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Instagrams testning av AR-element inom berättelser och dess nya NFT-skärmfunktioner


Instagram's Testing AR Elements Within Stories and its New NFT Display Features

AR stickers on Instagram – what would that look like?

Looks like we’ll soon find out, with Instagram testing new AR stickers and text within Stories, which would enable you to place 3D objects into real world scenes.

As you can see in these examples, shared by app researcher Alessandro Paluzzi, Instagram’s developing a range of AR elements for Instagram Stories, which will essentially add animated, digital objects that you can overlay on your physical space.

They look similar to Snapchat’s World Lenses, which it launched back in 2017.

As you can see in this clip, Snapchat’s World Lenses enable you to add virtual objects into your real world scenes, which seems to be how Instagram’s AR stickers will also interact in physical space. Snapchat also added an AR free drawing tool in 2019, which provides similar functionality.

So it’s not a revolutionary idea, as such, as Snap implemented similar tools several years back, but they haven’t been available to Instagram’s billion-plus users before, which is, in itself, a big step.


Instagram’s also looking to incorporate another AR element, with its new NFT display options also including a ‘See in AR’ feature.

Instagram AR NFTs

Som förklarat av Meta:

“For the first time, you’ll be able to display 2D NFTs you own anywhere you want using mobile AR. And when you do, you’ll experience an entirely new pride of ownership in those digital items because you’ll be able to see them and share them in the physical places you’re in every day.

Well, sort of. They’re obviously not really there, in the physical space, and you’ll only be able to see your AR NFTs through the Instagram camera. But it could add another perspective to digital artworks, and provide more context as to how that object might look in, say, your living room, as shown here.

Which then leads into the next stage:

“While we’re starting with simple AR display and sharing, this will be a key step towards enabling fully AR and 3D-native immersive NFTs in the future, like virtual items and accessories, sculptures, clothing, and more.

So the broader view is that these initial AR elements on IG will lead people through to the next level of engagement with digital items, which will then help to usher in its broader metaverse experiences, where virtual objects will play a bigger role in how you interact.

AR elements within Stories are another part of this, which is essentially Meta’s effort to bring these elements into the mainstream – so while it may seem like a small addition in isolation, it will play a part in the broader plan to transport users through to the metaverse experience.

Instagram hasn’t provided any detail on a full rollout of its AR elements as yet, with the ‘See in AR’ option only available to ‘a small number of Instagram creators and collectors’. But you can expect to see more on this soon, as Meta continues to seek new ways to merge its current audiences over to the metaverse space. 




Meta Publishes New Report on the Increasing Consumer Reliance on Business Messaging


Meta Publishes New Report on the Increasing Consumer Reliance on Business Messaging

Messaging has become an increasingly important connective tool for many businesses and consumers, with more than 20 billion messages now sent between people and brands on Messenger alone every month. It’s convenient, generally sees quick response, and is available within the apps that people are already comfortable with for their direct interactions. In fact, 64% of people now say they would prefer to message rather than call a business.

With this in mind, Meta recently partnered with de Boston Consulting Group on a survey of more than 6,500 respondents across the APAC region, in order to glean more insight into how APAC users are looking to use messaging for brand queries, and how businesses can better align with these shifts.

The 29-page report, which you can download här, includes a range of valuable insights into the importance, and value, of messaging interactions. Here’s a look at some of the key notes:

First off, the report looks at the growing adoption of business messaging, and how that’s changed throughout the pandemic.

The global lockdowns led to a significant boost in eCommerce activity, and as such, it’s little surprise to see the reliance on business messaging rise in recent years. But that’s also a key trend of note for brands – as more consumers conduct more of their interactions via messaging, and other online means, that, in turn, increases their expectation of the same options from other businesses.

The report also provides a somewhat surprising look at how often people are messaging with brands:

Meta messaging report

That’s a lot of activity, which seems more impactful than the raw numbers, in terms of messaging volume. A lot of consumers are interacting with brands every other day, so it’s not just that they’re using this as a supplementary connection channel, it’s fast becoming an essential connector for businesses.

The report also looks at the different ways in which brands can use messaging within their process:

Meta messaging report
Meta messaging report

As well as the key pain points for consumers when messaging with brands:

Meta messaging report

There are some interesting insights here, worth factoring into your planning. Really, if you’re not offering direct messaging as a connective option, or optimizing for it, you’re likely missing out. And while this data is APAC specific, most of these trends would likely hold in other regions as well, which could give you some food for thought for your planning, particularly as we head into the holiday sales push.

You can download Meta’s full ‘Business Messaging: The Quiet Channel Revolution across Tech’ report här.


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