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Google Adds New Seller Performance Badges, New Pricing Insights for eCommerce Brands

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Google Adds New Seller Performance Badges, New Pricing Insights for eCommerce Brands

Google’s adding some new tools for eCommerce brands, including a new ratings program for online shopping experience and additional insights into key product trends to help inform your pricing and marketing strategies.

First off, Google’s adding a new Shopping Experience Scorecard program, which will provide another way for shoppers to glean more insight into the performance of each seller, based on past activity.

As you can see in this example, top-rated sellers will now get a new ‘Trusted Store’ badge, which will help to assure potential customers of your service.

As explained by Google:

“Merchants who provide excellent shipping and returns services, for example, may receive a badge indicating they’re a Trusted Store, which will appear alongside their free product listings on the Shopping tab. Merchants receive a Trusted Store badge based on their performance across metrics relative to other merchants, including but not limited to shipping speeds, shipping and return costs, and return windows.”

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So how does Google measure these elements?

According to Google’s overview of the process, the badges will be allocated based on its tracking of each sellers’ performance.

The program will monitor the experience you provide to customers in several areas, including shipping speed, shipping cost, return cost, and return window. You’ll be given a rating of “Excellent”, “Comparable”, or “Opportunity” on each metric.”

Google will continuously monitor performance to provide more insight for shoppers as they search through Google Shopping listings.

Google says that in early testing, merchants that displayed a Trusted Store badge were more likely to receive clicks, while they also helped to drive more traffic to lesser-known merchants.

Essentially, it’s much like the ratings programs on Amazon or eBay, providing more insight into the performance of each seller, which can play a big role in guiding shopper activity. Which can also make this a problematic element if ratings are allocated incorrectly, and on this front, Google has also provided insight into common errors and options to escalate issues as required.

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The new Shopping Experience Scorecard program is being rolled out to US-based sellers in the coming months.

In addition to this, Google has also added some new metrics for merchants, including free listings conversion and product pricing insights, to help ensure you’re pricing your items in the most competitive way.

First off, on free listing conversion – now, in your Google Merchant Center tools, you’ll be able to access a new display of total traffic, impressions and conversion rate for free product listings

Google Shopping insights

That’ll make it easier to get a complete view of your Google product display performance, while the new price insights tool will help merchants see whether their products are priced competitively, as well as the projected impact of price changes on their revenue.

Google Shopping Insights

More specifically, the new display will show merchants how their pricing compares to the same product sold by other retailers, helping to guide your pricing strategy. Local product insights are coming soon to local retailers who manage a Business Profile in the US and Canada.

These are some handy additions, and with Google pushing to enhance its position as a key product discovery source, it can definitely work in your favor to take the time in maximizing your Google product listings.

It could also inform your pricing strategy across the board, with more information on how your products compare, and how you can enhance your listings. And with many people still turning to Google first in their research process, it can definitely play a significant part in your strategy.

You can read more about Google’s product display updates here.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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