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LinkedIn Acquires Tutorial Video App Jumprope as it Looks to Expand its Creator Tools

Published

3 years ago

August 3, 2021

linkedin acquires tutorial video app jumprope as it looks to expand its creator tools

LinkedIn has acquired how-to video app Jumprope as part of its expanded video focus, and tying into both the development of its new, on-platform creator tools, and the ongoing growth of LinkedIn Learning for professional skills development.

Jumprope, which describes itself as “the best place for anyone to create a how-to and export it to every social platform”, enables users to create step-by-step tutorials, using video and still image assets, with preset formats and overlays to help communicate each element.

As explained by Jumprope:

“We all learn new things, pursue passions, and develop hacks that we want to share. Until now, it’s been too hard to communicate that know-how in an engaging and useful way. By making it simpler and faster to share in an intuitive format, we’re making it easier and more fun to discover how it’s done.”

In a post on LinkedIn, Jumprope CEO Jake Poses has announced that the Jumprope team will now be working exclusively on LinkedIn tools, with a view to building its creator products:

“We started Jumprope to empower anyone to share their knowledge and passion in an engaging video-based format. But, while 2 million people per month watch Jumpropes on our platform, we realized we could build something so much bigger if we joined LinkedIn. This truly is an opportunity to fulfill the Jumprope vision of reaching a global community.”

Like all social platforms, LinkedIn is looking to retain its most popular creators, in order to maximize user engagement, with the addition of new creator tools designed to incentivize posting, and eventually, facilitate revenue-generation through sponsored content and ads.

Earlier this year, LinkedIn posted a new job opening for a Head of Community, focused on supporting LinkedIn creators around the world, which is part of its team designed to establish new opportunities and incentive programs to keep creators posting updates. In March, LinkedIn also added a new ‘Creator Mode‘ for profiles to give users more ways to showcase their presence.

Jumprope will add to this capacity, providing another way for LinkedIn creators to share helpful, step-by-step professional tutorials, which can then be shared with specific communities in-app to improve personal branding and presence, and eventually, facilitate sponsored content connections and promos.

It seems likely that the Jumprope format will also tie into LinkedIn Stories, with the step-by-step, full-screen format aligning with Stories presentation. That’ll likely see LinkedIn add in a new way to keep your Stories on your profile, with a new section, similar to Instagram, where you can retain specific Stories permanently to better showcase your presentation skills and industry expertise.

And as noted, it could also tie into the growth of LinkedIn Learning, with these how-tos potentially linking into relevant Learning courses to learn even more about specific topics.

With content shared on LinkedIn up 50% year-over-year, it’s keen to keep building on that growth, and in order to do this, it needs to keep its top voices active so that users coming back and checking in on the latest posts. New tools and processes will help freshen up its creative options, while it’ll also provide more capacity for brand partnerships, enabling new forms of creator monetization to keep those updates flowing.

The separate Jumprope app, meanwhile, will be discontinued on August 20th, with the both website and app platform deactivated from this date.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

1 month ago

March 18, 2024

Max

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

Published

2 months ago

February 26, 2024

Entireweb News Bot

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

Published

2 months ago

February 26, 2024

Entireweb News Bot

Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.