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Facebook Provides Tips on Utilizing Video Playlists and Series Collections

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facebook provides tips on utilizing video playlists and series collections

Over the past couple of months, Facebook has been sharing a weekly series of insights into its various video tools via interviews with the Facebook staff who are working on them, which has provided some new and valuable perspective into why they’ve added each function and what needs it can serve.

Thus far, Facebook has shared interviews looking at:

The latest video in the series, published this week, looks at video Playlists and Series, and how each option can help video creators maximize their exposure and viewership in different ways.

The video goes through the difference between the Playlist and Series options, and why the options were created:

“Facebook Watch is a video destination and as Facebook Watch continues to grow, we actually really wanted to focus on making publishing videos on Facebook way more flexible than it ever has been before, and with that, we wanted to create powerful new ways to publish, organize and drive discovery around your content. Playlists and Series is a way to do that, and a content format type to enable three things – organizing videos, driving discovery, and publishing content.”

Facebook also provides further definition as to the purpose of each option:

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  • Playlist – A collection of videos that shares a particular theme or a topic, not a group of ‘episodes’ in one series as such.
  • Series – Videos in a Series are, as you might expect, all within the same program sequence, collecting one program into a set. Series also enables creators to put together trailers and add additional seasons, so viewers can watch content in chronological order

Facebook says that the difference between the two options is that, if you’re content counts as episodes in a set, then its a Series, but if you’re doing tutorials and thematic content that doesn’t necessarily fit into a traditional TV series format, but can be grouped together, then Playlist is a better option.

So why should creators use these options?

Well, aside from helping to guide viewers through your series’ and sets in sequential order, Facebook also notes that grouping your content can increase engagement by keeping people looking through more content that you’ve created. 

In addition to this, Facebook notes that when you organize your content into themes and topics, you increase your chances of being found in related searches.

“When people are actually searching for your playlists and series, videos that are in those playlists and series will actually appear more highly in search results.”

Facebook also notes that Playlists and Series each have a unique URL, which can help you drive more viewership for your collections by directing your audience to your video collections.

Creators can build Playlists and Series in Creator Studio, with specific options in the Content Library tools.

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Facebook video playlist creation in Creator Studio

Creators can also add their videos to an existing Playlist or Series at the upload stage within Facebook, which also applies to bulk uploads.

It’s not a revolutionary function that will suddenly bring you millions more views guaranteed, but with Facebook looking to emphasize Facebook Watch, and keep people coming back to its video platform, Playlists and Series can play a key role in maximizing engagement, and aligning with how Facebook looks to promote its unique video content.

If you have enough videos in a certain theme, it’s worth considering both options, and testing to see whether they help increase viewership. 

Socialmediatoday.com

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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