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Facebook Adds New Organic Post Testing Option to Creator Studio

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facebook adds new organic post testing option to creator studio

Earlier in the month, as part of the most recent topics update for Facebook Watch, Facebook noted that it was in the early stages of rolling out a new Organic Video Post Testing tool to help creators A/B test aspects of their video posts.

Now, it seems, some users are seeing that option, with this new ‘Create Post Tests’ option appearing for some users in the Creator Studio app.

Facebook video post tests

As you can see in the screenshot, posted by Josh Withey of Yahoo UK (and shared by social media expert Matt Navarra), if you have access, the ‘Create Post Tests’ option will be highlighted to you next time you log into Creator Studio with a pop-up indicator on screen.

Within this, you can create up to four variations of a video post, which will then be ‘tested’ with a portion of your audience. Then, based on the parameters you set (i.e. impressions or time), Facebook will then give the ‘winning’ post further distribution beyond its initial test audience.

Facebook video test

That sounds like an easy way to reaching a lot more people, right? With a portion of your audience being shown one of your initial test posts, then the winning post getting more reach.

Well, maybe – the new test option likely functions in the same way that Facebook’s current organic post testing process works, through which you can run tests, based on impressions or time, in order to maximize the reach of your best performers.

Organic post tests end when you either reach the combined total number of impressions that you indicate in your test parameters, which incorporates all variants of your test post, or you reach the time limit for the test. Within the test period, the posts that you’re testing don’t appear on your Page, but once the test is over, the winner is then published like a normal post.

Much of the organic post test functionality has now been moved from Pages to Creator Studio, which is where this new tool comes in – though as noted in the screenshots above, it’s primarily focused on video posts for now. 

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There are limitations on how many impressions you can expect to see within your tests, so you can’t necessarily use this it boost your reach for free, but it does give you another way to maximize post performance based on actual response, which could be a very helpful option. Facebook also has an option to A/B test ads as well, so there are various ways to get direct response feedback on your efforts.

At the moment, only a small subset of users have the option available, but Facebook is working on expanding the tool to more people based on initial data and feedback. It could be a good one to keep in mind, and to try out when it becomes available – and if you’re not making regular use of Creator Studio yet, it’s worth familiarizing yourself with the app, as this is increasingly where Facebook is looking to push more of its post and analytics options.

This is especially true for video uploads – as Facebook recently noted, Creator Studio is video focused, and where Facebook is looking to focus video posts.

This new functionality adds to its growing toolset, while you can also create and schedule posts, and even Stories, direct from the app.

Socialmediatoday.com

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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