Connect with us

SOCIAL

ByteDance Adds Restrictions on Access to TikTok Data by Chinese-Based Staff

Published

on

bytedance adds restrictions on access to tiktok data by chinese based staff
0f6681b7bc71bfdd8f9a541daa8faf07

While TikTok has seen a massive increase in usage over the last year, many remain skeptical of the app due to its questionable moderation and data practices in times past, and its perceived exposure to the Chinese Government. 

Are those concerns valid? It’s difficult to say – definitely, various intelligence agencies and governments still harbor some doubts, and defense staff in several nations have been banned outright from using the app due to fears that it could be used to track their activity.

Really, any app that’s Chinese owned is going to come under scrutiny – and that’s probably fair when you look at the regulations under which they operate.

But can TikTok provide enough assurance that its data are practices are safe?

This week, ByteDance has taken another step in that direction with a new, internal change that will stop Chinese-based staff from accessing TikTok data.

As per PingWest:

“According to sources, the new internal policy means that those employees who are currently in China, working on apps and services for the home market, are now largely stripped of access to “sensitive data” of ByteDance’s slew of overseas products, including but not limited to TikTok.”

Advertisement

That means that data on users outside of China is now largely not available to Chinese staff.

That’s what incoming TikTok Chief Information Security Officer Roland Cloutier said that he would do back in April, as part of his first steps in the role:

Our goal is to minimize data access across regions so that, for example, employees in the APAC region, including China, would have very minimal access to user data from the EU and US.”

But of course, “very minimal” is a relative term – a criminal only needs “very minimal” access to my bank account to rob me of everything I have. In this respect, any access at all will likely maintain a level of concern – until TikTok can say, definitively, that it will not provide any TikTok user data to the Chinese Government, under any terms, it’s difficult to see it shaking off the stigma. An LA-based transparency center, an American CEO, new data practices – all of this won’t alleviate the underlying issue, that TikTok, because it’s owned by a Chinese company, will need to provide data to the Chinese Government on request, as per China’s cybersecurity laws.

The requirement in question, specifically, is this:

“Article 28 of [China’s] Cybersecurity Law states that network operators, have to provide “technical support and assistance” to government offices involved in protecting national security.”

Advertisement

So, Bytedance, if requested, would need to provide assistance to the Chinese Government as required, under law in that nation. Some Chinese-based social platforms have been under even more strict monitoring than this, with Baidu, Alibaba, and Tencent all being forced, at different times, to integrate police-embedded cells “in which employees hand over sensitive information without due process”.

The concern that TikTok data might end up with the Chinese Government, based on the evidence, is valid, and should be something that’s taken into account by all that use the platform.

But as noted, TikTok has been working to dilute this. Aside from the above-noted changes, TikTok has also repeatedly underlined that it does not store American user data in China, further limiting any potential exposure. More recently, a Bytedance spokesman even said that the company was now incorporated in the Cayman Islands, as part of another effort to distance itself from such concerns.  

But despite all this, on reading the evidence as it stands, it still seems that it is possible that Bytedance may have to share some TikTok data, in some way, with the Chinese government, if requested. That, combined with questionable processes around moderation (which TikTok says it has resolved) and odd reports of accessing people’s microphones when they’re not using the app, contribute to the ongoing concerns that using TikTok comes with a level of risk.

How relevant that risk is to you specifically will come down to your judgment, and the information you choose to share in the app. At present, there remains some concern, though TikTok is clearly working to reduce data exposure wherever it can. 

Socialmediatoday.com

Advertisement
Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

SOCIAL

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

on

By

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

Advertisement

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Catering to specific audience boosts your business, says accountant turned coach

Published

on

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

Advertisement



“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Instagram Tests Live-Stream Games to Enhance Engagement

Published

on

Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

Advertisement



Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending

Follow by Email
RSS