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Facebook Launches Sponsored Chat Themes, Payment QR Codes and Quick Replies for Messenger

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Facebook has announced a new set of sponsored chat themes for Messenger, as well as a new quick reply bar for shared images, and QR and payment links which make it easier to request and send money within your message threads.

First off, on the new themes – as we reported yesterday, Facebook has added a new Messenger theme for the latest film in the ‘Fast and Furious’ franchise, which could point to coming sponsored theme opportunities within the app. Facebook has now added to this, with additional themes from Olivia Rodrigo, to celebrate the launch of her new album Sour, as well as a ‘World Oceans Day’ theme.

Messenger chat themes

Facebook hasn’t made this a official ad offering as yet, but the expansion of its custom themes, tied into film and music launches, could point to this becoming a new opportunity in future. It would likely be a more high-end brand promotion approach, but it could help to increase engagement around such releases, and build hype within the app.

To test out the new themes, choose a conversation, navigate to its settings, and click ‘Theme’.

In addition to this, Facebook has added a new Quick Reply option when viewing media in a message thread.

Messenger quick reply

As you can see here, now, users will be able to add a response to a shared image by replying beneath the image itself when in view mode.

Previously, if a friend sent you a video and you clicked to watch it, the video would expand to your whole screen and you had to exit the media view to respond to it. The update will streamline that connection, which could help to facilitate more engagement.

And lastly, Facebook has also added new QR codes and payment links options in Messenger, to better enable funds transfers within the app.

Messenger funds transfer

The main addition here is that the process will enable users to send money to, or request money from, anyone in the app, even if you’re not connected to them already.

Som förklarat av budbärare:

“No need to download a separate payment app or add new contacts on the fly! To access your personal QR code and payment link, visit your Messenger settings and tap “Facebook Pay.” Simply share the payment link or allow your friends to scan your QR code to send or request money.”

Annons

The update eliminates the need for Messenger users to download or use any other apps to make payments, which could help to give Facebook a competitive edge in facilitating more transactions. Facebook is working to make Messenger a more useful application, in more ways, and with the capacity to make payments in-stream, that could help the company add in more business transaction tools and other processes to improve its utility.

These are some interesting updates, and while the chat themes have been around for a while now, and streamlined replies for images are not revolutionary, as such, they all add to the broader picture in the app, and build on its capacity, particularly for promotions and transactions. 

You can read more about the latest Messenger updates här.

Socialmediatoday.com

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Meta Publishes New Report on the Increasing Consumer Reliance on Business Messaging

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Meta Publishes New Report on the Increasing Consumer Reliance on Business Messaging

Messaging has become an increasingly important connective tool for many businesses and consumers, with more than 20 billion messages now sent between people and brands on Messenger alone every month. It’s convenient, generally sees quick response, and is available within the apps that people are already comfortable with for their direct interactions. In fact, 64% of people now say they would prefer to message rather than call a business.

With this in mind, Meta recently partnered with de Boston Consulting Group on a survey of more than 6,500 respondents across the APAC region, in order to glean more insight into how APAC users are looking to use messaging for brand queries, and how businesses can better align with these shifts.

The 29-page report, which you can download här, includes a range of valuable insights into the importance, and value, of messaging interactions. Here’s a look at some of the key notes:

First off, the report looks at the growing adoption of business messaging, and how that’s changed throughout the pandemic.

The global lockdowns led to a significant boost in eCommerce activity, and as such, it’s little surprise to see the reliance on business messaging rise in recent years. But that’s also a key trend of note for brands – as more consumers conduct more of their interactions via messaging, and other online means, that, in turn, increases their expectation of the same options from other businesses.

The report also provides a somewhat surprising look at how often people are messaging with brands:

Meta messaging report

That’s a lot of activity, which seems more impactful than the raw numbers, in terms of messaging volume. A lot of consumers are interacting with brands every other day, so it’s not just that they’re using this as a supplementary connection channel, it’s fast becoming an essential connector for businesses.

The report also looks at the different ways in which brands can use messaging within their process:

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Meta messaging report
Meta messaging report

As well as the key pain points for consumers when messaging with brands:

Meta messaging report

There are some interesting insights here, worth factoring into your planning. Really, if you’re not offering direct messaging as a connective option, or optimizing for it, you’re likely missing out. And while this data is APAC specific, most of these trends would likely hold in other regions as well, which could give you some food for thought for your planning, particularly as we head into the holiday sales push.

You can download Meta’s full ‘Business Messaging: The Quiet Channel Revolution across Tech’ report här.

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