LinkedIn has added a new option to forward a LinkedIn feed post to multiple members at once, while you’ll also now be able to create a new group message when forwarding a post.

As you can see in this sequence, you’ll now be able to select multiple recipients when sharing a LinkedIn post, with the capacity to either forward the post to each member separately, or create a new chat group with the selected users. You can also add a personal note to your message to include your own thoughts or points.

It could be a good way to spark more in-depth discussions in the app, and encourage engagement, while you could also use this to introduce connections to each other over shared interests.

With more social media interactions switching to DMs, every platform is now working to optimize DM sharing, and provide additional ways to lean into more private engagement behavior.

LinkedIn also recently added new DM tagging options, to help categorize your messages, along with its ‘Focused Inbox’ approach, which separates your Inbox messages into ‘Featured’ and ‘Other’ folders, which can also help to streamline engagement.

LinkedIn recently reported that conversations in the app are up nearly 20% year-over-year, which is why it’s now looking to improve its DM options, and facilitate even more of these conversations.

And again, the broader usage shift has seen more and more people shying away from public posting, and the angst that can come with it, to enclosed group sharing – which LinkedIn is looking to better facilitate with this update.

LinkedIn’s rolling out the new multi-forwarding option to all users from this week.

Mother’s Day is coming up (5/14), and Reddit has published a new guide that explains why its platform could be a valuable consideration for your Mother’s Day marketing push, and how to connect with Redditors around the event.

The 16-page guide includes a range of notes and pointers to help optimize your Mother’s Day approach, which is Reddit-specific, but likely also relates to how other social platforms see engagement around the event.

You can download the full guide här, but in this post, we’ll take a look at some of the highlights.

First off, Reddit provides an overview of its unique audience, and their engagement in Mother’s Day shopping.

As you can see in this chart, Reddit provides reach to users that are not active in other social apps, with one in five Reddit users being moms.

That provides unique insight into relevant conversations and interests.

Indeed, Reddit says that there are over 6,000 communities in the app that are actively discussing Mother’s Day and related topics.

That could provide a valuable pool of research for your planning and marketing, while also enabling you to connect with people researching specific products and offers.

Reddit also provides insight into when Mother’s Day discussion peaks, and how you should plan your marketing outreach accordingly.

There are also notes on specific ad types and promotions which could help to boost your campaigns, in order to connect with Reddit users around the event.

There are some handy notes here, which could be worth considering. And while Reddit may not seem like the most obvious channel for Mother’s Day marketing, there could well be opportunities there, both for market research and outreach, if you go looking.

You can download Reddit’s full Mother’s Day marketing guide här.