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Google Launches New ‘Related Search for Content’ Ads to Help Improve On-Site Engagement

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Google Launches New 'Related Search for Content' Ads to Help Improve On-Site Engagement


Google has added a new ad unit to its AdSense suite, with ‘Related Search for Content’, which aims to help drive users to more related elements on your site.

As you can see here, the new ad unit essentially works as a suggested content type prompt on your website, which re-directs users to more of your pages specifically related to the content that they’re viewing.

Som förklarat av Google:

“Related search for content is a contextual navigation unit that shows users search terms related to the page they’re viewing on a publisher’s website. When they click a search term, they’re taken to a search results page on the publisher’s site where they can explore other relevant topics, including search ads. As a result, Related search for content can help publishers increase site engagement – including site traffic, pageviews and ad impressions – and drive incremental revenue.

So it’s a means to both keep visitors on your site for longer, while also increasing ad exposure, branding, etc.

And importantly, Google also notes that this is ‘a privacy-preserving solution’.

“[Related Search for Content uses page content, instead of user data, to deliver relevant search terms. Meanwhile, ads on the search page target the search term the user clicked on, rather than actual user data.”

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In line with Google’s broader shift away from user data tracking, the option could help deliver more tailored ad solutions, without the need for cookies.

Which will be gone soon. Google’s already outlined its plan to phase out tracking cookies, in favor of a new topic based model, which will enable ad and performance tracking without exposing user data.

Related Search for Content is one of its first ad solutions within this approach, and while its value will vary significantly, it could be worth experimenting with in your process.

Google says that interested advertisers can contact their account manager to activate AdSense for search for their AdSense account.



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Op-Ed: ‘Armed rebellion’ and ‘civil war’ calls get massively unimpressed response on Twitter

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Local law enforcement officers are seen in front of the home of former President Donald Trump at Mar-A-Lago in Palm Beach, Florida on August 9, 2022

Local law enforcement officers are seen in front of the home of former President Donald Trump at Mar-A-Lago in Palm Beach, Florida on August 9, 2022 – Copyright AFP/File Aleksey Filippov

Social media does turn out to be good for something, after all. Much raging online about Trump’s Mar-A-Lago raid isn’t going over. Maybe the endless tantrums are getting a bit stale. A virtual tide of Twitter responses isn’t buying it on any level.

One Tweet pointed out Trump said “they raided my home” before it was actually raided. Trump lawyers, meanwhile, said he wasn’t notified…? Generally speaking,  warrants are not carried out on an RSVP basis. You don’t ask the crack house when would be a good time to call, for example.

You may (or may not) also be interested to know that “Trump civil war” is now an auto search cue. The headlines for that search on Google News are really something else. The unimpressed response isn’t getting any coverage, hence this article. The picture is very different.

The adult news sticks to the point – Violation of the Espionage Act, Presidential Records Act; you know, law. Much of this media, understandably, focuses on “what next?”.

“Other” news is all about QAnon-like conspiracies. (If you’ve got no facts, fiction is your only real option.) Trump’s playing along with it as usual. Trump is seen doing a Mussolini salute, an actual Fascist fist, in various styles on multiple occasions. It looks more like a trained move. He wasn’t doing that previously, and he’s not good at it. Presumably, it means “defiance”, but it looks awkward and rehearsed.

Of course, the image has a role in anything to do with Trump. Trump is pumping the pity buttons in public. The GOP and MAGA are pushing the extreme rhetoric. As a marketing exercise, it’s selling sand to people living in deserts. The problem is that it doesn’t sell to anyone else.

Annons

These thunderous noises also don’t quite gel with the fact that Trump lawyers, who requested documents regarding the warrant, haven’t yet agreed to make them public. As mixed messages go, it’s about what you’d expect from anything associated with Trump. Is there a problem with making them public? Could be.

Rebellion against what?

There’s a bit of a practical issue with “Trump civil war”, too. Any such thing would be total coast-to-coast carnage. Sandy Hooks and Uvaldes all round, no doubt. Does America, already so happily living among the gangs and mass shootings, really want a civil war?

Maybe not?

You’ll need to answer that question. …Because over half the country didn’t vote for that and they might get really ticked off about it.

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Disclaimer
The opinions expressed in this Op-Ed are those of the author. They do not purport to reflect the opinions or views of the Digital Journal or its members.

Annons



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