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How will universities utilise the metaverse in the future?

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Enthusiasts say the metaverse would eventually allow online experiences, like meeting a friend, to feel face-to-face thanks to virtual reality headsets. — © AFP

The prospect of the Metaverse has garnered considerable interest. While other platforms for virtual reality socialising exist already like VRChat, the Metaverse is set to create a whole new Internet. The concept is to create a link between multiple 3D universes with specific applications like VRChat existing within it.

In terms of applications useful to society, implementing virtual reality into education could have a positive impact for students and the social aspect of school and university. Over the past few years, remote learning has become a key issue for students, according to researchers from Heriot-Watt University.

With the World Economic Forum reporting that registrations for online courses shot to 92 million in 2021. However, learning over video calls can have an effect on students’ engagement, as reported by Ofqual. This could mean by improving the online environment in which students learn, the social and creative element of the Metaverse could change how students learn and interact positively.

Range of motion

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The equipment available to a student will have an influence on the style of avatar they create. While there is a lot of room for creativity and innovation when making an avatar, the two main types of avatars that currently being used are VR avatars and full-body avatars.

VR avatars give the user a first-person perspective from the point of view of your avatar. Using the headset and controllers that come with standard VR kits, you can look around and it will track your upper body. These avatars can be limited, as they don’t account for your legs, but they’re the easiest to implement and get started with as they are easy to develop games and programs for them.

Tracking your full body is possible and full-body avatars do exist. However, these require advanced full-boy sensor recognition using additional trackers that won’t come standard with commercially available headsets.

Having a more advanced range of motion for online learning could see students feeling more engaged with learning. They can offer you something similar to traditional in-person learning through the internet.

Plenty of room for creativity

When creating the appearance of the avatar, the user might be wondering whether to make it ultra-realistic or lean more into the cartoony or abstract. There are some tools currently available to the public to help build these augmented avatars such as 8th Wall and Ready Player Me, but how much should these avatars reflect real life?

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Optimally, the advice is to fall somewhere in the middle of realism and abstract. The current limitations of VR and technology available to us means more cartoony avatars are a good solution, as they are not having to track every small expression from your face and are rather just tracking your words.

Being represented by an avatar created in our own image but with tweaks to make them even more unique to the individual could help to engage more with the social elements of student life. Plus, it could allow people to feel more comfortable in this new digital environment by having something they’ve created represent them and could result in them contributing more to learning sessions.

Customising an avatar from the ground up doesn’t just include hairstyle and eye colour, but the clothing as well. Changing outfits at the start of each day in the Metaverse will become just like picking which t-shirt to match your outfit in real life.

NFTs

A recent phenomenon that goes hand-in-hand with the Metaverse is NFTs. Non-Fungible Tokens (NFTs) are a digital ledger that can be bought and sold. Each NFT has a digital certificate of authenticity so when you buy it, you know you’re the only one who owns it. While they tend to be art pieces that are either static or in motion, they are also branching out into other forms.

The introduction of NFTs to the public will also have a huge impact on the Metaverse, as you’ll be able to purchase items of clothing unique to you and a select few. Nike have already jumped on this, purchasing virtual trainer designers RTFKT (“artifact”) and have released a collection of purchasable shoes for Metaverse avatars.

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The collection contained 20,000 NFT trainers called the Nike Dunk Genesis Cryptokicks. Since their release, they have been bought by enthusiasts for 2.5 to 3 ether, which translates to £5750–£6900. Some of the trainers are rarer than others depending on the skin, with one pair selling for 150 ether, the equivalent of nearly £350,000. The prices for NFT items are likely to come down once the Metaverse becomes more integrated into everyday life, but the popularity of the tokens already available to purchase shows that the market is there.

The world of online learning will evolve considerably with the influence of the Metaverse. Taking students from a video call and giving them a 3D world to roam around and discover could solve the engagement issues that currently exist within that learning space. Creating an avatar can inspire creativity and help you feel more connected within a virtual reality. Finding the balance between a realistic and cartoony appearance, as well as customising to the fullest and figuring out the range of motion will have you ready for all angles of the VR world.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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