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LinkedIn Adds New ‘Diversity Nudges’ to Help Recruiters to Expand their Candidate Search Efforts

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LinkedIn Adds New ‘Diversity Nudges’ to Help Recruiters to Expand their Candidate Search Efforts

LinkedIn’s looking to help businesses maximize their approach to diversity, equity and inclusion (DEI) with the launch of new prompts in LinkedIn Recruiter which will alert hiring professionals as to when they’re not getting enough gender diversity in their candidate search.

Called ‘Diversity Nudges’, the new prompts will alert managers to an imbalance, and recommend ways to expand the candidate search to address such.

Here’s a closer look at the new Diversity Nudge’ pop-up:

LinkedIn Diversity Nudges

As explained by LinkedIn:

“If gender representation in a given talent pool is unbalanced, a notification will pop up to let you know the Male/Female ratio of that search. You’ll also receive recommendations of Skills, Locations, and Companies filters you can add to your search to improve the gender balance. For example, if you’re hiring for an electrical engineer, Diversity Nudges might suggest adding skills such as data analysis, analytical skills, and Simulink to increase the number of women electrical engineers in your candidate search.

It could be a good way to, at the least, make recruiters aware of such, and to help encourage more thinking and discussion around representation in the process.

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Of course, roles should always be awarded on merit, but there’s a growing pool of research which suggests that increasing gender diversity can lead to better outcomes for all types of organizations, while also ensuring greater opportunity for a wider breadth of people through the recruitment process.

Maintaining the right mix, however, can be a challenge, as you can’t make people apply. But maybe, through small ‘nudges’ like this, you can start to shift your focus on how you recruit, and how you can broaden your candidate pool with respect to key elements.

In addition to these new prompts, LinkedIn’s also adding a new way for companies to highlight their values and organizational commitments.

“Organizations will be able to add a dedicated section to their Company Page highlighting their commitments in areas such as DEI, Environmental Sustainability, Social Impact, Career Growth and Learning, and Work-Life Balance.”

The new option will enable companies to add an ‘Our Featured Commitments’ section to their ‘About’ page, where they’ll be able to showcase reports, certifications, articles, videos, etc.

“Members can easily view these commitments and the documentation provided by each company to assess authenticity. Members will also be able to search for companies with relevant commitments in their job search.”

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That could be another way to help candidates find workplaces more aligned to their beliefs and concerns, which could ultimately help to enhance their professional experience.

Finally, LinkedIn’s also making several LinkedIn Learning courses related to diversity, equity and inclusion free for members from now until September 8th.

Those courses are:

  1. Recruit Diverse Talent and Promote Equitable Hiring
  2. Manage Diverse and Inclusive Teams
  3. Diversity, Equity, Inclusion, and Belonging for All
  4. Create an Inclusive Work Culture

Add this to the 20 most popular LinkedIn Learning courses which are also free this month, and you have a wide range of ways to up your skills and knowledge, and update your processes in line with evolving best practices.

Expanding your candidate pool is a key consideration for modern workforces, but it can often be challenging to actually do that, based on historical norms, your existing audience, inherent bias, etc. These new prompts could be a handy addition to the process, helping to raise awareness at the intake level, and it’s could be a valuable addition to LinkedIn’s recruitment tool. 

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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