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Facebook samtycker till skyddsåtgärder i fall av annonsdiskriminering

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Russia bans Instagram and Facebook as 'extremist'

Facebook parent company has been renamed Meta. — © AFP

Facebook owner Meta has agreed to change its ad targeting technology and pay $115,000 to settle US government allegations the social media giant allowed discrimination in who saw housing advertisements, authorities said Tuesday.

Under terms of a deal that must still be approved by a court, Meta will use artificial intelligence to make sure ads cross demographics to reach people regardless of age, gender or race.

“We will be introducing a new method designed to make sure the audience that ends up seeing a housing ad more closely reflects the eligible targeted audience for that ad,” Meta deputy general counsel Roy Austin said in a post.

The Department of Housing and Urban Development had charged in 2019 that Facebook “unlawfully discriminates based on race, color, national origin, religion, familial status, sex and disability” by restricting who can view housing-related ads.

Facebook has become a multi-billion dollar reklam- juggernaut with its large amounts of user data that allow companies to more precisely target certain demographics, but which have also prompted allegations of privacy infringement and discrimination.

While HUD accusations focused on housing ads, Meta will also put the new system to use to make sure ads for jobs or credit don’t discriminate, Austin added.

Meta has been working with HUD on a “variance reduction system” to prevent discrimination in ad targeting on its platform.

Meta had already made changes to address housing ad discrimination concerns, and those will remain in effect, the proposed settlement stated.

Facebook announced early in 2019 that it was revamping how it uses targeted reklam- in a settlement with activist groups alleging it discriminated in messages on jobs, housing, credit and other services.

By the end of this year, Meta will stop allowing ads to be targeted using a pair of “special audience” tools it offers that could carve out certain groups of people, the settlement said.

Meta will also pay a civil penalty of $115,000 and let an independent third-party check to make sure it is abiding by the terms of the settlement, court documents stated.

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TikTok tillkännager de bästa europeiska TikTok-annonserna 2022

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TikTok Announces the Top European TikTok Ads of 2022

TikTok has crowned the first-ever winner of its TikTok Ad Awards for Europe at a gala ceremony in Amsterdam, where TikTok bestowed the moniker of the ‘Greatest ad for TikTok Europe’.

TikTok first launched its TikTok Awards initiative back in May, inviting all European agencies and brands to enter their submissions to take home the top award, and bragging rights as the best TikTok ads team in the region.

The awards celebrated the top ads from the UKGermanyFranceItalySpainPoland, and the Nordics, with categories including ‘Greatest Creative’ and ‘Greatest Performance’.

So what was the top European TikTok ad of 2022?

"In the end, Unieuro was given top honors by the jury for their ‘The Clerk‘ campaign and took home the coveted Greatest TikTok Europe prize! Unieuro perfectly showcased the power of creator-driven, native content and the impact of boosting creative as In-Feed Ads to maximize reach and engagement with the TikTok community. The campaign thoroughly embodied TikTok’s mission to inspire creativity and bring joy in a truly authentic way.”

Uniero created a series of ads with this character, in which a customer service agent is essentially trapped inside TikTok.

The short, light-hearted clips generated big engagement for the brand, and as TikTok notes, the approach also aligns with the trending behaviors and creative elements within the app.

TikTok has also shared examples of the top creative from several regions, which provides some interesting perspective on key content trends and approaches.

There could be some valuable notes of inspiration in there, with a range of different approaches and strategies at play.

Maybe that’ll help to get you thinking about how you should approach your TikTok campaigns – you can check out all the TikTok Awards winners for 2022 här.

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