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Facebook Adds New Automatic Member Approval Option for Groups

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Facebook has announced the full roll-out of a new, automatic member approval process for groups, which could help reduce management time for group admins, while still enabling them to maintain some control over group membership.

Facebook automatic group member approvals

As you can see in this example, the new process enables group admins to set up to four requirements for automated membership.

Admins can require that applicants:

  1. Complete all membership questions
  2. Live within a specific city or region (as listed on their Facebook profile)
  3. Be approved only if they are friends with people who are current members of the group
  4. Have been active on Facebook for at least one year

As noted, this enables admins to maintain some level of control over incoming members, even if they’re not individually approving each. What’s more, these variables can’t be falsified or cheated, because they’re not manually entered. That’ll help provide some assurance to group admins that they’re only letting real people in – though it does somewhat reduce their control, which could still allow undesirables to join up. But they can, of course, be removed at any time after as well.

As your Facebook group grows, so too do your management tasks and admin requirements, and approving new members is one of those elements that can quickly become overwhelming. That’s generally a good problem to have, but automated tools like this could take a lot of the pressure off, and help admins focus on other, more important aspects, like moderation and maximizing engagement.

And when those tasks also start to stack up, you can tap into Facebook’s new ‘Suggested Moderator’ recommendations, which will highlight active members who could make good assistants for such.

Facebook has made groups a bigger focus in 2019, with more conversations shifting to enclosed spaces, where users can discuss their thoughts and beliefs without having to share the same with all of their connections. That enables Facebook to maximize engagement, but it may also hide some of the more controversial posts in private areas, away from public scrutiny.

Whether that’s a good thing or not remains to be seen, but clearly, groups are on the rise, and new tools like this will help admins better manage their forums.

To set up automatic member approvals:

  • Go to “Moderate Group” on your desktop computer
  • Click on “Automatically Approve Members”
  • Follow the instructions to set up your membership requirements
  • You can always return to this screen to edit your membership requirements anytime

You can read more about the process här.

Socialmediatoday.com

SOCIAL

Twitter utökar innehållsrekommendationer, visar användare fler tweets från profiler de inte följer

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Twitter Expands Content Recommendations, Showing Users More Tweets from Profiles They Don’t Follow

Suddenly seeing a heap more random accounts appear in your Twitter feed?

This is why – today, Twitter ramped up its tweet recommendations for a heap more users.

So you’re going to see more tweets in your feed based on things like:

  • Interests based on tweet activity
  • Topics you follow
  • Tweets you’ve engaged with
  • Tweets people in your network like
  • People followed by people you follow

There’s a heap of expanded exposure potential here, and Twitter, in an effort to juice engagement, is looking to keep people in the app for as long as possible, which, ideally, these recommendations will facilitate.

It’s similar to how Facebook and Instagram are now showing you more AI-based content recommendations, which stems from TikTok, and its focus on highlighting the most relevant content to each user, which is not directly tied to your own social graph.

There was a time when your social graph was the defining factor, which gave Facebook a huge advantage, but now, there’s been a bigger shift towards entertainment over social interaction, which expands the potential to show each user more interesting content, from a much broader range of sources.

Conceptually it makes sense, but it’s largely reliant on the platform algorithms being actually good at showing you the best content, based on your interests. TikTok is very good at this, hooking into your expressed likes and dislikes based on your viewing history.

Twitter, however, not so much.

In my experience, Twitter’s recommended topics are always pretty far off, and even within those topics, the tweets it highlights tend to also be off-topic, uninteresting, and even just weird a lot of the time.

Right now, Twitter seems convinced that I’m interested in ‘AirBnB’, ‘skönhet Influencers’ and ‘Blink 182’. I’m not interested in any of these things, which I’ve tried to tell Twitter’s algorithms by selecting the ‘Not interested in this topic’ option – yet every time I re-open the app, they’re on my Explore page once again.

It could be worse – last month it was showing me ‘Peanuts’ comics, so I had Charlie Brown’s massive head staring back at me every time I tapped over to the Explore tab.

Again, I’ve directly told Twitter that I’m not interested, but it keeps showing them to me, while today, after this new announcement, this is what my feed currently looks like:

And they just keep coming – every time I scroll back to the top, another 20 tweets are in my feed, with 80% being recommendations.

Look, this is probably a short-term push, and maybe it helps people discover new users to follow, and helps Twitter boost engagement. But again, if you’re seeing a heap more recommendations, this is why.

Hopefully, the feedback will help Twitter refine its topic and content streams.  



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