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How brands can enter TikTok with brand channels

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With the developing reputation of TikTok, many manufacturers are scrambling to construct a TikTok advertising and marketing strategy.

The two-year-old-app is simple: it allows customers to make short, looping motion pictures with musical overlays and special effects – and it’s booming. With over 500 million MAU (monthly energetic users), TikTok has a particularly engaged user-base.

But is the app clearly constructed for manufacturers?

TikTok has recently released a marketing procedure and hyperlinking text function for businesses, although influencers and emblem mentions inside the form of ‘challenges’ had been everyday at the platform due to the fact it’s formation.
Currently, manufacturers are unknowingly on TikTok (inside the shape of present user-generated content) and use organically force logo awareness. Others are more intentional with their presence on TikTok with ads which are orientated around producing website visitors.

The backside line: savvy manufacturers are starting to apply it to reach more youthful audiences and display a special aspect of themselves via funny films, challenges, video games and other techniques that are specific to the platform. At the core, brands on TikTok want to be authentic, approachable, and willing to check boundaries to benefit the respect of this new audience.

By 2021 it’s now not going to be a query of whether or not your emblem has a TikTok channel, however how a hit it is. The nice brands are beginning to figure that out now, and rapidly developing a following.

To get you at the course to a a success TikTok logo channel, right here are 3 keys to hold in mind:

Content standards:
TikTok is not Instagram or YouTube, and it demands a completely distinct set of creative “best practices.” This includes vertical video – rectangular or widescreen pictures are automatically discredited for no longer understanding the culture – and content material that is 15 seconds or less. This is likewise the platform for unpolished content material (leave those fantastic 4K motion pictures for IG, videos that perform the first-class on TikTok are shot on iPhones). And don’t overlook that adding a soundtrack – using applicable music (trending sounds and songs, for example) will raise viewership and engagement.

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Frequency:
While you could dabble with a few posts, brands which can be critical about TikTok are posting new content material daily. Yes, this is a high bar, but the good information is this content material is much greater lightweight than what you’re used to generating for YouTube or Instagram. Frequency is essential due to the character of TikTok’s set of rules. It’s much more extreme than other platforms’. Most posts don’t get a number of traction, but the occasional submit will blow up. TikTok influencers recognise this; they submit upwards of five times a day. Even with the great content, you have got to hold spinning the wheel.

Participate in Trends:
Every week, new developments blaze through TikTok – music, skits, jokes, dances. Joining these developments is an easy manner to boost up the fulfillment of your logo channel. The value here is twofold. First, TikTok’s algorithm boosts the exposure of motion pictures taking part in what’s trending, giving you a boost in viewership. And second, your emblem advantages from the “cool” aspect of the trend. Launching a TikTok presence might be intimidating for an emblem, it simply takes time and practice.

Tiktok tips and practices for businessHow Can Brands & Marketers Make the Most of TikTok?
Using TikTok for marketing is sincerely much less difficult than you’ll think.There are currently three key options for brands looking to utilize TikTok for promotion:

Create your manufacturers‘ personal channel and upload movies applicable to your commercial enterprise
Utilize influencers to open your content material to a far broader (but well-targeted) audience
Pay to put it up for sale utilising TikTok’s new campaign options (though, personally, I’d propose maintaining off on this until the market is a chunk extra installed)

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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