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Checklist for Planning a Successful LinkedIn Group [Infographic]

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Over time, varying experiences of LinkedIn groups have given different users vastly conflicting perspectives on their potential value.

For some, LinkedIn groups are helpful tools that can help to connect you with like-minded professionals for upskilling, and even business opportunities, within your sector, while for others, they’re just spam-farms, loaded with self-promotional rubbish, which serve no purpose beyond the occasional cringe.

Of course, each perspective is based on the groups that you’ve joined, and how they’re managed, but LinkedIn hasn’t helped by seemingly de-emphasizing the option, and removing tools that were once useful in maximizing groups engagement.

But LinkedIn is gradually working to make groups great again. It’s been slowly adding in more options och tools to help facilitate better group management, and while you may not be able to do everything you once could, with LinkedIn engagement overall on the rise, it may be worth giving LinkedIn groups another look.

And if you are considering re-investing in LinkedIn groups, this checklist will help. LinkedIn recently published a series of guides and notes on how to maximize groups engagement. You can check out all of LinkedIn’s guides här, but we’ve merged together this graphic of key LinkedIn group engagement notes, which captures some of the key tips.

LinkedIn group tips

Socialmediatoday.com

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WhatsApp lanserar "samtalslänkar" för att bättre underlätta gruppljud- och videochatt

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

WhatsApp has announced the launch of a new Call Links feature, which, as it sounds, will enable you to share a link to invite others to join a group chat in the app.

As you can see in these examples, you’ll now be able to create dedicated URL länkar for WhatsApp group video and audio chats, which will make it easier for others to join the discussion in the app.

When available (the option is being rolled out this week), you’ll be able to see the Call Link option within your ‘Calls’ tab, enabling you to create a shareable link to get people into your chats.

It could be an easy way to help enhance community connection, and facilitate engagement, while brands could also use the option to better connect with influencers and advocates, in a more direct, intimate way.

For example, you could run an exclusive chat to discuss your upcoming product launch, or seek feedback on potential updates. Meta’s says that it’s also working on secure, encrypted video calling for up to 32 people as well, so there could soon be a range of ways to use the option as a means to spotlight specific audience segments and engage with them direct.

And with more engagement switching to messaging tools, that’s definitely worth considering.

Indeed, as part of a recent product announcement, Meta CEO Mark Zuckerberg noted that:

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"Most people use feeds to discover content and use messaging for deeper connections.”

As such, it may be time to start considering how you can lean into this shift, and better align with how users are now connecting, in order to maximize community and engagement.

Feeds are increasingly being overtaken by entertainment, so if you want to tap into the connective benefits of the medium, that may no longer be the place to be to reach your fans.

Messaging, and messaging groups, could be an important consideration going forward, and these new tools provide more options on this front.



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