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Instagram Turns on IG Live Badges by Default for Eligible Creators

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Instagram Turns on IG Live Badges by Default for Eligible Creators


After rolling them out to selected creators over the past year, Instagram has now meddelat that its live-stream Badges, which enable viewers to make donations to creators, will be enabled by default for all streams in all regions where they’re available.

Enligt Instagram:

“From today, if you’re eligible to use Badges, and they’re available in your country, they will now be automatically enabled for all lives so you can seamlessly begin monetizing.”

The update will see more creators eligible to generate money from their IG Live efforts, which could encourage them to broadcast more often, in order to generate more engagement, and revenue from their fans.

IG Live badges appear alongside comments when the commenter has paid to add ‘extra flair’ to their contribution. 

IG Live badges

Users are able to purchase badges during a live-stream by tapping the badges icon in the lower function bar, with prices ranging from $0.99 for one heart, to $4.99 for three.

Any revenue generated from badges applied in a stream goes back to the creator (minus any fees), providing a means to both offer direct financial support to your favorite streamers in the app, while also giving viewers a way to highlight their comments, which could then give the streamer more reason to acknowledge them and interact.

In order to get access to IG Live badges, creators need to be aged over 18, and have a Creator or Business account in the app. They also need to have over 10k followers, and they need to be compliant with the platform’s various partner monetization policies and community guidelines.

IG Live badges are currently available to creators in the US, the UK, France, Spain, Italy, Germany, Japan, Australia, Turkey, Brazil and Mexico. And now, when creators in these regions go live, they’ll be switched on automatically – though you can also switch badges off if you’d prefer not to enact them on your broadcasts.

It’s the latest in Instagram’s expanding effort to provide more monetization potential to creators, in order to keep them posting more often, and keep their audiences coming back to the app. IG is now in a battle with every other platform to retain top talent, and as we’ve seen over time, eventually, big-name stars will shift to the platforms that offer them the biggest revenue potential, which could, eventually, be a key growth element for each app.

The issue came up once again this week, with Twitch stars threatening to leave the app unless it reforms its payment models, with YouTube and Meta now offering better incentives in their game-streaming programs. That’s the same issue that eventually saw the demise of Vine, which, given the success of TikTok, was clearly never about the app’s functionality or offering. Vine stars wanted more money for the audiences that they brought in with their content, which parent company Twitter couldn’t provide. Those creators eventually migrated to other platforms, and Vine died out, becoming a cautionary tale for other platforms.

Creator monetization has become a bigger battleground with the arrival of TikTok, with YouTube and Meta looking to utilize their scale and resources to muscle out their rising competitor. That’s subsequently raised the stakes for all platforms, and it’ll be interesting to see how sustainable the current creator payment programs are, and whether the big players do indeed end up winning out as a result.

TikTok is still working on its monetization models, and both the incumbent leaders can offer more potential on this front. Will that reach a key tipping point for TikTok, or will it be able to continue evolving its tools in line with overall growth?

Clearly, Instagram is working to up its game to further squeeze TikTok on this front.  





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Elon Musk beskriver nya bockmarkeringar i alternativa färger för att förtydliga verifieringen

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Elon Musk Outlines New, Alternate Color Checkmarks to Clarify Verification

Elon Musk has revealed more details of the coming revamp of Twitter’s $8 verification program, which was initially launched three weeks back, but then pulled from live production due to a raft of impersonations which caused significant confusion in the app.

Those impersonations also led to stock price dips, corporate apologies, misreporting – the $8 verification plan, while only available to some users, for a short amount of time, immediately caused significant issues for Twitter and it’s as partners.

So Elon and Co. took it back, in order to revise and re-shape the program in a more brand-safe, user-friendly way.

And now, Musk has revealed more details as to exactly how the updated $8 verification plan will work.

First, to limit the potential of misrepresentation of corporate and government accounts, Musk says that those profiles will now get a different colored checkmark, which will ensure that people can’t just buy a blue tick and then pretend to be Coca-Cola for example.

Enligt Mysk:

“Gold check for companies, gray check for government, blue for individuals (celebrity or not)”

App researcher Alessandro Paluzzi Postad dessa exempel of how these new ticks might look in the app.

It’s a sensible move, which will avoid similar incidents like this tweet from an $8 verified account, which tanked Eli Lilly’s stock price.

Eli Lilly tweet

The updated gold checkmark will ideally limit the potential for future users to do the same, because they won’t be able to buy the official gold tick – though there will be a period of adjustment and education on such for users.

The alternate checkmarks will also likely kill off Twitter’s new gray ‘Official’ tick, which looks pretty ridiculous.

Twitter Official checkmark

Of course, the new variations of checkmarks do also add the potential problem of another elusive marker that people will be trying to get. But we’ll cross that extra complication when we come to it.

Another concern with this approach is that it’ll require manual checking, as Twitter can’t know for sure that it’s a brand or government account without some kind of confirmation.
Initially, Twitter has thus far opted to avoid any kind of manual confirmation in this new process, due to the additional labor requirement, but now, Musk says that this will be integrated into the updated process:

“All verified accounts will be manually authenticated before check activates. Painful, but necessary.”

How Musk and Co. do that with any level of efficiency, with 65% less staff, I don’t know, but it seems like they’re going to at least try to find a way to check each $8 subscriber before approving their blue tick.

Musk also noted last week that any change in user name will result in a blue tick being deactivated till Twitter approves the new name.

So, like, a lot of manual monitoring, with a lot less staff.

Also, for the traditional blue checkmarks, there’ll be no differentiation between those who’ve been given the marker, and those who’ve paid for it:

“All verified individual humans will have same blue check, as boundary of what constitutes ‘notable’ is otherwise too subjective.”

Which is true – there are a lot of blue checkmarks on random accounts, and it has been a confused system. But at the same time, there are also a lot of high-profile individuals who could be at risk of impersonation under this system – which, incidentally, is why the blue ticks were introduced in the first place (in 2009, an MLB star sued Twitter for allowing a scammer to use his likeness to dupe people in the app).

Det finns också detta:

“Individuals can have secondary tiny logo showing they belong to an org if verified as such by that org.”

So an additional qualifier for spokespeople, CEOs and journalists, as another measure to avoid impersonation.

The updated elements will certainly lessen the scope for scam activity, but still, they do also introduce a level of risk, and at the same time, the scheme itself is unlikely to work out as Musk hopes.

The revamp of Twitter’s verification program is Elon’s first grand plan to save the app (aside from cutting costs), by giving users access to one of the most in-demand in-app features – the elusive blue checkmark.

Charging for verification could theoretically kill two birds with one stone, in verifying real humans (while making it cost-prohibitive to crate bot accounts) while also providing a direct revenue stream, thereby reducing the company’s reliance in ads. People want the blue tick, now they can get it, while Musk has also sought to amplify the cultural divide element, by presenting this as a way to even the field, and enable all users to get what only celebrities have thus far been able to access.

Initially, Musk was set to charge $20 per month for this service, but after an argument with the author of ‘Misery’, he reduced this to $8 per month.

In Musk’s view, this is a good deal, because who doesn’t have an extra $8 to spend?

He’s since sought to establish this as the norm, repeatedly telling his critics to ‘now pay $8’, as if it’s a forgone conclusion that people will indeed pay.

But they won’t, and history shows that there’s almost no chance that Musk’s paid verification scheme will actually work as intended.

Take, for example, Twitter blå, which provides Twitter users with a raft of additional features, which was initially available for $3 per month.

Twitter Blue never saw much take-up, peaking at 100k subscribers, with even the addition of tweet editing, the most requested feature in social media history, failing to shift the needle in any significant way.

Given this, it’s difficult to see Musk’s new, $8 verification getting the number of sign ups he’d need to achieve his aims for the option.

For context:

  • Om Elon vill få prenumerationer för att bidra med 50% av Twitters intäkter, som han tidigare sagt, behöver han 24,6 miljoner användare att logga in för att betala $8 per månad för en blå bock
  • Om han vill använda detta som ett sätt att verifiera alla människor, så att endast botkonton är de som inte har en blå bock, skulle du tro att han skulle titta på uppemot 75% av Twitters användarbas, eller cirka 178 miljoner användare som betalar varje månad
  • Twitter kommer sannolikt faktiskt att förlora omkring $6 per amerikansk användare, per månad, för varje person som registrerar sig för det nya $8 Twitter Blue-schemat, på grund av Musks plan att visa Blue-prenumeranter "halva annonserna". Om man tar hänsyn till App Store-avgifterna från den månatliga $8-betalningen, kan det faktiskt vara en svår balans ur intäktssynpunkt, med Twitter potentiellt till och med förlora pengar på affären, om det slutar med att annonsexponeringen minskar.
  • Majoriteten av Twitter-användare är utanför USA, där $8 per månad kan vara mycket mer kostnadsöverkomligt. Detta gäller särskilt i Indien, där det mesta av Twitters tillväxt har kommit från de senaste tre åren. Indien har nu 18,8 miljoner användare vilket gör det till Twitters tredje största publikmarknad, och även om Musk också har flaggat för varierande prissättning per region, kan till och med $1 per månad vara för högt för utvecklingsmarknader
     

I huvudsak finns det inget prejudikat som tyder på att tillräckligt många användare kommer att registrera sig för Elons $8 per månad bockplan för att göra det värt besväret för företaget att köra, antingen som en intäkts- eller verifieringsväg. Bara 0,41% av Snapchat-användare betalar för Snapchat+, en bråkdel av LinkedIn-användare ponny upp för Premium, medan Meta drog slutsatsen för länge sedan att debitera användare var inte i närheten så lukrativt som att visa fler annonser till en större publik.

Dessa nya åtgärder motverkar vissa av de problem som den första versionen av Musks $8-verifieringsprogram introducerade, men återigen kunde de också undvika dem helt genom att revidera det nuvarande blåchecksystemet, i motsats till att helt enkelt låta folk betala för markören.

Men oavsett är Musk fast besluten att gå vidare och ta reda på det själv på båda håll

Musk säger att den uppdaterade $8-verifieringsplanen kommer att lanseras på fredag nästa vecka (12/2).



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