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Elon Musk Launches Hostile Takeover Bid for Twitter


Elon Musk Launches Hostile Takeover Bid for Twitter

Well, I don’t think anyone saw this coming, not in any realistic sense at least.

But evidently, Elon Musk is serious about his push to better align Twitter med free speech principles, with the billionaire Tesla CEO offering a full, $43 billion hostile takeover bid for the app.

As per Musk’s note to the SEC:

“I invested in Twitter as I believe in its potential to be the platform for free speech around the globe, and I believe free speech is a societal imperative for a functioning democracy. However, since making my investment I now realize the company will neither thrive nor serve this societal imperative in its current form.”

Musk has been a vocal proponent of free speech, and has often criticized Twitter’s moderation efforts, including its decision to ban former US President Donald Trump.

Last week, before it was revealed that Musk was buying up Twitter shares (which he’s actually been accumulating steadily since January), Musk noted that Twitter needs to adhere to ‘free speech principles’ to truly serve its purpose.

That’s seemingly the impetus for Musk’s takeover bid, with Musk now outlining a vague plan to take Twitter into private ownership, in order to reduce its reliance on shareholders and ad dollars, thereby enabling it to make truly independent decisions for the good of public debate.

“I am offering to buy 100% of Twitter for $54.20 per share in cash, a 54% premium over the day before I began investing in Twitter and a 38% premium over the day before my investment was publicly announced. My offer is my best and final offer and if it is not accepted, I would need to reconsider my position as a shareholder.”

Market analysts say that Musk’s offer is low, given that Twitter shares recently reached $70. But it could still be tempting, and it is enough to at least be taken seriously as a legitimate takeover bid.

If Musk’s takeover offer is accepted, Twitter will likely see significant changes, and really, all bets are off as to what then happens to the app. But if the bid is rejected, Musk has suggested that he will likely withdraw from the company completely.

 “If the deal doesn’t work, given that I don’t have confidence in management, nor do I believe I can drive the necessary change in the public market, I would need to reconsider my position as a shareholder. This is not a threat, it’s simply not a good investment without the changes that need to be made.”

It’ll be interesting to see if that also includes Musk deleting his Twitter account, which currently has over 81 million followers, and is a key media tool for the sometimes eccentric billionaire.

Following the revelation that Musk had become Twitter’s biggest individual shareholder earlier in the month (till Vanguard Group bought up more shares to overtake him), Musk began polling his Twitter followers on questions about how to ‘fix’ the platform. Musk was seemingly then advised to stop tweeting critical commentary, as a pending Twitter board member, which then lead to Musk withdrawing his interest in joining the board entirely.

It seems that Musk was dissatisfied with the response that he received from Twitter management, as he’s now looking to replace them wholesale, and start afresh with the company.

It’s an extraordinary move, and one that again raises questions about the disproportionate power of the billionaire class. Former Amazon CEO Jeff Bezos, for example, owns The Washington Post, and some have suggested that it’s now more favorable to Bezos’ positions in its editorial coverage (note: independent studies have found little to no evidence of bias in the Post’s reporting since Bezos’ acquisition).

Meta CEO Mark Zuckerberg holds significant power as the owner of several of the most utilized social media apps, while Apple and Google, while not independently controlled by a single wealthy founder in the same way, can also exert a level of control over media reach via their highly used digital properties.

In Musk’s case, he clearly doesn’t like what Twitter is doing, and being rich enough as he is, he’s seeking to do something about it, which could have significant consequences, in many ways.

On balance, I would say that the likelihood of Musk’s takeover offer being accepted is not high – but then again, I’d have never guessed that Musk would make such an aggressive push on Twitter shares, or indeed that he’d move into hostile takeover mode for the app.

So, who knows how this plays out? In some ways, it seems like just enough of an offer to be taken seriously, but not enough to be actually accepted.

But maybe Twitter will become ‘Tesla Social’, and memes and in-jokes about ‘420’ (note Musk’s offer price) and every other ‘edgelord’ trend will dominate in this new ‘free speech’ led cesspit.

It’s pretty concerning to think about – but maybe, this could actually happen, which could spell the end for Twitter as we know it.



Google lanserar nya tilläggsuppmaningar för att vägleda upptäckt i sökning


Google Launches New Add-On Prompts to Guide Discovery in Search

With AI technology advancing, and changing the way that people use various apps by providing more recommendations and suggestions in process, Google har idag announced a new update for Search which will provide related topics to help refine your query as you go.

As you can see in these examples, now, Google will provide a listing of related topics within your Search results, providing an easy way for users to simply tap on each and hone their results.

Enligt Google:

"You can add or remove topics, which are designated by a + symbol, to quickly zoom in or backtrack on a search. For example, if you’re searching for ‘dinner ideas’, you might see topics like ‘healthy’ or ‘easy’. Tapping on a topic adds it to your query, helping you quickly refine your search results with less typing.”

So it’s essentially Pinterest’s ‘Guided Search’ which it added back in 2014, but within the main Google Search page.

Pinterest Guided Search

Google’s actually already replicated Guided Search several times, for recipes, bilder and within its Shopping tab. As such, this, functionally, this, functionally, isn’t anything new, but it is interesting to consider within the context of the general Google Search process, and how it might play a role in driving future discovery trends, and maximizing the functionality of the app.

Google says that the related topic listings are dynamic, and will evolve based on your behavior.

“When you conduct a search, our systems automatically display relevant topics for you based on what we understand about how people search and from analyzing content across the web. Both topics and filters are shown in the order that our systems automatically determine is most helpful for your specific query. If you don’t see a particular filter you want, you can find more using the “All filters” option, which is available at the end of the row.”

So you’ll have a few ways to refine the results, which could make it easier to skim through different ideas, and zone in on more specific areas.

In terms of SEO, that shouldn’t have a big impact, as it’s working with existing trends, so the add-on qualifiers should relate to what people are already searching for, as opposed to guided users towards new and different areas of interest.

But it could amplify existing trends, by reiterating them to more users. For example, if people who search for ‘dinner ideas’ are regularly being shown ‘healthy’ as an add-on, that could make ‘healthy dinner ideas’ a bigger search trend over time, as more people lean into such because of these prompts, as opposed to taking whatever results they would have got without the add-on term.

So it could guide user behavior towards more common trends. Which shouldn’t have a big impact, but could, again, help to make the most common trends even more significant.

Maybe that has an impact on long-tail search terms and more specific trends, as people stop getting more granular – but that also supposes that a lot of people end up using these add-on terms, which we don’t know will happen as yet.

As noted, AI and machine learning-based systems are becoming more common elements in guiding user behavior online, with newer systems like ChatGPT potentially even besting Google for more in-depth answers to user prompts, based on various web-based inputs. Some believe that these systems could actually disrupt Google’s hold on the Search ecosystem, and as such, it’s not really surprising to see Google looking to add more guided elements into search to lean into this shift.

It’ll be interesting to see how these systems evolve, and whether they do indeed lead to the rise of a new challenger in Search and discovery.

Before that happens, you can bet that Google will add in more tools and options to enhance its processes.

The new Google add-on prompts are being rolled out to US users from this week, with other regions to follow.


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