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Data Suggests Twitter Blue Take-Up Hasn’t Significantly Increased Since the Addition of Tweet Editing

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Data Suggests Twitter Blue Take-Up Hasn’t Significantly Increased Since the Addition of Tweet Editing

With tweet editing, the most requested social media feature of all-time, recently added to Twitter’s Twitter Blue subscription offering, you would expect there to have been a big jump in Blue subscribers over the last week or so, right?

Looking at the stats, it doesn’t seem like that’s the case.

According to the latest insights from Sensor Tower, Twitter hasn’t seen a major spike in revenue intake, at least based on the overall app ranking data.

As you can see in this chart, following the launch of tweet editing in Twitter Blue to users in Australia, Canada and New Zealand on October 4th, there was a bit of a jump, with Twitter rising up the app revenue ranks slightly in each region.

Twitter then released tweet editing to US-based Blue subscribers on October 6th, which also resulted in a ranking boost, based on Sensor Tower’s highest-grossing apps rankings.

The biggest increase, however, came on Sunday October 9th, where, as you can see, Twitter went up several ranking spots in the US, which does point to a fairly significant shift in users paying money in the app. But since then, it’s largely regressed to the mean once again, which could suggest that the initial interest in tweet editing hasn’t driven any major uptick in Twitter Blue adoption.

Twitter seemed fairly confident that it would, even raising the price of Twitter Blue back in July, seemingly in preparation for the arrival of tweet editing, which, again, given that it has been the most requested social platform update, arguably ever, should have driven more interest in its subscription offering.

Twitter Blue

And it could be a bigger driver than this data suggests – Sensor Tower’s insights here are based on comparative app rankings, in terms of revenue intake, so Twitter might actually have generated a lot of sign-ups, driving these overall ranking shifts, which will then continue to see it spike every month, as users renew.

But the early buzz does seem to have died down, and it’ll be interesting to see if users do see ongoing value in tweet editing – which gives you 30 minutes to revise your tweet, and five edits within that time period.

Or, alternatively, you could just delete the tweet and start again, as we’ve all done forever anyway.

In some ways, it feels like the hype around tweet editing has been overblown, due solely to Twitter’s reluctance to add it in. Like, there’s no real, major impact of adding an editing option – every other social media platform has offered edit tools for years, with no major issues or concerns. But Twitter’s resistance to providing such has made it a bigger deal than it probably is, just because it wasn’t there, and making minor typos in tweets is annoying.

Is it annoying enough, however, to pay for tweet editing? Probably not, because we’ve all adjusted by now, everyone already has a process for checking and deleting tweets as you go. Sure, it’d be handy to be able to fix up that error you catch in your tweet at a later stage (generally hours later, which would be outside the scope of the current tweet editing option anyway). But is it really that big a deal?

I suspect it’s probably not, and now that we have access to tweet editing, I suspect most people have already lost interest, as it’s really not the revolutionary update that years of debate and campaigning had built it up to be.

But maybe this assumption is incorrect – maybe millions more people are signing up for Twitter Blue as a result, bringing in a whole new revenue stream for the app.

The stats, again, don’t appear to reflect that, and I did ask Twitter for official numbers on take-up since the announcement, which it declined to provide.

There have also been some interesting uses of tweet editing by brands, which could spark new usage trends in the app.

But overall, it feels like the tweet editing hype was mostly just that, and in reality, most people don’t really have a lot of interest in the option – or at least, in paying for such.

It’ll be interesting to see, then, how Twitter Blue changes if/when Elon Musk eventually takes over at the app.

Musk has been fairly critical of Twitter Blue as a product, noting that it should be cheaper, should offer verification of some form within the package, ‘and no ads’ if users are willing to pay to use the app. One of Musk’s confidantes, investor Jason Calacanis, also described Twitter Blue as ‘an insane piece of shit’ in text exchanges with Musk, noting that:

“These dipshits spent a year on Twitter Blue to give people exactly… Nothing they want!”

Calacanis, it’s worth noting, has signed up for Twitter Blue since making these statements, and has praised tweet editing specifically.

Whether these perspectives still reflect Musk’s views or not remains to be seen, but Musk could look to make major changes to the Twitter Blue offering either way, while he’s also advocated for editing to be made more widely available in the app.

That could be a better approach, in making it available to all users – which Twitter says will happen at some stage either way – but really, what the initial response, suggests, in my opinion, is that tweet editing is not that big of a deal, and never was.

It just became one because of Twitter’s refusal to add it, but now that it’s here, it’s just another thing.



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These Guys Are Stupid, And I'm Being Charitable

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These Guys Are Stupid, And I'm Being Charitable

Why do some organizations still solicit funds the way they did in the 1960s? You need to take a smarter marketing approach, or you’ll waste money like they do. I’m still getting about two bucks a month in cash from stupid, misguided charities that insist on sending me actual money in the mail. I get …

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Internal Documents Reveal That the New Twitter Blue Has Fewer Than 300k Subscribers at Present

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Internal Documents Reveal That the New Twitter Blue Has Fewer Than 300k Subscribers at Present

Look, I know people have strong opinions about Elon Musk, and I realize that any criticism is going to be viewed as political commentary, even if it’s not (because I’m not American, I can’t vote, I don’t care about Hunter Biden, etc.). But Elon’s paid verification program is dumb, the dumbest move that he’s made at Twitter to date.

And I understand the logic – Elon says that when he came on, the company was losing $4 million per day, which lead to mass lay-offs, and a scramble for revenue generation options.

Paid verification, then, makes sense, while Elon also extrapolated the need for immediate cash into a pathway to combat bots, by using verification as a means to ‘verify all the real humans’ – i.e. bots won’t pay, and bot peddlers won’t be able to afford such at scale.

I get all the moving parts, and optimistically, they may sense.

But realistically, which is the more important ‘ally’ of the two, it just doesn’t.

Because most people won’t pay, especially when you’re offering nothing much in return, other than a graphic of a tick next to their username, while the very act of selling verification ticks erases their only perceptual value, that being exclusivity.

Now, everyone can buy one, so the tick is meaningless, at least as a status marker of some form.

My perspective on this been vindicated, at this early stage at least, by a new report from The Information, which says that, according to internal documents:

"Around 180,000 people in the US were paying for subscriptions to Twitter, including Twitter Blue, as of mid-January, or less than 0.2% of monthly active users […] The U.S. number is about 62% of Twitter’s global subscriber total, the document says, which implies Twitter has 290,000 global subscribers.”

That’s consistent with the findings of researcher Travis Brown, who’s been posting regular updates on Twitter Blue subscriber numbers, based on searches of users that show up as ‘blue_verified’ in the back-end.

At present, based on Brown’s figures, the new Twitter Blue program looks to have around 300,000 subscribers, very close to the data The Information has seen.

That would mean that Twitter’s currently bringing in an extra $2.4 million per month via the program, or $7.2 million per quarter. Which is pretty good, that’s extra income at a time when Twitter desperately needs it. But it’s still way, way off from where Twitter wants its subscription revenue intake to be.

To reiterate, when initially outlining his Twitter 2.0 reformation plans, Elon said that he wants to make subscription revenue around 50% of Twitter’s overall intake. That would align somewhat with the aforementioned revenue and bot-battling potential – but in order to do this, Twitter needs to increase Twitter Blue take-up 81x its current state.

300k sign-ups is also only 0.12% of Twitter’s active user base – so to reiterate, revenue-wise, it’s not close to meeting goals, and as a bot disincentive, it’s nowhere near meeting its aims. And while Twitter has just this weekend rolled out Twitter Blue to more regions, there’s just no way that it’s ever going to reach the levels required to make it a viable consideration in either respect.

Which means that all the mucking around, all the impersonation issues, all the gold checks and gray ticks and square profile images and brand logos. All of this has, on balance, been a waste of time.

It’s not nothing – again, Twitter needs all the extra money it can get right now, and a $29 million annual boost in intake will help. But functionally, it’s been a series of blunders and missteps, one after the other.

And now, Twitter wants brands to pay $1,000 a month for a gold tick?

Yeah, safe to say that’s not going to be a roaring success either. And while Twitter will likely get a few more Twitter Blue sign-ups when it removes legacy blue checks sometime in future, that’s still only 420k extra subscribers, max.

The churn rate will also be high – because again, a blue tick isn’t valuable anymore if everyone can buy one – and unless Elon and Co. have some magic updates to build into Twitter Blue in future, beyond Blue-only polls eller paying to qualify for monetization, I don’t see how this becomes a significant element of Twitter’s overall intake or process.

But maybe I’m missing something. Maybe, because it’s Elon Musk, we’ve missed the point, or the process, and there is actually another pathway to winning on this front that’s not been revealed as yet.

I don’t see it, but I can’t imagine the logistics of flying to Mars either, so maybe there’s more to come.

But I doubt it.



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Housebound Jordanian football fan a social media star

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Amer Abu Nawas was born with osteogenesis, or brittle bone disease, a genetic condition hindering normal bone growth that has meant he rarely leaves his home

Amer Abu Nawas was born with osteogenesis, or brittle bone disease, a genetic condition hindering normal bone growth that has meant he rarely leaves his home – Copyright AFP Khalil MAZRAAWI

Kamal Taha

Having spent most of his life housebound due to a medical condition, Jordanian Amer Abu Nawas’s love of football has propelled him to social media stardom.

Offering analysis of matches from the leading European football leagues to almost a quarter of a million followers, his Facebook page — “HouseAnalyzer” in Arabic — has grown into what he describes as a “big family”.

The 27-year-old was born with osteogenesis, or brittle bone disease, a genetic condition hindering normal bone growth that has meant he rarely leaves his home in Zarqa, 30 kilometres (18 miles) from Jordan’s capital Amman.

“It is true that I have never played football in my life, and have never attended any match, but for me football is everything,” Abu Nawas told AFP.

With no schools in the country catering to his needs, Abu Nawas grew up spending much of his time watching football matches, analysing the teams and playing football video games.

“This always made me feel like it is taking me from this world to a different one,” he said.

His relatives noticed his passion and encouraged him to publish his match analyses online.

In 2017, he launched his Facebook account, which now counts more than 243,000 followers.

– ‘Reach people’ –

Filmed on a phone in his bedroom, Abu Nawas’s videos usually feature him wearing a football jersey, excitedly commenting on matches and news from the world of football.

Discussing leagues from England, France, Germany, Italy and Spain, he sometimes uses a football pitch-shaped board to explain tactical nuances.

One of Abu Nawas’s latest videos reached more than 1.4 million viewers and he has started posting on YouTube, TikTok, Instagram and Twitter.

He said he was grateful for modern technology allowing him to connect with so many people.

“From this room, from this small place isolated from the world, I was able to cross these walls, reach people, communicate with them, create content, and become what I am today,” he said.

He expressed sadness at sometimes seeing people attack each other in comments to his posts, and said his relationship with his followers was “like a family”.

“This family is growing day by day, and I hope it will reach as many followers as possible,” he added.

Abu Nawas’s own family do their best to provide him with a comfortable life.

He is the youngest of three brothers and his father is a doctor and his mother a pharmacist.

Inside his room are shelves with a PlayStation, a computer and plastic baskets keeping items he might need.

On his bed are phones, remote controls, headphones and a long stick used to reach distant items.

– ‘Not an obstacle’ –

“He has his own world, in a room with a temperature of 27 degrees to avoid cold and pneumonia. He can operate anything using the remote control,” his father Yussef told AFP.

He said his son has friends who occasionally visit.

“When he feels bad, they take him out for a tour in a minibus,” he said.

Abu Nawas lamented that in Jordan “nobody cares” about people with diseases like his, and said he wished he had had the opportunity to attend school.

“The conditions for people with special needs are catastrophic,” he said.

“I could not learn because there are no special schools for people like me.”

Last year, the organisers of the football World Cup invited him to attend the tournament in Qatar.

But due to travel difficulties linked to his condition, he arrived late and missed the matches he was scheduled to attend.

Even so, Abu Nawas said it was “the best 10 days of my life”.

“I know my condition, I learned to be content, and I will remain so,” he said.

“Disability need not be an obstacle to success.”

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