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LinkedIn lägger till nya kurser för att bygga din LinkedIn-närvaro, nya varnings- och nyhetsbrevsverktyg för företagssidor

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LinkedIn Adds New Courses on Building Your LinkedIn Presence, New Alert and Newsletter Tools for Company Pages


Looking to get more out of your LinkedIn marketing efforts in 2022?

You’re in luck – today, LinkedIn has added three new courses till dess LinkedIn Marketing Labs education hub, covering key elements of building a LinkedIn presence and utilizing its various ad and promotion tools and resources.

LinkedIn first launched its Marketing Labs initiative in January last year, with five dedicated courses to help marketers get a better understanding of the various tools and options on offer for LinkedIn marketing.

Now LinkedIn has added three more courses to the broader Marketing Labs offering:

  • Building an Organic Presence with LinkedIn Pages (20 min): Create and maintain an active LinkedIn Page to develop your brand’s unique voice.
  • Building a Full-Funnel Content Marketing Strategy (30 min): Strike a balance of organic and paid content to guide your audience through the customer journey.  
  • Kreativ Design for LinkedIn (10 min): Design visually compelling creative that attracts LinkedIn members to engage with your content.

Each course provides a thorough overview of each element, and additional context as to the various ways in which you can use LinkedIn’s tools.

LinkedIn Marketing Labs courses

The overviews and insights also include ‘Knowledge check-up’ tests, which comprise of a series of multiple choice answers based on the previous section.

At the end of each section you get a notification of your progress, along with pointers to the next course in your learning journey. And once you’ve completed all the elements of each pathway, you get a digital certificate to display on your profile, or download as a PDF.

LinkedIn Marketing Labs certificate

The courses are run via SkillJar, but you can sign-in using your LinkedIn credentials. And they’re free, so it’s quick and easy to go through the course elements and both update your platform knowledge and access a means to showcase your expanded LinkedIn expertize.

If you’re looking to stay on top of your LinkedIn game, it’s worth running through the courses, because even if you do know a lot of the info presented, there are always a few notes and pointers that have changed over time, or that you weren’t aware of previously.

In addition to these new courses, LinkedIn has also flagged some coming updates for audio rooms and job postings, including a new test of Audio Events (with Video Events coming soon), new prompts to share updates with your network when you add a new position to your profile, and new alerts to increase awareness of new job postings from your connections to your network.

LinkedIn job posting notifications

LinkedIn also says that Company Pages with over 500 Followers will soon be able to create newsletters, in order to keep their Page followers updated in the app.

These are all relatively small, but interesting additions, which could help to improve your engagement and performance in the app. And with the expansion of LinkedIn’s platform education tools, they could help you maximize your LinkedIn company status on the platform in 2022.



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Meta lanserar två nya konstprojekt för att lyfta fram Metaversens kreativa möjligheter

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Meta Launches Two New Art Projects to Highlight the Creative Opportunities of the Metaverse

Meta’s looking to better highlight the rising creative opportunities of its metaverse push, via two new art installations which will use mixed reality elements in their presentation.

The first is a ‘Meta House’ activation för Miami Art Week (December 1-3), which will include mixed reality experiences from emerging artists like COVLYONK och mer.

As you can see in this mini-documentary, digital artists are discovering new forms of expression within these evolving digital spaces, and Meta’s looking to highlight these artists, and the potential of such, to promote future opportunities.

Meta House will also feature live performances from Doja Cat and GloRilla, so it’s a pretty big, and expensive push from Meta to boost its appeal in this respect.

On another front, Instagram’s launching a new exhibition to showcase the work of Tomás Karmelo Amaya, which will also incorporate augmented reality elements.

“The exhibit ‘Embracing Our Sovereignty’ offers a glimpse into the lives of Amaya’s Indigenous family, friends and collaborators. For Amaya – a writer, director and multidisciplinary artist who is A:shiwi, Rarámuri and Yoeme – AR is a new space. In collaboration with Hayato Kuno, en visuell och teknisk konstnär i Japan, använde Amaya Meta Spark att lägga till lager av mening och berättande till tre av hans bilder.

Aktiveringarna är en del av Metas större satsning för att bättre integrera sig i kreativa gemenskaper och ge fler vägar för intäktsgenerering och uttryck via dess verktyg.

Som förklarat av Meta:

”Nästa generation av konst, kultur och social interaktion kommer att uttryckas genom medier som blandar den fysiska och digitala världen – även känd som mixed reality. Och vi föreställer oss att människorna som leder denna rörelse är kreativa från alla bakgrunder.”

Meta vet att om det vill att dess metavers ska bli en hit, kommer det att behöva kreatörer att delta i att bygga mer engagerande, originella och unika upplevelser. Meta kan inte göra detta ensam, och med de utökade möjligheterna med VR-konst och andra former av digitala uttryck, kommer det att anpassa sig till kreativa gemenskaper när det rör sig in i dessa element en viktig byggsten för dess nästa nivås upplevelser.

Det ska bli intressant att se vart Meta tar vägen med detta, och om det verkligen hjälper till att göra dess olika digitala plattformar till ett mer tilltalande perspektiv för framväxande artister.

Och för marknadsförare kan det hjälpa att ge lite vägledning om de kreativa möjligheterna för dina egna kampanjer, nu och i framtiden.

Metas Meta House kommer att vara öppet som en del av Miami Art Week från 1 till 3 december 'Embracing Our Sovereignty' öppnar den 1 december på 145 Plymouth Street i Brooklyn, NY.



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