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Instagram Adds New Measures to Help Users Regain Access to Locked Accounts

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Instagram Adds New Measures to Help Users Regain Access to Locked Accounts

Instagram has added some new tools to help users regain access to their accounts if they find themselves locked out, while it’s also added some new measures to combat impersonation – which feel like a pointed jab at Elon Musk’s ‘Twitter 2.0’ approach.

First off, on re-gaining access to hacked accounts – to help people get back into their profiles, Instagram has set up a new recovery center which will guide you through the process of logging back into your profile.

As you can see in this sequence, now, if you find yourself locked out of IG, you can go to Instagram.com/hacked, which will then take you through the process to get your log-in info.

As explained by IG:

If you’re unable to log in to your account, enter Instagram.com/hacked on your mobile phone or desktop browser. Next, you will be able to select if you think you’ve been hacked, forgot your password, lost access to two-factor authentication or if your account has been disabled. From there, you will be able to follow a series of steps to help regain access to your account.”

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It could be a helpful tool to help avoid a common frustration, with a simplified flow to help get you back into the app.

Instagram also notes that people with multiple accounts will be able to choose which specific account needs support.

Instagram’s also expanded access to its friend confirmation process, which enables users to refer to their friends to confirm their identity, if they end up locked out.

Instagram follow requests

The option, which Instagram started testing back in July, is now available to everyone on Instagram.

“If you find yourself locked out of your account, you’ll be able to choose two of your Instagram friends to verify your identity and get back into your account.

In addition to this, Instagram’s also adding new measures to combat impersonation in the app, including new warnings on questionable contact, and expanded display of its verification badges.

Which is almost the opposite of the direction that Twitter is currently heading.

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As per IG:

“We’re now testing sending warnings if an account that we suspect may be impersonating someone requests to follow you. In the coming months, we’ll also send warnings if an account that may be impersonating a business sends you a Direct Message (DM).

Instagram safety update

Instagram’s verification badges, meanwhile, will soon be shown across more surfaces in the app:

“That way, you can quickly determine whether the account you are interacting with is authentic. In addition to Profiles, you can now see verified blue badges in Stories and DMs and coming soon, Feed.

Instagram safety update

So while Twitter is diluting its blue badges as an authenticity tool, by selling them to anyone for $8, Instagram is ramping up its emphasis on blue ticks as a marker of true identity, as clarified by its verification checking process.

I mean, theoretically, Twitter’s new $8 Blue checkmarks could also serve a similar purpose, if Twitter were to incorporate more ID checking into its systems. But right now, the process is not as vigorous in confirming user information, while the fact that anyone can buy a blue tick reduces the value of it as a marker of trust.

On Instagram, however, it remains an important signal in this respect, and the expanded display of the checkmark could help to reduce impersonation in the app.

Instagram says that these new updates are being rolled out to all users from today.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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