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Having Problems with Your Facebook Ads? You’re Not Alone


As Facebook works to manage the ongoing tension and confusion around the US election, it seems that something may have gone awry within its ad processing systems, which has caused some major headaches for marketers over the past 24 hours.

In the afternoon yesterday (US time), Facebook acknowledged that a high number of advertisers were ‘experiencing issues with their accounts, such as ad rejections’.

This came after a flood of complaints on Twitter, as social media managers worked to deal with the problems.

Facebook ads disabled

In fact, according to one analysis, Google search queries for ‘Facebook ad account disabled’ jumped 1050% in just a few hours yesterday, underlining the scope of the issue.

So what was the problem? Well, we don’t know, but shortly after registering the issue, Facebook did say that it had resolved the issue, and that the backlog would clear shortly.

So all the problems should now be fixed – if you’re still experiencing Facebook ad issues, it’s likely not related to this error.

For reference, you can check out the status of Facebook’s ad systems at any time här.

Facebook ad system status

The notes listed on the current status page refer to a ‘technical issue’ which has since been restored, so no specific info on the error at hand, but assurance that it should be all good now.

We’ve asked Facebook for more information on the cause of the error and will update this post if/when we hear back.





Meta Publishes New Report on the Increasing Consumer Reliance on Business Messaging


Meta Publishes New Report on the Increasing Consumer Reliance on Business Messaging

Messaging has become an increasingly important connective tool for many businesses and consumers, with more than 20 billion messages now sent between people and brands on Messenger alone every month. It’s convenient, generally sees quick response, and is available within the apps that people are already comfortable with for their direct interactions. In fact, 64% of people now say they would prefer to message rather than call a business.

With this in mind, Meta recently partnered with de Boston Consulting Group on a survey of more than 6,500 respondents across the APAC region, in order to glean more insight into how APAC users are looking to use messaging for brand queries, and how businesses can better align with these shifts.

The 29-page report, which you can download här, includes a range of valuable insights into the importance, and value, of messaging interactions. Here’s a look at some of the key notes:

First off, the report looks at the growing adoption of business messaging, and how that’s changed throughout the pandemic.

The global lockdowns led to a significant boost in eCommerce activity, and as such, it’s little surprise to see the reliance on business messaging rise in recent years. But that’s also a key trend of note for brands – as more consumers conduct more of their interactions via messaging, and other online means, that, in turn, increases their expectation of the same options from other businesses.

The report also provides a somewhat surprising look at how often people are messaging with brands:

Meta messaging report

That’s a lot of activity, which seems more impactful than the raw numbers, in terms of messaging volume. A lot of consumers are interacting with brands every other day, so it’s not just that they’re using this as a supplementary connection channel, it’s fast becoming an essential connector for businesses.

The report also looks at the different ways in which brands can use messaging within their process:

Meta messaging report
Meta messaging report

As well as the key pain points for consumers when messaging with brands:

Meta messaging report

There are some interesting insights here, worth factoring into your planning. Really, if you’re not offering direct messaging as a connective option, or optimizing for it, you’re likely missing out. And while this data is APAC specific, most of these trends would likely hold in other regions as well, which could give you some food for thought for your planning, particularly as we head into the holiday sales push.

You can download Meta’s full ‘Business Messaging: The Quiet Channel Revolution across Tech’ report här.


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