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6 Ways to Use Quora to Boost Your Marketing Efforts

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Quora may not be the best known social media platform, but its unique use case, and growing community, can make it a great resource for researching and improving your campaigns – or conducting Quora ad campaigns in their own right.

Quora currently sees over 300 million monthly unique visitors, which is on par with Pinterest och Twitter, while its focus on providing answers can help in your research and outreach efforts. And with potential exposure to so many users, that can have significant value – here’s a look at six ways that marketers can leverage Quora to improve their strategic approach.

1. Content Research

Quora is a hidden gem for those exploring the benefits of content marketing.

The platform covers tens of thousands of topics, through which, a range of industry experts regularly share their insights. And this can be great for researching what people want to know about your niche, and informing your content. If a heap of people are seeking answers on certain questions, you can bet that your target audience is also looking for the same.

2. Branding Channel

Quora can also be a great distribution channel, helping to boost brand awareness and attract blog readers. 

You can use segments from your blog posts to answer questions, and link back to your post if the reader wants to dive in beyond your short “teaser” answer.

Quora example

Quora is also a platform where you can build your brand presence, and in the process, improve your SEO performance through backlinks.

Want to build on branding efforts with Quora? Consider:

  • Becoming an expert in a specific topic or niche by answering questions
  • Building a following through Quora’s social networking features
  • Driving people back to your site where they become regular visitors
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Providing solutions is one of the best ways to strengthen your brand image, and what better way to offer answers than with Quora?

3. New Opportunities

Quora rewards those answering questions in two ways:

Anyone with a Quora account can answer questions, and including a reference is the easiest way to drop a link in your answer. So, it makes sense to include your blog’s content as a source when answering questions in your niche.

Backlinks, as you probably know, are one of the most important factors for Search Engine Optimization. Getting a few backlinks from a high authority site like Quora can improve your bakåtlänk profile – even though they are “no-follow“. 

4. Build an Asset

Your business needs to be present on the channels that your audience frequents, and Quora is likely one of those channels. As such, it’s worth taking the time to build a profile to help people to find you.

  • Fill in the relative details of your Quora profile
  • Add an enticing bio and call-to-action to a landing page
  • Interlink to your best work (answers) and favorite topics

Basically, you can turn Quora into an asset for your online presence. Your activity on Quora will get noticed by its community – great answers will get seen on this platform.

From there, people follow, and they may even hop over to your website and dig into what you have to offer.

5. Team Building

It doesn’t have to be only you answering questions, get the rest of your team involved by encouraging them to participate on Quora.

  • Set up a basic guideline of the brand’s tone
  • Share a basic explainer on how to use the platform
  • Get employees set up with a filled-out profile
  • Let your team answer questions and participate
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Even one answer from each team member a day could lead to a heap of additional exposure.

6. Discover Talent

Everyone turns to LinkedIn for the business side of social media – but what about Quora?

Quora could prove effective as a headhunting tool, or at least, a channel to find great talent to work on business projects.

  • Check out who’s dominating your niche topics
  • Reach out and see if they’d like to collaborate
  • Work together on creating great marketable content

Get creative with this approach, and you’re bound to find a lot of great people to fill skill gaps in your team. And as a bonus, getting leaders from Quora onboard means your business now has a built-in audience because of their Quora activity.

Elevate Your Digital Marketing Strategies, Start Using Quora Today

Why not begin with a question that has been imploring answers for oh so long?

All you need is a Quora account to begin exploring. The benefits are endless, the answers are borderless, and the community connects all of us. So go at it, have fun, provide value and discover new ways to empower your marketing strategies.

Socialmediatoday.com

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Elon Musk beskriver nya bockmarkeringar i alternativa färger för att förtydliga verifieringen

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Elon Musk Outlines New, Alternate Color Checkmarks to Clarify Verification

Elon Musk has revealed more details of the coming revamp of Twitter’s $8 verification program, which was initially launched three weeks back, but then pulled from live production due to a raft of impersonations which caused significant confusion in the app.

Those impersonations also led to stock price dips, corporate apologies, misreporting – the $8 verification plan, while only available to some users, for a short amount of time, immediately caused significant issues for Twitter and it’s as partners.

So Elon and Co. took it back, in order to revise and re-shape the program in a more brand-safe, user-friendly way.

And now, Musk has revealed more details as to exactly how the updated $8 verification plan will work.

First, to limit the potential of misrepresentation of corporate and government accounts, Musk says that those profiles will now get a different colored checkmark, which will ensure that people can’t just buy a blue tick and then pretend to be Coca-Cola for example.

Enligt Mysk:

“Gold check for companies, gray check for government, blue for individuals (celebrity or not)”

App researcher Alessandro Paluzzi Postad dessa exempel of how these new ticks might look in the app.

It’s a sensible move, which will avoid similar incidents like this tweet from an $8 verified account, which tanked Eli Lilly’s stock price.

Eli Lilly tweet

The updated gold checkmark will ideally limit the potential for future users to do the same, because they won’t be able to buy the official gold tick – though there will be a period of adjustment and education on such for users.

The alternate checkmarks will also likely kill off Twitter’s new gray ‘Official’ tick, which looks pretty ridiculous.

Twitter Official checkmark

Of course, the new variations of checkmarks do also add the potential problem of another elusive marker that people will be trying to get. But we’ll cross that extra complication when we come to it.

Another concern with this approach is that it’ll require manual checking, as Twitter can’t know for sure that it’s a brand or government account without some kind of confirmation.
Initially, Twitter has thus far opted to avoid any kind of manual confirmation in this new process, due to the additional labor requirement, but now, Musk says that this will be integrated into the updated process:

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“All verified accounts will be manually authenticated before check activates. Painful, but necessary.”

How Musk and Co. do that with any level of efficiency, with 65% less staff, I don’t know, but it seems like they’re going to at least try to find a way to check each $8 subscriber before approving their blue tick.

Musk also noted last week that any change in user name will result in a blue tick being deactivated till Twitter approves the new name.

So, like, a lot of manual monitoring, with a lot less staff.

Also, for the traditional blue checkmarks, there’ll be no differentiation between those who’ve been given the marker, and those who’ve paid for it:

“All verified individual humans will have same blue check, as boundary of what constitutes ‘notable’ is otherwise too subjective.”

Which is true – there are a lot of blue checkmarks on random accounts, and it has been a confused system. But at the same time, there are also a lot of high-profile individuals who could be at risk of impersonation under this system – which, incidentally, is why the blue ticks were introduced in the first place (in 2009, an MLB star sued Twitter for allowing a scammer to use his likeness to dupe people in the app).

Det finns också detta:

“Individuals can have secondary tiny logo showing they belong to an org if verified as such by that org.”

So an additional qualifier for spokespeople, CEOs and journalists, as another measure to avoid impersonation.

The updated elements will certainly lessen the scope for scam activity, but still, they do also introduce a level of risk, and at the same time, the scheme itself is unlikely to work out as Musk hopes.

The revamp of Twitter’s verification program is Elon’s first grand plan to save the app (aside from cutting costs), by giving users access to one of the most in-demand in-app features – the elusive blue checkmark.

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Charging for verification could theoretically kill two birds with one stone, in verifying real humans (while making it cost-prohibitive to crate bot accounts) while also providing a direct revenue stream, thereby reducing the company’s reliance in ads. People want the blue tick, now they can get it, while Musk has also sought to amplify the cultural divide element, by presenting this as a way to even the field, and enable all users to get what only celebrities have thus far been able to access.

Initially, Musk was set to charge $20 per month for this service, but after an argument with the author of ‘Misery’, he reduced this to $8 per month.

In Musk’s view, this is a good deal, because who doesn’t have an extra $8 to spend?

He’s since sought to establish this as the norm, repeatedly telling his critics to ‘now pay $8’, as if it’s a forgone conclusion that people will indeed pay.

But they won’t, and history shows that there’s almost no chance that Musk’s paid verification scheme will actually work as intended.

Take, for example, Twitter blå, which provides Twitter users with a raft of additional features, which was initially available for $3 per month.

Twitter Blue never saw much take-up, peaking at 100k subscribers, with even the addition of tweet editing, the most requested feature in social media history, failing to shift the needle in any significant way.

Given this, it’s difficult to see Musk’s new, $8 verification getting the number of sign ups he’d need to achieve his aims for the option.

For context:

  • If Elon wants to get subscriptions to contribute 50% of Twitter’s revenue, as he’s previously stated, he’ll need 24.6 million users to sign on to pay $8 per month for a blue tick
  • If he wants to use this as a means to verify all the humans, so that only bot accounts are the ones that don’t have a blue tick, you’d think he’d be looking at upwards of 75% of Twitter’s user base, or around 178 million users paying each month
  • Twitter’s likely to actually lose around $6 per US user, per month, for each person that signs up to the new $8 Twitter Blue scheme, due to Musk’s plan to show Blue subscribers ‘half the ads’. Factoring in App Store fees from the monthly $8 payment, it could actually be a difficult balance from a revenue standpoint, with Twitter potentially even losing money on the deal, if it does end up cutting ad exposure
  • The majority of Twitter users are outside the US, where $8 per month could be a lot more cost-prohibitive. This is especially true in India, where most of Twitter’s growth has come from over the past three years. India now has 18.8m users making it Twitter’s third biggest audience market, and while Musk has also flagged variable pricing by region, even $1 per month could be too high for developing markets
     
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Essentially, there’s no precedent to suggest that enough users will sign up to Elon’s $8 per month checkmark plan to make it worthwhile for the company to run, as either a revenue or verification pathway. Just 0.41% of Snapchat users pay for Snapchat+, a fraction of LinkedIn users pony up for Premium, while Meta concluded long ago that charging users was no where near as lucrative as serving a bigger audience more ads.

These new measures do counter some of the issues that the initial version of Musk’s $8 verification program introduced, but then again, they could also avoid them entirely by revising the current blue check system, as opposed to simply letting people pay for the marker.

But regardless, Musk is determined to push ahead, and find out for himself either way

Musk says the updated $8 verification plan will launch on Friday next week (12/2).



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