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Facebook Provides Effective Video Content Strategy Tips

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facebook provides effective video content strategy tips

For years now, video has been the best performing content type on Facebook, generating better results in terms of engagement, interaction and overall response.

With technological advances facilitating more ways for consumers to watch video, it’s become the preferred option, enabling faster message delivery, with increased entertainment value – and for those creators can do it well, a whole range of new monetization options.

But doing Facebook video well isn’t as simple as shooting a simple iPhone clip and uploading. Sure, that might work in some cases, but the best way to approach Facebook video, or really, content on any platform, is with a defined strategy. And this week, Facebook has provided some tips on just that, looking at the success of Art All the Way, a DIY arts and crafts Page based in India.   

Over on the Facebook Creator blog, Facebook has provided a simple overview of how Art All the Way has evolved its process in line with its video performance – and the notes include some great tips to keep in mind in your own Facebook video approach.

As explained by Facebook:

“The Art All the Way team decided to focus on video content early on. With consistent daily uploads, they hope to keep fans engaged and entertained with high-quality videos that show fun, do-it-yourself arts and crafts projects.”

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Art All the Way Facebook

The key elements here being ‘quality’ and ‘consistency’. The videos that Art All the Way creates are fairly basic, but they maintain a consistent color palette and presentation style, while they also stick to a set schedule for their uploads, ensuring Page followers know that there’ll be new content coming through regularly.

Both of these elements are often overlooked – if you’re going to use video as a key part of your Facebook marketing approach, it’s worth taking a moment to consider how you want your videos to look, and sticking with a consistent color theme and/or presentation style. Maybe invest in a simple background card that you can use for your presentations, or build a mini-studio, with your camera set-up on a tripod to maintain the same aesthetic. 

Consistency, in this respect, is a branding element, and it’s definitely worth taking the time to plan out your approach ahead of time to align with such.

Eventually, after creating videos for some time, Art All the Way looked to monetize their video content with in-stream ads. This meant that they needed to create longer videos – in order to be able to use in-stream ads on Facebook, Pages need to have at least 10k followers and be creating 3-minute videos “that have generated more than 30,000 1-minute views in total over the past two months”.

That consideration again changed Art All the Way’s approach – now, all of their videos needed to meet a certain time threshold, another planning element. For marketers, this likely won’t be as significant a consideration – but the additional benefits that this longer run-time facilitated could be worth the extra thought, even if you’re not necessarily seeking to run in-stream ads.

As explained by Facebook:

Once they started using in-stream ads, Art All the Way gave more thought to their content strategy and devised a framework for their videos.”

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Facebook says that each of Art All the Way’s videos now feature a sequence of predefined segments, generally in this format:

  • The Art All the Way logo
  • A shot of the finished craft with the title of the craft
  • A list of the materials used
  • The step-by-step method to make the craft
  • A final shot of the finished craft

That, again, adds to the consistency – which is also important, not just from an audience perspective, but in terms of repeatable practice. If you have your one social video person who creates your content, and he or she so without a documented strategy, if that person was to one day leave your company, or go on extended leave, would you be able to re-create the same, and maintain content consistency?

By having a documented, detailed content creation approach like this, Art All the Way can ensure ongoing transition and adaptability. They now have a set of defined steps to follow, every time, which will ensure their presentation remains consistent, and that the process can be taught to others.

Here’s an example of that content process in action:

There are obviously some extra video editing tricks in there, like text on screen. But as you can see, this is a simple, consistent, video format, which has helped Art All the Way grow its Facebook Page following to close to 3.4 million people. 

In addition to this, Art All the Way has also moved to re-post its content on Instagram:

“In addition to Facebook, Art All the Way also uploads videos to Instagram, where they tailor their content to the platform. For Instagram, Art All the Way edits videos down to one minute while maintaining the essence of the arts and crafts project and the instructional nature of the content.”

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Again, simple, repatable process, providing more opportunities.

As noted, not all of these tips will apply to your video efforts, but if you’re looking to get more out of video content in 2020, these are some basic, key tips, which could help to maximize your performance.

Socialmediatoday.com

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Facebook Faces Yet Another Outage: Platform Encounters Technical Issues Again

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Facebook Problem Again

Uppdated: It seems that today’s issues with Facebook haven’t affected as many users as the last time. A smaller group of people appears to be impacted this time around, which is a relief compared to the larger incident before. Nevertheless, it’s still frustrating for those affected, and hopefully, the issues will be resolved soon by the Facebook team.

Facebook had another problem today (March 20, 2024). According to Downdetector, a website that shows when other websites are not working, many people had trouble using Facebook.

This isn’t the first time Facebook has had issues. Just a little while ago, there was another problem that stopped people from using the site. Today, when people tried to use Facebook, it didn’t work like it should. People couldn’t see their friends’ posts, and sometimes the website wouldn’t even load.

Downdetector, which watches out for problems on websites, showed that lots of people were having trouble with Facebook. People from all over the world said they couldn’t use the site, and they were not happy about it.

When websites like Facebook have problems, it affects a lot of people. It’s not just about not being able to see posts or chat with friends. It can also impact businesses that use Facebook to reach customers.

Since Facebook owns Messenger and Instagram, the problems with Facebook also meant that people had trouble using these apps. It made the situation even more frustrating for many users, who rely on these apps to stay connected with others.

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During this recent problem, one thing is obvious: the internet is always changing, and even big websites like Facebook can have problems. While people wait for Facebook to fix the issue, it shows us how easily things online can go wrong. It’s a good reminder that we should have backup plans for staying connected online, just in case something like this happens again.

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Christian family goes in hiding after being cleared of blasphemy

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Christian family goes in hiding after being cleared of blasphemy

LAHORE, Pakistan — A court in Pakistan granted bail to a Christian falsely charged with blasphemy, but he and his family have separated and gone into hiding amid threats to their lives, sources said.

Haroon Shahzad (right) with attorney Aneeqa Maria. | The Voice Society/Morning Star News

Haroon Shahzad, 45, was released from Sargodha District Jail on Nov. 15, said his attorney, Aneeqa Maria. Shahzad was charged with blasphemy on June 30 after posting Bible verses on Facebook that infuriated Muslims, causing dozens of Christian families in Chak 49 Shumaali, near Sargodha in Punjab Province, to flee their homes.

Lahore High Court Judge Ali Baqir Najfi granted bail on Nov. 6, but the decision and his release on Nov. 15 were not made public until now due to security fears for his life, Maria said.

Shahzad told Morning Star News by telephone from an undisclosed location that the false accusation has changed his family’s lives forever.

“My family has been on the run from the time I was implicated in this false charge and arrested by the police under mob pressure,” Shahzad told Morning Star News. “My eldest daughter had just started her second year in college, but it’s been more than four months now that she hasn’t been able to return to her institution. My other children are also unable to resume their education as my family is compelled to change their location after 15-20 days as a security precaution.”

Though he was not tortured during incarceration, he said, the pain of being away from his family and thinking about their well-being and safety gave him countless sleepless nights.

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“All of this is due to the fact that the complainant, Imran Ladhar, has widely shared my photo on social media and declared me liable for death for alleged blasphemy,” he said in a choked voice. “As soon as Ladhar heard about my bail, he and his accomplices started gathering people in the village and incited them against me and my family. He’s trying his best to ensure that we are never able to go back to the village.”

Shahzad has met with his family only once since his release on bail, and they are unable to return to their village in the foreseeable future, he said.

“We are not together,” he told Morning Star News. “They are living at a relative’s house while I’m taking refuge elsewhere. I don’t know when this agonizing situation will come to an end.”

The Christian said the complainant, said to be a member of Islamist extremist party Tehreek-e-Labbaik Pakistan and also allegedly connected with banned terrorist group Lashkar-e-Jhangvi, filed the charge because of a grudge. Shahzad said he and his family had obtained valuable government land and allotted it for construction of a church building, and Ladhar and others had filed multiple cases against the allotment and lost all of them after a four-year legal battle.

“Another probable reason for Ladhar’s jealousy could be that we were financially better off than most Christian families of the village,” he said. “I was running a successful paint business in Sargodha city, but that too has shut down due to this case.”

Regarding the social media post, Shahzad said he had no intention of hurting Muslim sentiments by sharing the biblical verse on his Facebook page.

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“I posted the verse a week before Eid Al Adha [Feast of the Sacrifice] but I had no idea that it would be used to target me and my family,” he said. “In fact, when I came to know that Ladhar was provoking the villagers against me, I deleted the post and decided to meet the village elders to explain my position.”

The village elders were already influenced by Ladhar and refused to listen to him, Shahzad said.

“I was left with no option but to flee the village when I heard that Ladhar was amassing a mob to attack me,” he said.

Shahzad pleaded with government authorities for justice, saying he should not be punished for sharing a verse from the Bible that in no way constituted blasphemy.

Similar to other cases

Shahzad’s attorney, Maria, told Morning Star News that events in Shahzad’s case were similar to other blasphemy cases filed against Christians.

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“Defective investigation, mala fide on the part of the police and complainant, violent protests against the accused persons and threats to them and their families, forcing their displacement from their ancestral areas, have become hallmarks of all blasphemy allegations in Pakistan,” said Maria, head of The Voice Society, a Christian paralegal organization.

She said that the case filed against Shahzad was gross violation of Section 196 of the Criminal Procedure Code (CrPC), which states that police cannot register a case under the Section 295-A blasphemy statute against a private citizen without the approval of the provincial government or federal agencies.

Maria added that Shahzad and his family have continued to suffer even though there was no evidence of blasphemy.

“The social stigma attached with a blasphemy accusation will likely have a long-lasting impact on their lives, whereas his accuser, Imran Ladhar, would not have to face any consequence of his false accusation,” she said.

The judge who granted bail noted that Shahzad was charged with blasphemy under Section 295-A, which is a non-cognizable offense, and Section 298, which is bailable. The judge also noted that police had not submitted the forensic report of Shahzad’s cell phone and said evidence was required to prove that the social media was blasphemous, according to Maria.

Bail was set at 100,000 Pakistani rupees (US $350) and two personal sureties, and the judge ordered police to further investigate, she said.

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Shahzad, a paint contractor, on June 29 posted on his Facebook page 1 Cor. 10:18-21 regarding food sacrificed to idols, as Muslims were beginning the four-day festival of Eid al-Adha, which involves slaughtering an animal and sharing the meat.

A Muslim villager took a screenshot of the post, sent it to local social media groups and accused Shahzad of likening Muslims to pagans and disrespecting the Abrahamic tradition of animal sacrifice.

Though Shahzad made no comment in the post, inflammatory or otherwise, the situation became tense after Friday prayers when announcements were made from mosque loudspeakers telling people to gather for a protest, family sources previously told Morning Star News.

Fearing violence as mobs grew in the village, most Christian families fled their homes, leaving everything behind.

In a bid to restore order, the police registered a case against Shahzad under Sections 295-A and 298. Section 295-A relates to “deliberate and malicious acts intended to outrage religious feelings of any class by insulting its religion or religious beliefs” and is punishable with imprisonment of up to 10 years and fine, or both. Section 298 prescribes up to one year in prison and a fine, or both, for hurting religious sentiments.

Pakistan ranked seventh on Open Doors’ 2023 World Watch List of the most difficult places to be a Christian, up from eighth the previous year.

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Morning Star News is the only independent news service focusing exclusively on the persecution of Christians. The nonprofit’s mission is to provide complete, reliable, even-handed news in order to empower those in the free world to help persecuted Christians, and to encourage persecuted Christians by informing them that they are not alone in their suffering.

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Individual + Team Stats: Hornets vs. Timberwolves

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CHARLOTTE HORNETS MINNESOTA TIMBERWOLVES You can follow us for future coverage by liking us on Facebook & following us on X: Facebook – All Hornets X – …

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