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Instagram testar nya inlägg och rullar i helskärmsläge

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Instagram Tests New, Full-Screen, Scrollable Display of Posts and Reels

Oh wow, what a surprise this is.

Som rapporterats av TechCrunch, Instagram has launched an initial test of a new, full-screen variation of its main feed display, which makes IG content look a lot more like TikTok, leaning into the latest usage trends.

Which is not a huge surprise because the updated UI was spotted in testing tillbaka i mars, with reverse engineer Alessandro Paluzzi posting this example.

Which makes sense – Instagram has already said that it’s working to align its content feed around Reels, given the popularity of the format, while just last week, Meta noted that Rullar already makes up more than 20% of the time people spend on Instagram.

As such, it seems like a no-brainer for Instagram to move further in this direction – though TechCrunch does note that Stories would remain at the top of the screen in this new layout, with the Stories bar still positioned along the top of the app (it’s just not visible in the above example).

But eventually, that too will change.

As you can see in the above video example, there are actually Stories integrated into this full-screen display format, with a frame indicator along the bottom of Stories posts, which prompt the user to swipe left to see the rest of the content.

I would hazard a guess that this is the ultimate end-game for this new layout, which would bring all Instagram content into this updated display layout, and make it easier to catch up on all IG content in a single stream.

The only real complication is that Instagram makes money from Stories ads, displaying full-screen promotions in between Stories.

That’s likely why Instagram’s not looking to merge everything together as yet – but as it advances its monetization tools, you can bet that this is where things are headed, with all Instagram content to flow through a full screen, scrollable feed of static posts, Reels and Stories, all in one.

It’s not here yet, but it’s coming, and this new experiment is the first step towards the next iteration of the ‘Gram.

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Google lanserar nya tilläggsuppmaningar för att vägleda upptäckt i sökning

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Google Launches New Add-On Prompts to Guide Discovery in Search

With AI technology advancing, and changing the way that people use various apps by providing more recommendations and suggestions in process, Google har idag announced a new update for Search which will provide related topics to help refine your query as you go.

As you can see in these examples, now, Google will provide a listing of related topics within your Search results, providing an easy way for users to simply tap on each and hone their results.

Enligt Google:

"You can add or remove topics, which are designated by a + symbol, to quickly zoom in or backtrack on a search. For example, if you’re searching for ‘dinner ideas’, you might see topics like ‘healthy’ or ‘easy’. Tapping on a topic adds it to your query, helping you quickly refine your search results with less typing.”

So it’s essentially Pinterest’s ‘Guided Search’ which it added back in 2014, but within the main Google Search page.

Pinterest Guided Search

Google’s actually already replicated Guided Search several times, for recipes, bilder and within its Shopping tab. As such, this, functionally, this, functionally, isn’t anything new, but it is interesting to consider within the context of the general Google Search process, and how it might play a role in driving future discovery trends, and maximizing the functionality of the app.

Google says that the related topic listings are dynamic, and will evolve based on your behavior.

“When you conduct a search, our systems automatically display relevant topics for you based on what we understand about how people search and from analyzing content across the web. Both topics and filters are shown in the order that our systems automatically determine is most helpful for your specific query. If you don’t see a particular filter you want, you can find more using the “All filters” option, which is available at the end of the row.”

So you’ll have a few ways to refine the results, which could make it easier to skim through different ideas, and zone in on more specific areas.

In terms of SEO, that shouldn’t have a big impact, as it’s working with existing trends, so the add-on qualifiers should relate to what people are already searching for, as opposed to guided users towards new and different areas of interest.

But it could amplify existing trends, by reiterating them to more users. For example, if people who search for ‘dinner ideas’ are regularly being shown ‘healthy’ as an add-on, that could make ‘healthy dinner ideas’ a bigger search trend over time, as more people lean into such because of these prompts, as opposed to taking whatever results they would have got without the add-on term.

So it could guide user behavior towards more common trends. Which shouldn’t have a big impact, but could, again, help to make the most common trends even more significant.

Maybe that has an impact on long-tail search terms and more specific trends, as people stop getting more granular – but that also supposes that a lot of people end up using these add-on terms, which we don’t know will happen as yet.

As noted, AI and machine learning-based systems are becoming more common elements in guiding user behavior online, with newer systems like ChatGPT potentially even besting Google for more in-depth answers to user prompts, based on various web-based inputs. Some believe that these systems could actually disrupt Google’s hold on the Search ecosystem, and as such, it’s not really surprising to see Google looking to add more guided elements into search to lean into this shift.

It’ll be interesting to see how these systems evolve, and whether they do indeed lead to the rise of a new challenger in Search and discovery.

Before that happens, you can bet that Google will add in more tools and options to enhance its processes.

The new Google add-on prompts are being rolled out to US users from this week, with other regions to follow.

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