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Google Removes Commission Fees for ‘Buy on Google’ Product Listings

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google removes commission fees for buy on google product listings

With Facebook looking to make a bigger eCommerce push via its new Facebook and Instagram shops, Google’s looking to ensure that it maintains its stake in the online shopping space.

After recently making its Google Shopping product listings available for free, in order to assist businesses seeking options to maintain their sales during the pandemic, the search giant is now also removing its commission fees on Buy on Google listings, available via search results and in dedicated shopping displays.

Buy on Google

As per Google:

“While retailers have several options for driving traffic to their website with free listings or with Shopping ads, many also use Buy on Google to give shoppers a convenient way to purchase something right when they discover it. By removing our commission fees, we’re lowering the cost of doing business and making it even easier for retailers of all sizes to sell directly on Google.”

To be clear, this offer only relates to businesses that are participating in the ‘Buy on Google’ checkout experience. That’s currently only available to selected businesses, and Google is planning to invite more US businesses to the program in the coming months.

  • If you’re brand new to selling on Google through Shopping Actions, you’ll be invited to onboard directly to this new 0% commission version of the program.
  • If your store is already live on the platform, you’ll be invited to migrate your account to the new version with 0% commission over the next few weeks. When it’s time to migrate, you’ll find a Terms of Service overview page in Merchant Center, where you can accept the new Terms to take advantage of the new 0% commission rate. In the meantime, starting July 30, your commission rate will be automatically capped at 5% or less. 

So it’s not available to all retailers, but it is another way for Google to boost its Shop on Google listings, which, as noted, should help it ensure it keeps building on its product display options, and keeps at least some users from switching to other platforms for product discovery.

Google has actually been refining its product discovery and buying options over the last few years. With Pinterest stepping into product discovery – and onto Google’s turf – it’s added a range of new tools and options to keep users searching on its platform instead. But Facebook’s shops look set to have a bigger impact, and with more people now looking to shop online due to the pandemic, the time is right for Google to take a more defined stance, in order to maintain its position as the search leader, in all respects.

In addition to this, Google will now also open its platform to more digital commerce providers, “beginning with Shopify for inventory and order management and PayPal and Shopify for payment processing”. That will provide more ways for retailers to list their products via Google search surfaces.

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And to further assist SMBs impacted by COVID-19, Google’s also looking to add a new small business filter on the Google Shopping tab.

With most people beginning their discovery process on Google, it makes sense for the search giant to look to maintain its hold on eCommerce-related queries, while additionally assisting businesses where it can. But again, Facebook Shops looks set to be a significant player in the market.

It’ll be interesting to see if Google is impacted by such.

Google’s commission-free Buy on Google listings will be expanded to all eligible sellers in the U.S. over the coming months. You can learn more about the requirements here, and sign up to join the waitlist at this link. 

Socialmediatoday.com

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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