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Facebook Adds New Features to Creator Studio, Including Stories Highlights and Timeline View for Posts

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Facebook Adds New Features to Creator Studio, Including Stories Highlights and Timeline View for Posts

Facebook’s added some new elements to Creator Studio to mark the new year, including a Stories preview option for video uploads, and a new way to preview how your posted content looks in-stream.

The main addition is Stories highlight clips for video uploads, which takes a 20-second preview segment from your full video to post as a Facebook and/or Instagram Story.

As explained in this prompt, shared by Matt Navarra, the new option enables you to ‘share a video highlight clip to your story’, in order to drive views of your full video clip.

The process, thus far, is fairly basic – Creator Studio will automatically highlight a preview segment from your full video, which you can then move around, though you can’t actually edit or create, as such, you can only choose a segment from your video to use as the preview.

Once you’ve chosen the segment, you’ll then be able to post that clip to your Facebook Story, with a ‘See More’ CTA button at the bottom of the Stories panel to drive people to your main clip.

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Facebook Creator Studio stories preview

It could be a handy way to raise more awareness of your uploaded videos, and it’s not overly intrusive as a Stories option, with the short teaser clips leading into the full viewing experience.

Though it is interesting that Facebook’s looking to encourage this type of Stories use, given that Instagram has repeatedly sought to stop people from re-sharing feed posts to Stories, including videos, due, reportedly, to user complaints.

This seems like it’s very similar to sharing feed posts as Stories, but maybe it makes more sense on Facebook, and/or driving more people to view more video content is of more engagement benefit, overall, than the potential impacts on the Stories user experience.

Another new addition for Creator Studio is a timeline view for your published Page posts in the app, providing more transparency as to how your posts look in user feeds.

Facebook Creator Studio published posts view

That adds another element to your Page management options through the app, which remains a key posting tools over third-party platforms due to its capacity to show you exactly how your Facebook and Instagram posts will appear in-stream, enabling enhanced editing and customization options.

As such, Creator Studio remains an important tool for many social media managers, particularly those posting video, and it’s good to see Meta continuing to add new options and enhancements to improve the user experience, and provide more ways to manage your Page posts.

These additions are not game-changers by any stretch, but they do provide more posting options, and it may be worth experimenting with the new Stories video previews to see whether they help drive more eyeballs to your uploads.




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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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