Facebook har launched legal action against a software developer in Istanbul who’s been running a range of Instagram ‘viewer’ sites, for which he essentially scrapes user data from Instagram, then republishes the content on these alternate platforms. The developer then generates income by running ads on these clone sites.
It seems like a pretty open and shut case of copyright violation – as explained by Facebook:
“[Ensar] Sahinturk used automation software to scrape public profiles, photos and videos from more than 100,000 Instagram accounts without Instagram’s permission and in violation of our Terms. He then published this data on a network of clone sites, where anyone could enter an Instagram username to view Instagram user profiles, pictures, videos, stories, hashtags and locations.”
Som rapporterats av ZDNet, Sahinturk ran a range of Instagram ‘viewer’ platforms:
“Domains operated by Sahinturk included jolygram.com, imggram.com, imggram.net, finalgram.com, pikdo.net, and ingram.ws, according to court filings.”
In the example above, as you can see, the platform is presented as an Instagram insights tool, providing data on hashtag usage, locations and more. But the data used to fuel those insights is essentially stolen from Instagram, and users therefore see no protection as to how their information and content is used.
“Data scraping undermines people’s privacy and ability to control their information, and is prohibited by our Terms. This case is the latest example of our actions to disrupt those who scrape user data as part of our ongoing commitment to protect our community, enforce our policies and hold people accountable for abusing our services.”
Indeed, Facebook has been taking legal action over a wider range of term violations over the last year as it seeks to implement tougher legal penalties and disincentives for others considering the same.
Again, this seems like a fairly straightforward case, and there may well be other platforms conducting similar scraping processes that will look to re-think their practices as a result of Facebook taking action.
But there is also a question over the legality of ‘scraping’ public data.
LinkedIn has been involved in a long-running court case against a company called HiQ Labs over HiQ’s use of LinkedIn user data for its talent scouting tools. LinkedIn initially sought to block HiQ from using its data, but HiQ was successful in blocking LinkedIn’s challenge, arguing that it’s only accessing publicly available data. LinkedIn is still pushing to cut off HiQ’s access.
That case could be used as precedent here, with Sahinturk arguing along similar lines, but the potential violation of Instagram user rights is a more definitive concern which seems likely to hold more weight in Facebook’s challenge.
Ny rapport visar att unga användare i allt större utsträckning vänder sig till TikTok för nyhetsinnehåll
Amid ongoing concerns about its data gathering processes, and its possible linkage to the Chinese Government, TikTok’s influence continues to grow, with the platform now a key source of entertainment for many of its billion active users.
And it’s not just entertainment, TikTok is also increasingly being used for search, with Google reporting earlier this year that, by its estimates, around 40% of young people now turn to TikTok or Instagram to search for, say, restaurant recommendations, as opposed to Google Search or Maps.
And now, TikTok is also becoming a source of news and information, as more news organizations look to lean into the platform, and establish connection with the next generation of consumers.
That’s the focus of the latest report from the Reuters Institute, which looks at how people are using TikTok for news content, and which sources are playing a role in shaping their opinions in the app.
You can download the full, 38-page report här, and it’s well worth a read, but there are two specific elements that are worth highlighting to help better understand and contextualize the TikTok shift.
First off, there’s this chart, which looks at the percentage of people who are using TikTok for news content in each age bracket.
As you can see, younger users are increasingly turning to TikTok to stay informed of the latest news updates. Which is a significant shift, and not just for news publishers looking to connect with their audience, but also in terms of broader impacts, and how young audiences are staying in touch with the latest happenings.
Which then leads into this second chart:
As you can see, it’s not mainstream news sources that are the primary sources of news content on TikTok, its ‘internet personalities’ followed by ‘ordinary people’, with traditional journalists and publications much further back.
That’s a significant trend, which could reflect a broader distrust of mainstream media outlets, and the information presented in the news as we know it.
Now, younger audiences are more reliant on their favorite influencers to act as a filter, of sorts, to help highlight the news of most relevance – which could be good, in that it facilitates a new angle on the big stories each day. But it could be bad, in that the news they present and discuss is then based on the personal bias of each influencer, which is arguably a less transparent process than mainstream news outlets.
But that also depends on your perspective. Journalists, for the most part, work to uphold standards of integrity in their reporting, in order to limit the influence of personal bias, and present the key information within their updates. But increasingly, many news outlets have leaned into more controversial takes and opinions. Because that’s what works best with social media algorithms – you’re going to generate much more engagement, and thus, reach, with a headline that says something like ‘The President hates farmers’ as opposed to a more balanced report on the latest agricultural policy.
Many outlets have essentially weaponized this, and seem to employ partisan takes as a key element in their coverage, again, in order to maximize reader response, to get people commenting and sharing, and prompt more clicks.
Which definitely works, but it’s this approach that’s likely turned many younger consumers away from mainstream coverage, while the rising use of TikTok overall means that, one way or another, they’re going to get at least some news content there anyway.
Which could be a concern. Again, amid ongoing questions about the influence of the Chinese Government on the app, it seems like it should be a significant consideration that more and more young people are leaning on the app to stay informed about the latest news topics.
De Rapportera also looks at how news publishers are using TikTok, and what specific approaches are driving the most success.
“There’s no single recipe for success. Many publishers use a strategy based on hiring young creators who are native to the platform and its vernacular. This approach has connected strongly with audiences and brought critical acclaim but can make it harder to re-version content for other social platforms. Others have focused on showcasing the assets of the entire newsroom, including more experienced correspondents and anchors, delivering greater scale and flexibility but often without the same personal touch.”
So using platform-native influencers, and those more savvy with TikTok-specific trends, can help to increase engagement and performance. But there’s no definitive TikTok playbook, as such, that will lead to guaranteed, sustained success.
Which, in some ways, is because that’s not how TikTok is built. Unlike other social media apps, TikTok isn’t designed to get you to follow the people and companies that you like, in order to essentially curate your own experience.
On TikTok, the aim is to show you the most entertaining content, from anyone, in alignment with your personal interests, which you express by simply using the app. By expanding the pool of potential content to everybody, that gives TikTok’s algorithms a lot more ways to keep you glued to your feed – but the flipside is that it also makes it much harder for creators and brands to establish a following, and keep their audience coming back, as they can on other apps.
That puts more focus onto each post itself, and how entertaining your latest update is. Which is better for TikTok’s ecosystem in general, but it also means that there are more challenges in maintaining reach and resonance in the app.
That’s true for news organizations, but it’s also true for brands, because you can’t just get people to follow your brand in the app and hope that they’ll then see everything that you post.
On TikTok, it’s a new competition, every day, and if you’re not entertaining, and holding engagement with each update, you’re going to lose, on that day at least.
You can download the full Reuters Institute ‘How Publishers are Learning to Create and Distribute News on TikTok’ report här.
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