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WordPress släpper Gutenberg 13.7 – Fokuserad på arbetsflöde och bättre användargränssnitt

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WordPress Releases Gutenberg 13.7 - Focused on Workflow and Better UI

WordPress unveiled Gutenberg 13.7 which contains numerous refinements that improve the workflow, provide more granular control within the full site editor, and numerous improvements to the user interface.

Like any other release from WordPress, this is a cumulative update and not a whole new experience.

That said, the editing experience should feel more intuitive and natural.

Block Locking Offers More Granular Control

13.7 contains further improvements to the ability to lock block elements to prevent them from changing.

The newest improvement is that users now have the ability to apply the lock feature to block elements contained within a block that is being locked.

By selecting a toggle, the lock feature that’s applied to a block can be inherited by the blocks that it contains.

Block Locking Menu

Selecting to lock a block spawns another menu that provides options for more granular locking control over the blocks contained within the block that is being locked.

Gutenberg block lock modal

Closeup of Block Lock Modal

closeup view of block lock modal

Improved Popup Modal Menus

Popup menus, called Modals, can spawn on top of the page that is being worked on from which various changes can be made, like updating preferences.

What this change does is to apply a blur to the document that is beneath the menu.

Blurring the page underneath the modal popup menu improves the focus.

A concern was raised about this new feature (while it was still under development) that was concerned with the potential for the user to lose context of what was being changed because of the blurring.

They suggested that in some instances, blurring the background would cause the user to be unable to see what was being changed, thus removing the context.

The person wrote:

“I just encountered a potential usability issue where there is an element outside of the modal that is contextually related to the content of the modal.

For example, if you go to adjust an item in the List View to apply or remove a Lock, with the modal open, you can no longer see which (particular) block you have highlighted…”

The resolution to that issue was the observation that if the context needed to be kept in view then the modal (popup) menu is not the best user interface. This meant that blurring won’t be a problem because modals aren’t used in situations where the underlying document needs to be referenced by the user.

“…generally speaking if you need to observe both the modal contents and the rest of the UI together, then a modal is probably not going to be the best choice.”

Example of Blur Behind the Modal

Screenshot of new modal

Template System Offers More Design Control

This change provides the user with the ability to create more templates that can be specific to individual categories, tags, pages, and custom post types.

According to WordPress:

“For instance, you can use a different template for all personal blog posts, a second one for all developer related blog posts, and a third one for all travel posts.

If your site registered additional post types, like books, or products, your editor instance will automatically list them in the selection box for the Add New template button.”

This is a welcome addition because it removes a glaring limitation and extends the ability to make better websites when utilizing the Gutenberg full site editor.

Improvements to Workflow

There are other improvements that are intended to improve and streamline the workflow by providing additional options.

Among these changes is the ability to select a featured image from the media placeholder instead of uploading or choosing from the media library.

Screenshot of Featured Improved Modal

Screenshot of Featured Image Modal

The reason for this improvement is dokumenteras i pull-begäran:

"Denna PR tillåter stödjande mediablock för att erbjuda användare möjligheten att börja med utvalda bilder från platshållartillståndet.

Varför
För att undvika att behöva välja ett annat media för att först då få alternativet och eftersom den utvalda bilden nu är dold bakom blockkontrollen "Lägg till media" i mediabyt flödet."

Nytt: Dags att läsa

Möjligheten att kontrollera hur lång tid det tar att läsa dokumentet är också en ny funktion som lades till.

Den här nya funktionen läggs till i informationsfältet på inläggsredigerarens skärm som för närvarande ger feedback om antalet ord, tecken, rubrikelement som används, antal stycken och antal block.

Den tid det tar en genomsnittlig läsare att läsa ett dokument är mycket användbar information.

Skärmdump av uppdaterad informationsfält

Screenshot of Time to Read Information Bar

Inställningspanelen för sidofältet Användargränssnittet förbättrats

Ett annat exempel på det förbättrade användargränssnittet är i sidofältets inställningspanel, som får en uppdatering för att göra det lättare att använda.

Layouten på inställningspanelen är mer intuitiv och lätt att skanna och välja från menyvalen.

Skärmdump av före och efter

Screenshot of Improved User Interface

WordPress beskrev det förbättrade gränssnittet:

"Resultatet är en renare, mer organiserad skärm som borde hjälpa dig att lättare få tillgång till all viktig information om ditt inlägg/sida med ett ögonkast."

Så många förbättringar

Den nya Gutenberg 13.7 är en kumulativ uppdatering och inte en radikal förändring från den tidigare versionen. Förbättringarna kanske inte hoppar ut men de kommer att bidra till en mer naturlig redigeringsupplevelse.

Den här uppdateringen berör nästan alla delar av Gutenberg-redigeraren, från nya komponenter som en färgväljare, förbättrade dokumentinställningar, en bättre redigeringsupplevelse på hela webbplatsen och många buggfixar.

Citat

Läs hela WordPress-meddelandet

Vad är nytt i Gutenberg 13.7?

Läs Block Lock Pull Request

Blocklåsning: Lägg till alternativet "Använd på inre block" #41876

Bakgrundsskärpa på Modals

Uppdatera den modala designen #40781

Börja med utvald bilddragningsförfrågan

Börja med utvald bild i mediaplatshållare #41722

Utvald bild av Shutterstock/Vulp
Ändrad av författaren



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En omfattande guide till marknadsföringsattributionsmodeller

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A Comprehensive Guide To Marketing Attribution Models

We all know that customers interact with a brand through multiple channels and campaigns (online and offline) along their path to conversion.

Surprisingly, within the B2B sector, the average customer is exposed to a brand 36 times before converting into a customer.

With so many touchpoints, it is difficult to really pin down just how much a marketing channel or campaign influenced the decision to buy.

This is where marketing attribution comes in.

Marketing attribution provides insights into the most effective touchpoints along the buyer journey.

In this comprehensive guide, we simplify everything you need to know to get started with marketing attribution models, including an overview of your options and how to use them.

What Is Marketing Attribution?

Marketing attribution is the rule (or set of rules) that says how the credit for a conversion is distributed across a buyer’s journey.

How much credit each touchpoint should get is one of the more complicated marketing topics, which is why so many different types of attribution models are used today.

6 Common Attribution Models

There are six common attribution models, and each distributes conversion value across the buyer’s journey differently.

Don’t worry. We will help you understand all of the models below so you can decide which is best for your needs.

Note: The examples in this guide use Google Analytics 4 cross-channel rules-based models.

Cross-channel rules-based means that it ignores direct traffic. This may not be the case if you use alternative analytics software.

1. Last Click

The last click attribution model gives all the credit to the marketing touchpoint that happens directly before conversion.

Last Click helps you understand which marketing efforts close sales.

For example, a user initially discovers your brand by watching a YouTube Ad for 30 seconds (engaged view).

Later that day, the same user Googles your brand and clicks through an organic search result.

The following week this user is shown a retargeting ad on Facebook, clicks through, and signs up for your email newsletter.

The next day, they click through the email and convert to a customer.

Under a last-click attribution model, 100% of the credit for that conversion is given to email, the touchpoint that closed the sale.

2. First Click

The first click is the opposite of the last click attribution model.

All of the credit for any conversion that may happen is awarded to the first interaction.

The first click helps you to understand which channels create brand awareness.

It doesn’t matter if the customer clicked through a retargeting ad and later converted through an email visit.

If the customer initially interacted with your brand through an engaged YouTube view, Paid Video gets full credit for that conversion because it started the journey.

3. Linear

Linear attribution provides a look at your marketing strategy as a whole.

This model is especially useful if you need to maintain awareness throughout the entire buyer journey.

Credit for conversion is split evenly among all the channels a customer interacts with.

Let’s look at our example: Each of the four touchpoints (Paid Video, Organic, Paid Social, and Email) all get 25% of the conversion value because they’re all given equal credit.

4. Time Decay

Time Decay is useful for short sales cycles like a promotion because it considers when each touchpoint occurred.

The first touch gets the least amount of credit, while the last click gets the most.

Using our example:

  • Paid Video (YouTube engaged view) would get 10% of the credit.
  • Organic search would get 20%.
  • Paid Social (Facebook ad) gets 30%.
  • Email, which occurred the day of the conversion, gets 40%.

Notera: Google Analytics 4 distributes this credit using a seven-day half-life.

5. Position-Based

The position-based (U-shaped) approach divides credit for a sale between the two most critical interactions: how a client discovered your brand and the interaction that generated a conversion.

With position-based attribution modeling, Paid Video (YouTube engaged view) and Email would each get 40% of the credit because they were the first and last interaction within our example.

Organic search and the Facebook Ad would each get 10%.

6. Data-Driven (Cross-Channel Linear)

Google Analytics 4 has a unique data-driven attribution model that uses machine learning algorithms.

Credit is assigned based on how each touchpoint changes the estimated conversion probability.

It uses each advertiser’s data to calculate the actual contribution an interaction had for every conversion event.

Best Marketing Attribution Model

There isn’t necessarily a “best” marketing attribution model, and there’s no reason to limit yourself to just one.

Comparing performance under different attribution models will help you to understand the importance of multiple touchpoints along your buyer journey.

Model Comparison In Google Analytics 4 (GA4)

If you want to see how performance changes by attribution model, you can do that easily with GA4.

To access model comparison in Google Analytics 4, click “Reklam” in the left-hand menu and then click “Model comparison” under “Attribution.”

Screenshot from GA4, July 2022

By default, the conversion events will be all, the date range will be the last 28 days, and the dimension will be the default channel grouping.

Start by selecting the date range and conversion event you want to analyze.

GA4 model comparison_choose event and date rangeScreenshot from GA4, July 2022

You can add a filter to view a specific campaign, geographic location, or device using the edit comparison option in the top right of the report.

GA4 Model comparison filterScreenshot from GA4, July 2022

Select the dimension to report on and then use the drown-down menus to select the attribution models to compare.

GA4 model comparison_select dimensionScreenshot from GA4, July 2022

GA4 Model Comparison Example

Let’s say you’re asked to increase new customers to the website.

You could open Google Analytics 4 and compare the “last-click” model to the “first-click” model to discover which marketing efforts start customers down the path to conversion.

GA4 model comparison_increase new customersScreenshot from GA4, July 2022

In the example above, we may choose to look further into the email and paid search further because they appear to be more effective at starting customers down the path to conversion than closing the sale.

How To Change Google Analytics 4 Attribution Model

If you choose a different attribution model for your company, you can edit your attribution settings by clicking the gear icon in the bottom left-hand corner.

Open Attribution Settings under the property column and click the Reporting attribution model drop-down menu.

Here you can choose from the six cross-channel attribution models discussed above or the “ads-preferred last click model.”

Ads-preferred gives full credit to the last Google Ads click along the conversion path.

edit GA4 attribution settingsScreenshot from GA4, July 2022

Please note that attribution model changes will apply to historical and future data.

Slutgiltiga tankar

Determining where and when a lead or purchase occurred is easy. The hard part is defining the reason behind a lead or purchase.

Comparing attribution modeling reports help us to understand how the entire buyer journey supported the conversion.

Looking at this information in greater depth enables marketers to maximize ROI.

Got questions? Let us know on Twitter eller Linkedin.

Fler resurser:


Featured Image: Andrii Yalanskyi/Shutterstock



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