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‘I’M BACK’: Trump returns to Facebook, YouTube after ban lifted

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Donald Trump is allowed back on Twitter - can he resist?

Donald Trump is allowed back on Twitter – can he resist? – Copyright AFP Anthony WALLACE

Frankie TAGGART

Former president Donald Trump wrote his first posts on his reinstated Facebook and YouTube accounts Friday, more than two years after he was banned over the US Capitol insurrection.

“I’M BACK,” Trump said, alongside a 12-second video clip that appeared to show him giving his victory speech after winning the 2016 election, as he exclaimed: “Sorry to keep you waiting — complicated business.”

The 76-year-old Republican leader — who is running for president again — has been unable to post any content for his 34 million Facebook followers and 2.6 million YouTube subscribers.

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The platforms benched Trump days after the January 6, 2021 insurrection, when a mob of his supporters seeking to halt the certification of his election defeat to Joe Biden stormed the US Capitol in Washington.

He was sanctioned for posting content that the platforms said incited unrest, with YouTube announcing his reinstatement on Friday, two months after Facebook said it was unlocking his account.

The former reality TV star had spent weeks falsely claiming that the presidential election was stolen from him, and he was subsequently impeached for inciting the riot.

– Staying off Twitter? –

“Starting today, the Donald J. Trump channel is no longer restricted and can upload new content,” YouTube said in a statement.

“We carefully evaluated the continued risk of real-world violence, while balancing the chance for voters to hear equally from major national candidates in the run up to an election.”

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YouTube has joined social networking giant Meta in reinstating Donald Trump’s account – Copyright AFP Amos Gumulira

Social networking giant Meta announced in January it was reinstating Trump’s accounts on Facebook and Instagram with “new guardrails.”

His Twitter account, which has 87 million followers, was also blocked after the riot, leaving him to communicate through Truth Social, where he has fewer than five million followers.

New Twitter owner Elon Musk reinstated Trump last November, days after he announced a fresh White House run, but he has yet to post.

The American Civil Liberties Union, which has filed more than 400 legal actions against Trump, applauded Meta’s decision.

“Like it or not, President Trump is one of the country’s leading political figures and the public has a strong interest in hearing his speech,” executive director Anthony Romero said in a statement.

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“Indeed, some of Trump’s most offensive social media posts ended up being critical evidence in lawsuits filed against him and his administration.”

But advocacy groups such as Media Matters for America vehemently oppose allowing Trump to exploit the social networking reach of the Big Tech giants.

Trump’s shock victory in 2016 was credited in part to his leverage of social media and his enormous digital reach.

A US congressional committee recommended in December that he be prosecuted for his role in the US Capitol assault.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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