Connect with us

MARKETING

25 Things You Should Never Do on Social Media

Published

on

25 things you should never do on social media via juliaemccoy

Social media has the power to grow your brand into a massive empire.

But if you aren’t careful, it can do just the opposite.

Take Snapchat, for example.

In 2018, Snapchat ran an ad game called “Would You Rather?”

One of the questions asked was if users would rather “Slap Rihanna” or “Punch Chris Brown.”

The result?

Advertisement

Worldwide outrage and an $800 million loss for Snapchat.

Sure, the ad’s bad taste is pretty obvious. No one wants to play a game based on domestic violence.

But did you know there are other less-noticeable social media blunders that lead to a bad reputation and failure to grow your brand?

Here are some you should never do.

25 Social Media Blunders You Should Stay Away From

Stay away from these 25 mistakes, and your social media campaign will flourish.

1. Not Being Up-to-Date with Current Trends

In 2016, Wendy’s posted a meme of Pepe the Frog dressed up as their mascot.

Advertisement

What they didn’t know was that the cute cartoon frog had recently become an image of racism and white supremacy.

It’s not hard to imagine the response.

25 Things You Should Never Do on Social Media

To avoid a mistake like Wendy’s, do a little research before posting anything on social media.

2. Posting Insensitive Content

Be humorous, but stay away from insensitive jokes.

We all remember the Yanny vs. Laurel audio clip that tore the web apart.

To jump into this trend, the U.S. Air Force’s Twitter manager posted this social media gaffe.

Advertisement

25 Things You Should Never Do on Social Media

Just. No.

3. Confusing Your Business Account with Your Personal Account

It’s important to be entertaining and engaging, but don’t forget to distinguish between business posts and personal posts.

For instance, don’t post a photo of what you had for lunch on your business account (unless you run an organic diet-in-a-box food service).

4. Getting Angry When You Get Negative Comments

As your brand grows, you’ll get both positive and negative comments.

Remember, negative comments are there to help you improve.

Deal with them open-mindedly and try to solve the problem instead of lashing back.

Advertisement

Here’s an example from a buyer who complained at Toblerone’s Facebook Page.

25 Things You Should Never Do on Social Media

Toblerone’s response?

25 Things You Should Never Do on Social Media

When you put genuine effort into helping customers with their problems, you both appease customers and gain input for your brand’s improvement.

5. Skipping the Editing Process

Before posting anything on social media, edit it viciously.

Typos and grammar mistakes will be noticed, and they won’t do your brand any good.

6. Failing to Address Mistakes

No matter how strict you are with your rules and guidelines, mistakes will pop up now and then (because we’re all human, right?).

Advertisement

When they do, address them tactfully. You can even be a little humorous.

Take this example from The Red Cross addressing their social media specialist Gloria Huang’s mistake as inspiration.

7. Posting Only When Inspiration Strikes

On your personal social media account, you can post any time the mood strikes you. Or not at all.

Not so with your business account. In fact, the more you post, the more exposure you’ll gain.

Here’s a quick guideline from Volusion on how often to post on different social media platforms.

  • Facebook and Instagram: Once or twice daily.
  • Twitter: 5-10 tweets daily.
  • Pinterest: 5-30 pins daily.
  • Linkedin: 20 posts a month.

8. Forgetting Your Mission to Enrich Your Followers’ Lives

Starting a business isn’t all about boosting your earning potential. It’s about developing a product or service that’ll enrich people’s lives.

So when you take to social media, make it your goal to reflect that mission.

Advertisement

Share content that’s useful, relevant, and helpful to people. Enrich their lives.

Look how Great Escape Publishing does it on their Facebook page.

25 Things You Should Never Do on Social Media

9. Sounding Too Salesy

While it’s a good practice to promote new products on social media, don’t overdo it.

No one will keep following a brand that constantly pushes them to buy something.

10. Ignoring Comments on Your Posts

Engagement is of top priority on social media. So when your followers comment on your posts, comment back.

Here are some tips on responding to comments:

Advertisement
  • Be friendly but professional.
  • Absorb what people are saying and write an appropriate response. Don’t simply reply with “Thanks for your comment!”
  • Be helpful. Your goal should be to leave users feeling satisfied.

11. Limiting Yourself to One Social Media Platform

Facebook is today’s largest social network, with more than 2 billion users.

While you should be active on Facebook, don’t leave out other popular social networks that cater to audiences beyond Facebook.

Some of these include Linkedin (660 million members) for business users and Pinterest (322 million users) for creatives.

12. Being Active on All Social Networks

Don’t limit yourself to Facebook, but don’t go overboard with activity across all social networks.

The key is to find which networks your potential customers are most active in.

For instance, if you’re marketing to business people, focus on LinkedIn.

If your customers are mostly Gen Z, pour your efforts into Snapchat.

Advertisement

13. Buying Followers

Although it’s tempting to grow your followers list fast, buying followers is a bad idea.

Numbers aren’t everything.

A single person who engages with your brand is better than a hundred who ignore it.

14. Leaving Out Photos & Video

Photos and videos, done right, are attention-grabbers.

For instance, this beautiful photo from the Emirates Facebook Page got more than 7,000 reacts.

25 Things You Should Never Do on Social Media

15. Forgetting Your Target Audience

If your target market is the business world, leave out sharing Kylie Jenner’s latest tweet, or Taylor Swift on Jimmy Fallon laughing about her embarrassing post-laser-surgery video.

Advertisement

16.  Being Satisfied with the Generic

Find a way to make everything you post unique.

Here are some ideas that work:

  • Interview a satisfied customer.
  • Share a personal story.
  • Answer a question customers in your niche usually ask.

17. Not Making Use of Hashtags

Hashtags give social media users a roadmap to finding what’s relevant to them online.

Using the right ones will leverage your brand and get you more attention.

Look at this example of smart hashtag usage from Foyles Bookshop’s Twitter page.

25 Things You Should Never Do on Social Media

18. Putting Up an Impersonal Front

Social media is all about connections.

Users want to talk to humans, not robots.

Advertisement

So make your posts relatable, friendly, and fun.

For instance, check out this engaging and humorous post from Taco Bell on Twitter.

25 Things You Should Never Do on Social Media

19. Leaving Out Healthy Competition

Run contests on social media whenever you can!

You don’t have to offer a trip to Italy or a million dollars.

Sometimes, an Xbox Game Pass is enough to boost brand engagement.

25 Things You Should Never Do on Social Media

20. Doing Everything Yourself

How do you manage 2 Facebook posts, 1 Instagram story, 30 pins, and 10 tweets in one day?

Advertisement

If you do everything yourself, your quality will deteriorate.

The answer?

Hire a tech-savvy, witty, experienced social media manager.

21. Not Using Influencers

Influencer marketing is a powerful strategy that promises a huge ROI.

For instance, how many of us have heard of Proactiv because of Kendall Jenner’s ambassadorship?

25 Things You Should Never Do on Social Media

When choosing an influencer, don’t go for any random celebrity or expert who’ll pose with your product for money.

Advertisement

Jenner was a good choice for Proactiv because of her well-known acne issues.

22. Being too Casual

Leave out the slang, acronyms, and shortcuts.

“You are beautiful” works better than “U R GORG” every single time.

23. Not Getting Help from Ads

Posts from users’ family, friends, and favorite pages can easily drown your brand’s content on social media.

In this case, it’s a good idea to boost your marketing with paid ads.

24. Always Posting Your Own Content

Sharing content from other users related to your niche is helpful to your followers.

Advertisement

Also, it allows you to leverage your brand by identifying with well-known personalities and businesses.

25. Forgetting to Listen

The bigger your brand grows, the more it’ll be talked about.

Be sure you listen. Use tools like Hootsuite and Google Alerts to help you.

How to Avoid Social Media Blunders That Will Cost Your Marketing Campaign

You want your social media campaign to bring you up instead of down.

What it boils down to is knowing where to draw the line between good and bad marketing practices.

  • Be friendly but not unprofessional.
  • Be outspoken but not insensitive.
  • Be personal but not too casual.
  • Post your own content, but not too much of it.
  • Promote your products, but don’t be salesy.

Once you find the right balance for every aspect of your campaign, you’ll be on your way to success!

More Resources:

Advertisement

Image Credits

All screenshots taken by author, November 2019

Searchenginejournal.com

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

MARKETING

Tinuiti Marketing Analytics Recognized by Forrester

Published

on

Tinuiti Marketing Analytics Recognized by Forrester

News


By Tinuiti Team

Rapid Media Mix Modeling and Proprietary Tech Transform Brand Performance

Advertisement

Tinuiti, the largest independent full-funnel performance marketing agency, has been included in a recent Forrester Research report titled, “The Marketing Analytics Landscape, Q2 2024.” This report comprehensively overviews marketing analytics markets, use cases, and capabilities. B2C marketing leaders can use this research by Principal Analyst Tina Moffett to understand the intersection of marketing analytics capabilities and use cases to determine the vendor or service provider best positioned for their analytics and insights needs. Moffett describes the top marketing analytics markets as advertising agencies, marketing dashboards and business intelligence tools, marketing measurement and optimization platforms and service providers, and media analytics tools.

As an advertising agency, we believe Tinuiti is uniquely positioned to manage advertising campaigns for brands including buying, targeting, and measurement. Our proprietary measurement technology, Bliss Point by Tinuiti, allows us to measure the optimal level of investment to maximize impact and efficiency. According to the Forrester report, “only 30% of B2C marketing decision-makers say their organization uses marketing or media mix modeling (MMM),” so having a partner that knows, embraces, and utilizes MMM is important. As Tina astutely explains, data-driven agencies have amplified their marketing analytics competencies with data science expertise; and proprietary tools; and tailored their marketing analytics techniques based on industry, business, and data challenges. 

Our Rapid Media Mix Modeling sets a new standard in the market with its exceptional speed, precision, and transparency. Our patented tech includes Rapid Media Mix Modeling, Always-on Incrementality, Brand Equity, Creative Insights, and Forecasting – it will get you to your Marketing Bliss Point in each channel, across your entire media mix, and your overall brand performance. 

As a marketing leader you may ask yourself: 

  • How much of our marketing budget should we allocate to driving store traffic versus e-commerce traffic?
  • How should we allocate our budget by channel to generate the most traffic and revenue possible?
  • How many customers did we acquire in a specific region with our media spend?
  • What is the impact of seasonality on our media mix?
  • How should we adjust our budget accordingly?
  • What is the optimal marketing channel mix to maximize brand awareness? 

These are just a few of the questions that Bliss Point by Tinuiti can help you answer.

Learn more about our customer-obsessed, product-enabled, and fully integrated approach and how we’ve helped fuel full-funnel outcomes for the world’s most digital-forward brands like Poppi & Toms.

The Landscape report is available online to Forrester customers or for purchase here

Advertisement

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

MARKETING

Ecommerce evolution: Blurring the lines between B2B and B2C

Published

on

Ecommerce evolution: Blurring the lines between B2B and B2C

Understanding convergence 

B2B and B2C ecommerce are two distinct models of online selling. B2B ecommerce is between businesses, such as wholesalers, distributors, and manufacturers. B2C ecommerce refers to transactions between businesses like retailers and consumer brands, directly to individual shoppers. 

However, in recent years, the boundaries between these two models have started to fade. This is known as the convergence between B2B and B2C ecommerce and how they are becoming more similar and integrated. 

Source: White Paper: The evolution of the B2B Consumer Buyer (ClientPoint, Jan 2024)

Advertisement

What’s driving this change? 

Ever increasing customer expectations  

Customers today expect the same level of convenience, speed, and personalization in their B2B transactions as they do in their B2C interactions. B2B buyers are increasingly influenced by their B2C experiences. They want research, compare, and purchase products online, seamlessly transitioning between devices and channels.  They also prefer to research and purchase online, using multiple devices and channels.

Forrester, 68% of buyers prefer to research on their own, online . Customers today expect the same level of convenience, speed, and personalization in their B2B transactions as they do in their B2C interactions. B2B buyers are increasingly influenced by their B2C experiences. They want research, compare, and purchase products online, seamlessly transitioning between devices and channels.  They also prefer to research and purchase online, using multiple devices and channels

Technology and omnichannel strategies

Technology enables B2B and B2C ecommerce platforms to offer more features and functionalities, such as mobile optimization, chatbots, AI, and augmented reality. Omnichannel strategies allow B2B and B2C ecommerce businesses to provide a seamless and consistent customer experience across different touchpoints, such as websites, social media, email, and physical stores. 

However, with every great leap forward comes its own set of challenges. The convergence of B2B and B2C markets means increased competition.  Businesses now not only have to compete with their traditional rivals, but also with new entrants and disruptors from different sectors. For example, Amazon Business, a B2B ecommerce platform, has become a major threat to many B2B ecommerce businesses, as it offers a wide range of products, low prices, and fast delivery

“Amazon Business has proven that B2B ecommerce can leverage popular B2C-like functionality” argues Joe Albrecht, CEO / Managing Partner, Xngage. . With features like Subscribe-and-Save (auto-replenishment), one-click buying, and curated assortments by job role or work location, they make it easy for B2B buyers to go to their website and never leave. Plus, with exceptional customer service and promotional incentives like Amazon Business Prime Days, they have created a reinforcing loyalty loop.

And yet, according to Barron’s, Amazon Business is only expected to capture 1.5% of the $5.7 Trillion addressable business market by 2025. If other B2B companies can truly become digital-first organizations, they can compete and win in this fragmented space, too.” 

Advertisement

If other B2B companies can truly become digital-first organizations, they can also compete and win in this fragmented space

Joe Albrecht
CEO/Managing Partner, XNGAGE

Increasing complexity 

Another challenge is the increased complexity and cost of managing a converging ecommerce business. Businesses have to deal with different customer segments, requirements, and expectations, which may require different strategies, processes, and systems. For instance, B2B ecommerce businesses may have to handle more complex transactions, such as bulk orders, contract negotiations, and invoicing, while B2C ecommerce businesses may have to handle more customer service, returns, and loyalty programs. Moreover, B2B and B2C ecommerce businesses must invest in technology and infrastructure to support their convergence efforts, which may increase their operational and maintenance costs. 

How to win

Here are a few ways companies can get ahead of the game:

Adopt B2C-like features in B2B platforms

User-friendly design, easy navigation, product reviews, personalization, recommendations, and ratings can help B2B ecommerce businesses to attract and retain more customers, as well as to increase their conversion and retention rates.  

According to McKinsey, ecommerce businesses that offer B2C-like features like personalization can increase their revenues by 15% and reduce their costs by 20%. You can do this through personalization of your website with tools like Product Recommendations that help suggest related products to increase sales. 

Advertisement

Focus on personalization and customer experience

B2B and B2C ecommerce businesses need to understand their customers’ needs, preferences, and behaviors, and tailor their offerings and interactions accordingly. Personalization and customer experience can help B2B and B2C ecommerce businesses to increase customer satisfaction, loyalty, and advocacy, as well as to improve their brand reputation and competitive advantage. According to a Salesforce report, 88% of customers say that the experience a company provides is as important as its products or services.

Related: Redefining personalization for B2B commerce

Market based on customer insights

Data and analytics can help B2B and B2C ecommerce businesses to gain insights into their customers, markets, competitors, and performance, and to optimize their strategies and operations accordingly. Data and analytics can also help B2B and B2C ecommerce businesses to identify new opportunities, trends, and innovations, and to anticipate and respond to customer needs and expectations. According to McKinsey, data-driven organizations are 23 times more likely to acquire customers, six times more likely to retain customers, and 19 times more likely to be profitable. 

What’s next? 

The convergence of B2B and B2C ecommerce is not a temporary phenomenon, but a long-term trend that will continue to shape the future of ecommerce. According to Statista, the global B2B ecommerce market is expected to reach $20.9 trillion by 2027, surpassing the B2C ecommerce market, which is expected to reach $10.5 trillion by 2027. Moreover, the report predicts that the convergence of B2B and B2C ecommerce will create new business models, such as B2B2C, B2A (business to anyone), and C2B (consumer to business). 

Therefore, B2B and B2C ecommerce businesses need to prepare for the converging ecommerce landscape and take advantage of the opportunities and challenges it presents. Here are some recommendations for B2B and B2C ecommerce businesses to navigate the converging landscape: 

  • Conduct a thorough analysis of your customers, competitors, and market, and identify the gaps and opportunities for convergence. 
  • Develop a clear vision and strategy for convergence, and align your goals, objectives, and metrics with it. 
  • Invest in technology and infrastructure that can support your convergence efforts, such as cloud, mobile, AI, and omnichannel platforms. 
  • Implement B2C-like features in your B2B platforms, and vice versa, to enhance your customer experience and satisfaction.
  • Personalize your offerings and interactions with your customers, and provide them with relevant and valuable content and solutions.
  • Leverage data and analytics to optimize your performance and decision making, and to innovate and differentiate your business.
  • Collaborate and partner with other B2B and B2C ecommerce businesses, as well as with other stakeholders, such as suppliers, distributors, and customers, to create value and synergy.
  • Monitor and evaluate your convergence efforts, and adapt and improve them as needed. 

By following these recommendations, B2B and B2C ecommerce businesses can bridge the gap between their models and create a more integrated and seamless ecommerce experience for their customers and themselves. 

Advertisement

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

MARKETING

Streamlining Processes for Increased Efficiency and Results

Published

on

Streamlining Processes for Increased Efficiency and Results

How can businesses succeed nowadays when technology rules?  With competition getting tougher and customers changing their preferences often, it’s a challenge. But using marketing automation can help make things easier and get better results. And in the future, it’s going to be even more important for all kinds of businesses.

So, let’s discuss how businesses can leverage marketing automation to stay ahead and thrive.

Benefits of automation marketing automation to boost your efforts

First, let’s explore the benefits of marketing automation to supercharge your efforts:

 Marketing automation simplifies repetitive tasks, saving time and effort.

With automated workflows, processes become more efficient, leading to better productivity. For instance, automation not only streamlines tasks like email campaigns but also optimizes website speed, ensuring a seamless user experience. A faster website not only enhances customer satisfaction but also positively impacts search engine rankings, driving more organic traffic and ultimately boosting conversions.

Advertisement

Automation allows for precise targeting, reaching the right audience with personalized messages.

With automated workflows, processes become more efficient, leading to better productivity. A great example of automated workflow is Pipedrive & WhatsApp Integration in which an automated welcome message pops up on their WhatsApp

within seconds once a potential customer expresses interest in your business.

Increases ROI

By optimizing campaigns and reducing manual labor, automation can significantly improve return on investment.

Leveraging automation enables businesses to scale their marketing efforts effectively, driving growth and success. Additionally, incorporating lead scoring into automated marketing processes can streamline the identification of high-potential prospects, further optimizing resource allocation and maximizing conversion rates.

Harnessing the power of marketing automation can revolutionize your marketing strategy, leading to increased efficiency, higher returns, and sustainable growth in today’s competitive market. So, why wait? Start automating your marketing efforts today and propel your business to new heights, moreover if you have just learned ways on how to create an online business

Advertisement

How marketing automation can simplify operations and increase efficiency

Understanding the Change

Marketing automation has evolved significantly over time, from basic email marketing campaigns to sophisticated platforms that can manage entire marketing strategies. This progress has been fueled by advances in technology, particularly artificial intelligence (AI) and machine learning, making automation smarter and more adaptable.

One of the main reasons for this shift is the vast amount of data available to marketers today. From understanding customer demographics to analyzing behavior, the sheer volume of data is staggering. Marketing automation platforms use this data to create highly personalized and targeted campaigns, allowing businesses to connect with their audience on a deeper level.

The Emergence of AI-Powered Automation

In the future, AI-powered automation will play an even bigger role in marketing strategies. AI algorithms can analyze huge amounts of data in real-time, helping marketers identify trends, predict consumer behavior, and optimize campaigns as they go. This agility and responsiveness are crucial in today’s fast-moving digital world, where opportunities come and go in the blink of an eye. For example, we’re witnessing the rise of AI-based tools from AI website builders, to AI logo generators and even more, showing that we’re competing with time and efficiency.

Combining AI-powered automation with WordPress management services streamlines marketing efforts, enabling quick adaptation to changing trends and efficient management of online presence.

Moreover, AI can take care of routine tasks like content creation, scheduling, and testing, giving marketers more time to focus on strategic activities. By automating these repetitive tasks, businesses can work more efficiently, leading to better outcomes. AI can create social media ads tailored to specific demographics and preferences, ensuring that the content resonates with the target audience. With the help of an AI ad maker tool, businesses can efficiently produce high-quality advertisements that drive engagement and conversions across various social media platforms.

Personalization on a Large Scale

Personalization has always been important in marketing, and automation is making it possible on a larger scale. By using AI and machine learning, marketers can create tailored experiences for each customer based on their preferences, behaviors, and past interactions with the brand.  

Advertisement

This level of personalization not only boosts customer satisfaction but also increases engagement and loyalty. When consumers feel understood and valued, they are more likely to become loyal customers and brand advocates. As automation technology continues to evolve, we can expect personalization to become even more advanced, enabling businesses to forge deeper connections with their audience.  As your company has tiny homes for sale California, personalized experiences will ensure each customer finds their perfect fit, fostering lasting connections.

Integration Across Channels

Another trend shaping the future of marketing automation is the integration of multiple channels into a cohesive strategy. Today’s consumers interact with brands across various touchpoints, from social media and email to websites and mobile apps. Marketing automation platforms that can seamlessly integrate these channels and deliver consistent messaging will have a competitive edge. When creating a comparison website it’s important to ensure that the platform effectively aggregates data from diverse sources and presents it in a user-friendly manner, empowering consumers to make informed decisions.

Omni-channel integration not only betters the customer experience but also provides marketers with a comprehensive view of the customer journey. By tracking interactions across channels, businesses can gain valuable insights into how consumers engage with their brand, allowing them to refine their marketing strategies for maximum impact. Lastly, integrating SEO services into omni-channel strategies boosts visibility and helps businesses better understand and engage with their customers across different platforms.

The Human Element

While automation offers many benefits, it’s crucial not to overlook the human aspect of marketing. Despite advances in AI and machine learning, there are still elements of marketing that require human creativity, empathy, and strategic thinking.

Successful marketing automation strikes a balance between technology and human expertise. By using automation to handle routine tasks and data analysis, marketers can focus on what they do best – storytelling, building relationships, and driving innovation.

Conclusion

The future of marketing automation looks promising, offering improved efficiency and results for businesses of all sizes.

Advertisement

As AI continues to advance and consumer expectations change, automation will play an increasingly vital role in keeping businesses competitive.

By embracing automation technologies, marketers can simplify processes, deliver more personalized experiences, and ultimately, achieve their business goals more effectively than ever before.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending

Follow by Email
RSS