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Facebook Adds New Features to Help Users Follow the Paralympic Games


De 2021 Paralympic Games begins next week (8/24), and ahead of the main event, Facebook has meddelat a new range of tools to help users participate in the Games, and stay up to date with the latest results and happenings.

First off, on Facebook, users will soon be able to access a new Paralympics hub, which will provide up-to-the-minute insights on the latest results, news, and highlights.

Facebook Paralympics Hub

As you can see in these example screenshots, the new Paralympic hub will also include athlete and team profiles and interactive elements – like a Games quiz to help maximize engagement. The hub will also feature related posts from your connections in order to highlight key conversations of interest.

Facebook’s Paralympics Games hub will be available from August 23rd, and will be accessible by tapping on the #Paralympics hashtag. 

Over on Instagram, the @Paralympics Instagram account is now hosting a new AR effect which enables users to attempt to mirror the movements of Someity, the official Paralympics mascot.

Instagram Paralympics Effect

The Paralympics account has also shared a range of content that explains the rules and history behind various events.

In addition to this, the @Wethe15 Instagram account is also now hosting a new AR effect which is designed to help fans promote the “We the 15” movement. ‘We the 15’ aims to end discrimination against people with disabilities, who make up 15% of the global population.

Facebook’s also hosting a range of exclusive Paralympics content, including live programming and highlights on the Paralympic Games Facebook Page, exclusive, behind-the-scenes clips via Instagram Reels and a new WebXR “visual and spatial audio experience which recreates phenomenal moments by Para athletes”.

And finally, Facebook’s also launched a new, four-part short film series, in conjunction with the IPC, which provides more context on the spirit of the Paralympic Games, and how the event has facilitated positive change for disabled communities around the world. The videos also highlight the role that Facebook plays within this shift.

Enligt Facebook:

“In support of #WeThe15, and available via the Paralympic Games Facebook Page, the series highlights how Facebook helps communities in the US, UK, Brazil and New Zealand come together online – and the real-world impact it has offline.”

The Paralympics is an important event, in both facilitating inclusion and providing opportunity for all athletes to compete and showcase their skills. As such, it’s good to see Facebook providing tools to encourage participation and engagement, while also giving Paralympic athletes a means to maintain connection with their supporter communities.



Parler meddelar att det har avslutat sitt förvärvsavtal med Kanye West


Kanye West is Buying Conservative Social Media Platform Parler to Voice His Unfiltered Opinions

Kanye West will not follow in Elon Musk’s footsteps and buy his own social media platform, with Parler confirming today that it has ended negotiations with West on a possible sale of the app.

The reasoning behind the decision is not clear, but West has continued to share his controversial opinions in various media opportunities of late, which has resulted in him losing a range of sponsor and partnership deals, and has decimated his net worth.

Axios has rapporterad that West’s financial situation, as a result of these impacts, has played at least some role in the dissolution of the Parler deal.

West originally announced his intention to acquire Parler back in October, saying at the time that he needed to buy his own platform in order to share his unfiltered opinions with the world.

"People had talked about it and mentioned this idea for years, but enough was enough.”

In the weeks leading up to that announcement, West had been suspended from both Instagram and Twitter efter deliberately pushing his limits on both by sharing offensive, anti-Semitic remarks. That then led West to Parler, and with Elon Musk moving to take over at Twitter, West saw an opportunity to also play a part in what he saw as a broader shift towards allowing more free and open speech.

But now, West is moving on – though he will continue with his 2024 Presidential run, apparently.

West has also seemingly pinned his hopes on Musk for a future reformation of social media moderation rules.

At least, I think that’s what this means.

The announcement leaves Parler in a less than certain predicament, as it continues its efforts to develop a more sustainable business model in order to maintain operation as a free speech platform.

In the wake of the Capitol Riots, Parler was almost killed off entirely when both Apple and Google removed the app from their respective stores due its lax moderation policies, which they said had allowed too many posts that encouraged violence and crime. Amazon then also refused to host Parler on its web-hosting service due to repeated violations of its rules.

Parler was eventually able to save itself by rolling out additional moderation rules, in alignment with the requirements of each platform, which subsequently caused a level of angst among its core user base. Parler has since been found to be censoring certain posts, and removing certain users, which has prompted further criticism of the app, and with Elon taking over at Twitter, and promising a more open approach to what can be shared via tweet, it seems like Parler’s days could indeed be numbered, especially if Musk is able to implement a significant change in Twitter’s approach.

Which will also be challenging. Just as Parler had to change its moderation approach in line with app store policies, Twitter will also have to maintain its processes on the same, which could impede Musk’s push to enable more free and open speech in the app.

Elon’s looking to challenge this, but again, there will always be a level of moderation required, which will likely always exceed what free speech advocates would prefer, given evolving rules in Europe and other regions.

And for Kanye, it seems like his ambitions for owning his own social platform are now shelved, at least for the time being.


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