containing only a thumbnail and placeholder text, the above example doesn’t allow for much speculation about Musk’s plans for video on Twitter.

Elon Musk Shares Vision For “Twitter 2.0”Screenshot from: twitter.com/elonmusk, November 2022.

However, if Musk’s tweets are anything to go by, his plans could include bringing back the short-form video app Vine:

Musk may also be planning to compete with YouTube, claiming he can offer higher payouts. Mr. Beast, YouTube’s most popular creator, is skeptical of that claim:

Longform Tweets

Elon Musk Shares Vision For “Twitter 2.0”Screenshot from: twitter.com/elonmusk, November 2022.

Musk includes a screenshot of Twitter’s Notes feature to illustrate his plans for longform tweets.

Twitter began testing Notes with a limited number of writers earlier this year.

You can see this feature in action by visiting the @TwitterWrites account page and navigating to the Notes tab.

Encrypted DMs

Elon Musk Shares Vision For “Twitter 2.0”Screenshot from: twitter.com/elonmusk, November 2022.

This feature is self-explanatory.

Encrypted DMs are becoming an industry standard for social media sites. Meta introduced end-to-end encryption for its messaging tools in January, and now Twitter is following suit.

Reverse engineering expert Jane M. Wong recently uncovered evidence of Twitter’s encrypted DMs, which suggests the update may be ready to launch soon.

(New) Blue Verified

Elon Musk Shares Vision For “Twitter 2.0”Screenshot from: twitter.com/elonmusk, November 2022.

The upcoming relaunch of Blue Verified will include the following features:

  • A blue ‘verified’ checkmark
  • Priority placement at the top of replies, mentions, and search results
  • See 50% fewer ads
  • Upload longer videos
  • Get early access to new features

The text at the bottom of Musk’s slide indicates the $7.99 per month pricing is a “limited time offer,” suggesting the price may increase in the future unless users lock in now.

Betalningar

Elon Musk Shares Vision For “Twitter 2.0”Screenshot from: twitter.com/elonmusk, November 2022.

Musk’s slide provides zero information regarding his plans for payments on Twitter. However, those plans were already shared earlier this month.

In a call with advertisers, Musk säger he wants to turn Twitter into a digital marketplace where creators can set their own prices for content.

That will allow creators to sell instructional videos, for example, at a price they believe is fair.

To that end, Musk believes this type of payment system will open the door for users to send money directly to other users on Twitter.


Utvald bild: FellowNeko/Shutterstock



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