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China punishes officials after woman miscarries outside lockdown hospital

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China punishes officials after woman miscarries outside lockdown hospital

China’s historic city of Xi’an has been under strict home confinement for two weeks as Beijing sticks to its “zero-Covid” strategy – Copyright AFP STR

Chinese authorities said Thursday they have punished officials after footage went viral of an eight-month pregnant woman miscarrying in the locked-down city of Xi’an when a hospital refused her entry without a Covid test.

The historic city of 13 million has been under strict home confinement for two weeks as Beijing sticks to its “zero-Covid” strategy to stamp out all virus cases.

The distressing incident was detailed in a social media post by the woman’s niece on January 1, which included photos and video of the woman sitting on a plastic stool outside the hospital surrounded by a pool of blood.

The post was later removed but first gathered hundreds of millions of views and sparked widespread anger online about the hardships some Xi’an residents are facing in the locked-down megacity.

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The city government said in a statement Thursday the incident at Xi’an Gaoxin Hospital had aroused “widespread concern and caused a bad social impact” and the local health bureau was investigating.

The hospital’s general manager had been suspended and “relevant responsible persons” at the outpatient department were removed from their posts, it said.

The city’s health commission had also instructed the hospital to “apologise to the public, actively reflect, and sort out hidden dangers in the work process”.

“A warning” was given to the head of Xi’an’s emergency response team and the health commission director, the statement said, adding that they did not “meet the requirements for the treatment of special populations”.

Posted on the city government’s official WeChat account, the statement racked up more than 290 million views within hours of being published — illustrating the huge interest the case has generated within China.

According to the January 1 post that went viral, staff refused to admit the heavily pregnant woman for two hours because she did not have a negative Covid test within the last 48 hours.

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Her niece wrote that she did hold a negative test result, but that it had expired by just a few hours.

AFP could not verify the post, and calls to the hospital went unanswered.

On Wednesday, officials told reporters that Xi’an was opening “green channels” to provide quick access to medical services to certain groups — such as pregnant women and patients with critical illnesses — without referencing this case.

Coronavirus cases in China remain very low by international standards. But in recent weeks, infections have reached a high not seen since March 2020.

There were 189 cases reported Thursday, including 63 in Xi’an.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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