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6 Ways to Use Quora to Boost Your Marketing Efforts

Published

4 years ago

February 25, 2020

6 ways to use quora to boost your marketing efforts

Quora may not be the best known social media platform, but its unique use case, and growing community, can make it a great resource for researching and improving your campaigns – or conducting Quora ad campaigns in their own right.

Quora currently sees over 300 million monthly unique visitors, which is on par with Pinterest and Twitter, while its focus on providing answers can help in your research and outreach efforts. And with potential exposure to so many users, that can have significant value – here’s a look at six ways that marketers can leverage Quora to improve their strategic approach.

1. Content Research

Quora is a hidden gem for those exploring the benefits of content marketing.

The platform covers tens of thousands of topics, through which, a range of industry experts regularly share their insights. And this can be great for researching what people want to know about your niche, and informing your content. If a heap of people are seeking answers on certain questions, you can bet that your target audience is also looking for the same.

2. Branding Channel

Quora can also be a great distribution channel, helping to boost brand awareness and attract blog readers.

You can use segments from your blog posts to answer questions, and link back to your post if the reader wants to dive in beyond your short “teaser” answer.

Quora is also a platform where you can build your brand presence, and in the process, improve your SEO performance through backlinks.

Want to build on branding efforts with Quora? Consider:

Becoming an expert in a specific topic or niche by answering questions
Building a following through Quora’s social networking features
Driving people back to your site where they become regular visitors

Providing solutions is one of the best ways to strengthen your brand image, and what better way to offer answers than with Quora?

3. New Opportunities

Quora rewards those answering questions in two ways:

Anyone with a Quora account can answer questions, and including a reference is the easiest way to drop a link in your answer. So, it makes sense to include your blog’s content as a source when answering questions in your niche.

Backlinks, as you probably know, are one of the most important factors for Search Engine Optimization. Getting a few backlinks from a high authority site like Quora can improve your backlink profile – even though they are “no-follow“.

4. Build an Asset

Your business needs to be present on the channels that your audience frequents, and Quora is likely one of those channels. As such, it’s worth taking the time to build a profile to help people to find you.

Fill in the relative details of your Quora profile
Add an enticing bio and call-to-action to a landing page
Interlink to your best work (answers) and favorite topics

Basically, you can turn Quora into an asset for your online presence. Your activity on Quora will get noticed by its community – great answers will get seen on this platform.

From there, people follow, and they may even hop over to your website and dig into what you have to offer.

5. Team Building

It doesn’t have to be only you answering questions, get the rest of your team involved by encouraging them to participate on Quora.

Set up a basic guideline of the brand’s tone
Share a basic explainer on how to use the platform
Get employees set up with a filled-out profile
Let your team answer questions and participate

Even one answer from each team member a day could lead to a heap of additional exposure.

6. Discover Talent

Everyone turns to LinkedIn for the business side of social media – but what about Quora?

Quora could prove effective as a headhunting tool, or at least, a channel to find great talent to work on business projects.

Check out who’s dominating your niche topics
Reach out and see if they’d like to collaborate
Work together on creating great marketable content

Get creative with this approach, and you’re bound to find a lot of great people to fill skill gaps in your team. And as a bonus, getting leaders from Quora onboard means your business now has a built-in audience because of their Quora activity.

Elevate Your Digital Marketing Strategies, Start Using Quora Today

Why not begin with a question that has been imploring answers for oh so long?

All you need is a Quora account to begin exploring. The benefits are endless, the answers are borderless, and the community connects all of us. So go at it, have fun, provide value and discover new ways to empower your marketing strategies.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

1 month ago

March 18, 2024

Max

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

Published

2 months ago

February 26, 2024

Entireweb News Bot

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

Published

2 months ago

February 26, 2024

Entireweb News Bot

Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.