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Facebook Provides New Resources to Help Gaming Creators Manage their Communities

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facebook provides new resources to help gaming creators manage their communities

As Facebook pushes further into gaming, and game streaming in particular, The Social Network is also being forced to address issues with trolling and other types of anti-social behavior which have, unfortunately, become common staples in some corners of the community.

Though some of that is due to varying tolerance within different groups, and the unclear boundaries between each.

As explained by Facebook:

While our Community Standards protect against the most egregious harms like hate speech and terrorism, sometimes all it takes is one person being rude, mean or simply disruptive to ruin a conversation for everyone. And what may be considered competitive banter in one streaming community, might be considered toxic in another.”

To address the latter point, Facebook has worked with the Fair Play Alliance, a coalition of game companies which are working to encourage healthy communities in online gaming, to establish a new set of rules that creators and moderators can apply to set clearer guidelines around such within their gaming streams and discussions.

“People form communities over a shared love of gaming, but we know some groups of people, like women, can be targets of negative, hurtful stereotypes – so, rules like “Be Accepting” and “Respect Boundaries” can help maintain a positive environment for everyone, regardless of race, ethnicity, sexual orientation, gender identity or ability. Similarly, “Don’t Criticize” can help newer players feel welcome. The rules will promote inclusion and respect to help people feel safe sharing their voice.” 

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The rules are not compulsory, but for gaming creators who want to establish more definitive parameters within their communities, they’ll be able access them via a new “Chat Rules” button in the streamer dashboard before going live.

Facebook gaming rules

As displayed here, once a streamer taps on ‘Chat Rules’, they’ll be able to select from a list of gaming-specific rules for their community. They’ll also be able to add a custom description about their stream, in order to set clearer expectations around the types of conversations they want to facilitate. 

“Once a creator selects rules from the Chat Rules section of the streamer dashboard, fans will be asked to accept the rules before they’re allowed to leave a comment.”

You can see this in action in the above screenshot on the left.

In addition to this, Facebook has also improved its comment removals process, so they’ll disappear from the stream quicker, while moderators will now also have access to a new moderation dashboard within streams, where they’ll be able to give fans feedback as to why their content was removed.

The new tools are being made to a selected group of game streamers to begin with, before an expanded roll-out in future.

As noted, Facebook has been making a bigger push into gaming of late, with dedicated game streamer programs and revenue-sharing options to incentivize participation.

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And those efforts are paying off – earlier this month, CNBC reported that Facebook Gaming saw its live-stream gaming market share jump from 3.1% in 2018 to 8.5% in 2019.

CNBC gaming market share chart

Twitch is still the clear leader, but with Microsoft and Google offering big deals for top creators, and Facebook gaining more traction, and offering the largest potential for reach, Twitch will have its work cut out for it to maintain its place.

And with the global gaming market set to grow to $196 billion by 2022, you can see why the big players are working hard to refine and improve their offerings. As we noted recently, you may not personally watch gaming content yourself, you may not be interested in gaming live-streams, or gaming culture more generally. But the influence of gaming is massive, and as younger users who’ve grown up with functions like live-streaming move into adulthood, and more viable spending demographics, you can expect the focus on gaming to evolve in-step. 

Socialmediatoday.com

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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